-
艾媒咨询|2020-2021年中国在线一对一少儿英语行业师资储备专题研究报告
本报告研究涉及企业/品牌/案例:阿卡索,哒哒英语,伴鱼少儿英语
随着经济全球化发展,英语成为了重要沟通工具与竞争优势。中国在线教育市场处于高速发展阶段,未来该行业有望进一步加速扩张。首先是居民收入水平的提高,使得教育类相关费用支出保持较高水平。伴随着互联网的普及和网络技术工具的升级,使得在线少儿英语行业 1对1授课形式的大范围应用在技术上得到支持。2020年中国市场规模达4858亿元。同时,中国在线教育用户规模一直保持高速增长的状态,目前用户规模已达3766万人。iiMedia Research(艾媒咨询)数据显示,超八成用户对目前在线1对1少儿英语师资水平表示满意,近七成用户建议严格把关教师教学水平。超五成用户非常看好在线1对1少儿英语行业发展,三成用户比较看好但认为平台水平有待提升。随着市场上出先更多同类型的在线1对1少儿英语平台,未来寻找优质的获客渠道,提高获客精准度是平台形成差异化竞争的关键。同时,外教规模和质量将是在线教育平台的发展关键。
With the development of economic globalization, English has become an important communication tool and competitive advantage. China's online education market moves to the stage of rapid development, and the industry is expected to further accelerate its expansion in the future. The first is the increase in the income level of residents, which keeps expenditures related to education at a relatively high level. With the popularization of the Internet and the upgrading of network technology tools, the large-scale application of one-to-one teaching in the online children's English industry has been technically supported. In 2020, the Chinese market will reach 485.8 billion yuan. At the same time, the number of online education users in China has been maintaining rapid growth, and the number of users has now reached 37.66 million. According to data from iiMedia Research, more than 80% of users are satisfied with the current online 1-to-1 children's English teacher level, and nearly 70% of users suggest that they strictly control the teaching level of teachers. Over 50% of users are very optimistic about the development of the online education industry, while 30% of users are more optimistic, although they believe that the level of the platform needs to be improved. With the emergence of more similar online 1-to-1 children's English platforms in the market, looking for high-quality customer acquisition channels in the future and improving customer acquisition accuracy are the keys to platform differentiation. At the same time, the scale and quality of foreign teachers will be the key to the development of online education platforms. -
艾媒咨询|2021中国婴幼早教市场现状与投资趋势价值分析报告
本报告研究涉及企业/品牌/案例:新爱婴,悦宝园,美吉姆,东方爱婴,红黄蓝,积木宝贝,倍乐生,芝兰玉树,亲宝文化,铁皮人科技,酷学多纳
2020年中国早教行业市场规模达3038亿元,同比增长13.6%,预计2021年市场规模将达到3276亿元。首先是中国早教行业宏观环境的利好,政府在相关政策法规中多次提及发展早教教育。同时,社会对优质人才的需求以及国民早教意识的提高,使得国民在教育上的投资占比逐年提高,进而推动着早教行业的发展。其次,人工智能等技术的融合应用也为早教行业带来革新。随着疫情后中国经济的复苏,市场需求将推动早教行业的规模进一步扩大,行业在资本市场的投融资热度也将有所上升。iiMedia Research(艾媒咨询)数据显示,近半数早教内容集中于对儿童兴趣方面的培养,主要包括音乐、书法与艺术等。其中,64.1%的家长注重课程内容的丰富性与专业性,55.7%的家长表示重视早教机构的师资力量和品牌。中国早教行业相比国外仍有较大差距,市场发展潜力巨大。伴随着新一代父母对子女教育重视程度的提升,早教市场规模将大幅度上升。
The market size of China's early childhood education industry in 2020 will reach 303.8 billion yuan, an increase of 13.6% year-on-year. It is expected that the market size will reach 327.6 billion yuan in 2021. The first is the favorable macro environment of China's early childhood education industry. The government has repeatedly mentioned the development of early childhood education in relevant policies and regulations. At the same time, the society's demand for high-quality talents and the increasing awareness of national early education have caused the proportion of national investment in education to increase year by year, which in turn promotes the development of the early education industry. Secondly, the integrated application of artificial intelligence and other technologies has also brought innovation to the early education industry. With the recovery of China's economy after the epidemic, market demand will promote the further expansion of the early education industry, and the industry's investment and financing enthusiasm in the capital market will also increase. According to data from iiMedia Research, nearly half of early education content focuses on the cultivation of children's interest, mainly including music, calligraphy and art. Among them, 64.1% of the parents paid attention to the richness and professionalism of the course content, and 55.7% of the parents stated that they valued the strength and brand of early education institutions. Compared with foreign countries, China's early education industry still has a big gap, and the market has great potential for development. As the new generation of parents pay more attention to their children's education, the scale of the early education market will increase substantially. -
艾媒咨询|2020上半年中国在线少儿英语教育行业研究报告
本报告研究涉及企业/品牌/案例:网易有道、有道少儿英语、VIPKID英语、米乐英语、51Talk。
政策门槛的提升加速了行业的整合,疫情带来了新的发展机遇,中国在线青少儿英语行业迎来新发展,2020年中国在线少儿英语教育市场规模达到4858亿元,预计到2021年底市场渗透率将达到37%,2022年将达51%。iiMedia Research(艾媒咨询)数据显示,53.6%的受访者更倾向于选择AI趣味互动课,49.2%的受访者会选择游戏教学课,在线少儿英语教育用户倾向于选择兼顾互动性和趣味性的教学方式,从而提升少儿对于学习的兴趣和学习效果。未来,在线少儿英语教育市场格局将趋于纺锤形,行业分化愈发明显,头部机构将利用自身优势抓住机遇,迎来一波新的高速增长机会。随着在线教育下沉,本地化网校将迎来崛起,地域龙头布局本地化网校,OMO 混合服务模式将愈发普遍。
The increase in policy thresholds has accelerated the integration of the industry and the epidemic has brought new development opportunities. China's online English education for children industry has ushered in new developments. In 2020, China's online English education for children market will reach 485.8 billion yuan. It is expected that the market penetration rate will reach 37% by the end of 2021 and 51% in 2022. As the data of iiMedia Research showed, 53.6% of respondents are more inclined to choose AI fun interactive courses, and 49.2% of respondents would choose game teaching courses, which implies that and China's online English education for children users tend to choose a teaching method that takes into account both interactive and interesting teaching methods, thereby enhancing children’s learning Interest and learning effect. In the future, the online English education for children market will tend to be a spindle shape, and industry differentiation will become more apparent. Head institutions will use their own advantages to seize opportunities and usher in a new wave of high-speed growth opportunities. With the sinking of online education, regional leaders will deploy localized online schools, and the OMO hybrid service model will become more common. -
艾媒咨询|2020中国在线教育行业创新趋势研究报告
本报告研究涉及企业/品牌/案例:作业帮、有道精品课、米乐英语。
在新冠疫情的影响下,国家推出“停课不停学”的政策,加速了在线教育行业的渗透率。随着国民可支配收入的提升,互联网普及度的发展,带来了在线教育行业新一轮的增长。2020年在线教育用户规模预计达到3.51亿人,在线教育市场规模预计超过4800亿元。在新的增长下,在线教育行业在教学模式、获取渠道和科技赋能等领域都有了新的创新方向。从教学模式上,双师直播大班课是各大在线教育机构最主要的课程形式,在保证课程规模的基础上,高效利用教师资源,形成了良好的商业盈利模型。其次,受疫情影响的线下教培机构也转而寻求线上进行发展,创新出了OMO模式。随着人工智能技术的大力发展,在线教育行业有效利用AI技术为教学赋能,不仅提升了教学质量与体验,而且通过自主研发的智能教学硬件及智能答疑服务,有效降低其获客成本,获得良好的运营效率。
Under the influence of the Covid-19 epidemic, China has introduced a policy of "suspending classes and not stopping schools", which has accelerated the penetration rate of the online education industry. With the increase in national disposable income, the development of Internet penetration has brought a new round of growth in the online education industry. In 2020, the number of online education users is expected to reach 351 million, and the online education market is expected to exceed 480 billion RMB. Under the new growth, the online education industry has new innovative directions in the fields of teaching models, access channels, and technological empowerment. In terms of teaching mode, double-teacher live broadcast of large classes is the main course form of major online education institutions. On the basis of ensuring the scale of courses, efficient use of teacher resources has formed a good business profit model. Secondly, offline education institutions affected by the epidemic have also turned to online development and innovated the OMO model. With the vigorous development of artificial intelligence technology, the online education industry effectively uses AI technology to empower teaching, which not only improves teaching quality and experience, but also effectively reduces its customer acquisition cost through self-developed intelligent teaching hardware and intelligent answering services in order to acquire a nice operational efficiency. -
艾媒咨询|后疫情时代中国在线教育行业研究报告
本报告研究涉及企业/品牌/案例:年糕妈妈、网易有道、有道精品课、米乐英语、金沃斯英语、中国大学MOOC、腾讯课堂。
在后疫情时代下,中国在线教育的市场规模受疫情正面刺激不断扩大,中国在线青少儿英语市场规模在2020年第一季度达260亿元,用户规模约580万人,市场渗透率达22%。在线教育市场红利也吸引了大量资本,2019年融资总额达115亿元。报告显示,提升产品质量吸引用户并促进高效运营是在线教育行业的优势,同时应抓住下沉市场潜力大和技术革新的机遇来迎接挑战。在后疫情时代下,随着政策的支持和5g、AI等技术的推动,中国在线教育的市场规模进一步扩大,根据iiMedia Research(艾媒咨询)数据显示,预计2020年中国在线教育市场规模将达到4858亿元。截至2020年4月,中国在线青少儿英语市场规模达260亿元,用户规模约580万人,市场渗透率达22%。经过疫情期在线教育的爆发式增长,在用户习惯不断养成的背景下,预计到2021年底,中国在线青少儿英语市场渗透率将达到37%,2022年将达51%。近年来,在线教育市场红利吸引了越来越多的投资注入,2019年,中国在线教育行业共发生融资事件150起,融资总额达115亿元。由于2020新冠疫情的正面刺激,中国在线教育行为和习惯得以普及,尤其是K12阶段和职业教育阶段两个方面市场将得到巨大的释放,展现出巨大的市场前景,2025年中国在线教育市场规模有望超8000亿元。报告分析显示,在线教育行业需提升产品质量吸引用户并促进高效运营,抓住下沉市场潜力大和技术革新的机遇,迎接中国在线教育行业发展的挑战。
During the post-epidemic period, with the support of policies and the promotion of 5G, AI and other technologies, the market scale of China's online education is further expanded. As the data of iiMedia Research showed, the market scale of China's online education is expected to reach 485.8 billion yuan in 2020. By April 2020, China's online youth English market has reached 26 billion yuan, with about 5.8 million users and a market penetration rate of 22%. After the explosive growth of online education during the epidemic period, it is estimated that the penetration rate of Online English for young children in China will reach 37% by the end of 2021 and 51% by 2022 under the background of the continuous formation of user habits. In recent years, the dividend of online education market has attracted more and more investment. In 2019, China's online education industry witnessed a total of 150 financing events with a total financing amount of 11.5 billion yuan. Thanks to the positive stimulus of coVID-19 in 2020, online education behaviors and habits become more and more popular in China. In particular, the market of K12 and vocational education will be greatly released, showing a huge market prospect. By 2025, the size of China's online education market is expected to exceed 800 billion yuan. According to the analysis of the report, the online education industry needs to improve product quality to attract users and promote efficient operation, seize the opportunity of potential sinking market and technological innovation to meet the development challenges of China's online education industry. -
艾媒报告| 2019~2020年中国婴幼儿托育产业发展白皮书
本报告研究涉及企业/品牌/案例:金睿家,纽诺教育,多乐小熊,馨心教育,袋鼠麻麻,圣顿教育,Urjoy school ,和菀投资,安赐资本,广州创玺企业,广东文化产业,新东方,合力资本,光速中国,双湖资本,睦米,优贝乐,YOKID,抱抱熊,爱乐祺
随着全面放开二胎政策的落实、育儿观念的改变及育儿需求的提升,中国0-3岁婴幼儿托育服务市场迎来更广阔的发展空间和机会。iiMedia Research(艾媒咨询)数据显示,2019年中国婴幼儿数量预计超5000万,48%的家长对托育服务有需求。预计在2020年,中国婴幼儿托育市场规模将突破两千亿元。现阶段幼儿家庭主力人群以80、90后为主,双薪家庭下隔代教育普遍存在。随着家庭照料人力问题的矛盾激化及幼儿成长需求的日益提升,专业、品质、安全的婴幼儿托育服务开始受到更多幼儿家庭的关注。艾媒咨询分析师认为,幼儿家庭对婴幼儿托育服务专业性需求较高,综合资质或成托育服务机构提升竞争优势的关键所在。此外,随着政府相关指导意见的发布,中国婴幼儿托育市场有望从基础设施、从业人员、课程品质等全方位构建服务新业态,社区托育服务将进一步普及。
With the implementation of the two-child policy, the change of child-rearing concept and the improvement of child-rearing demand, China's child-care service market for 0-3-year-old infants has ushered in broader space and opportunities for development. According to iiMedia Research, the number of infants in China is expected to exceed 50 million in 2019, with 48% of parents demanding childcare services. It is estimated that in 2020, China's infant care market will exceed 200 billion yuan. At present, the majority of children in the family are born in the 1980s and 1990s, and the second-generation education in double-income families is common. With the intensification of the problem of family care manpower and the increasing growth of children's needs, professional, quality and safety infant care services have begun to receive more attention from children's families. Imedia consulting analysts believe that infant families have a high demand for professional infant care services, and the key to enhancing the competitive advantage lies in the comprehensive qualification or the chengcheng child care service institutions. In addition, with the release of relevant government guidelines, China's infant care market is expected to build a new type of service from infrastructure, practitioners, curriculum quality and other aspects, and community care services will be further popularized. -
艾媒报告|2019年12月中国母婴行业运行状况及头部企业月度监测报告
本报告研究涉及企业/品牌/案例:巴拉巴拉,全棉时代,帮宝适,NIKE,DAVE&BELLA,好孩子,可优比,Moony,贝因美,辉山乳业,阿里云,蒙牛,浙江一鸣,Gerber/嘉宝,Little Freddie/小皮,Heinz/亨氏,Earth’s best/爱思贝,Happy baby/禧贝,Engnice/英氏,Bellamy’s/贝拉米,方广,Eastwes/伊威,RIVSEA/禾泱泱,bio island,Childlife/童年时光,Nemans/纽曼思,Baby Ddrops,BIOSTIME/合生元,Nature’s Way,Eric Favre,CULTURELLE/康萃乐,Autili/澳特力,Ostelin,佳贝艾特,卡洛塔妮,可瑞康,御宝,蓝河,百跃谱恩,圣元圣特拉慕朵拉小羊,羊羊100,和氏,爱他美,启赋,a2,美素佳儿,飞鹤,美赞臣,雅培,惠氏,诺优能,君乐宝,雅培菁智有机,惠氏启赋蕴萃,Healthy times 爱斯时光,飞鹤臻稚,Alra宝贝与我,Neolac悠蓝,蒙牛瑞哺恩,Hipp喜宝,澳优淳璀
随着二孩政策的全面开放、消费升级和她经济崛起,母婴产业发展势头迅猛。本报告主要通过月子中心、婴儿食品、母婴购物、亲子教育四方面对母婴产业进行热点监测及数据分析。iiMedia Research(艾媒咨询)数据显示,2019年,中国月子中心数量可达4439家,但母婴电商获得投融资金额和数量均为近四年最低值。分析师认为,母婴各细分行业负面新闻不断,需要进一步加强行业规范和监管力度,以提升产业竞争力。
With the full opening of the two-child policy, the upgrading of consumption and the rise of her economy, the mother and infant industry is developing rapidly. This report mainly conducts hot spot monitoring and data analysis on the mother and infant industry through four aspects: the confinement center, baby food, mother and baby shopping, and parent-child education. According to iiMedia Research, in 2019, the number of monthly child centers in China can reach 4,439, but the amount and number of investment and financing for mother and baby e-commerce are the lowest in nearly four years. Analysts believe that the negative news in the various mother and infant sub-sectors continues, and it is necessary to further strengthen industry norms and supervision in order to enhance industrial competitiveness. -
艾媒报告|2020H1后疫时代全球呼吸机等医疗器械产品监测及企业案例报告
本报告研究涉及企业/品牌/案例:美敦力,GE医疗,迈瑞医疗,万孚生物,鱼跃医疗,乐普医疗,九安医疗;其他提及企业/品牌:冠昊生物,华海药业,金域医学,卫宁健康,新和成,健帆生物,费森尤斯医疗,嘉德诺,丹纳赫,史赛克,依视路陆逊梯卡,创业慧康,康恩贝,华北制药,通用电气,西门子,飞利浦,3M,绿盾,霍尼韦尔,保为康POWECOM,CM朝美,UVEX优唯斯,南丁,云南白药,维康WECAN,振德医疗,迪卡侬,锐步,速尔,爱康,KEEP,李宁,亿健,舒华,WALKINGPAD,英派斯,SKG,本博,倍轻松,南极人,凯仕乐,佳仁,茗振,小熊,璐瑶,攀高
2020年4月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1后疫时代全球呼吸机等医疗器械产品监测及企业案例报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对全球范围内的医疗器械产品进行全面分析,并且报告聚焦于疫情问题下的呼吸机、额温枪等医疗器械,具体针对美敦力、GE医疗、迈瑞医疗、万孚生物、鱼跃医疗和乐普医疗等典型案例分析,对2020-2021年医疗器械行业发展进行趋势预判。特别在全球新冠肺炎疫情的严峻情势下,呼吸机、额温枪等医疗器械需求猛增,飞利浦、美敦力等西方医疗器械企业快速提高产量,以支持抗疫工作的迫切需求;同时,中国呼吸机等医疗器械企业的海外业务量有明显增长。艾媒咨询分析师认为,全球疫情势必带动医疗器械行业发展,但中国企业应当在保证自身产品质量的基础上抓住机遇,实现业务出海。
According to the data, the global medical device market has continued to increase in size since 2016, and the global medical device market is expected to reach USD 477.4 billion in 2020. Especially under the influence of the New Crown epidemic, the global demand for medical equipment such as ventilators and oxygen concentrators has increased dramatically. Overseas orders for Chinese medical device companies have skyrocketed. Within a certain period, the concept stocks of ventilator in the A-share market have risen.
- 1
- 2
- 3
没找到想要的报告?
扫码添加客服参与预约/定制,第一时间获取行业推荐报告!
智库热榜
艾媒咨询|2024-2025年中国银发经济投资前景分析报告
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
艾媒咨询|2024年中国月饼行业创新发展研究报告
艾媒咨询 | 2024年中国数字中台市场研究报告
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
艾媒咨询|2024年中国家清产品消费趋势洞察报告