艾媒咨询｜2024-2025年中国宠物行业运行状况及消费市场监测报告

随着社会的发展以及养宠观念的不断推广普及，高成长性的宠物行业已成为市场蓝海。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国宠物行业运行状况及消费市场监测报告》数据显示，2023年中国宠物经济产业规模达5928亿元，保持积极增长态势，预计到2028年市场规模有望达到11500亿元。艾媒咨询分析师认为，宠物具有强烈的情感属性，强烈的情感联系促使宠物主在宠物身上投入更多的时间和金钱，从日常喂养、健康护理到娱乐玩具、服装配饰，宠物消费市场的潜力被极大地激发。未来，随着人们对宠物情感价值的进一步认可和消费能力的提升，宠物行业有望持续繁荣，成为消费市场中不可忽视的重要力量。
With the advancement of society and the continuous promotion and popularization of the concept of pet keeping, the high-growth pet industry has emerged as a blue ocean in the market. According to the latest "Report on the Operation Status and Consumer Market Monitoring of China's Pet Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's pet economy industry reached 592.8 billion yuan, maintaining a positive growth trend, and the market size is expected to reach 115 billion yuan by 2028. Analysts from iiMedia Consulting believe that pets have strong emotional attributes, and the strong emotional connection encourages pet owners to invest more time and money in pets. From daily feeding and health care to entertainment toys and clothing accessories, the potential of pet consumption market is greatly stimulated. In the future, with people's further recognition of the emotional value of pets and the improvement of consumption power, the pet industry is expected to continue to prosper and become an important force that cannot be ignored in the consumer market.

艾媒咨询 | 2023-2024年中国宠物行业运行状况及消费市场监测报告

近年来，宠物逐渐成为人们的精神寄托，在供需端以及资本的共同推动下，中国宠物经济产业增长迅速。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国宠物行业运行状况及消费市场监测报告》数据显示，2022年中国宠物经济产业规模达4936亿元，中国宠物市场发展空间巨大。

艾媒咨询 | 2024年中国咖啡市场消费行为调研报告

当前，随着生活节奏的加快与消费习惯的变化，咖啡已逐渐成为了备受欢迎的休闲饮品，广泛融入人们的休闲时光、日常学习及工作间隙。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国咖啡市场消费行为调研报告》数据显示，超过七成的咖啡爱好者每周至少享用一杯咖啡，将其视为日常生活不可或缺的一部分。在此背景下，咖啡市场迎来了众多参与者，各类咖啡产品层出不穷，其中最受消费者青睐的是星巴克、瑞幸等咖啡店现制现饮咖啡（51.93%），其次是速溶咖啡粉（41.18%）。就咖啡的功能而言，目前消费者最希望其能有效解乏解困（48.88%）、促进新陈代谢（45.23%）等。艾媒咨询分析师认为，尽管咖啡市场前景广阔，但竞争同样异常激烈。企业要想在这个市场中脱颖而出，需持续深入地洞察消费者需求，不断创新研发，推出更多符合消费者期待的咖啡产品。
At present, with the acceleration of the pace of life and the change of consumption habits, coffee has gradually become a popular leisure drink, widely integrated into people's leisure time, daily study and work. According to the latest "2024 China coffee market consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, more than 70% of coffee lovers enjoy at least one cup of coffee every week, and regard it as an indispensable part of daily life. In this context, the coffee market has ushered in a large number of participants, various types of coffee products emerge in an endless flow, of which the most favored by consumers is Starbucks, Luckin and other coffee shops made and drunk coffee (51.93%), followed by instant coffee powder (41.18%). In terms of the function of coffee, consumers most want it to effectively relieve fatigue (48.88%) and promote metabolism (45.23%). Imedia Consulting analysts believe that although the coffee market has broad prospects, the competition is also extremely fierce. In order to stand out in this market, enterprises need to continue to have in-depth insight into consumer needs, continuous innovation and research and development, and launch more coffee products that meet consumer expectations.

艾媒咨询｜2022年中国宠物鱼油胶囊市场研究报告

随着宠物经济的兴起和科学养宠理念的推广，宠主开始关注宠物的营养和健康，这类需求带动了宠物保健行业的细分化发展， 2022年，靓丽毛发类赛道增长较快。数据显示，宠主使用强身健体类产品比例为71%，缓解病症类产品比例为63%，靓丽毛发类产品比例为52%，调理肠胃类比例为46%。

艾媒咨询｜2022-2023年中国宠物产业发展及消费者调研研究报告

iiMedia Research（艾媒咨询）数据显示，2022年中国宠物经济产业规模将达4936亿元，同比增长25.2%，预计2025年市场规模达8144亿元；预计2022年宠物食品行业规模将达到2670亿元，2022年中国宠物用品市场将达到369亿元。在宠物行业的需求端、供给端以及资本的共同推动下，中国宠物经济产业规模增长迅速。随着消费者消费需求的提升，宠物用品、食品持续朝多元化方向发展。

艾媒咨询｜2021-2022年中国宠物食品市场及消费行为监测报告

在居民可支配收入增加、单身经济及银发经济背景的推动下，中国养宠群体规模得到进一步扩大，带动宠物各类细分市场的增长。数据显示，2021年中国宠物食品规模约1382亿元，预计2022年中国宠物食品行业规模达到1732亿元。随着社会的发展，养宠观念的不断推广普及，高成长性的宠物行业已成为市场蓝海。

艾媒咨询｜2022年中国健康瘦身行业市场运行及投资布局监测分析报告

中国健康瘦身行业发展经历了四个历程，如今中国健康瘦身行业已进入发展成熟期，代餐产品和高科技健身器材成为行业发展新亮点。中国健康瘦身市场的新兴方式分为三大类，包括：居家小型健身器械、代餐产品和综合健康瘦身管理APP。

艾媒咨询｜2022年中国健身房行业消费需求及投资布局监测分析报告

数据显示，中国健身行业市场规模近几年不断增长，2021年市场规模达到3771亿元，预计2023年市场规模将突破五千亿元。艾媒咨询分析师认为，居民运动健身意识不断加深。疫情对传统健身房经营造成了较大的影响，健身线上化趋势有所增强。

艾媒咨询|2021年中国宠物经济产业研究报告

本报告研究涉及企业/品牌/案例：朝云集团，汉欧生物科技，麦富迪

在当前的新消费模式下，宠物经济呈现新的特点。一是线上线下双发展，约九成消费者在线下进行宠物消费，同时也有超过八成消费者在线上进行宠物消费;二是国货品牌更受青睐，三是资本入驻，宠物品牌积极开拓竞争力，寻找可持续发展空间。这一时期如朝云集团、汉欧生物发展思路良好，脱颖而出。
Under the current new consumption model, the pet economy presents new characteristics. The first is the dual development of online and offline. About 90% of consumers consume pets offline, and more than 80% of consumers consume pets online; second, domestic brands are more popular; third, capital is settled, and pet brands are actively developing their competitiveness , Looking for sustainable development space. During this period, Zhaoyun Group and Hanou Biology had good development ideas and stood out.

艾媒咨询|2021年10-11月中国本地生活行业投融资数据分析简报

伴随消费升级，消费者需求逐渐多样化，本地生活服务面进一步扩大。如今，本地生活行业已逐步迈进万亿市场。近年来，在数字经济的加持下，本地生活行业进行了数字化升级，并发展成为最活跃的行业之一，得到了资本市场的大量关注。艾媒咨询通过艾媒数据中心(data.iimedia.cn)查询并发布《2021年10-11月中国本地生活行业投融资数据分析简报》，助力投资人与创业者用户即时了解市场趋势，获取关键投资决策所需的数据，把握投资逻辑和最新产业机会。
With the upgrading of consumption, consumer demand is gradually diversified, and the local life service area is further expanded. Today, the local living industry has gradually entered a trillion market. In recent years, with the support of the digital economy, the local living industry has been digitally upgraded and developed into one of the most active industries, which has attracted a lot of attention from the capital market.iiMedia Research inquires and publishes the analysis briefing on investment and financing data of local life industry in China from October to November 2021 through iimedia data center (data. iimedia.cn), which helps investors and entrepreneurs understand the market trend in real time, obtain the data required for key investment decisions, and grasp the investment logic and the latest industrial opportunities.