科技配消费,越配越对味(共16份)
科技行业辅助消费崛起
-
艾媒咨询|2020-2021年中国个人网盘专题调研报告
本报告研究涉及企业/品牌/案例:百度网盘,和彩云。
随着全球大数据不断增长,未来数据云存储容量需求也将不断扩大,iiMedia Research(艾媒咨询)数据显示,2020年全球数据中心存储容量将达到272艾字节。不断扩大的个人数据和云储存需求加速了个人云服务市场的发展,预计2020年中国个人云盘用户规模有望超过4亿人。在5G时代的背景下,数据安全、传输安全、个人信息和隐私保护等个人网盘安全性的问题备受用户关注,未来个人网盘行业将从安全性、储存空间、传输速度等方面提升用户使用体验,促进行业良性发展。
With the continuous growth of global big data, the demand for data cloud storage capacity will continue to expand in the future. According to iiMedia Research, the global data center storage capacity will reach 272 exabytes in 2020. The ever-expanding demand for personal data and cloud storage has accelerated the development of the personal cloud service market. It is estimated that by 2020, the scale of China's personal cloud disk users is expected to exceed 400 million. In the context of the 5G era, the security of personal network disks such as data security, transmission security, personal information and privacy protection has attracted the attention of users. In the future, the personal network disk industry will improve users in terms of security, storage space, and transmission speed. Use experience to promote the healthy development of the industry. -
艾媒咨询|2020年中国APP出海市场现状与竞争格局专题研究报告
中国移动互联网成熟的发展模式,以及中国品牌智能终端在海外话语权进一步提升,为APP出海发展创造了机遇。iiMedia Research(艾媒咨询)数据显示,2019年中国短视频市场规模达到245.8亿元。短视频行业的快速发展也使中国诞生一批具备竞争力的产品,在海外市场收获良好表现,快手、字节跳动等短视频典型企业在2020上半年均有相关产品进军海外市场。但近期海外国家对中国应用的下架和禁令风波也暴露了中国移动应用出海面临的政治风险,面对美国颁布的微信禁令,仅不足一成非苹果手机用户会在禁令实施后购买苹果手机。移动应用出海面对的非市场因素影响,需要做好长期发展规划,加强对发展中国家的布局,走农村包围城市道路发展。
The mature development mode of China Mobile Internet Industry and the further promotion of discourse power of Chinese intelligent terminals in the global market have created opportunities for the development of APPs in overseas markets. As the data of iiMedia Research showed, the market scale of China Short Video Industry reached 24.58 billion yuan in 2019. The rapid development of Short Video industry has also brought a batch of competitive products in China, and has achieved good results in overseas market. Typical enterprises in Short Video industry such as Kuaishou and Bytedance had also launched products in overseas market in the first half of 2020. However, recent bans on China mobile APPs by foreign countries had exposed the political risks of overseas development. Facing with the ban on Wechat by US government, merely less than 10% of the non-Apple mobile phone users will buy the Apple smartphone if it is implemented. Due to the influence of non-market factors, mobile APPs need make a long-term development planning, strengthen the layout of developing countries, and take on the strategy of encircling the cities from the rural areas. -
艾媒报告|2020Q1中国智能小家电市场运行监测报告
本报告研究涉及企业/品牌/案例:九阳,iRobot,飞利浦。
在传统小家电行业亟需转型以及消费者对智能化产品需求日益增长的双重推动下,小家电行业正朝着智能化方向发展。近年来,智能小家电市场增长势头强劲,2020年智能音箱、智能马桶、扫地机器人细分市场的产品销量有望分别达到5910万、821万以及882万台。虽然智能小家电行业在快速成长,但市场中往往存在重噱头轻品质的现象。iiMedia Research(艾媒咨询)数据显示, 42.9%的受访用户表示产品质量是他们最关心的因素,而57.1%的用户在购买时主要担忧产品功能未达预期。
Driven by the transformation of the traditional small home appliance industry and the growing consumer demand for smart products, the small home appliance industry is developing in the direction of intelligence. In recent years, the smart small home appliance market has grown strongly. In 2020, the sales volume of smart speaker, smart toilet, and sweeping robot market segments is expected to reach 59.1 million, 8.21 million and 8.82 million units, respectively. Although the smart small home appliance industry is growing rapidly, the situations that some manufacturers lie and exaggerate in their advertisements come up very often. As the data of iiMedia Research showed, 42.9% of the users surveyed said that product quality is the key factor that they care about most, while 57.1% of users mainly worry about the function of the product is not up to their expectations when purchasing. -
艾媒咨询|2020年中国5G手机网民体验及态度调查报告
5G手机在2020年开始迅速扩大在市场的话语权。2020年截至7月,中国5G手机出货量累计达到7750.8万部,占智能手机总出货量的44.2%;上市5G新机型累计119款,占总上市机型的46.5%。而2019年全年5G手机出货量及上市新机型分别仅为1376.9万部及35款。5G手机在市场渗透率的上升最主要因素还是在于各大厂商跟进新款产品的时候转向5G赛道,导致消费者在购买新机时被动接受5G手机产品。iiMedia Research(艾媒咨询)数据显示,受访用户购买5G手机最主要原因在于正常更替手机,占比41.6%。而非5G手机用户中,73.3%认为现阶段大众没有购买5G手机的必要。5G手机目前未体现出明显优于其他主流智能手机的特性,相反,5G通信套餐价格昂贵、商用城市较少,均使置换5G手机的性价比较低,阻碍其市场普及。未来只有从需求端出发激发消费者刚需,将5G在通信传输方面的优势在智能手机体现,同时挖掘能够依靠5G手机搭载的杀手级应用产品,才能加速5G手机普及。
5G smartphone rapidly expand its discourse power in the market in 2020. YTD 5G smartphone shipments were 77.508 million units, represented 44.2% of the total shipment. The total number of new models were 119, accounting for 46.5% of the total new models. Comparatively, total 5G smartphone shipments and new models released in 2019 were 13.769 million and 35. The main reason for the increase of 5G mobile smartphone market penetration is that the major manufacturers turn to compete in the 5G market when they released the new products, which led to consumers’ passively acceptance 5G smartphone. As the data of iiMedia Research showed, 41.6% of the interviewees purchased 5G smartphone because of the normal replacement of the mobile phones. However, 73.3% of non-5G smartphone users think that it is not necessary for the public to buy 5G smartphone at this stage. At present, 5G mobile smartphone do not show obvious advantages over other mainstream smartphones. On the contrary, the high traffic pricing of 5G smartphone and the lack of commercial cities make the replacement of 5G smartphone with low cost performance, and thus hinder its market popularization. In the future, only by standing from the demand side, reflecting the advantages of 5G in communication transmission in smartphones, and developing killer application that can only rely on 5G smartphones, can we accelerate its popularization.
- 1
- 2
- 3
- 4
- 5
- 6
- 8
没找到想要的报告?
扫码添加客服参与预约/定制,第一时间获取行业推荐报告!
智库热榜
艾媒咨询|2024-2025年中国银发经济投资前景分析报告
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
艾媒咨询|2024年中国月饼行业创新发展研究报告
艾媒咨询 | 2024年中国数字中台市场研究报告
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
艾媒咨询|2024年中国家清产品消费趋势洞察报告