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艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
目前,全球跨境电商已进入快速发展新阶段。数据显示,近五年中国跨境电商的进出口规模呈现增长态势,2019-2020年增长迅猛,近两年增长速度趋于平缓但总体规模仍逐年增加,2023年前三季度中国跨境电商进出口规模达1.7万亿元。全球贸易活跃度继续上升,外部需求呈现回暖迹象。《区域全面经济伙伴关系协定》的签署、“一带一路”的持续推进使得国家间铁路、口岸、海关等部门的合作日趋密切,为进一步推动跨境电商发展起到重要作用,新兴市场开拓有力。随着全球国家或地区网购习惯形成,其跨境电商市场发展潜力巨大,吸引大量中国电商企业布局,电商经济发展也将迎来井喷发展。
At present, the global cross-border e-commerce has entered a new stage of rapid development. Data show that in the past five years, the import and export scale of China's cross-border e-commerce has shown a growth trend, rapid growth in 2019-2020, the growth rate in the past two years, but the overall scale is still increasing year by year, and the import and export scale of China's cross-border e-commerce reached 1.7 trillion yuan in the first three quarters of 2023. Global trade activity continues to rise and external demand shows signs of picking up. The signing of the Regional Comprehensive Economic Partnership Agreement and the continuous promotion of the Belt and Road Initiative have made the cooperation between the railway, port, customs and other departments increasingly close, which has played an important role in further promoting the development of cross-border e-commerce, and the development of emerging markets is strong. With the formation of online shopping habits in countries or regions around the world, its cross-border e-commerce market has great potential for development, attracting a large number of Chinese e-commerce enterprises, and the development of e-commerce economy will also usher in a spurt of development. -
艾媒咨询|2020-2021年中国跨境贸易CRM发展白皮书
中国CRM市场2019年的市场规模达到35亿元,同比增长16.7%,正处于市场扩充的阶段。首先是政策的推动和大环境的引领,促使跨境贸易发展前景进一步明朗。同时,在疫情黑天鹅的影响下,中国跨境贸易行业或将面临洗牌期,企业对于数字化系统的需求将会进一步被激发。随着中国跨境贸易市场规模的不断扩大,跨境贸易作为CRM系统中的一个重要应用渠道也将不断发展进步。由于中国跨境贸易行业对于数字化管理的需求不断增强,资本市场对于跨境贸易CRM行业的关注度持续升温。随着互联网资本的进入,背靠资本巨头的资源,CRM系统逐渐与外贸行业中其他各个环节实现打通。产业链的完善使得外贸行业数据有效联通,客户能够在获客后快速将数据对接至CRM系统中,并实现生产、物流、支付、报关退税等环节的一站式完成。在此基础上,未来人工智能技术的加入将赋予CRM系统更多的可能性。通过机器自身的学习,用户企业的各自需求将以更加精准化的方式得到满足。
China's CRM market reached 3.5 billion yuan in 2019, an increase of 16.7% year-on-year, and it is in the stage of market expansion. The first is the promotion of policies and the guidance of the general environment, which has further clarified the development prospects of cross-border trade. At the same time, under the influence of the black swan of the epidemic, China's cross-border trade industry may face a reshuffle period, and enterprises' demand for digital systems will be further stimulated. As the scale of China's cross-border trade market continues to expand, cross-border trade as an important application channel in the CRM system will also continue to develop and progress. As the demand for digital management in China's cross-border trade industry continues to increase, the capital market continues to pay more attention to the cross-border trade CRM industry. With the entry of Internet capital and relying on the resources of capital giants, the CRM system has gradually achieved connections with other links in the foreign trade industry. The improvement of the industrial chain enables the effective connection of data in the foreign trade industry, and customers can quickly connect the data to the CRM system after acquiring customers, and achieve one-stop completion of production, logistics, payment, customs declaration and tax rebate. On this basis, the addition of artificial intelligence technology in the future will give the CRM system more possibilities. Through the learning of the machine itself, the respective needs of user companies will be met in a more precise way. -
艾媒报告|2019-2021年中国中药材行业发展现状及产业链分析报告
本报告研究涉及企业/品牌/案例:白云山,同仁堂,云南白药,昆明制药,华润三九,天士力,央视财经,牛黄,薏仁,茯苓,黄芪,川芎,片仔癀,中国中药,紫鑫药业,九洲药业,陇神戎发,众生药业,通化金马,江中药业,寿仙谷,新天药业,盘龙药业,佛慈制药,昆药集团,香雪制药,六味地黄丸,人参养荣丸,四神丸,白蚀丸,血脂康胶囊,茵栀黄口服液,一捻金胶囊,乙肝益气解郁颗粒,二十七味定坤丸,十六味冬青丸,参芪消渴胶囊,十香返生丸,华润三九,红日药业,源和药业,太龙药业,中智药业,培力控股,盛实百草,芍花堂,亳药千草,汇群中药
国内经济增长以及居民消费水平的提高都刺激着中药医疗消费需求的增长。iiMedia Research(艾媒咨询)调查显示,有49%的受访用户倾向中医药治疗,与西药基本持平。2018年中国中药材市场规模达1246亿元,同比增长22.40%,在巨大的需求驱动下,中药材种植面积扩大,药材产量将会持续增长。
中药材主要包括上游种植、养殖市场,中游流通市场和下游销售市场三大环节。目前,中药饮片和中成药生产是中药产业的核心,主要包括中药加工,包括中药配方颗粒、中药饮片加工、中成药制造等。中药饮片领域方面,行业销售收入增速分别在2016和2018年触底回升,华润三九、中国中药、红日药业等上市公司表现良好;中药配方颗粒方面,2006-2016年,中国市场销售额占饮片市场销售额比重由1.2%增加至6.0%,中药配方颗粒或将成为中药饮片加工行业应用广泛的产品;中成药方面,随着国家医改政策的推行,中成药消费需求趋于合理,中成药产量开始回落,但仍处于一个比较高的产量水平,云南白药、白云山、同仁堂、紫鑫药业等上市企业表现良好。
Chinese medicinal materials mainly include upstream planting, breeding market, midstream circulation market and downstream sales market three links. At present, the production of Chinese medicine tablets and traditional Chinese medicine is the core of the Chinese medicine industry, including the processing of Traditional Chinese medicine, including Chinese medicine formula particles, Chinese medicine tablet processing, traditional Chinese medicine manufacturing. In the field of Chinese medicine tablets, the growth rate of sales revenue in the industry rebounded in 2016 and 2018, respectively, china Resources 39, Chinese medicine, Red Day Pharmaceuticals and other listed companies performed well; Chinese medicine formula particles may become a widely used product in the Chinese medicine tablet processing industry, Chinese medicine, with the implementation of the national medical reform policy, the consumption demand of traditional Chinese medicine tends to be reasonable, the production of Traditional Chinese medicine began to fall, but still at a relatively high level of production, Yunnan White Medicine, Baiyunshan, Tongrentang, Zixin Pharmaceutical and other listed enterprises performed well. -
艾媒研报|传音控股:海外手机市场竞争加剧,“非洲之王”考验升级
本报告研究涉及企业/品牌/案例:传音控股,摩托罗拉,手机,华为,诺基亚,TECNO,itel,Infinix,传音投资,源科基金,传力投资,传承创业,传力创业,传音创业,TETRAD,GAMNAT,睿启和盛,香港网易互娱,三星,小米,OPPO,天珑移动
iiMedia Research(艾媒咨询)数据显示,2018年全球手机整体出货量为18.91亿部,同比下降4.4%,其中智能手机出货量为14.05亿部,同比下降4.2%。中国作为全球第一大手机市场,萎缩程度较全球市场更为剧烈。2018年中国智能手机出货量为3.9亿部,较2017年下降11.7%,存量竞争加剧。与此同时,以非洲和印度为代表的新兴市场国家,正处在人口红利释放期,手机普及率整体偏低,且以功能机为主。数据显示,2018年非洲市场智能手机渗透率维持在三成水平,而印度的智能手机渗透率仅为28%。新兴国家人口红利带来的增量市场以及存量市场的升级需求显示出手机市场仍有较大发展潜力,吸引了手机巨头们的目光,它们纷纷加大力度开拓新兴市场。2018年中国品牌智能手机海外销售占比增长至40%。随着中国主要品牌“出海”步伐的加速,传音控股的错位市场竞争战略逐渐失效,它将面临多个巨头品牌的正面较量,竞争更加激烈。
According to iiMedia Research, global mobile phone shipments in 2018 were 1.891 billion, down 4.4% from a year earlier, of which smartphone shipments were 1.405 billion, down 4.2% from a year earlier. As the world's largest mobile phone market, China has contracted more sharply than the global market. In 2018, China shipped 390 million smartphones, down 11.7% from 2017, and the stock competition intensified. At the same time, emerging market countries, represented by Africa and India, are in the period of demographic dividend release. Mobile phone penetration rate is generally low, and mainly functional machines. Data show that smartphone penetration in Africa remained at 33% in 2018, compared with 28% in India. Incremental market and upgrading demand of stock market brought by demographic dividend in emerging countries show that the mobile phone market still has great development potential, which attracts the attention of mobile phone giants, who have increased their efforts to explore emerging markets. Overseas sales of Chinese brand smartphones increased to 40% in 2018. With the acceleration of the pace of ““going to sea““ of China's major brands, Transsion's dislocation market competition strategy is gradually ineffective. It will face a positive competition among several giant brands, and the competition will become more intense. -
艾媒报告|2019全球二手车市场调查与趋势动态数据监测报告
本报告研究涉及企业/品牌/案例:雷诺-日产,现代-起亚,丰田,本田,马自达,三菱,吉利,奇瑞,力帆,大众
Manheim,Carmax,Autonation,Beepi,Kelley Blue Book,Carsome,eBay,ATG,SUV,CarFax,CarMax,Edunds,TureCar,Shift,Carvana,Vroom,Instamotor,Carloha,Gulliver,USS,LeasePlan,SixtLeasing,Mobile.de,GGG,Kaufland,美延
中国新车销售量下降,而二手车交易处于增长趋势,市场潜力大。2019年第一季度中国汽车销量为637.2万辆,新车市场呈现同比负增长态势。2018年中国二手车交易量达1382.2万辆,同比增长11.5%,二手车的年销量目前还不到新车年销量的1/3。2019年二手车市场最多可以提供约6000万辆二手车,供给市场明显大于需求市场,发展二手车出口业务将有利于给整个汽车行业注入新的发展活力。发达国家已经形成了比较成熟的二手车交易市场,2016年,美国二手车销量为3851.4万辆,其中,汽车经销商4S店的市场份额最大占比 37.0%。2018年日本共出口952.5万辆汽车;2018欧洲新车登记数量1562.0万辆。而“一带一路”沿线国家二手车市场需求量大,是中国二手车业务的首要目标群体。缅甸、柬埔寨每年进口车辆90%为二手车。俄罗斯汽车以二手车为主,2018年中国汽车品牌在俄罗斯二手车市场的总销量达8.05万辆,同比增长了8.5%。其余国家的二手车市场尚未饱和,“一带一路”沿线国家二手车市场缺口大,有利于中国发展二手车出口业务。
The sales of new car in china fell but the second-hand car has been rising and keeps good potential.2019Q1 China automobile sold 6.3 million yuan and it shows a descend trend. However, the second-hand cars sold 1.3 billion yuan, with the growth of 11.5%. At present, the amount of second-hand car does not reach 1/3 of the new car. In 2019, the second-hand car market can provide about 6.0 billion cars, which means developing second-hand car market will benefit the whole car market. The developed country has formed mature second-hand car market. In USA, the amount of second-hand car reached 3.8 billion in 2016, and 4S dealer accounted for the most market share, which is 37.0%.Japan exported 9.5 million cars in 2018,and Europe had 1.5 billion registered cars. Some countries along “One Belt And One Road“ have a large amount of demand for automobiles, among which southeast Asian countries and Russia have the largest demand for imported second-hand cars. 90% of imported vehicles in Myanmar and Cambodia are used cars every year. In 2018, the total sales volume of Chinese car brands in Russia's second-hand car market reached 80,500, up 8.5% year-on-year. The second-hand car market in other countries is not yet saturated. Due to the large gap of second-hand car market in countries along “One Belt And One Road“, it is conducive to the development of second-hand car export business in China. -
艾媒报告 |2018-2019年中国出境游产业剖析及用户画像深度研究报告
本报告研究涉及企业/品牌包括:同程艺龙、凤凰旅游集团、卓锐科技、携程旅行、去哪儿旅游、同程旅游、飞猪旅游、马蜂窝自由行、途牛旅游、同程旅游、途牛旅游、腾邦国际、驴妈妈、芒果网、12306、维也纳酒店、锦江之星、汉庭酒店、如家酒店、格林豪泰、全季酒店、城市便捷、海航酒店
随着居民生活水平的提高,出境游持续走热,中国在线出境游市场规模稳步上升,2018年交易额超万亿。八成出境游游客目的地选择亚洲,跟团游与自由行均得到部分游客的青睐。一二线城市居民是出境游游客的主要来源,80后游客最多,且女性略高于男性。
As the data of iiMedia Research showed, the number of outbound tourists in China maintained a relatively rapid growth,the scale of online outbound tourism market is over trillion in 2018, and the market scale has steadily increased. In the online travel platform with outbound travel business , Ctrip ranks first with 66.2 million monthly activities. China's outbound tourism maintained a high degree of network enthusiasm. New frontier cities contributed the largest new group of outbound tourists. The post-80s generation was the main group of outbound tourists, and female tourists were slightly higher than males. -
艾媒咨询|2024年中国品牌电商服务商行业研究报告
“一带一路”背景下,跨境电商是外贸企业拓展国际市场的关键途径,越来越多的企业纷纷加入其中,品牌出海呈现出蓬勃的发展态势,品牌电商服务市场迎来增长机会。在AIGC新纪元下,不断助力“电商+”新模式诞生,推动品牌电商服务商行业新增长点的出现。目前电商市场服务需求不断增长,随着服务商数智化能力的构建及全链式服务体系的完善,品牌电商服务市场规模将进一步扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国品牌电商服务商行业研究报告》数据显示,2023年中国品牌电商服务行业市场规模为4077.1亿元,同比增长11.3%,预计2028年将达5862.3亿元。电商行业逐渐向去中心化、数字化转型,品牌方对电商精细化运营要求不断提高。
Under the background of "Belt and Road", cross-border e-commerce is a key way for foreign trade enterprises to expand their international markets, and more and more enterprises are joining in, and branding overseas has shown a vigorous development trend, and branded e-commerce service market has ushered in growth opportunities. Under the new era of AIGC, it will continue to help the birth of "e-commerce +" new model, and promote the emergence of new growth points in the branded e-commerce service provider industry. Currently, the demand for e-commerce market services is growing, and with the construction of service providers' digital intelligence capabilities and the improvement of the whole chain service system, the market scale of branded e-commerce services will be further expanded. According to the latest Research Report 2024 China brand e-commerce service provider industry research report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market scale of China's branded e-commerce services industry will reach 407.71 billion yuan in 2023, with a year-on-year growth of 11.3%, and it is expected that it will reach 586.23 billion yuan in 2028. reach 586.23 billion yuan. The e-commerce industry is gradually transforming to decentralisation and digitisation, and brands are increasing their requirements for refined e-commerce operations.
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