全球领先的新经济产业第三方数据挖掘与分析机构
关于“公安信息化”的报告
艾媒咨询 | 2025年中国外贸AI智能应用市场洞察分析报告
在全球经济一体化的大背景下,外贸行业竞争愈发激烈。随着人工智能(AI)技术的迅猛发展,其在各领域的应用不断深入,外贸行业也迎来了智能化变革的浪潮。AI 智能应用正逐渐渗透到外贸业务的各个环节,深刻改变着传统的贸易模式和运营方式,为外贸企业带来了新的机遇与挑战。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《 2025年中国外贸AI智能应用市场洞察分析报告》数据显示, 88.17% 的工作者已在使用 AI 相关工具或系统,表明 AI 在外贸领域的普及度极高,已然成为外贸工作的重要组成部分。同时,超六成中国工作者认可外贸 AI 在智能数据管理(客户信息、订单等)方面的功能优势,52.76% 的人认为提高数据分析、管理能力十分关键,这不仅凸显了数据管理于外贸业务的核心地位,也强烈预示着外贸行业未来对 AI 数据处理能力有着迫切需求。艾媒咨询分析师认为,AI 不仅已广泛融入外贸工作,其在数据处理与管理方面的能力更是备受关注,有望成为推动外贸行业发展、提升企业竞争力的关键力量。
Under the background of global economic integration, the competition in foreign trade industry is becoming more and more fierce. With the rapid development of artificial intelligence (AI) technology, its application in various fields continues to deepen, and the foreign trade industry has ushered in a wave of intelligent change. AI intelligent applications are gradually penetrating into all aspects of foreign trade business, profoundly changing the traditional trade mode and operation mode, and bringing new opportunities and challenges to foreign trade enterprises. According to the latest "Analysis report on China's foreign trade AI intelligent application market insight in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 88.17% of workers are already using AI-related tools or systems, indicating that AI is extremely popular in the field of foreign trade. It has become an important part of foreign trade work. At the same time, more than 60% of Chinese workers recognize the functional advantages of foreign trade AI in intelligent data management (customer information, orders, etc.), and 52.76% of them believe that it is critical to improve data analysis and management capabilities, which not only highlights the core position of data management in foreign trade business. It also strongly indicates that the foreign trade industry has an urgent need for AI data processing capabilities in the future. AI Consulting analysts believe that AI has not only been widely integrated into foreign trade work, its ability in data processing and management is more concerned, is expected to become a key force to promote the development of foreign trade industry and enhance the competitiveness of enterprises.艾媒舆情|2019-2020年度APP违规收集个人信息现象舆情监测报告
本报告研究涉及企业/品牌/案例:欧瑞博,深网视界,哔哩哔哩公司,人民日报,央广网,央视网,中央网信办,工信部,公安部,市场监管总局
近年来,移动互联网应用程序(APP)得到广泛应用,在促进经济社会发展、服务民生等方面发挥了重要作用。同时,APP强制授权、过度索权、超范围收集个人信息等现象也大量存在,违法违规使用个人信息的问题十分突出,成为全社会普遍担忧的问题。中国个人信息泄露事件屡屡见诸报道,由于APP过度收集用户个人信息,大范围个人信息泄露引发了一系列违法犯罪行为。不法分子通过各种途径收集被泄露出去的个人信息,经过筛选分析用户特征,从事恶意注册账号、电信诈骗甚至绑架勒索等精准犯罪活动,严重威胁用户的生命财产安全。
In recent years, mobile Internet applications (APPs) have been widely used and played an important role in promoting economic and social development and serving people's livelihood. At the same time, the phenomenon of compulsory authorization of APPs, excessive claims, and collection of personal information beyond the scope also exists in large numbers. The problem of using personal information in violation of laws and regulations is very prominent and has become a widespread concern in society. China's personal information leakage incidents have been repeatedly reported. Due to the excessive collection of users' personal information by APPs, a wide range of personal information leakage has triggered a series of illegal and criminal acts. The criminals collected the leaked personal information through various channels, screened and analyzed user characteristics, engaged in malicious criminal account registration, telecommunications fraud, and even kidnapping and extortion, which seriously threatened the lives and property of users.艾媒咨询 | 2025年中国搜索引擎行业发展状况与使用行为调查数据
随着大数据和机器学习技术的不断应用,搜索引擎开始更加注重用户的个性化需求。通过分析用户的搜索历史、兴趣爱好和行为模式,搜索引擎能够提供更加精准和个性化的搜索结果。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国搜索引擎行业发展状况与使用行为调查数据》显示,2024年中国移动广告市场规模为4762.8亿元,2025年预计达到4867.6亿元。这表明中国移动广告市场已从高速增长阶段过渡至稳步发展的成熟期。随着用户注意力全面向移动端迁移,搜索引擎的竞争维度也从单一的结果准确性,扩展为移动生态体验、广告形式创新与AI技术融合的综合较量。
中国用户在选择搜索引擎时,最关注的因素是“广告少/用户体验好”,占比高达62.32%,远高于其他选项。紧随其后的分别是“搜索结果的相关性”(60.06%)与“信息准确性”(59.21%),反映出用户在追求界面整洁的同时,并未放松对内容质量的核心要求。在2025年用户常用的搜索引擎中,百度以72.52%的占比保持领先,搜狗(30.31%)与360(27.20%)分别位列第二、三位。这表明用户体验已成为影响用户选择搜索引擎的决定性因素,“简洁、少干扰”的产品设计更能赢得用户青睐。此外,头部平台如百度仍凭借其强大的生态壁垒与技术积累占据主导地位。
艾媒咨询分析师认为,中国搜索引擎行业将迎来结构性变革,呈现以下核心趋势:一是核心技术将全面迈向AI原生,传统关键词检索逐步被对话式、生成式搜索替代,用户可直接获取整合答案。竞争重点也将从“信息检索效率”扩展至“生态服务能力”,推动搜索与内容、服务及交易深度融合,实现“即搜即得、即搜即用”。二是商业化模式迎来重构,传统搜索广告占比下降,原生式、场景化广告与AI答案深度融合。与此同时,监管与算法伦理的重要性凸显,数据安全、结果公平性将成为行业健康发展的关键制约因素。
With the continuous application of big data and machine learning technologies, search engines are beginning to pay more attention to users' personalized needs. By analyzing users' search history, interests, and behavior patterns, search engines can provide more accurate and personalized search results. According to the latest "2025 China Search Engine Industry Development Status and User Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the scale of China's mobile advertising market was 476.28 billion yuan in 2024 and is expected to reach 486.76 billion yuan in 2025. This indicates that China's mobile advertising market has transitioned from a high-speed growth stage to a mature period of steady development. As users' attention shifts comprehensively to mobile devices, the competitive dimension of search engines has expanded from the single aspect of result accuracy to a comprehensive competition involving mobile ecosystem experience, advertising form innovation, and the integration of AI technology.
When Chinese users choose search engines, the most important factor they consider is "less advertising / better user experience", which accounts for as high as 62.32%, far exceeding other options. The factors that follow are "relevance of search results" (60.06%) and "accuracy of information" (59.21%), indicating that while users pursue a clean interface, they do not relax their core requirements for content quality. Among the commonly used search engines in 2025, Baidu maintains the lead with a share of 72.52%, followed by Sogou (30.31%) and 360 (27.20%) in second and third place respectively. This shows that user experience has become the decisive factor influencing users' choice of search engines, and a "simple and less distracting" product design is more likely to win users' favor. In addition, leading platforms like Baidu still dominate the market by virtue of their strong ecosystem barriers and technological accumulation.
Analysts from iiMedia Research believe that China's search engine industry will undergo structural changes, presenting the following core trends: First, core technologies will fully move towards AI-native, with traditional keyword search gradually being replaced by conversational and generative search, allowing users to directly obtain integrated answers. The focus of competition will also expand from "information retrieval efficiency" to "ecosystem service capabilities", promoting the deep integration of search with content, services, and transactions to achieve "instant search and use". Second, the commercial model will be restructured, with the proportion of traditional search advertising declining, and native and contextual advertising deeply integrated with AI answers. At the same time, the importance of regulation and algorithm ethics is highlighted, with data security and result fairness becoming key constraints for the healthy development of the industry.
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