艾媒咨询 | 2025-2026年中国婴幼儿托育市场运行数据及趋势报告

随着生育政策调整，许多家庭尤其是双职工家庭面临婴幼儿照护的现实困境。国家卫生健康委提出规划目标，至2025年，中国每千人口拥有的3岁以下婴幼儿托位数将达到4.5个，并新增普惠性托位66万个。iiMedia Research（艾媒咨询）数据显示， 2024年中国婴幼儿托育市场规模达1518.1亿元，预计到2030年将进一步攀升至2323.1亿元。问卷调研显示，近半数家长对托育服务有需求。受访者对当前婴幼儿托育服务不满意的首要因素包括费用高（37.89%）和师资力量不足（35.79%）；与此同时，托育机构的安全性与环境设施等问题也引发普遍顾虑。未来，托育机构需重点从“降成本、强师资、保安全”三方面着手，提升用户信任度与满意度。
With the adjustment of the fertility policy, many families, especially dual-income families, are facing the practical predicament of infant and toddler care. The National Health Commission has set a planning goal that by 2025, the number of childcare places for children under the age of 3 per 1,000 people in China will reach 4.5, and an additional 660,000 inclusive childcare places will be added. iiMedia Research data shows that shows that the scale of China's infant and toddler care market reached 151.81 billion yuan in 2024 and is expected to further rise to 232.31 billion yuan by 2030. A questionnaire survey shows that nearly half of the parents have a demand for childcare services. The primary factors that respondents are dissatisfied with regarding the current infant and toddler care services include high costs (37.89%) and insufficient teaching staff (35.79%). Meanwhile, issues such as the safety and environmental facilities of childcare institutions have also raised widespread concerns. In the future, childcare institutions need to focus on three aspects: reducing costs, strengthening teaching staff, and ensuring safety, to enhance users' trust and satisfaction.

艾媒咨询 | 2025年中国婴幼早教市场发展状况及用户行为调查数据

　在育儿观念革新与数字化浪潮的双重推动下，中国婴幼早教市场的发展态势与用户行为特征成为行业焦点。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）发布的《2025年中国婴幼早教市场发展状况及用户行为调查数据》数据显示，2024年中国0-3岁婴幼儿托育市场规模为1518.1亿元。未来随着中国居民的收入水平和生活水平的提高及对教育的重视程度增加，预计2030年时中国0-3岁婴幼儿托育市场规模将达2323.1亿元。在2025年中国婴幼早教用户为孩子报名早教课程情况中，90.51%的婴幼早教用户表示为孩子报名过早教课程，大量家长十分关注婴幼早教课程，这显现出中国婴幼早教市场的庞大用户基群。在2025年中国婴幼早教用户为孩子报名的早教课程类型中，英语类课程占比最高，达到49.45%，显示出婴幼早教用户对英语教育的高度重视。其次是数学、思维类课程，占比为43.03%，反映出婴幼早教用户对孩子逻辑思维能力的培养同样重视。在2025年中国婴幼早教用户希望孩子通过早教机构学到的能力中，最突出的是“良好的习惯”，占比高达35.02%。其次是“培养孩子自信心”，占比为34.40%。这表明婴幼早教用户们希望自己的孩子在早教机构中能培养出个人良好的行为习惯和个人自信自尊的培养。艾媒咨询分析师认为，未来，随着科技进步与家长需求的进一步升级，婴幼早教市场将呈现多元化、智能化发展趋势。企业需精准把握用户需求，提升服务质量，创新课程体系，以在激烈的市场竞争中脱颖而出。
Driven by both the innovation of parenting concepts and the digital wave, the development trend and user behavior characteristics of China's infant and early childhood education market have become the focus of the industry. According to the latest "iiMedia Report | Survey data on the development status and user behavior of China's infant and toddler early education market in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the scale of China's infant and toddler care market aged 0-3 years old will be 151.81 billion yuan in 2024. In the future, with the improvement of Chinese residents' income levels and living standards and the increasing emphasis on education, it is estimated that the market size of infant and toddler care for children aged 0-3 in China will reach 232.31 billion yuan by 2030. In the situation of Chinese infant and early childhood education users signing their children up for early childhood education courses in 2025, 90.51% of the infant and early childhood education users indicated that they had signed their children up for early childhood education courses.A large number of parents are very concerned about infant and early childhood education courses, which shows the huge user base of the Chinese infant and early childhood education market. Among the types of early education courses that Chinese infant and toddler early education users signed up for their children in 2025, English courses accounted for the highest proportion, reaching 49.45%, demonstrating the high attention that infant and toddler early education users attach to English education. Secondly, there are mathematics and thinking courses, accounting for 43.03%, which reflects that early childhood education users also attach great importance to the cultivation of children's logical thinking ability. Among the abilities that Chinese infant and early childhood education users hope their children can acquire through early education institutions in 2025, the most prominent one is "good habits", accounting for as high as 35.02%. The second is "cultivating children's self-confidence", accounting for 34.40%. This indicates that infant and toddler early education users hope that their children can develop good personal behavioral habits and personal confidence and self-esteem in early education institutions. Analysts from iiMedia Research believe that in the future, with the advancement of technology and the further upgrading of parents' demands, the infant and early childhood education market will show a diversified and intelligent development trend. Enterprises need to accurately grasp user demands, improve service quality and innovate the curriculum system in order to stand out in the fierce market competition.

艾媒咨询 | 2025年中国托育行业消费行为调查数据

在全球范围内，0-3岁婴幼儿的托育服务已成为各个国家或地区高度重视的家庭政策议题, 并被上升为公共服务体系建设的一部分。随着中国实施“三孩生育政策”，对婴幼儿托育行业的需求正在不断增加，更多家长会考虑将孩子送到托育机构。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国托育行业发展状况及消费行为调查数据》数据显示，2024年中国0-3岁婴幼儿托育市场规模为1518.1亿元，预计2030年中国0-3岁婴幼儿托育市场规模达2323.1亿元。调研数据显示，居住地附近缺乏合适的玩伴或教育环境的需求以39.29%的占比位居首位，凸显了家长对儿童成长环境的高度关注。与此同时，让孩子提前适应集体生活和通过早期教育开发孩子能力的需求均以35.71%的占比并列第二，反映出家长对孩子社交能力培养和早期智力发展的同等重视。在托育机构选择方面，社区托育机构以45.54%的占比成为家长的首选，体现了他们对便捷性和社区归属感的偏好；公办托育机构则以43.08%的占比紧随其后，进一步印证了家长对公办机构专业性和规范性的信任与青睐。艾媒咨询分析师认为，家长对儿童早期教育和社交能力培养的重视推动了托育需求的增长，同时政策支持和社会资本的涌入也为市场注入了活力。然而，托育市场仍面临着服务质量参差不齐、师资力量不足等挑战。未来，随着标准化建设和科技赋能，托育市场将朝着更专业、更智能、更普惠的方向发展，成为解决家庭育儿难题的重要支撑。
Globally, childcare services for infants and toddlers aged 0-3 have become a highly valued family policy issue in various countries or regions and have been elevated to a part of the public service system construction. With the implementation of the "three-child fertility policy" in China, the demand for the infant and toddler care industry is constantly increasing, and more parents will consider sending their children to care institutions. According to the latest "Survey data on the development status and consumer behavior of China's childcare industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of childcare for infants and toddlers aged 0-3 in China will be 151.81 billion yuan in 2024. It is estimated that the market size of infant and toddler care for children aged 0-3 in China will reach 232.31 billion yuan by 2030. Research data shows that the demand for a lack of suitable playmates or educational environments near one's residence ranks first with a proportion of 39.29%, highlighting parents' high concern about their children's growth environment. Meanwhile, the demands for children to adapt to collective life in advance and for developing children's abilities through early education both accounted for 35.71% and tied for second place, reflecting parents' equal emphasis on the cultivation of children's social skills and early intellectual development. In terms of the selection of childcare institutions, community-based childcare institutions, with a proportion of 45.54%, have become the first choice for parents, reflecting their preference for convenience and a sense of community belonging. Public childcare institutions followed closely with a proportion of 43.08%, further confirming parents' trust and favor for the professionalism and standardization of public institutions. Analysts from iiMedia Research believe that parents' emphasis on early childhood education and the cultivation of social skills has driven the growth of the demand for childcare services. Meanwhile, policy support and the influx of social capital have also injected vitality into the market. However, the childcare market still faces challenges such as uneven service quality and insufficient teaching staff. In the future, with the construction of standardization and the empowerment of technology, the childcare market will develop in a more professional, intelligent and inclusive direction, becoming an important support for solving the problems of family child-rearing.

2024-2027年中国学前教育行业市场前瞻与投资战略规划分析报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2021-2022年中国学前教育行业市场前瞻与投资战略规划分析报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

2024-2027年中国早教行业发展前景预测与投资战略规划分析报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2021-2022年中国早教行业发展前景预测与投资战略规划分析报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

2024-2027年中国幼儿托管行业市场前景预测与投资战略规划分析报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2021-2022年中国幼儿托管行业市场前景预测与投资战略规划分析报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

2024-2027年中国学前教育行业全景调研与发展战略研究咨询报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2021-2023年中国学前教育行业全景调研与发展战略研究咨询报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

2024-2027年中国学前教育行业市场调研与竞争格局预测报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2021-2023年中国学前教育行业市场调研与竞争格局预测报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

2024-2027年中国课外辅导行业全景调研与发展战略研究咨询报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2021-2022年中国课外辅导行业全景调研与发展战略研究咨询报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

2024-2027年婴幼儿教育行业市场调研与投资潜力研究报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2021-2022年婴幼儿教育行业市场调研与投资潜力研究报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。