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艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
目前,全球跨境电商已进入快速发展新阶段。数据显示,近五年中国跨境电商的进出口规模呈现增长态势,2019-2020年增长迅猛,近两年增长速度趋于平缓但总体规模仍逐年增加,2023年前三季度中国跨境电商进出口规模达1.7万亿元。全球贸易活跃度继续上升,外部需求呈现回暖迹象。《区域全面经济伙伴关系协定》的签署、“一带一路”的持续推进使得国家间铁路、口岸、海关等部门的合作日趋密切,为进一步推动跨境电商发展起到重要作用,新兴市场开拓有力。随着全球国家或地区网购习惯形成,其跨境电商市场发展潜力巨大,吸引大量中国电商企业布局,电商经济发展也将迎来井喷发展。
At present, the global cross-border e-commerce has entered a new stage of rapid development. Data show that in the past five years, the import and export scale of China's cross-border e-commerce has shown a growth trend, rapid growth in 2019-2020, the growth rate in the past two years, but the overall scale is still increasing year by year, and the import and export scale of China's cross-border e-commerce reached 1.7 trillion yuan in the first three quarters of 2023. Global trade activity continues to rise and external demand shows signs of picking up. The signing of the Regional Comprehensive Economic Partnership Agreement and the continuous promotion of the Belt and Road Initiative have made the cooperation between the railway, port, customs and other departments increasingly close, which has played an important role in further promoting the development of cross-border e-commerce, and the development of emerging markets is strong. With the formation of online shopping habits in countries or regions around the world, its cross-border e-commerce market has great potential for development, attracting a large number of Chinese e-commerce enterprises, and the development of e-commerce economy will also usher in a spurt of development. -
艾媒咨询|2024年中国互联网家居售后服务市场发展白皮书
全球家居市场规模在2010年至2025年间整体呈上升趋势,2023年已达5192.9亿美元,预计2025年达5546.6亿美元。互联网技术的不断演进正引领家居售后服务行业的数字化升级,促进供需双方更高效精准匹配,并促进了线上线下服务融合的新模式。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国互联网家居售后服务市场发展白皮书》数据显示,随着企业采用轻资产运营策略并依托第三方服务平台增强服务效能,服务效率成为46.7%消费者选择互联网家居服务平台的首要考量。面对消费者日益多元且个性化的服务需求,互联网家居售后服务平台在继续提供优质传统服务的基础上,正积极拓展服务边界,旨在全方位满足消费者瞬息万变的一站式个性化定制服务诉求,构建起更加契合时代潮流的家居售后服务生态。
The global home furnishing market has shown an overall upward trend from 2010 to 2025, reaching $519.29 billion in 2023 and is expected to reach $554.66 billion by 2025. The continuous evolution of Internet technology is leading the digital upgrading of the home after-sales service industry, promoting more efficient and accurate matching between supply and demand, and promoting a new model of online and offline service integration. According to the latest Research Report 2024 White Paper on the Development of China's Internet home after-sales service market Market released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry,as enterprises adopt asset light operation strategies and rely on third-party service platforms to enhance service efficiency, service efficiency has become the primary consideration for 46.7% of consumers to choose Internet home service platforms. In the face of consumers' increasingly diversified and personalized service needs, the Internet home after-sales service platform is actively expanding its service boundaries on the basis of continuing to provide high-quality traditional services, aiming to meet consumers' ever-changing demands for one-stop personalized customization services in an all-round way, and build a more responsive home after-sales service ecosystem. -
艾媒咨询|2024年中国大学生消费行为调查研究报告
大学生群体对互联网的深度参与使得大学生成为最具潜力和活力的消费主体之一,挖掘大学生群体的消费需求有利于品牌创新营销策略触达目标群体。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国大学生消费行为调查研究报告》数据显示,中国在校大学生数量呈增长趋势,2023年中国高等教育在学总规模达到4763万人,41.1%的大学生月均收入在1501-2000元,预计2024年中国在校大学生的年度消费规模约为8500亿元,消费潜力大。艾媒咨询分析师认为,随着社会的发展和时代的变迁,当代大学生的精神文化需求日益多样化和个性化。当物质生活得到基本满足后,他们会更加注重精神层面的追求和满足,因而对运动健身、游戏、密室逃脱和剧本杀等娱乐休闲项目表现出较高的兴趣。
The in-depth participation of college students in the Internet makes college students become one of the most potential and dynamic consumer subjects. Tapping the consumer demand of college students is conducive to the brand innovation marketing strategy to reach the target group. According to the latest "Investigation and Analysis Report on Consumption Behavior of Chinese College Students in 2024" released by iiMedia Research, the number of college students in China shows a growing trend. In 2023, the total number of college students in China will reach 47.63 million, and the average monthly income of 41.1% of college students will be between 1501 and 2000 yuan. It is expected that the annual consumption scale of college students in China will be about 850 billion yuan in 2024, with great consumption potential. Analysts from iiMedia Consulting believe that with the development of society and the changes of The Times, the spiritual and cultural needs of contemporary college students are increasingly diversified and personalized. When the material life is basically satisfied, they will pay more attention to the pursuit and satisfaction of the spiritual level, so they show a higher interest in sports and fitness, games, escape rooms and script killing entertainment and leisure projects. -
艾媒咨询 | 2024年中国婚恋交友市场发展状况及用户行为分析报告
随着社会经济的快速发展,青年群体婚恋观念正发生改变,单身群体对婚恋对象的要求以及对婚恋社交服务的需求逐渐提高,中国婚恋社交服务行业迎来业态转型、市场需求提高、行业内部问题凸显等挑战与机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国婚恋交友市场发展状况及用户行为分析报告》数据显示,2014至2023年间中国互联网婚恋交友行业市场规模整体呈上升趋势,从2014年26.9亿元起步,至2023年达到93.8亿元,年复合增长率约为15%。
艾媒咨询分析师认为,随着青年群体婚恋观念的改变以及互联网社交方式的多元化发展,婚恋社交服务行业已逐渐由婚恋网站转向社交APP。
With the rapid development of social economy, the concept of marriage and love of young people is changing, and the requirements of single people for marriage and love objects and the demand for marriage and love social services are gradually increasing. China's marriage and love social service industry is facing challenges and opportunities such as business transformation, market demand improvement, and prominent internal problems in the industry. According to the latest "2024 China Dating Market Development and User Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's Internet dating industry shows an overall rising trend from 2014 to 2023. Starting from 2.69 billion yuan in 2014, it will reach 9.38 billion yuan in 2023, with a compound annual growth rate of about 15%.
Analysts from iiMedia Consulting believe that with the change of the concept of marriage and love among young people and the diversified development of Internet social networking methods, the marriage and love social service industry has gradually shifted from marriage websites to social apps. -
艾媒咨询|2024-2025年中国品牌营销与千禧青年消费趋势研究报告
当前移动互联网用户规模保持小幅度增长,逐渐趋向饱和,中国移动广告市场已进入平稳发展期,营销服务商面临新的挑战和机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国品牌营销与千禧青年消费趋势研究报告》数据显示,2023年中国移动广告市场规模为4646.6亿元,同比增长2.7%,2025年有望突破4800亿元。近年来,营销服务商紧跟技术趋势,将AI等技术应用于文案撰写、图像处理、视频创意生成等领域,为品牌方提供更高效、个性化的营销方案。另一方面,消费者对产品的需求愈加多元和个性化,对产品的实用和设计提出了更多的要求。越来越多消费者开始为个人兴趣买单,追求个性化的消费观念,品牌方、营销服务商面临新的挑战。
At present, the scale of mobile Internet users has maintained a slight growth and is gradually becoming saturated, China's mobile advertising market has entered a period of steady development, and marketing service providers are facing new challenges and opportunities. According to the latest "Research Report on Brand Marketing and Millennial Youth Consumption Trends in China, 2024-2025" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, China's mobile advertising market will be 464.66 billion yuan in 2023, a year-on-year increase of 2.7%, and is expected to exceed 480 billion yuan in 2025. In recent years, marketing service providers have kept up with technology trends and applied AI and other technologies to copywriting, image processing, video idea generation and other fields to provide brands with more efficient and personalized marketing solutions. On the other hand, consumers' demand for products is becoming more diverse and personalized, and they care about the practicality of products, and put forward requirements for product design. More and more consumers are beginning to pay for their personal interests and pursue personalized consumption concepts, and brands and marketing service providers are facing new challenges. -
中国品牌杂志社X艾媒咨询|2024年中国品牌营销创新与消费趋势洞察报告
2024年5月7日,备受瞩目的第八届中国品牌发展论坛系列活动在北京盛大举行。本次活动由《中国品牌》杂志社与中国品牌网共同主办,聚焦中国品牌在新时代下的创新与发展,探讨中国品牌在转型升级、中国品牌及品牌国际化等方面的新经验和新做法。艾媒咨询分析师受邀出席本次活动,并与《中国品牌》杂志社携手发布了备受瞩目的《2024中国品牌营销创新与消费趋势洞察报告》。随着经济的不断发展与互联网产业、数据科学的进步,市场消费趋势与品牌营销模式都在逐渐发生转变,AI技术、大数据科学等前沿技术为品牌营销提供了强效助力。iiMedia Research(艾媒咨询)数据显示,品牌营销模式逐渐向细分人群、精准定位的方向转变,2023年中国移动广告市场规模为4646.6亿元,同比增长2.7%,预计2025年市场规模有望突破4800亿元。2024年,54.1%的消费者会在除生活必需品外的其他支出中购买兴趣爱好相关产品,且61.4%的消费者通过短视频平台了解国货品牌信息,简约风和国潮风的广告最受消费者青睐。随着国民人均收入的提高,越来越多消费者愿意为个人兴趣买单,青年消费者已走在时代前列。未来,AI赋能品牌营销、大数据精准营销以及多形式、多类别的全覆盖式营销策略将成为品牌营销发展新趋势。
On May 7th, 2024, the high-profile 8th China Brand Development Forum series of activities was held in Beijing. This event, co-sponsored by China Brand Magazine and China Brand Network, focuses on the innovation and development of Chinese brands in the new era, and discusses the new experience and new practices of Chinese brands in transformation and upgrading, Chinese brands and brand internationalization. Imedia Consulting analysts were invited to attend this event, and jointly released the high-profile "China Brand Marketing Innovation and Consumption Trend Insight Report in 2024" with "China Brand" magazine. With the continuous development of the economy and the progress of the Internet industry and data science, market consumption trends and brand marketing models are gradually changing, and cutting-edge technologies such as AI technology and big data science provide a strong boost for brand marketing. iiMedia Research data show that the brand marketing model gradually to the direction of segmentation, accurate positioning, 2023 China's mobile advertising market size of 464.66 billion yuan, an increase of 2.7%, is expected to 2025 market size is expected to exceed 480 billion yuan. In 2024, 54.1% of consumers will purchase hobby related products in addition to daily necessities, and 61.4% of consumers will understand domestic brand information through short video platforms, and simple style and national tide style advertisements are the most favored by consumers. With the increase of national per capita income, more and more consumers are willing to pay for personal interests, and young consumers have been in the forefront of The Times. In the future, AI enabled brand marketing, big data precision marketing and multi-form, multi-category full coverage marketing strategies will become a new trend in the development of brand marketing. -
艾媒咨询|2024-2025年中国婚恋社交服务市场研究报告
随着社会经济的快速发展,青年群体婚恋观念正发生改变,单身群体对婚恋对象的要求以及对婚恋社交服务的需求逐渐提高,中国婚恋社交服务行业迎来业态转型、市场需求提高、行业内部问题凸显等挑战与机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国婚恋社交服务市场研究报告》数据显示,2014-2023年中国互联网婚恋交友行业市场规模呈增长态势,由26.9亿元增至93.8亿元。2024年,超半数消费者对相亲呈积极态度,其倾向于通过亲友介绍(45.2%)、线上结识(42.1%)、发展老同学老朋友(41.8%)等方式找寻婚恋对象,四成以上消费者对婚恋平台表示担忧,主要担忧方面为婚恋对象信息虚假、营销套路、隐私泄露等,分别占比42.0%、41.6%、41.3%。随着青年群体婚恋观念的改变以及互联网社交方式的多元化发展,婚恋社交服务行业已逐渐由婚恋网站转向社交APP,行业呈现去中心化趋势。未来,行业将拓宽服务渠道与服务方式,逐步建立起行业规范与监管体系。
With the rapid development of social economy, the concept of marriage and love of young people is changing, and the requirements of single people for marriage and love objects and the demand for marriage and love social services are gradually increasing. China's marriage and love social service industry is facing challenges and opportunities such as business transformation, market demand improvement, and prominent internal problems in the industry. According to the latest Research Report on the Development of China marriage social services market research report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's Internet dating industry showed a growing trend in2014-2023, from 2.69 billion yuan to 9.38 billion yuan. In 2024, more than half of the consumers have a positive attitude toward dating, and they tend to find marriage partners through relatives and friends (45.2%), online acquaintances (42.1%), old classmates and old friends (41.8%), etc. More than 40% of the consumers are worried about marriage platforms, and the main concerns are false information about marriage partners, marketing methods, and privacy disclosure. They accounted for 42.0%, 41.6% and 41.3% respectively. With the change of the concept of marriage and love of young people and the diversified development of Internet social networking methods, the marriage and love social service industry has gradually shifted from marriage and love websites to social apps, and the industry shows a trend of decentralization. In the future, the industry will broaden the service channels and service methods, and gradually establish the industry norms and supervision system. -
艾媒咨询 | 2023-2024年全球及中国信息流广告市场发展状况与消费行为数据分析报告
信息流广告一种依据社交属性,对用户喜好和特点进行智能推广的广告形式。随着目前短视频等快餐式娱乐软件的流行,信息流广告市场得到了一定的发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023-2024年全球及中国信息流广告市场发展状况与消费行为数据分析报告》数据显示,2018至2023年间,中国网络广告支出从1001.3亿美元稳步上升至2023年的1543.0亿美元。
艾媒咨询分析师认为,随着互联网技术的发展,中国信息流广告市场将迎来更广阔的市场。
Information flow advertising is a form of advertising that intelligently promotes user preferences and characteristics based on social attributes. With the popularity of fast food entertainment software such as short video, the information flow advertising market has been developed to a certain extent. The latest "2023-2024 Global and China Information Flow Advertising Market Development and Consumer Behavior Data Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that from 2018 to 2023, China's online AD spending has risen steadily from $1001.3 billion to $154.30 billion in 2023.
Analysts from iiMedia Consulting believe that with the development of Internet technology, China's information flow advertising market will usher in a broader market.
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