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当前位置: 艾媒报告中心 > 未来教育 > 素质教育

随着未来基础教育人口的增多,及未来人才需求和人均可支配收入增加等因素,素质教育市场规模将逐步扩大,预计2022年行业复合增速增速达20.5%,市场规模达6313.2亿元。艾媒咨询分析师认为,素质教育行业市场空间广阔,未来行业赛道或将更加细分。比如科技、体育、艺术这些学科也会进一步分类,变得更加有针对性。以体育为例,橄榄球、射箭等这些细分赛道也会有众多企业进入,形成众多小而美的门类。各个门类发展的过程中,也会有领头羊逐渐出现。(《2021年中国素质教育和细分行业市场现状及消费行为数据研究报告》完整高清PDF版共81页,可点击文章底部报告下载按钮进行报告下载)
With the increase of basic education population, talent demand and per capita disposable income in the future, the market scale of quality education will gradually expand. It is expected that the compound growth rate of the industry will reach 20.5% and the market scale will reach 631.32 billion yuan in 2022. AI media consulting analysts believe that the quality education industry has a broad market space, and the industry track may be more subdivided in the future. For example, science and technology, sports and art will be further classified and become more targeted. Taking sports as an example, many enterprises will enter such subdivided tracks as football and archery, forming many small and beautiful categories. In the process of the development of various categories, leaders will gradually appear. (“iiMedia Report | Research Report on China's market status and consumption behavior data of quality education and industry segments in 2021”full version has 81 pages in total, please click the Browse HD Report button on the right side of the article to browse the report)

iiMedia Research(艾媒咨询)数据显示,中国2021年中国音乐教育市场规模达1133.8亿元,其中2021年学期儿童市场规模528.7亿,同比增长20.0%。K12市场规模411.0亿,增长率18.0%。预计未来政策红利的释放会使教育市场规模逐步扩大,预计2025年将达1616.7亿元。经调研发现,华东地区位居全国音乐教育消费者地区第一,弦乐器在全国音乐教育中学习比例最高。艾媒咨询分析师认为,华东地区等经济较富裕地区是音乐教育的主战场,企业应进一步加强在华东地区等经济较富裕地区的布局。此外,还应推出弦乐器、键盘乐器和木管乐器的课程,以便吸引更多的消费者。未来,在新一代信息技术的推动下中国的音乐教育机构正全力打造线上线下双渠道的经营模式,致力于通过自身独有的优势,为客户提供具有价值的音乐教育服务。
According to data from iiMedia Research, the size of China's music education market in 2021 reached 113.38 billion yuan, of which the children's market size in the 2021 semester was 52.87 billion, an increase of 20.0% year-on-year. The K12 market size is 41.10 billion, with a growth rate of 18.0%. It is expected that the release of policy dividends in the future will gradually expand the scale of the education market, which is expected to reach 161.67 billion yuan in 2025. According to the survey, East China ranks first in the national music education consumer region, and stringed musical instruments have the highest proportion of learning in national music education. iiMedia Consulting analysts believe that economically richer areas such as East China are the main battlefield of music education, and enterprises should further strengthen the layout in economically richer areas such as East China. Courses on stringed, keyboard and woodwind instruments should also be introduced in order to attract more consumers. In the future, driven by a new generation of information technology, China's music education institutions are making every effort to build an online and offline dual-channel business model, and are committed to providing customers with valuable music education services through their own unique advantages.

本报告研究涉及企业/品牌/案例:作业帮,松鼠Ai 1对1,编程猫;其他提及企业/品牌:VIPKID,51Talk,阿卡索,哒哒英语,TutorABC,米乐英语,掌门1对1,海风教育,学霸君1对1,三好网,辅导君,学而思网校,新东方在线,沪江网校,网易云课堂,猿辅导,跟谁学,企鹅辅导,小猿搜题,一起作业,作业盒子,阿凡题,掌门少儿,火花思维,豌豆思维,洋葱学院,画啦啦,核桃编程,美术宝

iiMedia Research(艾媒咨询)数据显示,预计到2020年中国在线教育市场规模将达4538亿元,K12在线教育用户规模将达3765.6万人。其中,一二线城市K12在线教育市场发展较为完善,而三四线城市K12在线教育渗透率仍有待提高。另外,iiMedia Research(艾媒咨询)数据显示, 59.4%受访用户认为师生互动交流有利于提高学生专注度。艾媒咨询分析师认为,K12在线教育平台应促进师生互动交流,运用AI等新技术实时记录学生状态,以提高学生学习专注度,及时反馈学生学习成果。未来,随着互联网的普及和发展,“互联网+教育”使得在线教育用户不断攀升,K12在线教育市场规模将持续扩大。

According to the data of iiMedia Research, it is estimated that by 2020, China's online education market will reach 453.8 billion yuan, and the number of K12 online education users will reach 37.656 million. Among them, the development of K12 online education market in the first and second tier cities is relatively perfect, while the penetration rate of K12 online education in the third and fourth tier cities still needs to be improved. In addition, according to the data of iiMedia Research, 59.4% of the respondents think that the interaction between teachers and students is conducive to improving students' concentration. iiMedia Research consulting analysts believe that K12 online education platform should promote interaction between teachers and students, use AI and other new technologies to record students' status in real time, so as to improve students' learning focus and timely feedback students' learning results. In the future, with the popularity and development of Internet, Internet plus education will make online education users continue to climb. The scale of K12 online education market will continue to expand.


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