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艾媒咨询|2020中国在线教育行业创新趋势研究报告
本报告研究涉及企业/品牌/案例:作业帮、有道精品课、米乐英语。
在新冠疫情的影响下,国家推出“停课不停学”的政策,加速了在线教育行业的渗透率。随着国民可支配收入的提升,互联网普及度的发展,带来了在线教育行业新一轮的增长。2020年在线教育用户规模预计达到3.51亿人,在线教育市场规模预计超过4800亿元。在新的增长下,在线教育行业在教学模式、获取渠道和科技赋能等领域都有了新的创新方向。从教学模式上,双师直播大班课是各大在线教育机构最主要的课程形式,在保证课程规模的基础上,高效利用教师资源,形成了良好的商业盈利模型。其次,受疫情影响的线下教培机构也转而寻求线上进行发展,创新出了OMO模式。随着人工智能技术的大力发展,在线教育行业有效利用AI技术为教学赋能,不仅提升了教学质量与体验,而且通过自主研发的智能教学硬件及智能答疑服务,有效降低其获客成本,获得良好的运营效率。
Under the influence of the Covid-19 epidemic, China has introduced a policy of "suspending classes and not stopping schools", which has accelerated the penetration rate of the online education industry. With the increase in national disposable income, the development of Internet penetration has brought a new round of growth in the online education industry. In 2020, the number of online education users is expected to reach 351 million, and the online education market is expected to exceed 480 billion RMB. Under the new growth, the online education industry has new innovative directions in the fields of teaching models, access channels, and technological empowerment. In terms of teaching mode, double-teacher live broadcast of large classes is the main course form of major online education institutions. On the basis of ensuring the scale of courses, efficient use of teacher resources has formed a good business profit model. Secondly, offline education institutions affected by the epidemic have also turned to online development and innovated the OMO model. With the vigorous development of artificial intelligence technology, the online education industry effectively uses AI technology to empower teaching, which not only improves teaching quality and experience, but also effectively reduces its customer acquisition cost through self-developed intelligent teaching hardware and intelligent answering services in order to acquire a nice operational efficiency. -
艾媒报告|2019年中国电影市场运行状况及2020发展趋势研究报告
本报告研究涉及企业/品牌/案例:中国电影集团公司,光线传媒,万达影业,华谊兄弟,博纳影业集团,上海电影集团有限公司,乐视影业,阿里巴巴,华策影视,华夏电影,优酷,爱奇艺,腾讯视频,中影南方,大地数字影院,金逸影城,淘票票,猫眼电影,大众点评,豆瓣,成都可可豆动画,彩条屋,北京文化,郭帆文化,北京登峰,欢喜传媒,坏猴子影业,北京映月,博纳影业,果麦文化,上海亭东,天津猫眼,河南电影,拍拍文化,中汇影视,天津磨铁,喀什嘉映,好好看文创,满满额娱乐,《哪吒之魔童降世》,《流浪地球》,《复仇者联盟4:终局之战》,《我和我的祖国》,《中国机长》,《疯狂的外星人》,《飞驰人生》,《烈火英雄》,《少年的你》,《速度与激情:特别行动》,《红海行动》,《唐人街探案2》,《我不是药神》,《西红市首富》,《复仇者联盟3:无限战争》,《捉妖记2》,《毒液》,《海王》,《侏罗纪世界2》,《前任3:再见前任》,《催眠·裁决》,《误杀》,《使徒行者2:谍影行动》,《反贪风暴4》,《扫毒2天地对决》,《“大”人物》,《犯罪现场》,《南方车站的聚会》,《沉默的证人》,《廉政风云》,《风中有朵雨做的云》,《追龙2》,《比悲伤更悲伤的故事》,《诛仙1》,《白蛇·缘起》,《大约在冬季》,《一吻定情》,《下一任:前任》,《只有芸知道》,《被时光抓走的人》
2019年的电影票房与题材、档期和演员关系密切。从题材看,2019年票房前50的国产电影中,按类型分,故事类型影片数量最多,共有37部,其中,体现主流意识形态的传记类型电影契合时代主题,与观众的爱国之情产生共鸣,获得了较好的票房收入。从档期看,2019年“贺岁档”及“暑期档”电影发力不足往年,而今年适逢新中国成立70周年,“国庆档”有较多高质量、高口碑的主旋律电影涌现,10月份观影人次同比增长120%。
The box office in 2019 is closely related to the subject matter, schedule and actors. From the perspective of themes, among the top 50 domestic films in 2019, by category, the number of story-type films is the largest, with a total of 37. Among them, biographical films that reflect the mainstream ideology fit the theme of the era and resonate with the patriotism of the audience. And got a good box office income. From the perspective of the date, the “New Year” and “Summer Season”movies in 2019 have not been as powerful as in previous years, and this year coincides with the 70th anniversary of the founding of the People's Republic of China. “National Day Archives” have more high-quality, high-profile theme movies. In October The number of moviegoers increased by 120% year-on-year. -
艾媒报告|2020H1后疫时代全球呼吸机等医疗器械产品监测及企业案例报告
本报告研究涉及企业/品牌/案例:美敦力,GE医疗,迈瑞医疗,万孚生物,鱼跃医疗,乐普医疗,九安医疗;其他提及企业/品牌:冠昊生物,华海药业,金域医学,卫宁健康,新和成,健帆生物,费森尤斯医疗,嘉德诺,丹纳赫,史赛克,依视路陆逊梯卡,创业慧康,康恩贝,华北制药,通用电气,西门子,飞利浦,3M,绿盾,霍尼韦尔,保为康POWECOM,CM朝美,UVEX优唯斯,南丁,云南白药,维康WECAN,振德医疗,迪卡侬,锐步,速尔,爱康,KEEP,李宁,亿健,舒华,WALKINGPAD,英派斯,SKG,本博,倍轻松,南极人,凯仕乐,佳仁,茗振,小熊,璐瑶,攀高
2020年4月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1后疫时代全球呼吸机等医疗器械产品监测及企业案例报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对全球范围内的医疗器械产品进行全面分析,并且报告聚焦于疫情问题下的呼吸机、额温枪等医疗器械,具体针对美敦力、GE医疗、迈瑞医疗、万孚生物、鱼跃医疗和乐普医疗等典型案例分析,对2020-2021年医疗器械行业发展进行趋势预判。特别在全球新冠肺炎疫情的严峻情势下,呼吸机、额温枪等医疗器械需求猛增,飞利浦、美敦力等西方医疗器械企业快速提高产量,以支持抗疫工作的迫切需求;同时,中国呼吸机等医疗器械企业的海外业务量有明显增长。艾媒咨询分析师认为,全球疫情势必带动医疗器械行业发展,但中国企业应当在保证自身产品质量的基础上抓住机遇,实现业务出海。
According to the data, the global medical device market has continued to increase in size since 2016, and the global medical device market is expected to reach USD 477.4 billion in 2020. Especially under the influence of the New Crown epidemic, the global demand for medical equipment such as ventilators and oxygen concentrators has increased dramatically. Overseas orders for Chinese medical device companies have skyrocketed. Within a certain period, the concept stocks of ventilator in the A-share market have risen. -
艾媒报告|2019-2020中国文娱行业运行监测与头部企业布局研究报告
本报告研究涉及企业/品牌/案例:人民网,华谊兄弟,腾讯音乐集团,阅文集团,哔哩哔哩,抖音,虎牙直播,腾讯游戏;其他提及企业/品牌:人民在线,人民视讯,环球网,幸福蓝海影视文化集团,中央广播电视台,中视传媒股份有限公司,中影集团,上影集团,光线传媒,华谊兄弟,博纳影业,万达影视传媒,腾讯,百度,阿里巴巴,考拉FM,QQ音乐,酷狗音乐,酷我音乐,全民K歌,虾米音乐,网易云音乐,猫眼娱乐,QQ阅读,起点中文网,新丽传媒,天方听书网,喜马拉雅,懒人听书,AcFun,搜狐视频,乐视视频,次元社,微信,支付宝,豌豆荚,百度应用,中国移动,中国电信,华为,美图手机,阿里云视频,快手,梨视频,腾讯微视,斗鱼直播,YY直播,王者荣耀,QQ游戏,网易游戏,百度,字节跳动,企鹅影视,淘票票,优酷视频,UC浏览器,书旗小说,阿里体育,百度贴吧,爱奇艺,梨视频,百度问答,今日头条,西瓜视频,火山小视频,懂车帝,皮皮虾视频,芒果TV
本报告主要通过文娱行业的投融资数据,对媒体、影视、音乐、阅读、动漫、短视频、网络直播、游戏等文娱细分领域的上下游进行深入探究,并对阿里文娱、腾讯、哔哩哔哩、爱奇艺等典型企业的文娱投资进行案例分析,以此对中国文娱行业的发展进行预判。文娱行业的高速发展赢得了资本市场的青睐,媒体仍占据文娱投资细分领域的头部地位,影视、动漫在数字技术帮助下,优势明显。而互联网大企业依托自身业务,进行文娱生态布局,掌握了一定的先发优势。
The rapid development of the entertainment industry has won the favor of the capital market. From the perspective of segmentation, in 2019, the media sector received 30.2% of financing, ranking first in the segment of the entertainment industry, followed by film and television (19.0%), animation (16.8%), and short video (12.3%). Rank third and fourth. iiMedia Research analysts believe that the entertainment industry has obvious advantages in the help of digital technology in film, television, and animation. In the mobile Internet era, new formats and models of short video and live broadcast are favored by the investment market; and large Internet companies rely on their own businesses to carry out the ecological layout of the entertainment industry has a certain first-mover advantage. -
艾媒报告|2019中国智能电视开机广告热点监测报告
本报告研究涉及企业/品牌/案例:创维,小米,海信,夏普,TCL,海尔,康佳,长虹,乐视,飞利浦,三星,华为,东芝
iiMedia Research(艾媒咨询)数据显示,2018年中国智能电视销售额达5202亿元,预计未来三年将保持稳定增长,2020年销售额将突破6000亿元。智能电视开机广告广泛存在,涉嫌侵权的现象也较为常见。84.3%的受访者表示其使用的智能电视含有开机广告; 59.9%的受访者透露购买时商家未履行告知义务;43.8%受访者表示智能电视开机广告全程无法关闭。除了缺少“一键关闭”功能,智能电视开机广告在内容上还存在单一、夸大、无法产生共鸣等问题,导致用户体验极差,无奈之下56.0%的受访者表示愿意付费免除广告。艾媒咨询分析师认为,智能电视厂商试图通过开机广告换取硬件降价空间从而让利消费者的本意是值得肯定的,但在具体实施层面,却忽略了开机广告本身带给用户的一系列不良体验会消耗用户对品牌的信任,造成本末倒置。此次约谈整改事件有利于智能电视行业规范经营,有助于智能电视厂商回归用户本身,多维度持续改善用户体验。
According to iiMedia Research, the sales of smart TVs in China reached 520.2 billion yuan in 2018. It is expected to maintain steady growth in the next three years. In 2020, sales will exceed 600 billion yuan. Smart TV boot ads are widespread, and alleged infringement is also common. 84.3% of respondents indicated that their smart TVs contain boot ads; 59.9% of respondents revealed that the merchants did not fulfill their obligation to inform when they purchased; 43.8% of respondents said that smart TV boot ads could not be closed. In addition to the lack of “one-button off“ feature, smart TV boot ads still have problems such as single, exaggerated, and irresonable content, resulting in a very poor user experience. In desperation, 56.0% of respondents indicated that they are willing to pay for advertising. iiMedia consulting analysts believe that the intention of smart TV manufacturers to try to make profits for consumers by exchanging the hardware price reduction space through the power on advertising is positive, but in the specific implementation level, they ignore that the power on advertising itself brings users a series of bad experiences that will consume users' trust in the brand and cause the cart before the horse. The interview and rectification incident is conducive to the standardized operation of the smart TV industry, which helps the smart TV manufacturers to return to the users themselves and continuously improve the user experience in multiple dimensions. -
艾媒报告 |2019全球及中国电影市场运行大数据与产业布局策略研究报告
本报告研究涉及企业/品牌/案例:万达电影,中国电影,光线传媒,华谊兄弟,华策影视,捷成股份,横店影视,奥飞娱乐,文投控股,北京文化,阿里影视,大地影视,联合,中影南方,中数,中影星美,横店,金逸,幸福蓝海,腾讯视频,优酷,爱奇艺,芒果TV,哔哩哔哩,咪咕视频,搜狐视频,暴风影音,360影视大全,乐视视频,
2015年开始,全球电影产业进入高速发展阶段,3D电影逐渐普及并吸引用户踏入影院,以获得更好的视觉体验。2018年,全球数字银幕数量达到18.2万块,同年电影票房达到411亿美元。艾媒咨询分析师认为,全球电影产业的高速发展,也得益于技术推动和中国市场贡献。2009-2017年中国电影票房保持快速增长态势,复合增长率为27.2%,这一方面得益于国家队电影及相关文化产业的扶持和资本入驻,另一方面电影购票等APP应用普及功不可没。特别是移动互联网应用的普及,令中国电影产业链体系完善并未来朝向数字化的方向发展。
Beginning in 2015, the global film industry has entered a stage of rapid development, and 3D movies have become popular and attracted users to enter the theater for a better visual experience. In 2018, the number of global digital screens reached 182,000, and the box office of the same year reached $41.1 billion. Ai Media Consulting analysts believe that the rapid development of the global film industry has also benefited from technology promotion and contribution from the Chinese market. In 2009-2017, the box office of Chinese movies maintained a rapid growth trend with a compound growth rate of 27.2%. This is due to the support of the national team film and related cultural industries and the capitalization of the capital. On the other hand, the application of APP for ticket purchases is not available. No. In particular, the popularity of mobile Internet applications has made the Chinese film industry chain system perfect and the future toward digitalization. -
艾媒研报|科创板:2019年科创板受理企业及影子股分析研究报告
本报告研究涉及企业/品牌包括:科前生物、安翰科技、和舰芯片、容百科技、利元亨、江苏北人、天奈科技、睿创微纳、晶晨股份、贝斯达、华兴源创、微芯生物、特宝生物、国盾量子、虹软科技、世纪空间、光峰科技、福光股份、鸿泉物联、木瓜移动、优刻得、博众精工、创鑫激光、聚辰股份、海尔生物、天准科技、晶丰明源、申联生物、南微医学、美迪西、紫晶存储、苑东生物、恒安嘉新、乐鑫科技、龙软科技、杰普特、热景生物、瀚川智能、威胜信息、安博通、铂力特、视联动力、博瑞医药
2019年3月份科创板受理的企业包括:科前生物、安翰科技、和舰芯片、容百科技、利元亨、江苏北人、天奈科技、睿创微纳、晶晨股份、贝斯达、华兴源创、微芯生物、特宝生物、国盾量子、虹软科技、世纪空间、光峰科技、福光股份、鸿泉物联、木瓜移动等 2019年4月份受理的企业包括:优刻得、博众精工、创鑫激光、聚辰股份、海尔生物、天准科技、晶丰明源、申联生物、南微医学、美迪西、紫晶存储、苑东生物、恒安嘉新、乐鑫科技、龙软科技、杰普特、热景生物、瀚川智能、威胜信息、安博通、铂力特、视联动力、博瑞医药等,相应的重点影子股包括: TCL集团、华域汽车、天风证券、通化东宝、千方科技等。
In March and April 2019, the science and technology innovation board accepted the following enterprises: Wuhan Keqian Biology Co,Ltd, Ankon Technologies Co. Ltd, Hejian Technology (Suzhou) Co, Ltd, Ningbo Ronbay New Energy Technology Co, Ltd, Guangdong Lyric Robot Automation Co, Ltd, Jiangsu Beiren Robot System Co,Ltd, Jiangsu Cnano Technology Co, Ltd,Raytron Technology Co,Ltd,Amlogic (Shanghai) Co,Ltd, Shenzhen Basda Medical Apparatus Co,Ltd,Suzhou Hyc Technology Co,Ltd , etc. In April 2019, the science and technology innovation board accepted the following enterprises: Montage Technology Co, Ltd, UCloud Technology Co, Ltd, Bozhon Precision Industry Technology Co,Ltd, Shanghai Shen Lian Biomedical Corporation, Shanghai Bright Power Semiconductor Co, Ltd, Suzhou Tztek Technology Co,Ltd, Giantec Semiconductor Corporation, QINGDAO HAIER BIOMEDICAL CO, LTD. , MAXPHOTONICS Co, Ltd, Amethystum Storage Technology Co,Ltd , etc.
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