汽车行业穿透解读(共13份)
内含汽车产业各细分行业分析
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艾媒咨询|2021年中国钟表行业发展白皮书
本报告研究涉及企业/品牌/案例:万表
数据显示,2021年中国钟表行业市场规模2298.3亿元,其中二手钟表市场规模1287.1亿元,新表市场规模896.4亿元,维修市场规模114.9亿元。随着市场的高增长,艾媒咨询分析师预测,2023年中国钟表行业市场规模将达2815.0亿元。随着大数据、5G、人工智能技术的引进,中国钟表电商将推动中国钟表产业数字化转型,AI与传统行业的融合不断加深,数据的量级以及复杂程度也将会大幅提升。中国钟表将在细分领域,通过数字技术的加持能为垂直业务的深发发展以及多元化业务发展形成充分的发展土壤。
Data show that the market size of China's watch industry in 2021 is 229.83 billion yuan, of which the second-hand watch market is 128.71 billion yuan, the new watch market is 89.64 billion yuan, and the maintenance market is 11.49 billion yuan. With the rapid growth of the market, iiMedia Consulting analysts predict that the market size of China's watch industry will reach 281.5 billion yuan in 2023. With the introduction of big data, 5G, and artificial intelligence technologies, China's watch e-commerce will promote the digital transformation of China's watch industry. The integration of AI and traditional industries will continue to deepen, and the magnitude and complexity of data will also increase significantly. In the subdivision of the field, China's timepieces will be able to form a sufficient development soil for the deep development of vertical business and the development of diversified businesses through the blessing of digital technology. -
艾媒咨询|快手IPO及发展前景调研分析报告
从营收数据看,2017-2019年期间,快手营业收入持续增长,但是净利润却持续为负值,总体处于增收不增利的现状。从用户数据看,快手月活达到亿级,但2021年1月,仅有17.9%的网民表示每日最常用的短视频平台是快手,而超过4成网民表示正在减少使用甚至几乎不使用快手。无论是营收还是用户,快手都面临着较大的发展挑战,未来如何提高平台用户粘性并持续优化收入结构、加快平台商业化进程成为快手当前急需解决的问题。
From the revenue data, Kwai Chung operating income continued to grow for 2017-2019 years, but net profit continued to be negative, and it was in the current situation of increasing profits and not increasing profits. Kwai Kwai's monthly activity is up to 100 million from the user data. But in January 2021, only 17.9% of netizens said that the most commonly used short video platform was Kwai Fu, while over 4 of netizens said they were using less or less fast. Whether it is revenue or users, Kwai Kwai is facing greater challenges. How to improve the platform's user stickiness and optimize the income structure continuously and accelerate the commercialization of platform will become a problem that needs to be solved urgently. -
艾媒咨询|2020年4-5月中国房地产行业月度运行数据监测报告
综合2020年4-5月,中国70个大中城市商品住宅销售价格变动统计数据发现,这一期间各线城市新建商品住宅销售价格环比涨幅均略有扩大,但价格相较去年同期仍有所回落。艾媒咨询分析师认为,在国家“只住不炒”的住房政策影响下,各城市的房价均受到控制,尽管受到新冠疫情影响住房需求量略有增长,但总体较为稳定。
Comprehensive April-May 2020, China's 70 large and medium-sized cities commercial housing sales price changes statistics found that during this period, the sales price of newly built commercial housing in various cities increased slightly, but the price is still higher than the same period last year Fall back.iiMedia Research believe that under the influence of the country's housing policy of "only live and not speculate", the housing prices of all cities are controlled. Although the housing demand has slightly increased due to the impact of the new crown epidemic, it is generally stable. -
艾媒报告|2020-2021后疫时代中国家用陶瓷行业产业环境与市场发展机会调查分析报告
本报告研究涉及企业/品牌/案例:蒙娜丽莎,悦心健康,惠达卫浴,帝欧家居,四通股份;其他提及企业/品牌:国瓷红叶,冠福股份,华光陶瓷,银凤陶瓷,长城世家,硅元瓷器,顺祥陶瓷,红玫瑰陶瓷,九牧卫浴,浪鲸卫浴,辉煌厨卫,恒通卫浴,益高卫浴,帝王洁具,箭牌卫浴,恒洁卫浴,尚高卫浴,马可波罗瓷砖,东鹏瓷砖,冠珠陶瓷,欧神诺陶瓷,诺贝尔瓷砖,萨米特瓷砖,博德瓷砖,唯美陶瓷,新中源陶瓷
中国陶瓷行业发展面临严重困境。数据显示,2018年中国137家规模以上建筑陶瓷企业倒闭,几大主要瓷砖产区都有停产情况发生,其中河南和广东的产量下滑明显。受新冠疫情影响,2020年全球陶瓷行业面临危机,并且中国陶瓷在第一季度产量有所下降,外贸出口也收到影响,因此企业营业收入资金流入大幅减少,中小企业现金流面临着极大挑战。
The development of China's ceramic industry is facing serious difficulties. Data show that in 2018 China's 137 large-scale construction ceramics enterprises closed down, and several major ceramic tile production areas have ceased production. Among them, the output of Henan and Guangdong declined significantly. Affected by the new crown epidemic, the global ceramic industry is facing a crisis in 2020, and the output of Chinese ceramics has declined in the first quarter, and foreign trade exports have also been affected. Therefore, the company ’s operating income capital inflow has been greatly reduced, and the cash flow of SMEs is facing great challenges . -
艾媒咨询|2019-2020中国新经济行业热点解读及趋势分析
本报告研究涉及企业/品牌/案例:团贷网,熊猫直播,网利贷,嗨家网,成长保,瑞幸咖啡,云集,新氧,小红书,知乎,豆瓣,淘宝,京东,天猫,拼多多,快手,抖音,微信,微博,腾讯QQ,今日头条等。
12月30日,由iiMedia Research(艾媒咨询)主办的“艾媒之夜暨2019-2020全球新消费品牌盛典”于广州盛大举办。现场,艾媒咨询CEO兼首席分析师张毅带来了一场“毅见”跨年演讲,通过客观的数据还原新经济、新消费等行业现状,并对行业未来趋势进行预判。这场年终秀到底有多少“干货”?
On December 30th, the “Ai Media Night and 2019-2020 Global New Consumer Brand Festival”hosted by iiMedia Research was held in Guangzhou. At the scene, Zhang Yi, CEO and chief analyst of Aimedia Consulting, brought a “Yijian ”New Year's Eve speech to restore the current status of industries such as the new economy and new consumption through objective data and predict the future trends of the industry. How many “dry goods”are there in this year-end show?
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艾媒报告|2019中国互联网汽车金融发展专题研究报告
本报告研究涉及企业/品牌/案例:车白条,易鑫车贷,中国平安,微贷网,宜车贷,好车贷,大搜车,汽车之家,中国银行,京东
iiMedia Research(艾媒咨询)数据显示,2020年中国互联网汽车金融市场规模将超5600亿元。在利好的宏观环境和更趋规范化的市场条件下,汽车金融市场发展前景乐观,但与此同时,互联网汽车金融行业也面临着产品落地难等诸多挑战。
随着人们生活水平和消费水平的提高、互联网的发展,加上新能源汽车产业的崛起,互联网汽车金融行业步入了快速增长阶段,未来将有更多的互联网平台入局。iiMedia Research(艾媒咨询)数据显示,预计在2020年,中国中国互联网汽车金融市场规模将达到5600亿元。此外,八成计划购车网民有使用互联网汽车金融产品的意愿。54.3%的用户对互联网汽车金融产品表示信任,存在隐性收费、审核及放宽效率低是潜在用户最顾虑的因素。在汽车金融互联网化发展的必然趋势下,企业品牌建设是未来竞争发展的关键。
With the improvement of people's living standard and consumption level, the development of the Internet, and the rise of the new energy automobile industry, the Internet auto finance industry has entered a stage of rapid growth, and more Internet platforms will be introduced in the future. As the data of iiMedia Research showed, China's Internet auto finance market is expected to reach 560 billion yuan by 2020. In addition, 80% of Internet users who plan to buy cars are willing to use Internet auto financing products. 54.3 percent of the users expressed trust in Internet auto financing products, and the most worrying factor for potential users was hidden fees, the low efficiency of auditing and relaxation. Under the inevitable trend of Internet development of auto finance, enterprise brand construction is the key to future competition and development. -
艾媒报告|2019-2024年中国化妆品电子商务行业发展模式研究与投资战略分析报告
本报告研究涉及企业/品牌/案例:天猫,京东,淘宝,唯品会,蘑菇街,苏宁易购,贝贝,蜜芽,咸鱼,瓜子二手车交易网,拼多多,云集,支付宝,顺丰,EMS,小红书,洋码头,网易考拉,每日优鲜,人人车,1号店,返利网,折800,聚美优品,当当,优信二手车,慧聪集团,科通芯城,上海钢联,焦点科技,生意宝,转转,亚马逊,乐峰,云闪付,欧莱雅,宝洁,雅诗兰黛,花王,资生堂,高丝,爱茉莉太平洋,LG生活健康,安利,LVMH,娇韵诗,联合利华,百雀羚,上海上美,上海家化,环亚,韩后,丹姿,丸美,玛丽黛佳
iiMedia Research(艾媒咨询)数据显示,2012年至2018年,中国化妆品市场规模呈稳定增长态势,年复合增长率达8.0%。特别是“颜值经济”的崛起进一步激发了中国网民对化妆品的消费热情。从网民关注度看,广东地区的网民最关注化妆品相关的资讯,其次是浙江、山东、湖北等地。总体来看中国消费者对于日常必备的化妆品需求量较大、购买频次高、发展潜力大,但面临着高端市场被国际品牌主导、同质化竞争激烈、企业溢价困难等问题。化妆品企业需要进一步了解消费者市场,抓住颜值经济、他经济的趋势,开拓社交电商的转化渠道,进行更精细化的产品销售。
IiMedia Research data show that from 2012 to 2018, the scale of China's cosmetics market showed a stable growth trend, with an annual compound growth rate of 8.0%. In particular, the rise of “Yan-value economy“ has further stimulated the enthusiasm of Chinese netizens for cosmetics consumption. Judging from the attention of netizens, netizens in Guangdong pay most attention to cosmetics-related information, followed by Zhejiang, Shandong, Hubei and other places. Generally speaking, Chinese consumers have large demand, high purchase frequency and great development potential for daily essential cosmetics. However, they are faced with such problems as the high-end market being dominated by international brands, intense homogenization competition, and difficulty in premium payment for enterprises. Cosmetic companies need to further understand the consumer market, seize the trend of Yan-value economy and other economies, open up channels for social e-commerce transformation, and conduct more refined product sales. -
艾媒报告|2019全球及中国球鞋二级市场现状剖析与市场前景分析报告
本报告研究涉及企业/品牌/案例:Air Jordan,Yeezy,Stock X,毒app,咸鱼,Nike,特步,安踏,李宁,耐克,阿迪达斯,彪马,斯凯奇,亚瑟士,361度,安德玛,锐步,淘宝,ebay ,amazon,切克,识货,支付宝,网易考拉,京东,蜂潮,当当,聚美优品
全民健身热潮带动全球运动消费增长,运动鞋作为运动消费其中一个消费热点,也取得较为亮眼的成绩。自2010年起,全球运动鞋市场规模稳步扩张,预计2019年市场规模将达到1684.7亿美元。而随着消费升级、消费金融等的不断发展,球鞋二级市场成为青年群体新的金融场域。消费者对球鞋二级市场的关注点在于球鞋本身在缓震、耐磨、抓地力和稳定性等方面的表现。目前,Nike全品牌整体溢价较高,溢价幅度超58%。但是,球鞋溢价幅度大、普通消费者难辨真伪等因素刺激了大批无良厂商仿制球鞋,假鞋产业链不仅能仿制裸鞋,甚至有专门的正品球鞋鞋盒交易者。艾媒咨询分析师认为,球鞋二级市场真假鞋混杂,“散户”消费者对球鞋的鉴别不够专业,要承担较大的交易风险。而当前球鞋二级市场的非正常溢价比例会形成较大的行业泡沫,影响整个行业生态。
The national fitness craze led to the growth of global sports consumption, sports shoes as one of the consumption hot spots, but also achieved more bright results. Since 2010, the global sneaker market has been expanding steadily, with a market size of $168.47 billion expected in 2019. With the continuous development of consumption upgrading and consumer finance, the secondary market of shoes has become a new financial field for young people. Consumers focus on the secondary market of shoes in the performance of the shoes themselves in slow shock, wear resistance, grip and stability. At present, Nike's overall brand premium is higher, with a premium of more than 58%. However, the high premium range of shoes, ordinary consumers difficult to distinguish the authenticity and other factors to stimulate a large number of unscrupulous manufacturers imitation shoes, fake shoes industry chain can not only imitate bare shoes, and even have a special genuine shoe box traders. iiMedia Research analysts believe that the secondary market of shoes real fake shoes mixed, “retail“ consumers on the identification of shoes is not professional enough, to bear a greater trading risk. At present, the abnormal premium ratio of the secondary market of shoes will form a larger industry bubble, affecting the ecology of the whole industry.
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