艾媒咨询 | 2025年H1中国奶粉行业运行数据监测半年报

2025年，中国奶粉行业在复杂环境下不断探索前行，上半年的发展呈现出一系列新特征与新趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年H1中国奶粉行业运行数据监测半年报》数据显示，2024年中国羊奶粉市场规模为192.5亿元，同比增长15.20%，预计2028年将突破350亿元。艾媒咨询分析师认为，中国奶粉行业细分赛道百花齐放，羊奶粉、有机奶粉等增长潜力持续释放，儿童奶粉、女性奶粉、中老年奶粉等细分品类快速崛起，拓展了行业增长空间。
In recent years, China's infant formula industry has undergone numerous changes and challenges. Profound market adjustments and dynamic changes have become the main theme of the industry's development. Since 2020, affected by multiple factors such as the continuous decline in the birth rate and the increasingly rational consumer market, the milk powder industry has bid farewell to its past period of rapid growth. The growth rate of the market size has slowed down, and in some years, it has even shown a contraction trend. Entering 2025, the industry has continued to explore and move forward in a complex environment. The development in the first half of the year has presented a series of new features and trends. According to the latest "Semi-annual report on the operation data monitoring of China's milk powder industry in the first half of 2025" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, the market size of goat milk powder in China was 19.25 billion yuan in 2024, with a year-on-year growth of 15.20%. It is expected to exceed 35 billion yuan in 2028. Analysts from iiMedia Research believe that the Chinese infant formula industry features a diverse range of sub-sectors. The growth potential of goat milk powder and organic milk powder continues to be unleashed, while sub-categories such as children's milk powder, women's milk powder, and milk powder for the middle-aged and elderly are rising rapidly, expanding the industry's growth space.

艾媒咨询｜2023年中国电动工具行业发展白皮书

在国民经济各领域蓬勃发展的背景下，中国电动工具应用场景日益丰富，行业实现快速发展。iiMedia Research（艾媒咨询）数据显示，2023年中国电动工具市场销售规模为200.8亿元；预计未来四年（2024-2027）将保持超6%的年平均增速，2027年有望达到259.6亿元。中国电动工具行业国产品牌发展迅速，在技术创新、产品升级、市场份额等方面都有显著提升。以东成为代表的国产电动工具品牌崛起势头明显，彰显中国制造大国的实力与创新能力。锂电池在电动工具领域的应用日益广泛，能够满足各种类型的电动工具需求，电动工具锂电化比例持续提升。
Against the backdrop of booming development in various fields of the national economy, the application scenarios of power tool in China are becoming increasingly diverse, and the industry is achieving rapid development. According to data from iiMedia Research, the sales scale of China's power tool market in 2023 was 20.08 billion yuan, which is expected to maintain an annual average growth rate of over 6% in the next four years (2024-2027). And it is expected to reach 25.96 billion yuan in 2027. The domestic brands in China's power tool industry are developing rapidly, with significant improvements in technological innovation, product upgrades, and market share. The rise of domestic power tool brands represented by DongCheng, demonstrating the strength and innovation capability of China as a manufacturing powerhouse. The application of lithium batteries in the field of power tools is becoming increasingly widespread, which can meet the needs of various types of power tools, and the proportion of lithium electrification in power tools continues to increase.

艾媒咨询 | 2023年全球及中国淋浴房行业发展白皮书

随着人口老龄化加剧和人们以健康、舒适为核心的消费观念提升，人们越来越重视个人健康和舒适度，淋浴房因能够提高人们的洗浴体验和心情，市场需求不断提升。iiMedia Research（艾媒咨询）数据显示，2022年全球淋浴房行业市场规模2258.9亿元，2026年有望达2975.3亿元，预计未来中国继续成为全球淋浴房的主要增量市场。数据显示，产品的质量和安全性是消费者购买淋浴房的重要考虑因素。未来高端品质的淋浴房需求将有所增加，吸引更多的购买人群。目前，简约的装修风格凭借其简洁、大方、实用的特点，成为了当下的时尚选择。随着现代人对简约、精致的生活追求不断提高，极窄边框淋浴房、全景门这一类极简风格的家装市场前景也将更加广阔。
With the intensification of population aging and the improvement of people's consumption concept centered on health and comfort, people are paying more and more attention to personal health and comfort. As shower rooms can improve people's bathing experience and mood, market demand is constantly increasing. According to data from iiMedia Research, the global shower room industry market size was 225.89 billion yuan in 2022, and is expected to reach 297.53 billion yuan in 2026. It is expected that China will continue to become the main incremental market for global shower rooms in the future. Data shows that product quality and safety are important considerations for consumers when purchasing shower rooms. The demand for high-end quality shower rooms will increase in the future, attracting more buyers. At present, the minimalist decoration style has become a fashion choice due to its simplicity, generosity, and practicality. With the increasing pursuit of simplicity and delicacy in modern life, the market prospects for minimalist style home decor such as narrow frame shower rooms and panoramic doors will also be broader.

艾媒咨询 | 2023-2025年中国预制菜行业运行及投资决策分析报告

2022年中国预制菜市场规模为4196亿元，同比增长21.3%，预计未来中国预制菜市场保持较高的增长速度，2026年预制菜市场规模将达10720亿元。现阶段，预制菜行业细分品类仍有较大机遇，行业业态逐渐呈现多元化发展态势。各地方政府、团体、企业陆续推出预制菜行业标准，行业规范化发展趋势明显。

艾媒舆情|2021年鸿蒙系统市场竞争力状况与消费者行为调研报告

据官方公布，在2021年6月2日的华为新品发布会中，鸿蒙手机操作系统将正式登场，引起社会媒体的广泛关注。iiMedia Research(艾媒咨询)调研数据显示，近九成网民听说过鸿蒙系统并表示期待，近四成人士(36.2%)表示鸿蒙推出后，将立即购买;官网人士表示最担心鸿蒙系统的兼容性和功能问题。

艾媒报告|2020-2021后疫时代中国家用陶瓷行业产业环境与市场发展机会调查分析报告

本报告研究涉及企业/品牌/案例：蒙娜丽莎，悦心健康，惠达卫浴，帝欧家居，四通股份；其他提及企业/品牌：国瓷红叶，冠福股份，华光陶瓷，银凤陶瓷，长城世家，硅元瓷器，顺祥陶瓷，红玫瑰陶瓷，九牧卫浴，浪鲸卫浴，辉煌厨卫，恒通卫浴，益高卫浴，帝王洁具，箭牌卫浴，恒洁卫浴，尚高卫浴，马可波罗瓷砖，东鹏瓷砖，冠珠陶瓷，欧神诺陶瓷，诺贝尔瓷砖，萨米特瓷砖，博德瓷砖，唯美陶瓷，新中源陶瓷

中国陶瓷行业发展面临严重困境。数据显示，2018年中国137家规模以上建筑陶瓷企业倒闭，几大主要瓷砖产区都有停产情况发生，其中河南和广东的产量下滑明显。受新冠疫情影响，2020年全球陶瓷行业面临危机，并且中国陶瓷在第一季度产量有所下降，外贸出口也收到影响，因此企业营业收入资金流入大幅减少，中小企业现金流面临着极大挑战。

The development of China's ceramic industry is facing serious difficulties. Data show that in 2018 China's 137 large-scale construction ceramics enterprises closed down, and several major ceramic tile production areas have ceased production. Among them, the output of Henan and Guangdong declined significantly. Affected by the new crown epidemic, the global ceramic industry is facing a crisis in 2020, and the output of Chinese ceramics has declined in the first quarter, and foreign trade exports have also been affected. Therefore, the company ’s operating income capital inflow has been greatly reduced, and the cash flow of SMEs is facing great challenges .

艾媒报告|2019-2020中国乳业行业运行大数据及市场趋势研究报告

本报告研究涉及企业/品牌/案例：伊利集团、蒙牛集团、飞鹤乳业、光明乳业；其他提及企业/品牌：Vinamilk、TH True Milk、Moc Chau Milk、NutiFood、Hanoimilk、澳优、健合集团、中国圣牧、现代牧业、西部牧业、和路雪、梦龙、Grom、特仑苏、金典、三元、旺仔、辉山、完达山、维他奶等

2020年1月21日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2019-2020中国乳业行业运行大数据及市场趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国乳业的发展现状、国际贸易环境和上下游进行深度分析，并且以蒙牛集团、光明乳业、伊利集团、飞鹤乳业等上市公司作为典型案例进行商情分析，深入研究中国乳业行业运行模式和发展趋势。2019年10月，全国监测城市鲜奶平均零售价格每斤为5.40元，环比涨0.4%，同比涨1.9%。其中，袋装鲜奶每斤4.96元，环比涨0.4%，同比涨1.6%。盒装鲜奶每斤5.84元，环比涨0.3%，同比涨2.1%。艾媒咨询分析师认为，随着对鲜奶的认识越发深入，消费者对鲜奶的需求量不断扩大，中国鲜奶市场将持续增长，预计到2020年鲜奶零售价将保持稳步增长的趋势。

The report conducts an in-depth analysis of the development status, international trade environment, and upstream and downstream of China's dairy industry. Group companies, Feihe Dairy and other listed companies conduct business analysis as typical cases, and in-depth study of the operation mode and development trend of China's dairy industry. In October 2019, the average retail price of fresh milk in monitored cities nationwide was 5.40 yuan per catty, up 0.4% month-on-month and 1.9% year-on-year. Among them, bagged fresh milk was 4.96 yuan per catty, up 0.4% month-on-month and 1.6% year-on-year. Boxed fresh milk was 5.84 yuan per catty, up 0.3% month-on-month and 2.1% year-on-year. iiMedia Research Consulting analysts believe that as the understanding of fresh milk deepens and consumer demand for fresh milk continues to expand, the Chinese fresh milk market will continue to grow, and it is expected that the retail price of fresh milk will maintain a steady growth trend by 2020 .

艾媒报告|2019中国电商促销节日社媒营销专题研究报告

本报告研究涉及企业/品牌/案例：MS天下秀，九牧，雪津，淘宝，京东，拼多多，唯品会，苏宁，考拉海购，抖音，快手，微博，微信，QQ，小红书，知乎，豆瓣，天猫，头条号，淘宝直播，爱奇艺，腾讯视频，联通，移动，电信，支付宝，蓝月亮，宝洁，荣耀，夏普，贝壳视频，papitube，哔哩哔哩，优酷等

iiMedia Research（艾媒咨询）数据显示，2019年中国移动广告市场规模将达到4158.7亿元。社交媒体渠道的发展使广告营销市场保持较强的增长态势，以双十一为代表的电商促销节日作为商家销售主要节点，期间的营销规模也达到新的高度。社媒营销凭借结果透明、成本低等优势逐渐成为电商促销节日营销主要手段。
在主流电商平台促销节日中，双十一的流量热度最高，2019年众多电商商家纷纷将双十一作为年度主要营销节点，短视频、直播等社媒营销方式逐渐取代传统营销方式。iiMedia Research（艾媒咨询）数据显示，2019年中国社交媒体主要领域在线直播、短视频、移动社交用户规模均预计突破5亿人，网民对双十一期间手机短信、电子邮件传播的营销内容最为厌恶，超四成网民偏好KOL带货。目前视频平台、直播平台成为了电商营销的新阵地，KOL带货等新营销模式也开始兴起，新型营销方式更注重对产品宣传和用户触达，从营销成本和对产品方的曝光而言，更适合电商节日这类持续时间短、品牌集中度高的促销场景。
In the promotion festivals of mainstream e-commerce platforms, the popularity of 11.11 is the highest. In 2019, e-commerce sellers took 11.11 as the main annual marketing node, and social media marketing channels such as short video and live broadcast gradually replace the traditional ones. As the data of iiMedia Research showed, in 2019, the scale of online live streaming, short video and mobile social media users in the major sectors of Chinese social media is expected to exceed 500 million. Netizens are most disgusted with the marketing content of SMS and email during 11.11 , with over 40% of them preferring KOL marketing. Currently, live video platforms and video platforms become the new frontier of e-commerce marketing, new marketing strategies such as KOL marketing also began to develop. New marketing strategies pay more attention to the product promotion and customer touch，from the view of marketing costs and products exposure, new marketing strategies are more suitable for promotion festivals of e-commerce, which have short duration and high degree of brand concentration.
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艾媒报告 |2019中国养猪行业研究与商业投资决策分析报告

本报告研究涉及公司/品牌/案例：阿里云，新希望集团，雏鹰农牧，正邦科技，罗牛山，唐人神集团，海大集团，新工业，大康，得利斯，顺鑫农业，广弘，康达尔，网易味央，猪哥靓，双鸽股份，精神气，壹号食品，温氏股份，牧原股份，中粮肉食，宝迪，新希望，大北农，首农黑六，膳博士，壹号土猪

2018年中国肉类消费中，猪肉消费占比达62.9%，中国对猪肉依赖性较强。因此，生猪养殖企业（如温氏股份）2018年的销售表现良好，而网红品牌（如网易味央）等猪肉品牌收到资本市场看好，有一定的融资能力。艾媒咨询分析师认为，中国人对猪肉的需求量大且短期内不会改变，但是部分生猪养殖的上市公司已经出现“增收不增利”的情况，因此如何借助AI、智能科技手段降低成本、提高猪肉产量是相关企业的主要考虑因素。特别是素食主义、人造肉等消费观念兴起，可能会成为更长期的猪肉产品竞争对象，需要提前布局进一步提高猪肉产品的食品安全和营养价值。

In 2018, pork consumption accounted for 62.9% of China's meat consumption, and China was more dependent on pork. Therefore, pig breeding enterprises (such as Wen's shares) in 2018 sales performance is good, and the net red brand (such as Net-a-Porter) and other pork brands received the capital market, has a certain financing capacity. Ai media consulting analysts believe that the demand for pork in the Chinese is large and will not change in the short term, but some pig farming listed companies have appeared “increase income and not increase profits“ situation, so how to use AI, intelligent technology means to reduce costs, improve pork production is the main consideration of related enterprises. In particular, the rise of vegetarianism, artificial meat and other consumption concepts, may become a longer-term competition for pork products, the need for advance layout to further improve the food safety and nutritional value of pork products.

艾媒报告 |2018-2019年中国出境游产业剖析及用户画像深度研究报告

本报告研究涉及企业/品牌包括:同程艺龙、凤凰旅游集团、卓锐科技、携程旅行、去哪儿旅游、同程旅游、飞猪旅游、马蜂窝自由行、途牛旅游、同程旅游、途牛旅游、腾邦国际、驴妈妈、芒果网、12306、维也纳酒店、锦江之星、汉庭酒店、如家酒店、格林豪泰、全季酒店、城市便捷、海航酒店

随着居民生活水平的提高，出境游持续走热，中国在线出境游市场规模稳步上升，2018年交易额超万亿。八成出境游游客目的地选择亚洲，跟团游与自由行均得到部分游客的青睐。一二线城市居民是出境游游客的主要来源，80后游客最多，且女性略高于男性。

As the data of iiMedia Research showed, the number of outbound tourists in China maintained a relatively rapid growth，the scale of online outbound tourism market is over trillion in 2018, and the market scale has steadily increased. In the online travel platform with outbound travel business , Ctrip ranks first with 66.2 million monthly activities. China's outbound tourism maintained a high degree of network enthusiasm. New frontier cities contributed the largest new group of outbound tourists. The post-80s generation was the main group of outbound tourists, and female tourists were slightly higher than males.