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艾媒咨询|2022年中国新春拜年方式及行为监测专题报告
受新冠疫情以及严格的隔离措施政策的影响,全国各地提倡“就地过年”,以保障人民群众的健康安全。相较与过去走街串巷、面对面拜年的方式,线上拜年方式成为更多人春节拜年的新选择。iiMedia Research(艾媒咨询)调研数据显示,超过六成受访者认可并表示今年会选择“云拜年”。随着5G、全息影像通信等技术的不断创新,线上拜年更加具有沉浸感和临场感,形式更加多元化。
Due to the COVID-19 and strict quarantine policy, the government call for staying in cities for celebrating the holiday to ensure public's health. Compared with the traditional ways to celebrate Chinese New year, online new year greeting is popular among Chinese. According to iiMedia Research, more than 60% of respondents will express their wishes online. With the development of 5G and Holographic display, people will feel more immersed and the ways of showing wishes will become more diversified. -
艾媒咨询|2021年中国在线音乐车载端应用价值探析专题研究报告
本报告研究涉及企业/品牌/案例:酷我音乐,QQ音乐,网易云音乐,酷狗音乐,咪咕音乐
iiMedia Research(艾媒咨询)数据显示,2020年中国数字音乐用户规模已达到7.7亿人。在线音乐行业用户渗透率高,但整体增长缓慢。因此随着车联网市场发展加快,技术应用加强,车载场景成为头部平台重要布局方向。总体而言,车载端在线音乐用户更为成熟、月均收入更高,且对同一平台的使用粘性高,用户质量较好,因此更有利于平台挖掘其潜在的商业价值。另一方面,车载端场景导致用户在产品使用上与移动端存在差异性,因此头部在线音乐平台车载端技术应用加强也有利于提升用户体验。总体上,在线音乐车载端发展对平台及用户都具有重要价值,市场也处于不断扩大的过程中。
As the data of iiMedia Research showed, User Scale of Digital Music Industry in China has reached 770 million in 2020. The overall growth of online music user scale is slow even though its penetration rate is high. Therefore, with the rapid development of the Internet of Vehicle market and the strengthening of technology application, vehicle scene has become an important layout direction of the head platforms. In general, vehicle users of online music industry are more mature, with higher average monthly income, high stickiness to the user of the same platform, and better user quality, so it is more conducive to tap the potential commercial value of the platform. On the other hand, vehicle scene lead to the different usage experience compared to the one with mobile terminals. Therefore, strengthening the application of the technology in vehicles by head online music platforms is also conducive to improving the user experience. On the whole, the development in the vehicles of online music products has important value to the platforms as well as the users, and the market is also in the process of expanding. -
艾媒咨询|2020年中国在线音乐行业发展专题研究报告
本报告研究涉及企业/品牌/案例:QQ音乐,酷我音乐,网易云音乐,咪咕音乐
后疫时代,音乐行业线下业务仍未完全回暖;在线音乐新业态如云演艺、IOT全场景音乐服务等创新模式获得发展红利。iiMedia Research(艾媒咨询)数据显示,仅2020上半年,中国在线演出用户规模就超过了8000万人,云演艺用户中也有超过八成更偏好从在线音乐平台中观看live表演。而受访IOT音乐用户则主要通过车载设备收听,占比38.4%。在5G、AI等前沿技术强有力的支撑下,在线音乐用户规模、市场规模将持续扩大,2022年中国数字音乐市场规模有机会突破480亿元。
In the post-Covid-19 era, the offline business of the music industry has not fully recovered. New online music formats such as cloud live, IOT full scene music services and other innovative models have gained development bonus. As the data of iiMedia Research showed, the user scale of China online performance industry has exceeded 80 million merely on the first half of 2020, and more than 80% of cloud live users prefer to watch live shows from online music platforms. As for the IOT music users, they mainly use on-board devices, accounting for 38.4%. With the strong support of 5g, AI and other advanced technologies, the scale of online music users and market will continue to expand. In 2022, the scale of China's digital music market has the opportunity to exceed 48 billion yuan. -
艾媒咨询|2020-2021年中国移动社交行业研究报告
本报告研究涉及企业/品牌/案例:探探。
其他企业/品牌:微信,QQ,微博,陌陌,百度贴吧,知乎,腾讯,Before,避风,有噗。
随着图片社交、声音社交、视频社交等产品形态的创新以及革新,移动社交市场将保持稳健发展态势,iiMedia Research(艾媒咨询)数据显示,2020年中国移动社交用户规模突破9亿人,较2019年增长7.1%。短视频与直播行业的火爆,使得人们交流的方式已从单纯的文字聊天,到图片分享,再到语音沟通,最后到用视频社交的转变。iiMedia Research (艾媒咨询)数据显示,受访移动社交用户交流方式中文字聊天占比约七成,仍为主流交流方式。在倾向交流方式调查中,12.5%受访用户表示倾向使用视频方式,倾向占比超过实际使用占比,用户对视频交流占比提升意愿明显。5G 网络带来的高质量、低延迟特性,势必会大大提升移动社交的产品体验和以及玩法的升级,而 AI 技术使得不同的社交模式具有可行性。未来,随着 5G + AI 技术的持续创新,社交产品场景将更加丰富和新颖,有望重塑用户的社交行为链条。
With the innovation and innovation of product forms such as image socialization, voice socialization, and video socialization, the mobile social market will maintain a steady development trend. As the data of iiMedia Research showed, the scale of mobile social users in China is exceed 900 million in 2020 which is an increase of 7.1% from 2019. The popularity of the short video and live broadcast industry has transformed the way people communicate from simple text chat, to picture sharing, to voice communication, and finally to video social interaction. As the data of iiMedia Research showed, text chat accounts for about 70% of the interviewed mobile social users' communication methods, which is still the mainstream communication method. In the survey on communication methods, 12.5% of the interviewed users indicated that they would prefer to use video methods, and the proportion of inclination exceeds the proportion of actual use, and users are obviously willing to increase the proportion of video communication. The high-quality, low-latency features brought by 5G networks will inevitably greatly enhance the product experience and gameplay upgrades of mobile social networking, and AI technology makes different social models feasible. In the future, with the continuous innovation of 5G + AI technology, social product scenarios will be richer and more novel, which is expected to reshape users' social behavior chain. -
艾媒咨询|2020上半年中国移动支付行业研究报告
本报告研究涉及企业/品牌/案例:华为钱包、美团支付。
随着数字化转型的加速和移动支付技术的发展创新,移动支付逐渐成为社会主流支付模式。数据显示,2019年中国移动支付用户规模为7.33亿人,市场渗透率不断加大,预计2020年规模将达7.90亿人。在新冠疫情的影响下,中国移动支付交易规模增速明显下降,2020年第一季度交易规模为90.8万亿元,同比增速4.8%,但长期来看消费服务线上化将促进规模持续增长。iiMedia Research(艾媒咨询)数据显示,中国移动支付平台用户最常使用移动支付平台的三个场景分别为餐饮消费、小型实体店/便利店消费和电商平台网购,移动支付场景呈现细分多元化发展。在选择移动支付平台时,62.4%的用户优先考虑支付便捷性,提供高效便捷的服务成为移动支付平台发展的关键。
With the acceleration of digital transformation and the development and innovation of mobile payment technology, mobile payment has gradually become the mainstream payment mode in society. Data shows that in 2019, the scale of mobile payment users in China was 733 million, and the market penetration rate is increasing. It is expected that the scale will reach 790 million in 2020. Under the influence of the COVID-19, the growth rate of China mobile payment transaction scale has dropped significantly. In the first quarter of 2020, the transaction scale was 90.8 trillion yuan, with a year-on-year growth rate of 4.8%, but in the long run, consumption and services to online will promote continuous growth in scale. As the data of iiMedia Research showed, the three most common payment scenarios of China mobile payment platform users are catering consumption, small physical store/convenience store consumption, and online shopping on e-commerce platforms. The mobile payment scenario presents a segmented and diversified development. When choosing a mobile payment platform, 62.4% of users give priority to payment convenience. Providing efficient and convenient services has become the key to the mobile payment platforms development. -
艾媒咨询|2020年中国在线音乐演出市场专题研究报告
在疫情影响和下线音乐平台多渠道布局地推动下,中国在线音乐演出市场规模快速发展,2020上半年中国在线音乐演出观看的用户规模已经突破8000万。疫情期间,在线音乐演出行业面临着机遇和挑战,如何更好地吸引、留存用户和探索盈利模式成为重中之重。目前中国在线音乐演出行业仍然是以免费模式为主,从而更好地吸引增量用户,挖掘潜在消费者,同时,平台也开始尝试通过在线音乐演出创新新演出模式、节目元素,宣传旗下新艺人等。免费模式之后下一步是探索在线音乐演出的付费模式,以真正实现在线音乐演出的产业化、专业化、规模化发展。iiMedia Research(艾媒咨询)数据显示,更多00后用户的表现出了对线上演出地喜爱,00后在线音乐演出用户TGI达109.7;同时64.6%的受访者表示在线音乐演出已成为其休闲娱乐的重要方式。未来,各在线音乐平台将继续整合资源,加紧布局。
Driven by the impact of the Covid-19 and the multi-channel layout of offline music platforms, China’s online performance market has grown rapidly. In the first half of 2020, the scale of online performances users in China has exceeded 80 million. During the epidemic, the online performance industry is facing opportunities and challenges. How to better attract and retain users and explore profit models has become a top priority. At present, China’s online performance industry is still dominated by the free model, so as to better attract users and tap potential consumers. At the same time, platforms also begin to try to innovate new performance modes and program elements and promote its new artists through online music performances, After the free model, the next step is to explore the paid model to truly realize the industrialization, professionalization and large-scale development of online performances industry. As the data of iiMedia Research showed, post-00 users show more love for online performances, and the TGI of post-00 online music performance users reached 109.7. Besides, 64.6% of the respondents said that online performances had become an important way of entertainment during the epidemic. In the future, online music platforms will continue to integrate resources and step up their deployment.
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