全球领先的新经济产业第三方数据挖掘与分析机构
关于“CHROME”的报告
艾媒报告|2018-2019中国手机浏览器市场年度监测报告
iiMedia Research(艾媒咨询)数据显示,2018年中国手机浏览器用户规模达到6.81亿,行业渗透进一步加强。随着行业的发展和成熟,极简浏览器的推出满足了用户对小内存的需求。iiMedia Research(艾媒咨询)数据显示,69.5%的受访用户愿意使用极简浏览器,另有52.7%认为内存占用小是其最大优点。
On December 21, 2018, iiMedia Research, global leading new economic data mining and analysis organization, authoritatively released “2018-2019 China Mobile Browser Market Annual Monitoring Report“. As the data of iiMedia Research showed, the scale of users in China Mobile Browser industry has reached 0.681 billion in 2018. The penetration of Mobile Browser in China is further strengthened. With the industry becoming more matured, the launch of the minimalist browser meets the users` needs for small memory occupation. As the data of iiMedia Research showed, 69.5% of the interviewed users are willing to use minimalist browser. Meanwhile, 52.7% of the interviewed users considered that small memoery occupation was minimalist browsers' greatest advantage.艾媒报告|2018中国手机浏览器市场专题研究报告
iiMedia Research(艾媒咨询)数据显示,中国手机浏览器行业目前正稳步发展,预计2020年用户规模将突破7亿人。但目前行业格局未定,头部平台竞争激烈,针对用户产品使用安全保障的布局成为竞争热点。各类安全功能中,安全支付尤受重视,55.1%的受访用户对浏览器支付安全最为关注,覆盖完整支付流程的安全保障的浏览器产品更能直击用户痛点。
As the data of iiMedia Research showed, China Mobile Browser industry is developing steadily, with the scale of users expected to exceed 0.7 billion people by 2020. However, the current industry structure is uncertain, the competition among head platforms is fierce, and the layout of security for product using has become the focus of the competition. Among all kinds of security functions, payment security is paid special attention, 55.1% of the interviewed users pay most attention to the payment security when using mobile browsers. Browsers that cover the security of complete payment process can directly hit the users’ pain points.
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