全球领先的新经济产业第三方数据挖掘与分析机构
关于“合生元”的报告
艾媒报告|2019-2020中国保健品行业研究报告
本报告研究涉及企业/品牌/案例：无限极，汤臣倍健，康宝莱，Swisse；其他提及企业/品牌：安利，东阿阿胶，合生元，完美，同仁堂，新时代健康，惠氏
iiMedia Research (艾媒咨询)数据显示，过去6年保健品行业市场规模保持两位数的增速，至2019年，市场规模约达2227亿元，2021年有望突破3300亿元。随着健康消费观念提升，养生需求从“银发一族”逐渐往“年轻一代”扩散。此外新兴科技与行业融合将推动产品和服务升级，为行业发展带来利好。消费者方面，超四成的受访者将产品品牌作为其购买时首要考虑因素，其中43.8%的消费者是自发购买保健品的，另外消费者对保健品行业的信心逐渐恢复，五成受访者看好保健品行业发展，超七成受访消费者认为保健品行业合规性有所提高。艾媒咨询分析师认为，目前保健品行业呈较好发展态势，但与此同时保健品行业同质化竞争激烈，在消费人群的扩大化、细分化的趋势下，企业需要通过加强品牌建设和精细化管理，提升产品及服务品质，更好适应市场变化。
According to the data of iiMedia Research，in the past 6 years, the market size of the health products industry has maintained a double-digit growth rate. By 2019, the market size will be approximately 222.7 billion yuan, which is expected to exceed 330 billion yuan in 2021. With the upgrading concept of healthy consumption, the demand for health care has gradually spread from the “silver-haired people” to the “younger generation”. In addition, the integration of emerging technologies and industries will promote the improving of products and services, bringing benefits to the development of the industry. In terms of consumers, over 40% of the interviewees regard product brand as their primary consideration when purchasing. 43.8% of consumers purchase health products spontaneously. In addition, consumer confidence in the health care product industry has gradually recovered. Nearly 50% of the respondents are optimistic about the development of the health care product industry, and over 70% of the consumers believe that the compliance of the health care product industry has improved. Besides, consumer confidence in the health care product industry has gradually recovered. Nearly 50% of the respondents are optimistic about the development of the health care product industry, and over 70% of the interviewed consumers believe that the compliance of the health care product industry has improved. iiMedia Consulting analysts believe that the current health care industry is showing a good development trend, but at the same time, under the trend of expanding and subdividing consumer groups ,the homogenization of the health care industry is fiercely competitive. Enterprises need to enhance the quality of products and services by strengthening brand building and refined management to better adapt to market changes.-
艾媒咨询｜2024年中国婴幼儿全面营养奶粉消费需求报告
随着新国标对婴幼儿配方奶粉营养成分的严格规范和科学优化，在婴幼儿奶粉的选择上，消费者不再满足于基础营养供给，而是愈发关注奶粉能否提供全面、均衡的营养补充。iiMedia Research（艾媒咨询）数据显示，在婴幼儿奶粉的选择上，75.1%的消费者认为营养配比科学的奶粉最能助力婴儿全面成长，高达95.2%的消费者认为婴幼儿奶粉的营养品质并不在于某一特定成分的含量高低，而在于营养成分的全面性和均衡性。随着消费观念的转变，人们对于婴幼儿营养的需求有了更深入的了解和认识，单一营养元素的竞争已经不能满足现代婴幼儿的成长需求，越来越多的家长倾向于选择高阶营养全面的婴幼儿奶粉。婴幼儿全面营养奶粉显示出巨大的市场潜力。
With the strict regulation and scientific optimization of the nutritional composition of infant formula milk powder in the new national standard, consumers are no longer satisfied with basic nutritional supply in the selection of infant formula milk powder, but are increasingly concerned about whether milk powder can provide comprehensive and balanced nutritional supplementation. According to the latest Research Report 2024 China Infant Comprehensive Nutrition Milk Powder Consumption Demand Report released by iiMedia Research, 75.1% of consumers believe that scientifically formulated infant formula can best assist in the overall growth of infants. As high as 95.2% of consumers believe that the nutritional quality of infant formula does not depend on the content of a specific ingredient, but on the comprehensiveness and balance of the nutritional components. With the transformation of consumer attitudes, people have gained a deeper understanding and recognition of the nutritional needs of infants and young children. The competition for a single nutritional element can no longer meet the growth needs of modern infants and young children. More and more parents tend to choose advanced and comprehensive infant formula. Comprehensive nutritional formula for infants and young children shows enormous market potential. -
艾媒咨询|2020年5-6月中国母婴行业运行状况及企业商情动态双月度报告
本报告研究涉及企业/品牌/案例：贝因美、飞鹤、英式、健合集团。
2019年中国婴幼儿配方奶粉进口34.55万吨，同比增长6.5%。艾媒咨询分析师认为，婴幼儿奶粉及辅食基本是刚性需求，特别是在电商、跨境电商和直播带货等形式的普及下，中国婴幼儿奶粉及辅食行业受到的疫情冲击不大。
In 2019, China imported 345,500 tons of infant formula milk powder, a year-on-year increase of 6.5%. IiMedia Research believes that infant milk powder and complementary foods are basically rigid demands. Especially under the popularization of e-commerce, cross-border e-commerce and live streaming, China's infant milk powder and complementary food industries are not affected by the epidemic. -
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