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艾媒咨询| 2021年中国银行业数字化转型赋能组织成长趋势研究报告
本报告涉及的案例/品牌/企业:腾讯乐享,平安知鸟,时代光华
党中央、国务院高度重视数字经济发展,作出一系列重大决策部署。数字经济是全球未来的发展方向,要大力发展数字经济,加快推进数字产业化、产业数字化,推动数字经济和实体经济深度融合。iiMedia Research(艾媒咨询)数据显示,2022年上半年个人移动手机银行渗透率预计达75%,2024年上半年中国移动互联网用户规模预计达11.2亿人。此外,以大数据、云计算、人工智能、区块链以及移动互联为引领的新的工业革命与科技革命,将导致金融业的边界、研究范式不断被打破和被重构。以银行业为代表的金融业数字化组织变革中,企业学习数字化转型将是重点工作之一。
The CPC Central Committee and the State Council attached great importance to the development of digital economy and made a series of major decisions and arrangements. Digital economy is the future development direction of the world. We should vigorously develop digital economy, accelerate digital industrialization and industrial digitization, and promote the deep integration of digital economy and real economy. According to iiMedia Research, the penetration rate of personal mobile phone banking is expected to reach 75% in the first half of 2022, and the number of mobile Internet users in China is expected to reach 1.12 billion in the first half of 2024. In addition, the new industrial revolution and technological revolution led by big data, cloud computing, artificial intelligence, blockchain and mobile Internet will lead to the continuous breaking and reconstruction of the boundaries and research paradigms of the financial industry. In the digital organizational transformation of the financial industry represented by the banking industry, enterprise learning digital transformation will be one of the key tasks. -
艾媒咨询|2020年中国未来音乐业态专题研究报告
本报告研究涉及企业/品牌/案例:咪咕音乐,唱吧,洛天依。
2020年在新冠疫情影响下,中国音乐行业线下业务受到影响,但云Live、同屏K歌、IOT家庭音乐等新业态形式得到发展机会,行业加快与前沿技术的融合。iiMedia Research(艾媒咨询)数据显示,2020年中国数字音乐市场规模将超过290亿元,2021年更有望达到317.6亿元。随着5G、AI、区块链等前沿技术成熟度加强,其在音乐领域的落地应用也不断加速,而在线音乐用户也看好该类融合,68.6%的受访用户对前沿技术在音乐行业的落地应用表示乐观态度。
In 2020, under the influence of Covid-19, offline business of China music industry are affected. But Cloud Live, same screen karaoke, IOT family music and other new formats get development opportunities, and the industry accelerates the integration with the advanced technology. As the data of iiMedia showed, market scale of China digital music industry will exceed 29 billion yuan in 2020 and reach 31.76 billion yuan in 2021. With the maturity of 5G, AI, blockchain and other advanced technologies, their application in the music industry are also accelerating. Online music users are optimistic about such integration, and 68.6% of the interviewed users are optimistic about the application of advanced technologies and music industry. -
艾媒咨询|2020上半年中国共享充电宝行业发展专题研究报告
本报告研究涉及企业/品牌/案例:小电科技、街电科技、美团充电。
在质疑声中走过发展爆发和沉淀阶段的中国共享充电宝行业,在2019年进入了规范发展时期,即使2020年受到“新冠疫情”影响,行业发展整体向好的趋势没有改变。iiMedia Research(艾媒咨询)数据显示,2020年用户规模预计达到2.29亿人。但短期内疫情对行业的冲击仍然不容忽视,八成受访共享充电宝用户表示产品使用习惯受到疫情影响发生了变化。具体表现为使用次数降低、时间缩短,其中对于出行场景和大机柜共享充电宝的使用影响尤为严重。行业竞争方面同样迎来变数,美团在年初启动共享充电宝业务,凭借其积累的线下商家资源和自身产品体验优势,避开了新入局企业进入门槛过高等问题,对行业头部企业形成冲击。
China Shared Power Bank Industry, which has gone through the development stages of outbreak and precipitation despite queries, has entered the period of standardized development in 2019. Even though it is affected by the COVID-19 in 2020, the overall development trend of the industry will not change. As the data of iiMedia Research showed, the user scale of China Shared Power Bank industry is expected to reach 229 million in 2020. However, in the short term, the impact of COVID-19 on the industry can’t be ignored. 80% of the interviewees reflected that their use habits of shared power bank has changed due to the impact of COVID-19. Specifically, the usage frequency are reduced and the time is shortened, especially for the usage of shared power bank in travel scenario and the ones in large cabinet. The industry competition also ushered in variables. Meituan launched the shared power bank business at the beginning of the year. Relying on its advantages of accumulated offline business resources and better product experiences, Meituan avoided the problem of high entry threshold for new competitors, and having an impact on the leading enterprises in the industry. -
艾媒报告|2019-2020中国文娱行业运行监测与头部企业布局研究报告
本报告研究涉及企业/品牌/案例:人民网,华谊兄弟,腾讯音乐集团,阅文集团,哔哩哔哩,抖音,虎牙直播,腾讯游戏;其他提及企业/品牌:人民在线,人民视讯,环球网,幸福蓝海影视文化集团,中央广播电视台,中视传媒股份有限公司,中影集团,上影集团,光线传媒,华谊兄弟,博纳影业,万达影视传媒,腾讯,百度,阿里巴巴,考拉FM,QQ音乐,酷狗音乐,酷我音乐,全民K歌,虾米音乐,网易云音乐,猫眼娱乐,QQ阅读,起点中文网,新丽传媒,天方听书网,喜马拉雅,懒人听书,AcFun,搜狐视频,乐视视频,次元社,微信,支付宝,豌豆荚,百度应用,中国移动,中国电信,华为,美图手机,阿里云视频,快手,梨视频,腾讯微视,斗鱼直播,YY直播,王者荣耀,QQ游戏,网易游戏,百度,字节跳动,企鹅影视,淘票票,优酷视频,UC浏览器,书旗小说,阿里体育,百度贴吧,爱奇艺,梨视频,百度问答,今日头条,西瓜视频,火山小视频,懂车帝,皮皮虾视频,芒果TV
本报告主要通过文娱行业的投融资数据,对媒体、影视、音乐、阅读、动漫、短视频、网络直播、游戏等文娱细分领域的上下游进行深入探究,并对阿里文娱、腾讯、哔哩哔哩、爱奇艺等典型企业的文娱投资进行案例分析,以此对中国文娱行业的发展进行预判。文娱行业的高速发展赢得了资本市场的青睐,媒体仍占据文娱投资细分领域的头部地位,影视、动漫在数字技术帮助下,优势明显。而互联网大企业依托自身业务,进行文娱生态布局,掌握了一定的先发优势。
The rapid development of the entertainment industry has won the favor of the capital market. From the perspective of segmentation, in 2019, the media sector received 30.2% of financing, ranking first in the segment of the entertainment industry, followed by film and television (19.0%), animation (16.8%), and short video (12.3%). Rank third and fourth. iiMedia Research analysts believe that the entertainment industry has obvious advantages in the help of digital technology in film, television, and animation. In the mobile Internet era, new formats and models of short video and live broadcast are favored by the investment market; and large Internet companies rely on their own businesses to carry out the ecological layout of the entertainment industry has a certain first-mover advantage. -
艾媒报告 |2019上半年中国共享充电宝行业研究报告
本报告研究设计企业/品牌/案例:街电,未来科技,云充吧,怪兽充电,小电,飞毛腿,ZMI,Panasonic, tuyo,TEXAS INSTRUMENTS, 租电
2019上半年,共享充电宝行业发展状况良好,未来仍有巨大的发展空间。iiMedia Research(艾媒咨询)数据显示,共享充电宝品牌主要的合作伙伴是餐馆等餐饮行业的商家,其次是酒店、旅店等住宿场所的商家。获得分成和与同行竞争者保持一致是大部分商家表示与共享充电宝合作主要原因。此外,35.6%商家对合作的共享充电宝品牌表示满意,42.2%商家持中立态度。艾媒咨询分析师认为,由于5G带来设备耗电量增加,共享充电宝需求将进一步爆发。随着用户的迅速增长,安全保障需加以重视并继续提升。同时,共享充电宝企业还应积极探索多元化盈利渠道,充分发挥入口功能,并且加速建立自己的资源优势。艾媒咨询分析师预测,共享充电宝行业的资源将进一步往头部企业整合。
In the first half of 2019, the shared-charge treasure industry has been developing well. There is still huge room for development in the future.According to iiMedia Research, the main partners of the shared-charge treasure enterprises are restaurants and other catering businesses, followed by hotels and other accommodation places.The main reasons why most businesses cooperate with the shared-charge treasure are to get the profit and keep in line with the competitors.In addition, 35.6 percent of merchants are satisfied with the shared-charge treasure enterprises, while 42.2 percent are neutral. IiMedia consulting analysts believe that demand for shared-charge treasure will explode further due to the increased power consumption of devices brought by 5G.With the rapid growth of users, security needs to be paid attention to and continue to improve.At the same time, shared-charge treasure enterprises should actively explore diversified profit channels, give full play to the entrance function, and accelerate the establishment of their own resource advantages. Iimedia consulting analysts predict that the resources of the shared-charge treasure industry will further integrate into the head enterprises. -
艾媒报告|2019-2021年中国电动汽车充电桩行业现况及发展前景分析报告
本报告研究涉及企业/品牌/案例:易事特集团,众业达,科陆电子,科士达,九州电气,英威腾,动力源,中恒电气,和顺电气,通合科技,奥特迅,特锐德,特斯拉,比亚迪,北汽新能源,上汽,宝马,日产,吉利,大众,现代,江淮,蔚来,威马,小鹏,游侠,奇点,理想,合众,拜腾,零跑,博郡,爱驰
随着中国社会环保意识逐渐增强,新能源汽车行业的发展成为解决石油资源短缺、降低大气污染的关键点,在社会需求、政府扶持以及民营资本的刺激下,中国新能源汽车保有量达344万辆,同比增长72.9%。在新能源汽车的发展下,特别是出租车、网约车的电车化政策,推动了充电桩的产业发展。中国的公共充电桩主要是依靠向使用充电服务的车主收取一定服务费来获取盈利,易事特集团、众业达、科陆电子等充电桩制造商均已成功上市。但是,目前城市中不少地区部分场所如商场地下停车场有比较多闲置的充电桩,而部分人流车流较大的场所如学校、医院周边却存在充电桩不足、排队充电的问题。电动汽车充电设施维护不到位、服务能力不足是充电桩运营行业里普遍存在的问题。2019年8月,央视媒体调查发现,不少用户在充电桩APP里反映类似充电桩损害、无法使用、无人维护等投诉。
With the gradual enhancement of China's social awareness of environmental protection, the development of the new energy vehicle industry to solve the shortage of oil resources, reduce air pollution key points, in the social demand, government support and private capital, China's new energy vehicle ownership reached 3.44 million vehicles, an increase of 72.9% year-on-year. Under the development of new energy vehicles, especially the tram policy of taxis and network-based vehicles, the development of charging piles has been promoted. China's public charging piles mainly rely on charging a fee to the owners of charging services to make a profit, easyJet Group, Creeda, Colu Electronics and other charging piles manufacturers have been successfully listed. However, at present, many places in many areas of the city, such as shopping malls underground parking lot has more idle charging piles, and some of the larger traffic places such as schools, hospitals around the problem of charging piles, queuing charging. The inadequate maintenance of electric vehicle charging facilities and the lack of service capacity are common problems in the charging pile operation industry. In August 2019, CCTV Media found that many users in the charging pile APP reflect similar charge pile damage, unusable, unmaintained complaints. -
艾媒报告|2019中国电商半年度发展全景报告
本报告研究涉及企业/品牌/案例:优衣库,ZARA,H.M,每日优鲜,易果生鲜,瓜子二手车直销网,二手车之家,优信二手车,健客,识货,get,1号网,淘宝,京东,唯品会,GO ME,天猫,网易考拉,B&G,小红书,洋码头,苏宁易购,拼多多,淘粉吧,返利,支付宝,微信支付,ALIPAY,EMS,顺丰,居然之家,饿了么,盒马生鲜,星巴克,大润发.
iiMedia Research(艾媒咨询)数据显示,2019年上半年,中国的网络零售总额已达到195209.7亿元,占社会零售总额的24.7%,截至2019年,中国移动电商用户规模将突破7亿人。随着电商的稳步发展,各大电商平台都不遗余力的开拓新的营销模式来增加消费者的欲望,2019年最流行的消费模式是直播带货和社团团购。直播带货是从用户的角度介绍商品功能和使用效果直接刺激消费者的购买欲望。iiMedia Research(艾媒咨询)数据显示,88.5%的受访直播电商用户表示直播的方式能够强烈的刺激他们的消费欲望,约三成直播电商受访用户称每周会观看直播四到六次,直播俨然已经成为一种时下最流行的娱乐方式之一。社团团购主打价格优势,通过团购方式增加用户参与度和联系度打破地理的限制。iiMedia Research(艾媒咨询)数据显示,超六成受访社区平团用户表示每周都会参加拼团,超四成的用户称,优惠的价格是他们参与拼团最关注的因素,超过一半的用户表示对社区团购带来的优惠是比较满意的。
As the data of iiMedia Research showed, in the first half of 2019,total online retail sales have reacehed 19520.97 billion yuan in China, accounting for 24.7% of total social retail sales. Up to 2019,China Mobile e-commerce users will exceed 700 million people. With the steady development of e-commerce, major e-commerce platforms have developed new marketing modes to increase consumers' desire. The most popular consumption modes in 2019 are live streaming and group purchasing. The live delivery with goods introduces the function and effect of goods from the perspective of users, which directly stimulates consumers’ purchasing desire. As the data of iiMedia Research showed, 88.5% of the interviewed live e-commerce users believed that the way of live broadcast can strongly stimulate their desire to consume. About 30% of the interviewed live broadcast e-commerce users implied that they would watch live broadcast four to six times a week. The live broadcast has become one of the most popular entertainment methods. Group purchasing focused on price advantage, increasing user engagement and contacting and breaking geographical restrictions through group purchasing. As the data of iiMedia Research showed, over 60% of the interviewed group purchasing users implied that they would participate in the group every week. Over 40% of the users believed that the preferential price is the most important factor for them to participate in the group. More than half of the interviewed users implied that they were satisfied with the discount brought by the community group purchase. -
艾媒报告 |2019中国按摩椅产业及共享按摩椅市场分析报告
本报告研究涉及企业/品牌/案例:京东,傲胜,荣泰健康,奥佳华,V3 group,云享云,小摩兽,码上按摩,恒林椅业,INGREM英格瑞玛,头等舱,爽蛙,尚铭电器,东方神,荣康,奥佳华,荣泰健康,豪中豪,乐金健康,康忆安,永禾康,本博,乐尔康,南极人,佳仁,茗振,QTQ,志高,乐摩吧,摩摩哒,爽客,码客街,头等舱互联奇拉,久工实业
中国老年人数量增长、亚健康人群超75.0%,具有养生需求的人群利好按摩椅市场的发展。2018年,中国按摩椅相关企业获投资金额2.6亿元,平均每笔按摩椅投资额超过5000万元。具体到两大电商销售渠道,按摩椅在天猫商城的月销售千笔以上的单品均价为3158.9元,京东商城热销前十的单品均价为6529.8元。在按摩市场细分企业中,2018荣泰健康、奥佳华第一大品类均为按摩椅,其营收占比分别为83.0%、42.2%。在按摩概念的广泛渗透下,共享按摩椅开始出现,目前主要应用场景在电影院、景区、地铁站、写字楼等。
The number of elderly people in China has increased, and the number of sub-healthy people has exceeded 75.0%. People who have health needs are in favor of the development of massage chair market. In 2018, China's massage chair-related enterprises received an investment of 260 million yuan, with an average investment of more than 50 million yuan per massage chair. Specifically to the two major e-commerce sales channels, the average price of massage chairs in Tianmao Mall is 3158.9 yuan per month, while the average price of the top ten items in Jingdong Mall is 6529.8 yuan. In the massage market segment enterprises, Rongtai Health and Ogawa's first major category in 2018 are massage chairs, whose revenue accounts for 83.0% and 42.2% respectively. Under the extensive penetration of massage concept, the sharing massage chair began to appear. At present, the main application scenarios are in cinemas, scenic spots, subway stations, office buildings, etc. -
艾媒报告 |2018-2019中国文化创意产业现状及发展趋势分析报告
本报告研究涉及企业/品牌包括:腾讯游戏、昆仑、网易游戏、掌趣科技、三七互娱、完美世界、游族网络、巨人网络、王者荣耀、阴阳师、乱斗西游、诛仙、永恒纪元、狂暴之翼、全民奇迹、部落冲突、QQ音乐、酷狗音乐、酷我音乐、网易云音乐、虾米音乐、百度音乐、今日头条、微博、唱吧、音悦台、沃音乐、支付宝、微信支付、众筹、唯喜文化
iiMedia Research(艾媒咨询)数据显示,2018年中国手机游戏用户规模达到5.65亿人、音乐客户端用户规模达到5.43亿人、动漫用户规模达到2.76亿人。艾媒分析师认为中国文化创意产业具有基于大数据的文化创作正在普及、区块链文化版权保护发展等八大趋势,但同时也要注意文创人才短缺、高质量内容和核心创意缺乏等五大问题。
Since the 18th national congress of the communist party of China, cultural and creative industry in China has been developing well, supported by national policies, economy, society, science and technology and other conditions. With the upgrading of consumption and the promotion of the national cultural consciousness, the overall revenue scale of cultural and creative industry has been expanding, and the supply has presented a gap. At present, cultural and creative industry in China has the characteristics of common development of game animation, music audio and other industries. According to iiMedia Research, the number of mobile game users in China has reached 565 million in 2018, the number of music client users has reached 543 million, and the number of animation users has reached 276 million . In this report, the characteristics of China's cultural and creative industry are specifically analyzed from eight subsectors, namely game, animation, film, offline mini KTV, music, audio, short video and knowledge payment, and the existing five industry problems are proposed. iiMedia analysts believe that the development of China's cultural and creative industry has the following features and eight trends: traditional culture presents higher civilization through science and technology; 5G development brings more opportunities to the cultural and creative industry; Cultural creation based on big data is gaining popularity; the development of blockchain culture and copyright protection ect.
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