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艾媒咨询|2020-2021年中国快递物流行业发展现状及典型案例研究报告
本报告研究涉及企业/品牌/案例:顺丰控股,京东物流,德邦物流
iiMedia Research(艾媒咨询)数据显示,2020年,全年实物商品网上零售额97590亿元,增长14.5%;2020年中国快递服务业务量以30.7%的增速增长至830亿件,较上年上升 5.4 个百分点。艾媒咨询分析师认为,快递物流是电商体系得以顺利运转的重要基础设施,因而快递物流与电商发展相辅相成,未来随着线下消费向线上转移,网络零售的渗透率将进一步提升,物流将会成为电商平台竞争的关键。此外,随着农村电商的快速发展,并且在国家鼓励建设便捷高效的“工业品下乡”和“农产品进城”双向渠道的利好政策推动下,农村电商物流也将迎来发展良机。
According to the data of iimedia research, in 2020, the annual online retail sales of physical goods reached 9759 billion yuan, an increase of 14.5%; in 2020, the business volume of China's express service increased by 30.7% to 83 billion pieces, an increase of 5.4 percentage points over the previous year. AI media consulting analysts believe that express logistics is an important infrastructure for the smooth operation of the e-commerce system, so the development of express logistics and e-commerce complement each other. In the future, with the transfer of offline consumption to online, the penetration rate of online retail will be further improved, and logistics will become the key to the competition of e-commerce platform. In addition, with the rapid development of rural e-commerce, and under the favorable policy of encouraging the construction of convenient and efficient "industrial products to the countryside" and "agricultural products to the city", rural e-commerce logistics will also usher in a good opportunity for development. -
艾媒报告|2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告
本报告研究涉及企业/品牌/案例:淘宝,拼多多,快手,抖音,美团,饿了么,阿里健康,新东方在线,腾讯课堂,钉钉,58同城,恒大集团,拓维信息,昂立教育,齐心集团,鸿合科技,三爱富,全通教育,会畅通讯,世纪天鸿,方直科技,三五互联,金科文化,二六三,高乐股份,智莱科技,圆通速递,佛塑科技,顺丰控股,三泰科技,外运发展,韵达股份,*ST飞马,申通快递,*ST长投,德邦股份,厦门象屿,苏宁易购,飞力达,中储股份,怡亚通,中国外运,华贸物流,铁龙物流,华鹏飞,中文在线,掌趣科技,三五互联,金科文化,昆仑万维,姚记科技,三七互娱,冰川网络,拓维信息,完美世界,芒果超媒,爱奇艺,哔哩哔哩,腾讯控股,优酷土豆,映客,斗鱼,虎牙直播,宝通科技,迅游科技,游族网络,长城动漫,世纪华通,天舟文化,东方明珠,吉比特,巨人网络,中青宝,京东生鲜,饿了么,美团买菜,叮咚买菜,每日优鲜,苏宁到家,本来生活,食行生鲜等。
2020年2月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年新冠病毒影响下的中国经济发展投资逻辑进行分析,特别对疫情利好的“宅经济”以及利空行业进行深度分析,以快递行业、在线娱乐、生鲜电商、在线教育、在线医疗、在线办公等行业案例,深入探究运行模式和发展趋势。2019年,21.3%宅家网民线上消费占总消费的比例在61%以上,宅家网民对线上消费依赖程度较高;77.1%宅家网民主要通过线上渠道进行娱乐,其中最受欢迎的是影视音乐,占比48.2%。艾媒咨询分析师认为,中国“宅经济”业态早已形成,但在2020年新春新冠状病毒疫情影响下,居民防疫隔离增加了宅在家里的时间,线上消费、线上娱乐需求增加,使得“宅经济”成为当前重要的经济发展模式。
In 2019, 21.3% of home netizens' online consumption accounted for more than 61% of total consumption, and home netizens rely heavily on online consumption; 77.1% of home netizens mainly used online channels for entertainment, the most popular of which Film and television music accounted for 48.2%. iiMedia Researchh analysts believe that China's "House Economy" format has long been formed, but under the influence of the New Year coronavirus epidemic in 2020, the quarantine of residents will increase the time spent at home, and online consumption and online entertainment demand will increase "House economy" has become an important economic development model. -
艾媒报告|2019全球及中国球鞋二级市场现状剖析与市场前景分析报告
本报告研究涉及企业/品牌/案例:Air Jordan,Yeezy,Stock X,毒app,咸鱼,Nike,特步,安踏,李宁,耐克,阿迪达斯,彪马,斯凯奇,亚瑟士,361度,安德玛,锐步,淘宝,ebay ,amazon,切克,识货,支付宝,网易考拉,京东,蜂潮,当当,聚美优品
全民健身热潮带动全球运动消费增长,运动鞋作为运动消费其中一个消费热点,也取得较为亮眼的成绩。自2010年起,全球运动鞋市场规模稳步扩张,预计2019年市场规模将达到1684.7亿美元。而随着消费升级、消费金融等的不断发展,球鞋二级市场成为青年群体新的金融场域。消费者对球鞋二级市场的关注点在于球鞋本身在缓震、耐磨、抓地力和稳定性等方面的表现。目前,Nike全品牌整体溢价较高,溢价幅度超58%。但是,球鞋溢价幅度大、普通消费者难辨真伪等因素刺激了大批无良厂商仿制球鞋,假鞋产业链不仅能仿制裸鞋,甚至有专门的正品球鞋鞋盒交易者。艾媒咨询分析师认为,球鞋二级市场真假鞋混杂,“散户”消费者对球鞋的鉴别不够专业,要承担较大的交易风险。而当前球鞋二级市场的非正常溢价比例会形成较大的行业泡沫,影响整个行业生态。
The national fitness craze led to the growth of global sports consumption, sports shoes as one of the consumption hot spots, but also achieved more bright results. Since 2010, the global sneaker market has been expanding steadily, with a market size of $168.47 billion expected in 2019. With the continuous development of consumption upgrading and consumer finance, the secondary market of shoes has become a new financial field for young people. Consumers focus on the secondary market of shoes in the performance of the shoes themselves in slow shock, wear resistance, grip and stability. At present, Nike's overall brand premium is higher, with a premium of more than 58%. However, the high premium range of shoes, ordinary consumers difficult to distinguish the authenticity and other factors to stimulate a large number of unscrupulous manufacturers imitation shoes, fake shoes industry chain can not only imitate bare shoes, and even have a special genuine shoe box traders. iiMedia Research analysts believe that the secondary market of shoes real fake shoes mixed, “retail“ consumers on the identification of shoes is not professional enough, to bear a greater trading risk. At present, the abnormal premium ratio of the secondary market of shoes will form a larger industry bubble, affecting the ecology of the whole industry. -
艾媒报告 |2019-2021中国城市商业综合体运行大数据与商业决策分析报告
本报告研究涉及企业/品牌/案例:香港九龙仓集团,香港太古地产,银泰置地,大悦城,印力集团,万科,TRIWATER,融创,龙湖,凯德集团,DIAMOND TWO PTE 有限公司,红星地产,华润置地,恒隆地产,新鸿基,嘉里建设,中国金茂,富力地产,保利集团,招商蛇口,绿地集团,中海地产,新城控股,中国国贸,宝龙地产,世茂集团,金融街,瑞安房地产,SOHO中国,茂业国际,华侨城,上实城开,丰树集团,新世界中国,合生创展,长实地产,金隅股份,雅居乐,恒基兆业,中国奥园,中国恒大,洛克菲勒家族,巴克莱投资银行、通用电气、NBC新闻网总部、时代华纳,美联社,任天堂,星巴克,希尔顿,罗斯福酒店,美国捷得,KPF,粤海喜来登酒店
商业综合体兼具推动购物中西等线下实体经济消费、文娱产业和商业地产发展等多重作用。iiMedia Research(艾媒咨询)数据显示,2018年开业购物中心业态占比以文体娱乐类最高,达38%,其次为餐饮30%。值得关注的是,与宠物经济、儿童经济等关联度高的体验业态持续增长,如室内动物园、室内运动馆、小剧场、黑科技体验馆、围棋馆等不断出现。另一方面,2019年住宅房产的紧缩政策,驱动地产企业向商业地产转向。iiMedia Research (艾媒咨询)数据显示,中国主要一线城市以北京上海为首,拥有超过100家购物中心,且核心商圈租金超过2000元,伴随着城市收缩等供求关系进一步失衡,地产企业及时调整应对策略,部分企业更关注三四线城市发展。
The commercial complex has multiple functions of promoting the real economic consumption, cultural and entertainment industry and commercial real estate development under the shopping line between China and the West. According to iiMedia Research (AI Media Consulting), the largest proportion of shopping centers opened in 2018 is sports and entertainment, with 38%, followed by catering, with 30%. It is worth paying attention to that experience formats with high correlation with pet economy and children's economy continue to grow, such as indoor zoo, indoor sports hall, small theater, black technology experience hall, go hall, etc. On the other hand, the tightening policy for residential real estate in 2019 will drive real estate enterprises to turn to commercial real estate. IiMedia Research (AI Media Consulting) data show that China's major first-tier cities, led by Beijing and Shanghai, have more than 100 shopping centers, and the rent in the core business circle exceeds 2,000 yuan. With the supply-demand relationship further unbalanced such as urban contraction, real estate enterprises have adjusted their coping strategies in a timely manner, and some enterprises pay more attention to the development of third-and fourth-tier cities. -
艾媒报告 |2019中国饰品产业发展状况与消费者行为变化监测调查报告
本报告涉及企业/品牌包括:卡地亚、蒂凡尼、宝格丽、梵克雅宝、海瑞·温斯顿、宝诗龙、御木本、施华洛世奇、布契拉提、百达翡丽、爱彼、宝珀、江诗丹顿、宝玑、伯爵、积家、劳力士、Noonoo Fingers、JUEM、J.estina、冠城钟表珠宝、时间由你、英皇钟表珠宝、飞亚达、时计宝、东方表行、宝光实业、冠亚商行、先施表行、周大福、老凤祥、谢瑞麟、周生生、六福珠宝、周大生、明牌首饰、潘朵拉、蒂凡尼、至尊宝物、玉龙云集、囤宝科技、涅尔瓦纳珠宝、翡标奢品、隐奢、柚子黄金、超级金店、中国珠宝云、衣表堂堂、Fantor、聚鱼网络、有表、EoneTimepieces、坚力创建、表友贸易、手表之家、美时美刻、鸿时钟表、TIME100、齐表网、GQWATCH睿士表、表团网、 德瑞亨、万表网、美格尔、福康寿表
2018年,中国饰品的消费需求总人口为10.0亿人,同比增长3.1%,中国饰品消费市场发展潜力巨大。腕表市场方面,中国高端腕表市场仍被进口品牌占据,2018年中国腕表进口量增长22.7%,突破3000万只,二线城市的中青年更关注高端腕表。珠宝饰品市场方面,珠宝饰品消费年轻化、大众化、私人化,黄金饰品仍是饰品消费主流,2018年中国黄金消费量中黄金首饰有736.3吨,同比增长5.7%。
In 2018, the total population of China's accessory demand is 1 billion, up by 3.1% year on year. China's accessory market has huge potential for development. In terms of the wristwatch market, China's high-end wristwatch market is still occupied by imported brands. In 2018, China's wristwatch import volume increased by 22.7% to more than 30 million, and the potential customers of which are young and middle-aged people in second-tier cities. In terms of jewelry market, jewelry consumption is younger,more popular and more personal, and gold jewelry is still the mainstream of jewelry consumption. In 2018, China's gold consumption accounted for 736.3 tons of gold jewelry, with a year-on-year growth of 5.7%. -
艾媒报告|2019中国运动鞋服产业竞争态势与行业发展大数据分析报告
本报告研究涉及企业/品牌/案例:耐克、阿迪达斯、彪马、茵宝、新百伦、优斯宝、Errea、胡默尔、Romai、乔丹、安德玛、亚瑟士、阿瑞娜、美津浓、李宁、安踏、361°、斯凯奇、卡帕、特步、匡威、骆驼、探路者、迪卡侬、北面、狼爪、哥伦比亚、乐飞叶、始祖鸟、土拨鼠、猛犸象、凯乐石、巴塔哥尼亚、南极人、伯希和、菲尼克斯、高得运、迪桑特、诺诗兰、拉斯珀蒂瓦、日高、LOWA、第一户外、迈途、斯卡帕、悍途、锐步、斐乐、淘宝、识货、虎扑、YOHO有货
在2016年里约奥运会中,国产运动鞋服品牌赞助奥运会大型赛事赢得口碑,其中有三家国产品牌跻身前十。运动鞋品类及颜色的选择在性别分布上存在差异:童鞋以及青少年鞋最受女性消费者青睐,篮球鞋、足球鞋等运动必需品最受男性消费者喜爱;黑色运动鞋为男女性消费者的首选。艾媒咨询分析师认为,在运动鞋服市场竞争加剧下,国产品牌应加快提升科技实力,重视科技研发,将新材料、新工艺不断引进运动鞋制造中。
In the 2016 Rio Olympic Games, the domestic brand of sportswear sponsored the Olympic Games to win word-of-mouth, among which three domestic brands ranked among the top ten. The choice of sports shoes and color varies in gender distribution: children's shoes and youth shoes are most favored by female consumers. Basketball shoes, soccer shoes and other sports essentials are most popular among male consumers; black sports shoes are the first choice for male and female consumers. iiMedia Research analysts believe that in the intensified competition in the sportswear market, domestic brands should accelerate the upgrading of scientific and technological strength, attach importance to scientific and technological research and development, and introduce new materials and new processes into the manufacture of sportswear. -
艾媒研报|拉卡拉(300773.SZ):一波三折终上市,收单还能撑多久
本报告研究涉及企业/品牌包括:拉卡拉、联想控股、微信、支付宝、VISA、西藏旅游、考拉金服、财付通、银联商务、通联支付、汇付天下、国付宝、智付、杉德支付、联动优势、银盛支付、卡友支付、付临门支付、随行付、易生支付、北京爱农驿站、易宝支付
C端支付行业饱和,B端支付增速放缓。C端支付市场,支付宝、财付通双寡头格局形成。艾媒北极星系统显示2019年2月支付宝月活跃用户数高达55,651.99万,稳居第一地位,排名第二的翼支付仅有支付宝的1/7,排名第八的拉卡拉支付仅为支付宝1/813倍。B端支付市场方面,2018年联网POS机和银行卡联网商户数达2,733万台和3,451万户,同比增长9.49%和5.42%,增速有所下滑。同时,第三方支付行业政策趋严,2018年,央行对第三方支付违规处罚力度空前。第三方支付机构至少收到2.03亿元处罚。但随着行业逐步规范化,中小支付机构运作成本增大,行业资源将向更加规范的头部企业聚集,与其他体量较小的支付机构拉开差距。
C-end payment industry saturated, B-end payment growth slowed down. Alipay and Cai Fu Tong formed a duopoly pattern in the C payment market. Polaris System of iiMedia shows that the number of active users of Alipay in February 2019 has reached 556.52 million, ranking the first place. Second is Wing Payment accounting for only 1/7 of Alipay's, while the eighth ranked Lakala only 1/813 times of Alipay's. As for the B-end payment market, the number of online POS machines and bank cards reached 27.33 million and 34.51 million in 2018, an increase of 9.49% and 5.42% over the same period of last year, and the growth rate declined slightly. At the same time, the third-party payment industry policy has become stricter. In 2018, the central bank imposed unprecedented penalties on third-party payment violations. Third-party payment agencies received at least 203 million yuan in penalties. However, with the gradual standardization of the industry, the operating costs of small and medium-sized Payment institutions increase, and industry resources will gather to more standardized head enterprises, which will open the gap with other smaller payment institutions. -
2016-2020集成电路产业全球市场态势与中国发展机遇分析预判报告
本报告涉及企业/品牌包括:杭州士兰微电子股份有限公司,立锜科技,华大半导体,晶丰明源,TRINAMIC,ROHM(罗姆),Fuji Electric(富士电机),三垦电气株式会社,飞利浦,美国NS,SGS-THOMSON意法微电子公司,深圳富满电子集团股份有限公司,深圳市茂捷半导体有限公司,圣邦微电子(北京)股份有限公司,无锡华润矽科微电子有限公司,美国国家半导体公司,恩智浦半导体公司, Maxim Integrated (MAXIM,美信),美国无线电公司,富满电子集团股份有限公司,深圳市英锐芯电子科技有限公司,苏州坤元微电子有限公司,圣邦微电子股份有限公司,美国德州仪器公司,意法半导体公司(ST Microelectronics),安森美半导体(ON Semiconductor),亚德诺半导体公司(Analog Devices),北京时代民芯科技有限公司,苏州云芯微电子科技有限公司,润石科技,上海贝岭股份有限公司,微芯科技(Microchip Technology Incorporated),亚德诺半导体技术有限公司(ADI),思佳讯(Skyworks),成都振芯科技股份有限公司,芯海科技(深圳)股份有限公司,中科芯集成电路股份有限公司,国民技术股份有限公司,北京君正集成电路股份有限公司,赛灵思(Xilinx),ESS Technology, Inc.,旭化成微电子株式会社(AKM, Inc.)
2018年,全球半导体产业呈良好发展趋向。数据显示,2018年全球集成电路市场全年总销售额约4784亿美元,同比增速超过10%。此外,近年来,中国电子工业持续高速增长,集成电路产业进入快速发展期。2018年,中国大陆市场销售额达1584亿美元,同比增长20%,中国市场已成为全球集成电路市场增长的主要推动力之一。在各方利好推动下,中国集成电路龙头企业的业绩近年来正持续向好。此外,新兴技术也将成为集成电路产业的未来核心产品,而核心技术及人才资源成为集成电路产业的可持续发展力。
In 2018, the global semiconductor industry is showing a good trend of development. Data show that the global integrated circuit market sales in 2018 totaled about 478.4 billion US dollars, an increase of more than 10% year-on-year. In addition, in recent years, China's electronic industry continues to grow at a high speed, and the integrated circuit industry has entered a period of rapid development. In 2018, sales in the mainland China market reached 158.4 billion US dollars, up 20% year on year. The Chinese market has become one of the main driving forces for the growth of the global integrated circuit market. Promoted by all parties, the performance of China's leading IC companies has been improving in recent years. In addition, emerging technologies will become the future core products of the integrated circuit industry, and core technologies and human resources will become the sustainable development of the integrated circuit industry. -
艾媒报告|2019年中国婴幼儿奶粉市场研究与消费者洞察报告
本报告研究涉及企业/品牌包括:诺优能、爱他美、惠氏、雅培、美赞臣、美素佳儿、雀巢、喜宝、A2、英国牛栏、伊利、圣元、雅力士、贝因美、多美滋、飞鹤、合生元、完达山、君乐宝、三元、蒙牛乳业、H&H国际控股、光明乳业、澳优、三元股份、雅士利国际、*ST因美
2018年中国婴幼儿奶粉市场销售额达到2221.0亿元,同比增长18.6%。预计至2020年,中国婴幼儿奶粉市场规模将继续扩张至2955.1亿元。随着中国婴幼儿奶粉市场的进一步规范,在漫长的十年恢复期后,飞鹤、伊利和贝因美等国产奶粉品牌都取得了一定的市场份额。iiMedia Research(艾媒咨询)调研数据显示,目前有19.7%中国消费者更倾向于购买国产奶粉,并且三四线城市消费者对于国产奶粉信心更强,购买国产奶粉意愿比例分别为28.1%和28.9%。在购买婴幼儿奶粉购买过程中,奶粉的品牌声誉对于消费者的购买决策的影响最大,超过四成消费者会通过网络传播获取奶粉信息。近八成消费者购买奶粉的价格在200-400元之间,四成消费者最关心婴幼儿奶粉的营养功能。奶粉配方注册制施行后,大量杂牌、贴牌被清出市场,同时许多进口奶粉品牌因无配方注册资格而无法进行线下销售,在三四线城市将有120-140亿元的市场空间。艾媒咨询分析师认为,未来三四线城市的奶粉市场将成为国产品牌打好翻身仗的关键。
In 2018, Chinese infant milk powder market reached 222.1 billion RMB and the growth rate is 18.6%. It is expected that Chinese infant milk powder market will continue to expand to 295.51 billion RMB by 2020. With the further standardization of Chinese infant milk powder market, after a long recovery period of ten years, domestic milk powder brands such as Firmus, Yili and Beingmate have gained a great market share. According to iiMedia Research, 19.7% of Chinese consumers are more inclined to purchase domestic milk powder brands and consumers in third-tier and fourth-tier cities have stronger confidence in domestic milk powder, with 28.1% and 28.9% purchase intention respectively. In the process of infant milk powder purchase, brand reputation of milk powder has the greatest influence on the purchase decision. More than 40% of consumers search information about milk powder through the Internet. Nearly 80% of consumers buy milk powder at a price between 200 and 400 yuan and 40% of consumers are most concerned about the nutritional function of infant milk powder. After the implementation of the registration system of milk formula, a large number of unregistered and labeled milk powder brands have been removed from the market. Meanwhile, many imported milk powder brands are unable to carry out offline sales due to their lack of qualification for registration of formula. Therefore, there will be a market space of 12 to 14 billion RMB in third-tier and fourth-tier cities. iiMedia consulting analyst believes that milk powder market of three or four tier cities is the key for domestic brands fighting a turnaround in the future.
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