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艾媒咨询 | 2025年中国PCB行业研究报告
当前,中国PCB行业发展态势良好,在全球产业格局中占据重要地位。作为电子产品之母,PCB是电子系统的关键载体,支撑着电子信息产业前行。近年来,AI算力革命成为行业增长的强大引擎,国内外云解决方案提供商不断加大算力中心投入,使得AI服务器、交换机等对高多层板、HDI板的需求猛增。同时,汽车智能化的推进也为行业发展添砖加瓦。随着L2级辅助驾驶普及,城市导航辅助驾驶落地并向低价车型渗透,汽车电子化程度加深,单车PCB价值量大幅提升,拉动了车用PCB需求。此外,消费电子、工业控制等领域的升级步伐也在逐渐加快,共同为中国PCB产业的发展注入多元活力 。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国PCB行业研究报告》数据显示,预计到2029年中国PCB市场规模将达到5545.1亿元。从细分市场来看,随着电子产业高端化及新兴技术推动,打样/小批量PCB市场占比有望持续提升。艾媒咨询分析师认为,中国PCB行业已进入“结构性增长”的关键阶段,市场规模的稳步扩张与细分领域的差异化发展将成为核心特征。然而,目前行业仍面临着关键挑战:高端市场需求旺盛,但核心材料与先进工艺仍存在技术瓶颈,高端产能依赖头部企业扩产;中低端市场门槛低,同质化竞争未缓解,中小厂商需以差异化服务、细分深耕突围。
未来,具备技术研发优势、能够快速响应高端及定制化需求的企业,将在行业竞争中占据更有利地位,推动中国PCB产业从“规模领先”向“质量与规模双优”的全球PCB核心制造基地升级。
China’s printed-circuit-board (PCB) industry is currently in robust health and occupies a pivotal position in the global industrial landscape. As the “mother of electronic products,” the PCB is the essential carrier of electronic systems and underpins the entire information-technology sector. In recent years, the AI-computing revolution has become a powerful engine of growth: cloud-service providers worldwide are pouring ever-larger sums into data-center capacity, causing demand for high-layer-count and HDI boards in AI servers, switches and related equipment to surge. At the same time, the advance of automotive intelligence has provided further momentum. With Level-2 advanced driver-assistance systems now common, city-level navigation assistance is being rolled out and is rapidly penetrating lower-priced vehicles. The deepening electrification of automobiles has driven the PCB value per vehicle sharply upward, boosting demand for automotive PCBs. In addition, the pace of upgrades in consumer electronics, industrial control, and other sectors is accelerating, collectively injecting diversified vitality into China’s PCB industry.
According to the latest “Research report on the PCB industry in China in 2025” released by iiMedia Research, a leading third-party data-mining and analytics agency in the global new-economy sector, China’s PCB market is projected to reach RMB 554.5 billion by 2029. From the perspective of market segmentation, the share of prototyping / small-batch PCBs is expected to rise continuously, driven by the premiumization of the electronics industry and by emerging technologies. Analysts at iiMedia believe that China’s PCB sector has entered a critical phase of “structural growth,” in which steady overall market expansion will coexist with differentiated development in niche segments.Nonetheless, the industry still faces key challenges. Demand in the high-end segment is vigorous, yet core materials and advanced processes remain technically constrained; additional high-end capacity depends largely on expansion by leading firms. In the low- to mid-range segment, low entry barriers and undiminished homogeneous competition persist, forcing small and medium-sized manufacturers to escape through differentiated services and deep cultivation of niche markets.
Looking ahead, enterprises that possess technological R&D advantages and can respond rapidly to high-end and customized requirements will occupy a more favorable competitive position, propelling China’s PCB industry from "scale leadership" to a global core manufacturing base that excels in both quality and scale.艾媒咨询 | 2025年中国折叠屏手机行业数据与消费行为调查数据
在技术迭代与消费升级的双重驱动下,中国折叠屏手机市场呈现爆发式增长态势。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国折叠屏手机行业数据与消费行为调查数据》数据显示,2020-2025年中国国产折叠屏手机出货量呈现迅猛增长态势。2020年出货量仅为50.0万台,2024年出货量飙升至859.0万台,预计2025年将达到1490.3万台。未来,随着技术持续迭代、成本逐步降低及价格进一步下探,折叠屏手机有望进一步普及,出货量将持续增长。在2025年中国消费者对折叠屏手机品牌认知度中,华为以45.32%的占比在折叠屏手机品牌认知度中排名第一,远高于其他品牌。三星以31.15%的占比位居第二,小米以30.35%的占比位列第三。在2025年中国消费者购买折叠屏手机时关注方面中,占比最高的是手机电池能耗,占比达到33.69%;其次是手机质量,占比为32.62%。智能系统和外观形象也受到了较高关注,占比均为31.15%。在2025年中国消费者购买折叠屏手机的目的中,娱乐用途占比最高,达到79.46%,显示出折叠屏手机在娱乐领域的巨大吸引力。工具性用途如拍照、录像等占比为53.37%,位居第二,说明折叠屏手机在提升拍照和录像体验方面具有明显优势。艾媒咨询分析师认为,未来折叠屏手机将向 “技术平民化、体验场景化、服务生态化” 方向发展,企业需在屏幕折痕优化、续航提升及售后服务体系建设上持续发力,以推动市场渗透率进一步突破。
Driven by both technological iteration and consumption upgrade, the Chinese foldable phone market has shown an explosive growth trend. According to the latest "iiMedia Report | China's foldable phone industry data and consumer behavior survey data in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the shipment volume of domestic foldable phones in China showed a rapid growth trend from 2020 to 2025. The shipment volume was only 500,000 units in 2020, soared to 8.59 million units in 2024, and is expected to reach 14.903 million units in 2025. In the future, as technology continues to iterate, costs gradually decrease and prices further drop, foldable screen phones are expected to become more widespread and their shipment volumes will continue to grow. In the brand awareness of foldable phones among Chinese consumers in 2025, Huawei ranked first with a share of 45.32%, far exceeding other brands. Samsung ranked second with a share of 31.15%, and Xiaomi ranked third with a share of 30.35%.
Among the aspects that Chinese consumers pay attention to when purchasing foldable screen phones in 2025, the one with the highest proportion is the battery energy consumption of the phone, accounting for 33.69%. The second is the quality of mobile phones, accounting for 32.62%. Intelligent systems and appearance images have also received considerable attention, each accounting for 31.15%. Among the purposes for which Chinese consumers purchase foldable screen phones in 2025, entertainment uses account for the highest proportion, reaching 79.46%, demonstrating the huge appeal of foldable screen phones in the entertainment field. Tool uses such as taking photos and recording videos account for 53.37%, ranking second, indicating that foldable screen phones have obvious advantages in enhancing the experience of taking photos and recording videos. Analysts from iiMedia Research believe that in the future, foldable screen phones will develop in the direction of "technology popularization, experience scenario-based, and service ecosystem". Enterprises need to continuously make efforts in optimizing screen crease, improving battery life, and building after-sales service systems to further break through the market penetration rate.
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