关于“礼物说”的报告
艾媒咨询｜2024-2025年中国鲜花电商市场分析报告
中国鲜花电商市场在数字化经济快速发展的浪潮中迅速成长，成为消费升级和个性化需求的新兴领域。随着互联网技术的不断进步和物流配送体系的完善，鲜花电商行业已经形成了一套成熟的运营模式，成为人们日常生活中传递情感、表达心意的重要方式。在市场竞争日益加剧的背景下，中国鲜花电商行业不仅满足了国内消费者多样化的需求，也逐渐将业务拓展至海外市场，成为全球鲜花消费的新趋势。通过创新的营销策略和优质的客户服务，部分国内鲜花电商企业已经成功地将中国鲜花电商的产品和服务推向国际市场，成为全球鲜花电商领域不可忽视的力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国鲜花电商市场分析报告》数据显示，2023年中国鲜花电商市场规模为1279.1亿元，预计2025年中国鲜花电商市场规模将达1644.1亿元。
艾媒咨询分析师认为，在全球化的背景下，中国鲜花电商企业通过挖掘和传递具有中国特色的文化元素和价值观念，可以更好地与海外消费者建立情感联系，提升品牌影响力。
China's flower e-commerce market has grown rapidly in the wave of rapid development of the digital economy, becoming an emerging field of consumption upgrading and personalized demand. With the continuous progress of Internet technology and the improvement of logistics distribution system, the flower e-commerce industry has formed a set of mature operation model, which has become an important way to convey emotions and express thoughts in People's Daily life. In the context of increasing market competition, China's flower e-commerce industry not only meets the diversified needs of domestic consumers, but also gradually expands its business to overseas markets, becoming a new trend in global flower consumption. Through innovative marketing strategies and high-quality customer service, some domestic flower e-commerce enterprises have successfully promoted the products and services of China's flower e-commerce to the international market, becoming a force that cannot be ignored in the field of global flower e-commerce. According to the latest "2024-2025 China Flower E-commerce Market Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's flower e-commerce in 2023 will be 127.91 billion yuan. It is expected that the size of China's flower e-commerce market will reach 164.41 billion yuan in 2025.
Analysts from IMedia Consulting believe that in the context of globalization, Chinese flower e-commerce enterprises can better establish emotional connections with overseas consumers and enhance brand influence by mining and transmitting cultural elements and values with Chinese characteristics.-
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艾媒咨询｜2024年中国新春礼盒消费者行为洞察报告
随着人们对节日仪式感的愈加重视和送礼需求的不断赠长，中国新春礼盒行业正迎来新的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国新春礼盒消费者行为洞察报告》数据显示，2018-2023年中国礼物经济产业市场规模从8000亿元增至12998亿元，呈逐年递增趋势；预计2027年中国礼物经济市场规模将增至16197亿元。近年来，从零食坚果到服装配饰，从文创产品到老字号品牌，众多国货品牌纷纷披上国潮风、兔年生肖等元素的外衣，推出“国潮”系列商品，吸引了一众年轻消费者。随着国民文化自信的不断增强，消费市场国潮趋势将日益明显。从购买产品种类来看，消费者对健康与养生需求的增加，进一步促进了新春礼盒行业在产品健康化的创新与发展。
As people pay more attention to the sense of festival ceremony and the continuous demand for gifts, China's New Year gift box industry is ushering in new opportunities for development. According to the latest "2024 Chinese New Year Gift Box Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's gift economy industry from 2018 to 2023 increased from 800 billion yuan to 1,299.8 billion yuan, showing an increasing trend year by year; It is estimated that the market size of China's gift economy will increase to 1,619.7 billion yuan in 2027. In recent years, from snack nuts to clothing accessories, from cultural and creative products to time-honored brands, many domestic brands have been covered with the national tide wind, rabbit zodiac and other elements of the coat, launched the "national tide" series of goods, attracting a large number of young consumers. With the continuous enhancement of national cultural confidence, the trend of consumer market will become increasingly obvious. From the perspective of the types of products purchased, the increase in consumer demand for health and wellness has further promoted the innovation and development of the New Year gift box industry in product health. -
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艾媒咨询|2021-2022中国礼物经济产业研究与用户消费行为分析报告
iiMedia Research（艾媒咨询）数据显示，2018-2020年中国礼物经济产业市场规模从8000亿元增至10913亿元，呈逐年递增趋势。2021年市场规模预计达11568亿元，预计2022年市场规模达12262亿元。随着中国礼物经济产业的逐渐增长，未来将吸引更多的市场参与者关注。调研发现，2021年中国礼物经济用户送礼频率集中在2-6次（63.7%），人均年送礼次数4.9次，人均年送礼金额2357.6元；中国礼物经济用户中会在平时给自己、家人、伴侣、亲友购买礼物的比例分别为29.1%、14.9%、12.3%、10.1%。艾媒咨询分析师认为，中国礼物经济用户对于礼物消费的态度和观念已经逐渐改变，更加重视日常生活中情感实质的传达。过去中国礼物消费主要集中在传统节庆日如春节、中秋、端午等，但随着人们送礼观念的逐步改变，节日庆祝常态化，礼物消费正从集中走向分散。
According to the data of iiMedia Research, the market scale of China's gift economy industry increased from 800 billion yuan to 1091.3 billion yuan from 2018 to 2020, showing an increasing trend year by year. The market scale is expected to reach 1156.8 billion yuan in 2021 and 1226.2 billion yuan in 2022. With the gradual growth of China's gift economy industry, it will attract more market participants in the future. The survey found that in 2021, the frequency of gift giving by Chinese gift economic users was concentrated in 2-6 times (63.7%), the number of gifts per capita was 4.9 times, and the annual gift giving amount per capita was 2357.6 yuan; Among Chinese gift economy users, 29.1%、14.9%、12.3% and 10.1% of them will buy gifts for themselves, family, partners, relatives and friends. AI media consulting analysts believe that the attitude and concept of Chinese gift economy users towards gift consumption have gradually changed, paying more attention to the transmission of emotional essence in daily life. In the past, China's gift consumption was mainly concentrated on traditional festivals, such as the Spring Festival, the Mid Autumn Festival and the Dragon Boat Festival. However, with the gradual change of people's concept of gift giving and the normalization of festival celebration, gift consumption is moving from concentration to dispersion. -
艾媒咨询|2021年中国茶叶礼盒市场分析研究报告
本报告研究涉及企业/品牌/案例：CHALI茶里，小罐茶，八马茶业
iiMedia Research(艾媒咨询)数据显示，中国茶叶礼盒市场规模呈增长态势，从2017年的275.9亿元增长至2020年的374.1亿元，年均保持超过10%的增长率，预计2023年中国茶叶礼盒市场规模将达到527.2亿元。调研数据显示，有60.2%的消费者最希望提升茶叶礼盒的茶叶品质。当前茶叶礼盒商家的重心放在包装外观上，而忽略了茶叶的品质，中国消费者对于茶叶品质有着较高的要求，未来更加得到市场认可的一定是在茶叶品质上反复打磨的茶叶厂商。
According to iimedia research, the scale of China's tea gift box market is growing, from 27.59 billion yuan in 2017 to 37.41 billion yuan in 2020, with an average annual growth rate of more than 10%. It is expected that the scale of China's tea gift box market will reach 52.72 billion yuan in 2023. Survey data show that 60.2% of consumers most want to improve the tea quality of tea gift boxes. At present, the focus of tea gift box merchants is on the packaging appearance, while ignoring the quality of tea. Chinese consumers have high requirements for tea quality. In the future, tea manufacturers who repeatedly polish the quality of tea must be more recognized by the market. -
艾媒咨询|2021年小红书公司研报
小红书是一款生活方式分享平台，包括消费经验和生活方式的众多内容。随着产品的迭代，小红书从社区平台转化为社区+电商平台，在UGC电商领域处于比较领先的地位。2019年11月，小红书引入电商直播功能，探索电商变现新模式。数据显示，2019年1月-2020年11月小红书的用户呈现小幅度下降趋势。截至2020年11月，小红书的月活用户为1232.19万人，环比下降0.32%。预计未来随着小红书的多元化发展，平台的月活用户有望恢复正增长。
Xiaohongshu is a lifestyle sharing platform that includes a wide range of consumer experiences and lifestyle. With the iteration of the product, Xiaohongshu from the Community Platform into the community + e-commerce platform, in the field of UGC e-commerce in a relatively leading position. In November 2019, Xiaohongshu introduced the live streaming function of e-commerce, exploring a new mode of e-commerce monetization.The data shows that from January 2019 to November 2020, the number of users of Xiaohongshu showed a slight downward trend. As of November 2020, Xiaohongshu had 12,321,900 monthly users, down 0.32 percent from the previous month. It is expected that with the diversified development of Xiaohongshu in the future, the monthly users of the platform are expected to resume positive growth.
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