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艾媒咨询|2024年中国春季节令糕点及粽子消费趋势分析报告
2月26日,艾媒咨询分析师受邀出席由中焙糖协和Bakery China主办的【焙烤新国潮×礼好端午】春季节令糕点产业发展论坛,并在活动现场发布了《2024年中国春季节令糕点及粽子消费趋势分析报告》。随着节日庆祝常态化,中国消费者对于礼物消费的态度和观念逐渐改变,更加重视日常生活中情感实质的传达,礼物消费正从集中走向分散。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国春季节令糕点及粽子消费趋势分析报告》数据显示,2023年中国礼物经济产业市场规模为12998亿元,同比增长6.0%,预计2027年将突破16000亿元。随着年轻人对传统文化的重视和消费能力的提高,中式糕点凭借“颜值”“仪式感”等因素,逐渐成为了春节、中秋节等庆典期间的消费热点,51.5%的消费者表示购买中式糕点的目的是送礼。未来,随着国潮点心热度的攀升,中式糕点的消费将趋于日常化、社交化。
On February 26, Imedia Consulting analysts were invited to attend the Spring Festival Pastry Industry Development Forum hosted by the China Pei Sugar Association and Bakery China, and released the "Analysis Report on the Consumption Trend of Chinese Spring Festival Pastry and Zongzi in 2024" at the event. With the normalization of festival celebrations, Chinese consumers have gradually changed their attitude and concept of gift consumption, paying more attention to the communication of emotional substance in daily life, and gift consumption is moving from centralized to decentralized. According to the latest "Analysis Report on the Consumption Trend of Chinese Spring Pastry and Zongzi in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's gift economy industry in 2023 will reach 1,299.8 billion yuan, an increase of 6.0%. It is expected to exceed 1.6 trillion yuan by 2027. With young people's emphasis on traditional culture and the improvement of consumption power, Chinese pastry has gradually become a hot consumption spot during the Spring Festival, Mid-Autumn Festival and other celebrations by virtue of factors such as "appearance level" and "ritual sense". 51.5% of consumers said that the purpose of buying Chinese pastry is to give gifts. In the future, with the rise of the popularity of national tide dim sum, the consumption of Chinese pastries will tend to be daily and social. -
艾媒咨询|2021年中国健身房行业市场现状及消费趋势调查研究报告
本报告涉及的案例/品牌/企业:威尔仕,中田,超级猩猩,一兆韦德
数据显示,中国健身房行业市场规模近几年不断增长,预计2021年市场规模将继续增长并达到3771亿元。 2020年中国健身房会员7029万人,渗透率为4.87%,而美国健身房会员的渗透率为19.0%,这意味着中国的健身房事业具有巨大的发展潜力。预计2025年我国的基础阶段体育健身人口可能会增长至3.25-3.5亿左右,在全国总体的体育健身人口中,可能达到65%-70%的占比,承接这一部分受众群体的健身需求,将会是未来线上健身房的主要功能。
Data show that the market size of China's gym industry has been growing in recent years, and it is expected that the market size will continue to grow in 2021 and reach 377.1 billion yuan. In 2020, there are 70.29 million gym members in China, with a penetration rate of 4.87%, while the penetration rate of American gym members is 19.0%, which means that China's gym industry has great potential for development. It is estimated that in 2025, my country’s basic-stage physical fitness population may grow to about 325-350 million. In the overall physical fitness population of the country, it may account for 65%-70%. To undertake the fitness needs of this part of the audience, it will Will be the main function of the online gym in the future. -
艾媒咨询|2019-2020年中国顺风车专题研究报告
本报告研究涉及企业/品牌/案例:滴滴顺风车,哈啰顺风车,曹操顺风车,滴哒顺风车。
iiMedia Research(艾媒咨询)数据显示,预计到2020年中国顺风车用户规模将达2.49亿人,中国顺风车需求长期存在着且呈现日渐增多的趋势。另外,iiMedia Research(艾媒咨询)数据显示,近一年内有三成以上受访网民有使用过顺风车服务,中短途城际出行、日常上下班等成为其选择顺风车出行的主要场景。其中,超过20%的受访网民认为顺风车能有效提高出行效率、降低出行成本,超过10%的受访网民认为顺风车能缓解交通拥挤,并在普惠大众出行方面具有显著的价值意义,40.8%的受访网民对顺风车行业安全环境较为满意。艾媒咨询分析师认为,顺风车低价高效的特点与日常通勤、城际出行等场景相契合,伴随顺风车价值凸显,顺风车或成社会日常主要出行方式。未来,车主车辆信息审核力度将进一步加强,平台安全功能、人车准入标准和相关法律法规将进一步完善。
As the data of iiMedia Research showed, it is estimated that the scale of Chinese tailwind users will reach 249 million in 2020, and the demand for tailwind vehicles in China has a long-term and increasing trend. In addition, according to the data of iiMedia Research, more than 30% of the netizens interviewed in the past year have used the ride service, and medium and short distance intercity travel, daily commuting and so on have become the main scenes for them to choose the ride. Among them, more than 20% of the netizens surveyed believe that the ride can effectively improve the travel efficiency and reduce the travel cost. More than 10% of the netizens surveyed believe that the ride can alleviate the traffic congestion and has significant value in the aspect of inclusive public travel. 40.8% of the netizens surveyed are satisfied with the safety environment of the ride industry. iiMedia Research consulting analysts believe that the low-cost and efficient features of downwind are consistent with daily commuting, intercity travel and other scenes. Along with the prominent value of downwind, downwind or become the main daily travel mode of the society. In the future, the review of vehicle owner information will be further strengthened, and the platform safety function, access standards for people and vehicles and relevant laws and regulations will be further improved. -
艾媒报告|2020年中国手机APP隐私权限测评报告
本报告提及企业/品牌:淘宝,拼多多,QQ,微博,工行融e联,京东金融,携程旅行,高德地图,抖音,快手,新浪新闻,咪咕阅读,芒果TV,腾讯视频,虎牙直播
APP违规索权仍比较普遍,iiMedia Research(艾媒咨询)数据显示,97.0%的APP默认调用相机权限,35.0%的APP默认调用读取联系人权限。其中,移动社交类和短视频类APP调用联系人读取权限情况较为突出、移动理财读类APP调用拨打电话权限用情况较为严重。
中国手机网民隐私保护意识虽然有所提升,过半手机网民主动辨别APP权限调用,但在APP隐私条款方面较被动。艾媒咨询分析师认为,规范条例加快落地的同时,用户需重视手机隐私权限管理,及时维护个人隐私权益,运营者也须重视数据安全及用户隐私管理。
The illegal claims of app are still common. According to the data of iiMedia Research, 97.0% of APP calls camera permission by default, and 35.0% of APP calls read contact permission by default. Among them, the access of mobile social and short video app to call contacts is more prominent, and the access of mobile financial reading app to call calls is more serious.Although the awareness of privacy protection of mobile Internet users in China has been improved,more than half of the mobile Internet users take the initiative to identify app permission calls, they are relatively passive in terms of APP privacy terms. iiMedia Research analysts believe that, while speeding up the implementation of the regulations, users need to pay attention to the management of mobile phone privacy rights and interests, timely maintain personal privacy rights and interests, and operators also need to pay attention to data security and user privacy management. -
艾媒报告|2020-2021后疫时代中国家用陶瓷行业产业环境与市场发展机会调查分析报告
本报告研究涉及企业/品牌/案例:蒙娜丽莎,悦心健康,惠达卫浴,帝欧家居,四通股份;其他提及企业/品牌:国瓷红叶,冠福股份,华光陶瓷,银凤陶瓷,长城世家,硅元瓷器,顺祥陶瓷,红玫瑰陶瓷,九牧卫浴,浪鲸卫浴,辉煌厨卫,恒通卫浴,益高卫浴,帝王洁具,箭牌卫浴,恒洁卫浴,尚高卫浴,马可波罗瓷砖,东鹏瓷砖,冠珠陶瓷,欧神诺陶瓷,诺贝尔瓷砖,萨米特瓷砖,博德瓷砖,唯美陶瓷,新中源陶瓷
中国陶瓷行业发展面临严重困境。数据显示,2018年中国137家规模以上建筑陶瓷企业倒闭,几大主要瓷砖产区都有停产情况发生,其中河南和广东的产量下滑明显。受新冠疫情影响,2020年全球陶瓷行业面临危机,并且中国陶瓷在第一季度产量有所下降,外贸出口也收到影响,因此企业营业收入资金流入大幅减少,中小企业现金流面临着极大挑战。
The development of China's ceramic industry is facing serious difficulties. Data show that in 2018 China's 137 large-scale construction ceramics enterprises closed down, and several major ceramic tile production areas have ceased production. Among them, the output of Henan and Guangdong declined significantly. Affected by the new crown epidemic, the global ceramic industry is facing a crisis in 2020, and the output of Chinese ceramics has declined in the first quarter, and foreign trade exports have also been affected. Therefore, the company ’s operating income capital inflow has been greatly reduced, and the cash flow of SMEs is facing great challenges . -
艾媒报告|2019年12月-2020年1月中国医疗器械行业运行及上市公司双月度报告
本报告研究涉及企业/品牌包括:Mavidon,Titan Medical,Aspire Capital Fund,CentriMag,汇桥资本集团,联影医疗技术集团,医达极星,大博医疗,安捷伦,润扬医疗器械,迈瑞医疗,乐普医疗,威高医用,华大基因,安图生物,健帆生物,鱼跃医疗,京东方科技,美亚光电,东软集团,祥生医疗,硕世生物,佰仁医疗,爱博诺德,伟思医疗,安必平,林华医疗,拱东医疗,天智航,三友医疗,赛科希德等。
截至 2020 年 1 月 31 日 24:00,国家卫生健康委员会公布全国确诊病例 11791 例,重症病例 1795 例。短期来看,预计疫情将继续持续一段时间。肺炎疫情期间,病毒检测带动试剂盒需求增加;病毒治疗带动医用设备及医用耗材需求增加。部分医疗器械企业有望构成业绩增厚。
As of 24:00 on January 31, 2020, the National Health Commission announced 11791 confirmed cases and 1795 severe cases. In the short term, the outbreak is expected to continue for some time. During the pneumonia epidemic, virus detection drives demand for kits; virus treatment drives demand for medical equipment and supplies. Some medical device companies are expected to increase their performance. -
艾媒报告|2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告
本报告研究涉及企业/品牌/案例:淘宝,拼多多,快手,抖音,美团,饿了么,阿里健康,新东方在线,腾讯课堂,钉钉,58同城,恒大集团,拓维信息,昂立教育,齐心集团,鸿合科技,三爱富,全通教育,会畅通讯,世纪天鸿,方直科技,三五互联,金科文化,二六三,高乐股份,智莱科技,圆通速递,佛塑科技,顺丰控股,三泰科技,外运发展,韵达股份,*ST飞马,申通快递,*ST长投,德邦股份,厦门象屿,苏宁易购,飞力达,中储股份,怡亚通,中国外运,华贸物流,铁龙物流,华鹏飞,中文在线,掌趣科技,三五互联,金科文化,昆仑万维,姚记科技,三七互娱,冰川网络,拓维信息,完美世界,芒果超媒,爱奇艺,哔哩哔哩,腾讯控股,优酷土豆,映客,斗鱼,虎牙直播,宝通科技,迅游科技,游族网络,长城动漫,世纪华通,天舟文化,东方明珠,吉比特,巨人网络,中青宝,京东生鲜,饿了么,美团买菜,叮咚买菜,每日优鲜,苏宁到家,本来生活,食行生鲜等。
2020年2月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年新冠病毒影响下的中国经济发展投资逻辑进行分析,特别对疫情利好的“宅经济”以及利空行业进行深度分析,以快递行业、在线娱乐、生鲜电商、在线教育、在线医疗、在线办公等行业案例,深入探究运行模式和发展趋势。2019年,21.3%宅家网民线上消费占总消费的比例在61%以上,宅家网民对线上消费依赖程度较高;77.1%宅家网民主要通过线上渠道进行娱乐,其中最受欢迎的是影视音乐,占比48.2%。艾媒咨询分析师认为,中国“宅经济”业态早已形成,但在2020年新春新冠状病毒疫情影响下,居民防疫隔离增加了宅在家里的时间,线上消费、线上娱乐需求增加,使得“宅经济”成为当前重要的经济发展模式。
In 2019, 21.3% of home netizens' online consumption accounted for more than 61% of total consumption, and home netizens rely heavily on online consumption; 77.1% of home netizens mainly used online channels for entertainment, the most popular of which Film and television music accounted for 48.2%. iiMedia Researchh analysts believe that China's "House Economy" format has long been formed, but under the influence of the New Year coronavirus epidemic in 2020, the quarantine of residents will increase the time spent at home, and online consumption and online entertainment demand will increase "House economy" has become an important economic development model. -
艾媒报告|2019-2022中国医疗器械市场大数据及标杆企业运行监测报告
本报告研究涉及企业/品牌/案例:安健科技,万东医疗,康达国际,上海联影,深圳迈瑞佳能,飞利浦,柯达,西门子,GE,安健,万东,通用电气,安科,东软丹纳赫,罗氏,利德曼,强生,科华,美康,九强,日立,迈克,东芝,中生,雅培,迪瑞,大基康明,金杏,致远,成武,长庚,康健,鑫乐,瑞琦,力因精准,积水,威高,拱东,三力,阳普医疗,BD,奥凯龙,重庆多泰,成都威力生,广州暨华,威海威高,山外山,金宝,尼普洛,百特,贝朗,费森透析,美敦力,鱼疗,理邦,尚荣医疗,英科医疗
相比于全球医疗器械市场,近三年中国医疗器械市场的结构已趋向优化但结构依然严重不平衡。早期中国医疗器械市场中,中低端产品占据了将近70%的比例,而高端产品仅占30%左右的比例,而国际医疗器械市场的结构为高端产品占55%,低端产品占45%。如新华医疗、迪安诊断、乐普医疗、鱼跃医疗等积极开拓高端市场及寻求出海发展。艾媒咨询分析师认为,受人工智能、物联网、5G等技术的影响,高端化、智能化和家庭化是中国医疗器械产业发展最为显著的三大趋势。特别是医疗大数据、高端医疗影像设备、家用医疗器械、智能便携式医疗设备等领域将会备受关注。
Compared with the global medical device market, the structure of China's medical device market has been optimized in the past three years, but the structure is still seriously unbalanced. In the early Chinese medical device market, low-end products accounted for nearly 70% of the proportion, while high-end products accounted for only about 30%, while the international medical device market accounted for 55% of high-end products and 45% of low-end products. Such as Xinhua Medical, Dean Diagnostics, Lepu Medical, Yuyue Medical, etc. actively explore the high-end market and seek to develop. iiMedia Research analysts believe that high-end, intelligent and family-oriented are the three most significant trends in the development of China's medical device industry due to the impact of artificial intelligence, Internet of Things, 5G and other technologies. In particular, medical big data, high-end medical imaging equipment, home medical equipment, smart portable medical equipment and other fields will be of great concern. -
艾媒报告|2019Q1中国手机地图行业市场监测报告
本报告涉及企业/品牌包括:高德地图,百度地图,腾讯地图,搜狗地图
随着中国手机地图地图在出行领域的深耕,用户对手机地图APP的依赖程度不断加深,逐渐成为大众生活的刚需工具。iiMedia Research (艾媒咨询)数据显示,2019年第一季度,手机地图头部APP高德地图和百度地图月活用户数量均超过3亿,双寡头格局稳定。预计2019年手机地图整体用户规模将达7.55亿。当前,中国居民的出行需求不断增加,由此衍生出的景区导览需求呈现出巨大的市场空间,吸引了行业玩家的目光,加剧了手机地图服务商对景区资源的争夺。除此之外,头部玩家也在加快布局自动驾驶领域,竞争不断升级。
With the in-depth exploration of Chinese mobile map manufacturers in the field of travel, users' dependence on mobile map APP is deepening, and it has gradually become a rigid tool for public life. According to iiMedia Research, in the first quarter of 2019, the number of monthly live users of App Gaud Map and Baidu Map in mobile map head exceeded 300 million, and the duopoly pattern was stable. It is estimated that the total number of mobile map users will reach 755 million in 2019. At present, the travel demand of Chinese residents is increasing, and the demand for scenic spot guides derived from this shows a huge market space, which attracts the attention of industry players, and intensifies the competition for scenic spot resources by mobile map service providers. In addition, head players are also accelerating the field of layout autopilot, and the competition is escalating.
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