艾媒咨询 | 2026-2027年手机用户骚扰电话观察报告

近年来，随着移动通信深度普及与数字化生活全面渗透，骚扰电话问题持续困扰广大手机用户，成为影响通信体验与个人信息安全的重要民生议题。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年手机用户骚扰电话观察报告》数据显示，中国智能手机用户规模由2019年的882.2百万人稳步增长至2025年的1152.8百万人，预计2027年将达到1210.6百万人，但增速持续回落，用户规模红利逐步见顶，存量用户的通信体验与隐私保护诉求日益凸显。
从用户应对方式来看，给号码做标记提醒他人（32.57%）、将号码拉入黑名单（31.90%）、安装防骚扰软件（31.49%）及直接挂断（31.49%）为用户主要应对方式，反映出用户已形成一定的主动防御习惯，但治理手段仍以个体规避为主。对于骚扰电话屡禁不止的根源，30.96%的用户认为虚拟运营商审核宽松沦为骚扰电话温床，30.28%认为产业链成熟致使屡禁不止，29.88%指向个人信息泄露。用户认知已从单纯的“拦截不利”转向对源头审核、产业链治理与信息保护的系统性质疑。
艾媒咨询分析师认为，用户对骚扰电话治理的关切已从单纯技术拦截转向源头防控与违法成本过低的系统性焦虑，表明该问题已进入需多维共治的“深水区”。运营商及终端厂商应协同构建“源头审核+AI拦截+用户赋权”的立体防护体系，通过严控入网资质、升级识别模型、开放个性化黑白名单及“号码信用分”查询等功能，并将合规通信与隐私保护作为核心卖点加强宣导，切实提升用户信任与品牌黏性。
In recent years, with the widespread adoption of mobile communications and the full integration of digital lifestyles, the issue of harassment calls has continued to plague a vast number of mobile phone users, becoming a critical public concern that impacts both the communication experience and personal information security. According to data from the latest "2026–2027 Mobile Phone User Harassment Call Observation Report" released by iiMedia Research—a globally leading third-party data mining and analysis institution for the new economy industry—the number of smartphone users in China has steadily grown from 882.2 million in 2019 to 1,152.8 million in 2025, and is projected to reach 1,210.6 million by 2027. However, the growth rate has been steadily declining, and the demographic dividend of user growth is gradually reaching its peak. Consequently, the demands of existing users regarding communication experience and privacy protection have become increasingly prominent.
In terms of user response strategies, marking a number to alert others (32.57%), adding a number to a blacklist (31.90%), installing anti-harassment software (31.49%), and directly hanging up (31.49%) are the primary approaches adopted by users. This reflects that users have developed certain proactive defense habits, yet regulatory measures still primarily rely on individual avoidance behaviors. Regarding the root causes of the persistent prevalence of harassment calls, 30.96% of users attribute it to lax screening standards by virtual network operators, which have become breeding grounds for such calls; 30.28% attribute it to a mature industry ecosystem; and 29.88% point to personal information leaks. User perceptions have thus shifted from merely viewing "blocking as ineffective" to harboring systematic concerns about source screening mechanisms, industry ecosystem governance, and information protection measures.
Analysts at iiMedia Research believe that users' concerns regarding the regulation of spam calls have evolved from a focus solely on technical interception to a systemic anxiety centered on root-cause prevention and control, as well as the excessively low costs of legal violations; this indicates that the issue has entered a "critical phase" requiring multi-dimensional collaborative governance. Telecom operators and device manufacturers should collaborate to establish a comprehensive defense framework comprising "source-level screening + AI-based interception + user empowerment." This framework should include stringent controls over network access qualifications, upgrades to identification models, the provision of personalized black/white list features, and access to "number credit scores," while positioning compliant communications and privacy protection as core value propositions through targeted advocacy efforts. Such initiatives will effectively enhance user trust and strengthen brand loyalty.

大众化之路——2026年折叠屏手机品类消费者行为调研报告

近年来，折叠屏手机行业持续受益于柔性显示、铰链工艺、AI交互、移动办公及多设备协同生态的全方位赋能，其产品形态已从早期的高端尝鲜单品延伸至商务办公、影音娱乐、轻量创作与日常主力机等多场景融合。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《大众化之路——2026年折叠屏手机品类消费者行为调研报告》数据显示，2020年至2025年中国国产折叠屏手机出货量由50.0万台跃升至1490.3万台，品类规模快速扩张，正加速从高端小众向大众市场渗透。
2026年中国消费者放弃折叠屏手机的主要原因中，价格偏高、性价比未达预期（34.10%），屏幕折痕明显（32.95%）与机身偏重、握持不便（32.95%）占比居首。此外，42.00%的消费者认为折叠屏手机未来增长应聚焦技术升级以降低折痕、提升耐用性，38.20%关注服务升级与完善售后及以旧换新，36.60%的消费者则看重生态建设，反映出市场需求正从硬件尝鲜转向技术可靠、服务完善与生态成熟并重的综合体验竞争。
艾媒咨询分析师认为，当前折叠屏行业已进入从高端小众向大众市场渗透的关键阶段，厂商应优先攻坚铰链结构与屏幕材料技术以根治耐用性焦虑，同步构建覆盖维修保障与残值回收的全周期服务体系，加速主流应用大屏适配并推出中端价位细分机型，通过场景化营销强化办公与娱乐生态联动，方能突破增长瓶颈并抢占主流消费心智。
In recent years, the foldable smartphone industry has continuously benefited from the comprehensive empowerment provided by flexible displays, hinge technology, AI interaction, mobile office solutions, and multi-device collaborative ecosystems. Its product portfolio has expanded from early-stage premium novelty devices to encompass a wide range of usage scenarios—including business and office applications, audio-visual entertainment, lightweight creative workflows, and as everyday primary devices. According to the latest "The Mass Market Path – 2026 Foldable Smartphone Consumer Behavior Survey Report" released by iiMedia Research, a globally leading third-party data mining and analysis firm specializing in new economy industries, China's domestic foldable smartphone shipments surged from 500,000 units in 2020 to 14,903,000 units in 2025, indicating rapid market expansion and accelerating penetration from the premium niche segment into the mass market.
Among the primary reasons why Chinese consumers are abandoning foldable smartphones by 2026, high price (34.10%), suboptimal cost-performance ratio (32.95%), noticeable screen creases (32.95%), and heavy device weight or poor ergonomics (32.95%) rank as the most prevalent factors. Additionally, 42.00% of consumers believe that future growth for foldable smartphones should focus on technological advancements to reduce creases and enhance durability; 38.20% emphasize service upgrades and improved after-sales support as well as trade-in programs; and 36.60% of consumers prioritize ecosystem development. These trends reflect a shift in market demand from merely adopting new hardware to competing on a comprehensive experience that balances technological reliability, robust service offerings, and a mature ecosystem.
Analysts at iiMedia Research believe that the foldable phone industry has now entered a critical phase of transitioning from a high-end, niche market to broader mass-market penetration. Manufacturers should prioritize breakthroughs in hinge structures and screen material technologies to fundamentally address durability concerns, while simultaneously establishing a full-lifecycle service ecosystem encompassing repair support and residual value recycling. Additionally, they should accelerate the adaptation of large screens for mainstream applications, launch mid-range segment models, and leverage scenario-based marketing to strengthen the synergy between office and entertainment ecosystems. Only by doing so can they overcome growth bottlenecks and capture the mind-share of mainstream consumers.

艾媒咨询 | 2026-2027年中国消费电子市场状况及标杆企业研究报告

消费电子行业聚焦于个人及家庭日常使用的电子设备与通讯终端，业务涵盖智能手机、平板电脑、个人电脑、智能穿戴设备、影音娱乐电子及智能家居产品等核心产品。行业边界随技术融合（如AI、5G）持续扩展，强调用户体验与智能化互联。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国消费电子市场状况及标杆企业研究报告》数据显示，市值前三名占比高达73.81%，呈现高度集中格局，反映行业已进入成熟期，龙头凭借技术壁垒和规模优势主导竞争，中小企业在细分领域寻求增长，但整体盈利空间收窄，未来兼并整合或加速。
艾媒咨询分析师认为，头部企业营收集中度极高，前三名占比达80.65%，呈现龙头格局，技术集成与规模化生产是核心壁垒。营收结构健康度不足，中尾部企业如歌尔股份、传音控股等规模较小，竞争格局分化明显。营收规模与企业发展阶段高度相关，头部企业处于成熟期，业务多元且全球化布局完善，而中小企业更聚焦细分领域如智能硬件或AIoT，仍处于成长突破阶段。
The consumer electronics industry focuses on electronic devices and communication terminals used in daily personal and household life, with business coverage encompassing core products such as smartphones, tablets, personal computers, smart wearable devices, audio-visual entertainment electronics, and smart home products. The industry boundaries continue to expand with technological convergence (e.g., AI, 5G), emphasizing user experience and intelligent connectivity. According to data from the latest "2026–2027 China Consumer Electronics Market Status and Leading Enterprises Research Report" released by iiMedia Research, a globally leading third-party data mining and analysis firm specializing in new economy industries, the top three players account for a staggering 73.81% of market capitalization, reflecting a highly concentrated landscape that indicates the industry has entered a mature phase. Industry leaders dominate competition through technological barriers and scale advantages, while small and medium-sized enterprises seek growth in niche segments, albeit with narrowing overall profit margins. Future mergers and consolidations are likely to accelerate.
AiMei Consulting analysts note that leading companies exhibit extremely high revenue concentration, with the top three accounting for 80.65% of total revenue, reflecting a dominant market structure where technological integration and large-scale production serve as core competitive barriers. However, the revenue structure remains underdeveloped; mid-to-lower tier firms such as Goertek and Transsion Holdings operate on smaller scales, resulting in significant differentiation within the competitive landscape. Revenue scale is closely tied to a company's development stage: industry leaders are in the mature phase with diversified operations and comprehensive global presence, whereas SMEs focus on niche segments like smart hardware or AIoT and remain in a growth and breakthrough phase.

艾媒咨询 | 2026年中国个人网盘市场发展状况及消费行为调查数据

在 AI 技术深度融合与数字化生活全面渗透的浪潮下，中国个人网盘市场的发展格局与用户消费行为特征成为行业关注的核心焦点。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026 年中国个人网盘市场发展状况及消费行为调查数据》显示，消费者对个人网盘付费服务的需求集中在提升使用效率与基础功能拓展上，工具类、提速类及扩容类服务认可度较高，而个性化服务需求相对偏低，用户付费决策更偏向实用型功能。
2026年中国消费者认为个人网盘最需改进的方面中，“降低付费价格”占比最高，其次是“提升传输速度”，第三是“增加免费存储空间”。消费者选择个人网盘时对免费福利敏感度最高，同时预装渠道和品牌口碑也具备较强影响力，而自主选择、广告推广等因素的影响相对较弱，可见网盘厂商需优先强化免费权益布局，同时重视预装合作与品牌建设。
艾媒咨询分析师认为，当前消费者对个人网盘的核心诉求集中在成本与基础体验层面，付费成本、传输效率、存储空间是用户最关注的痛点，网盘厂商需优先优化这些核心体验，同时兼顾隐私保护、广告管控等用户关注度较高的附加需求。
Against the backdrop of the deep integration of AI technology and the full penetration of digital life, the development pattern and consumer behavior characteristics of China's personal cloud disk market have become the core focus of industry attention. The latest "Survey Data on the Development of China's Personal Cloud Disk Market and Consumption Behaviors in 2026" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, shows that consumers' demand for paid personal cloud disk services is concentrated on improving usage efficiency and expanding basic functions. Tool-based, speed-boosting and storage-expansion services enjoy high recognition, while demand for personalized services is relatively low, indicating that users' payment decisions are more inclined to practical functions.
Among the aspects that Chinese consumers believe need the most improvement in personal cloud disks in 2026, "reducing paid prices" accounts for the highest proportion, followed by "improving transmission speed" and "increasing free storage space". When choosing personal cloud disks, consumers are most sensitive to free benefits, while pre-installed channels and brand reputation also have strong influence. In contrast, factors such as independent selection and advertising promotion have relatively weak impact, which shows that cloud disk manufacturers should prioritize strengthening the layout of free benefits, while attaching importance to pre-installation cooperation and brand building.
Analysts from iiMedia Research pointed out that consumers' core demands for personal cloud disks are currently concentrated on cost and basic experience. Payment cost, transmission efficiency and storage space are the most concerned pain points for users. Cloud disk manufacturers should prioritize optimizing these core experiences, while taking into account additional needs that users pay high attention to, such as privacy protection and advertising control.

艾媒咨询 | 2025年中国CPO产业市场状况及标杆企业经营数据分析报告

2025年，中国CPO（共封装光学）产业生态快速成熟，正式从实验室走向产线，迈入规模化商用阶段，成为支撑AI算力基础设施升级的核心技术路径之一。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布《2025年中国CPO产业市场状况及标杆企业经营数据分析报告》数据显示，2025年前三季度中国CPO营收前三企业合计占TOP10近七成，行业竞争格局较为集中；研发投入强度显著提升，前十企业平均研发费用占营收比重达13.77%，头部企业如炬光科技、曙光数创的研发投入强度分别为22.14%和21.65%；毛利率方面，技术领先企业稳定在30%-52%区间。艾媒咨询分析师认为，2025年CPO产业爆发式增长的核心驱动力是AI算力需求的持续释放，行业集中化格局与高研发投入、高盈利水平形成正向循环，头部企业凭借技术与规模优势持续巩固领先地位，未来随着1.6T及更高速率产品落地与国产替代深化，产业盈利韧性将进一步凸显。
In 2025, China's CPO (Co-Packaged Optics) industry ecosystem rapidly matured, officially transitioning from the lab to production lines and entering the stage of large-scale commercialization, becoming one of the core technological pathways supporting the upgrade of AI computing infrastructure. According to the latest report, "2025 China CPO Industry Market Status and Benchmark Enterprise Operation Data Analysis Report," released by iiMedia Research (a leading global third-party data mining and analysis firm for the new economy industry), data shows that in the first three quarters of 2025, the top three CPO revenue-generating enterprises in China collectively accounted for nearly 70% of the top 10, indicating a relatively concentrated industry competition landscape. R&D investment intensity significantly increased, with the average R&D expenses of the top 10 enterprises reaching 13.77% of revenue, while leading firms such as Jiguang Technology and Inspur Shuyang had R&D investment intensities of 22.14% and 21.65%, respectively. In terms of gross margin, technology-leading enterprises remained stable within the 30%-52% range. Analysts from iiMedia Research noted that the core driver of the explosive growth in the CPO industry in 2025 was the sustained release of AI computing demand. The industry's concentrated landscape, coupled with high R&D investment and high profitability, formed a positive cycle, allowing leading enterprises to continuously consolidate their dominant positions through technological and scale advantages. In the future, with the commercialization of 1.6T and higher-speed products and the deepening of domestic substitution, the industry's profitability resilience will further emerge.

艾媒咨询 | 2025年中国光通信模块产业市场状况及标杆企业经营数据分析报告

2025年，中国光通信模块领域在AI算力需求的推动下迎来了爆发式增长，带动了行业内企业的业绩增长和技术进步。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布《2025年中国光通信模块产业市场状况及标杆企业经营数据分析报告》数据显示，中国光通信模块行业营收方面，TOP10企业的平均营收为181.83亿元，前三名合计占比高达61.93%，市场集中度较高；利润上，毛利润TOP10企业的平均毛利率超过40%，而净利率则为21.47%。
此外，行业平均研发支出占收入比例约在5.5%-6.5%之间，反映了行业对于技术创新的重视。艾媒咨询分析师认为，2025年中国光通信模块行业实现量价齐升，头部企业竞争优势持续扩大，但行业仍面临技术迭代加速、海外市场波动、汇率变动及库存减值等潜在风险。未来，随着1.6T光模块需求的持续释放及国产光芯片技术的进一步突破，行业将持续保持高景气度，头部企业引领行业技术升级与产业集中度提升，中小企业需聚焦细分领域，提升核心竞争力，方能在行业分化中实现突围。
In 2025, driven by the demand for AI computing power, China's optical communication module sector witnessed explosive growth, boosting the performance growth and technological progress of enterprises in the industry. According to the latest data released by iiMedia Research (a leading third-party data mining and analysis institution for the new economy industry), in its 2025 Market Status and Benchmark Enterprise Operation Data Analysis Report on China's Optical Communication Module Sector, in terms of revenue in China's optical communication module industry, the average revenue of the TOP 10 enterprises reached 18.183 billion yuan, with the top three accounting for as high as 61.93%, indicating a high degree of market concentration. In terms of profitability, the average gross profit margin of the TOP 10 enterprises by gross profit exceeded 40%, while the net profit margin stood at 21.47%.
In addition, the industry's average R&D expenditure accounted for about 5.5% to 6.5% of the revenue, reflecting the industry's emphasis on technological innovation. Analysts from iiMedia Research believe that in 2025, China's optical communication module industry achieved both volume and price growth, with leading enterprises continuing to expand their competitive advantages. However, the industry still faces potential risks such as accelerated technological iteration, fluctuations in overseas markets, exchange rate changes, and inventory impairment. In the future, with the continuous release of demand for 1.6T optical modules and further breakthroughs in domestic optical chip technology, the industry will maintain a high boom. Leading enterprises will lead the industry's technological upgrading and the improvement of industrial concentration, while small and medium-sized enterprises need to focus on segmented fields and enhance their core competitiveness to achieve a breakthrough in the industry differentiation.

艾媒咨询 | 2025年中国PCB行业研究报告

当前，中国PCB行业发展态势良好，在全球产业格局中占据重要地位。作为电子产品之母，PCB是电子系统的关键载体，支撑着电子信息产业前行。近年来，AI算力革命成为行业增长的强大引擎，国内外云解决方案提供商不断加大算力中心投入，使得AI服务器、交换机等对高多层板、HDI板的需求猛增。同时，汽车智能化的推进也为行业发展添砖加瓦。随着L2级辅助驾驶普及，城市导航辅助驾驶落地并向低价车型渗透，汽车电子化程度加深，单车PCB价值量大幅提升，拉动了车用PCB需求。此外，消费电子、工业控制等领域的升级步伐也在逐渐加快，共同为中国PCB产业的发展注入多元活力 。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国PCB行业研究报告》数据显示，预计到2029年中国PCB市场规模将达到5545.1亿元。从细分市场来看，随着电子产业高端化及新兴技术推动，打样/小批量PCB市场占比有望持续提升。艾媒咨询分析师认为，中国PCB行业已进入“结构性增长”的关键阶段，市场规模的稳步扩张与细分领域的差异化发展将成为核心特征。然而，目前行业仍面临着关键挑战：高端市场需求旺盛，但核心材料与先进工艺仍存在技术瓶颈，高端产能依赖头部企业扩产；中低端市场门槛低，同质化竞争未缓解，中小厂商需以差异化服务、细分深耕突围。
未来，具备技术研发优势、能够快速响应高端及定制化需求的企业，将在行业竞争中占据更有利地位，推动中国PCB产业从“规模领先”向“质量与规模双优”的全球PCB核心制造基地升级。
China’s printed-circuit-board (PCB) industry is currently in robust health and occupies a pivotal position in the global industrial landscape. As the “mother of electronic products,” the PCB is the essential carrier of electronic systems and underpins the entire information-technology sector. In recent years, the AI-computing revolution has become a powerful engine of growth: cloud-service providers worldwide are pouring ever-larger sums into data-center capacity, causing demand for high-layer-count and HDI boards in AI servers, switches and related equipment to surge. At the same time, the advance of automotive intelligence has provided further momentum. With Level-2 advanced driver-assistance systems now common, city-level navigation assistance is being rolled out and is rapidly penetrating lower-priced vehicles. The deepening electrification of automobiles has driven the PCB value per vehicle sharply upward, boosting demand for automotive PCBs. In addition, the pace of upgrades in consumer electronics, industrial control, and other sectors is accelerating, collectively injecting diversified vitality into China’s PCB industry.
According to the latest “Research report on the PCB industry in China in 2025” released by iiMedia Research, a leading third-party data-mining and analytics agency in the global new-economy sector, China’s PCB market is projected to reach RMB 554.5 billion by 2029. From the perspective of market segmentation, the share of prototyping / small-batch PCBs is expected to rise continuously, driven by the premiumization of the electronics industry and by emerging technologies. Analysts at iiMedia believe that China’s PCB sector has entered a critical phase of “structural growth,” in which steady overall market expansion will coexist with differentiated development in niche segments.Nonetheless, the industry still faces key challenges. Demand in the high-end segment is vigorous, yet core materials and advanced processes remain technically constrained; additional high-end capacity depends largely on expansion by leading firms. In the low- to mid-range segment, low entry barriers and undiminished homogeneous competition persist, forcing small and medium-sized manufacturers to escape through differentiated services and deep cultivation of niche markets.
Looking ahead, enterprises that possess technological R&D advantages and can respond rapidly to high-end and customized requirements will occupy a more favorable competitive position, propelling China’s PCB industry from "scale leadership" to a global core manufacturing base that excels in both quality and scale.

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