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当前位置: 艾媒报告中心 > 快消品 > 调味料

本报告研究涉及企业/品牌/案例:海天味业,天味食品,梅花生物,加加食品,颐海国际,厨邦,李锦记,老干妈,太太乐

2020年中国调味品行业市场规模达到3950亿元,同比增长15.3%,预计2021年市场规模将突破4000亿元。首先是中国人口结构和家庭结构的变化,推动者调味品市场由单味调味品这片红海转向复合调味品这片蓝海,进而推动着调味品行业的发展。其次,线上商城以及新零售行业的兴起也为调味品市场带来革新。疫情对于中国的调味品市场冲击不大。随着人们生活水平的提高,对于新口味的追求将推动调味品行业的规模进一步扩大,行业在资本市场的投融资热度也将有所上升。iiMedia Research(艾媒咨询)数据显示,超六成用户表示在购买调味品时关注价格与品牌知名度因素,半数以上消费者积极关注健康程度。但中国复合调味品行业相比国外仍有较大差距,市场发展潜力巨大。伴随着中国消费者家庭结构逐步转向以核心家庭为主,对于做饭成本的调控以及对于健康的考量,中国的调味品行业必定是一片新的蓝海。
In 2020, the market size of China's condiment industry will reach 395 billion yuan, with a year-on-year growth of 15.3%. It is expected that the market size will exceed 400 billion yuan in 2021. First of all, the change of population structure and family structure in China promotes the transformation of the condiment market from the red sea of single flavoring to the blue sea of compound flavoring, and further promotes the development of the condiment industry. Secondly, the rise of online shopping malls and new retail industry has also brought innovation to the condiment market. The epidemic has little impact on China's condiment market. With the improvement of people's living standards, the pursuit of new flavors will promote the further expansion of the condiment industry, and the investment and financing heat of the industry in the capital market will also rise. According to iiMedia Research, more than 60 percent of consumers pay attention to price and brand awareness when buying condiments, while more than half of consumers actively care about health. However, there is still a big gap between China's compound condiment industry and foreign countries, and the market development potential is huge. With the gradual shift of the family structure of Chinese consumers to nuclear families, the regulation of cooking costs and the consideration of health, the condiment industry in China is bound to be a new blue ocean.


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