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艾媒咨询|2024-2025年中国茶叶产业发展及消费者洞察行业报告
随着市场竞争的激化,茶叶市场入局者开始探索行业品类细分化的市场需求,不断打造新场景、新产品、新需求,未来的行业格局将会是多品牌共同发展的状态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国茶叶产业发展及消费者洞察行业报告》数据显示,中国茶叶行业市场规模保持连年增长态势,2023年市场规模达到3511.8亿元,预计2028年可达到5309.6亿元。随着健康养生观念的加深,42.49%受访消费者表示会选择喝茶来达到保健的目的。艾媒咨询分析师认为,在现代社会,随着人们对健康生活的追求日益增强,茶作为一种天然、健康的饮品,其健康属性愈发受到消费者重视,消费者对于茶叶的品质和口感的要求也越来越高,这为茶叶产业的发展提供了广阔的市场空间。
With the intensification of market competition, tea market entrants have begun to explore the market demand for industry categories, and continue to create new scenes, new products, and new demands. The future industry pattern will be a state of multi-brand common development. According to the latest "Research on China Tea Industry Development and Consumer Insights Report from 2024 to 2025" released by iiMedia Research, the market size of China's tea industry has maintained a continuous growth trend, and the market size will reach 351.18 billion yuan in 2023, and is expected to reach 530.96 billion yuan in 2028. With the deepening of the concept of health and wellness, 42.49% of the surveyed consumers said they would choose tea to achieve the purpose of health care. Analysts from iiMedia Consulting believe that in modern society, with the increasing pursuit of healthy life, tea as a natural and healthy drink, its health attributes are increasingly valued by consumers, and consumers have higher and higher requirements for the quality and taste of tea, which provides a broad market space for the development of tea industry. -
艾媒咨询|2021年中国青年品质茶饮生活发展趋势研究报告
本报告涉及的案例/品牌/企业:CHALI茶里、奈雪的茶
随着国家经济稳步发展和消费结构的升级,青年群体的消费理念逐渐发生转变,更注重生活品质和消费体验。区别于传统茶饮的青年品质茶饮,更符合当下新一代消费者茶饮需求。iiMedia Research(艾媒咨询)数据显示,2021年中国青年品质茶饮市场规模约1011亿元,预计2022年将突破1200亿元。随着茶饮产品的生产和销售向专业化、标准化、规模化发展,品牌化、品质化将是未来茶饮行业的主要发展方向,而注重产品颜值的品质茶饮品牌,将潮流个性时尚的茶饮文化与传统茶文化融合,将会受到越来越多年轻人的欢迎。
With the steady development of the national economy and the upgrading of the consumption structure, the consumption concept of young people has gradually changed, paying more attention to the quality of life and consumption experience. Different from the traditional tea drink, the youth quality tea is more in line with the current new generation of consumer tea demand. According to data from iiMedia Research, the size of China's youth quality tea market will be about 101.1 billion yuan in 2021, and it is expected to exceed 120 billion yuan in 2022. With the production and sales of tea products to the specialization, standardization, and the scale of development, branding and quality will be the main development direction of the tea industry in the future, and the quality tea brands that pay attention to the appearance of products, the integration of the trendy and stylish tea culture with the traditional tea culture, will be welcomed by more and more young people. -
艾媒咨询|2021年中国茶叶礼盒市场分析研究报告
本报告研究涉及企业/品牌/案例:CHALI茶里,小罐茶,八马茶业
iiMedia Research(艾媒咨询)数据显示,中国茶叶礼盒市场规模呈增长态势,从2017年的275.9亿元增长至2020年的374.1亿元,年均保持超过10%的增长率,预计2023年中国茶叶礼盒市场规模将达到527.2亿元。调研数据显示,有60.2%的消费者最希望提升茶叶礼盒的茶叶品质。当前茶叶礼盒商家的重心放在包装外观上,而忽略了茶叶的品质,中国消费者对于茶叶品质有着较高的要求,未来更加得到市场认可的一定是在茶叶品质上反复打磨的茶叶厂商。
According to iimedia research, the scale of China's tea gift box market is growing, from 27.59 billion yuan in 2017 to 37.41 billion yuan in 2020, with an average annual growth rate of more than 10%. It is expected that the scale of China's tea gift box market will reach 52.72 billion yuan in 2023. Survey data show that 60.2% of consumers most want to improve the tea quality of tea gift boxes. At present, the focus of tea gift box merchants is on the packaging appearance, while ignoring the quality of tea. Chinese consumers have high requirements for tea quality. In the future, tea manufacturers who repeatedly polish the quality of tea must be more recognized by the market. -
艾媒咨询|2021上半年中国袋泡茶行业现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例:CHALI茶里,立顿,川宁
袋泡茶的用户比例不断扩展,在茶叶消费者中占比51.0%。而随着袋泡茶的产业壮大,产业内部出现茶叶、花草茶、谷物茶等细分领域,这种创新性也吸引了一定的拥趸者。艾媒咨询调研数据显示,在更偏好袋泡茶的受访用户中,以女性用户为主,并且超过一半用户在30岁以下(50.4%)。但是茶叶品质不佳、价格偏高依然是用户担心的主要问题。
The proportion of teabag users continues to expand, accounting for 51.0% of tea consumers. With the expansion of the teabag industry, there are subdivisions such as tea, herbal tea, and grain tea within the industry. This innovation has also attracted certain fans. IiMedia Research data shows that among the users surveyed who prefer teabags, female users are the majority, and more than half of the users are under 30 (50.4%). However, the poor quality and high price of tea are still the main concerns for users. -
艾媒咨询|2020上半年中国袋泡茶行业现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例:茶里、立顿、川宁。
袋泡茶已成为全球茶叶消费的重要组成部分。数据显示,在欧美等国家,袋泡茶的年消费量占茶叶总消费量的80%以上,销售份额较大。而中国袋泡茶的年消费量占茶叶总消费量仅约5%。结合袋泡茶的消费意愿看,未来中国袋泡茶市场将保持稳步增长,预计2020年中国袋泡茶线上市场规模将突破128.7亿元。
Tea has become an important part of global tea consumption. Data show that in Europe and the United States and other countries, the annual consumption of tea accounted for more than 80% of the total consumption of tea, sales share is larger. China's annual consumption of tea-making accounts for only about 5% of total tea consumption. Combined with the consumption of tea, china's tea bag tea market will maintain steady growth in the future, the market size of China's tea-making line is expected to exceed 12.87 billion yuan in 2020.
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