单身经济(共25份)
单身经济
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艾媒咨询 | 2023-2024中国饰品产业发展状况与消费者行为变化监测调查报告
随着居民消费水平的提高,消费整体呈现恢复向好态势,饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023-2024年中国饰品产业发展状况与消费者行为变化监测调查报告》数据显示,2023年中国社会消费品零售总额累计值为47.2万亿元,同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元,增长率为9.8%。 在宏观经济环境和消费需求的共同影响下,我国饰品行业消费市场将继续扩大。当前,居民消费正处于持续升级阶段,国内消费市场呈现出“品质消费需求旺盛”的特点,实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。此外,饰品行业的消费群体愈发年轻,90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体,这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年,众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品,以个性潮流的设计与年轻消费者实现情感共鸣。未来,将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have picked up in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Change Monitoring Survey Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, in 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%.Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, the domestic consumer market presents the characteristics of "strong demand for quality consumption", practicality, aesthetics, and affordability have become the main considerations for consumers when buying jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding. -
艾媒咨询|2024-2025年中国茶叶产业发展及消费者洞察行业报告
随着市场竞争的激化,茶叶市场入局者开始探索行业品类细分化的市场需求,不断打造新场景、新产品、新需求,未来的行业格局将会是多品牌共同发展的状态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国茶叶产业发展及消费者洞察行业报告》数据显示,中国茶叶行业市场规模保持连年增长态势,2023年市场规模达到3511.8亿元,预计2028年可达到5309.6亿元。随着健康养生观念的加深,42.49%受访消费者表示会选择喝茶来达到保健的目的。艾媒咨询分析师认为,在现代社会,随着人们对健康生活的追求日益增强,茶作为一种天然、健康的饮品,其健康属性愈发受到消费者重视,消费者对于茶叶的品质和口感的要求也越来越高,这为茶叶产业的发展提供了广阔的市场空间。
With the intensification of market competition, tea market entrants have begun to explore the market demand for industry categories, and continue to create new scenes, new products, and new demands. The future industry pattern will be a state of multi-brand common development. According to the latest "Research on China Tea Industry Development and Consumer Insights Report from 2024 to 2025" released by iiMedia Research, the market size of China's tea industry has maintained a continuous growth trend, and the market size will reach 351.18 billion yuan in 2023, and is expected to reach 530.96 billion yuan in 2028. With the deepening of the concept of health and wellness, 42.49% of the surveyed consumers said they would choose tea to achieve the purpose of health care. Analysts from iiMedia Consulting believe that in modern society, with the increasing pursuit of healthy life, tea as a natural and healthy drink, its health attributes are increasingly valued by consumers, and consumers have higher and higher requirements for the quality and taste of tea, which provides a broad market space for the development of tea industry. -
艾媒咨询 | 2023-2024年中国新国货消费行为监测与商业趋势研究报告
90后、00后的新青年消费群体成为消费市场的新力军,推动消费需求更迭,年轻消费群体成为国货消费主力,各行业的国货需求存在区域差异等特点,越来越多的消费者愿意为国货买单。调研数据显示,年轻群体已成为国货市场的消费主力,超六成消费者集中在19-35岁之间,“理智型动机”成为年轻群体购物主要导向之一。
艾媒咨询分析师认为,年轻消费者市场品牌竞争压力较大,国货品牌需迎合年轻消费者的需求进行升级,才能在市场中拥有竞争力。
The new young consumer group of the post-90s and post-00s has become a new force in the consumer market, promoting the change of consumer demand. The young consumer group has become the main consumer of Chinese goods. The demand for Chinese goods in various industries is characterized by regional differences. More and more consumers are willing to pay for Chinese goods. The survey data shows that Young people have become the main consumer force in the domestic market, with over 60% of consumers concentrated between the ages of 19 and 35. "Rational motivation" has become one of the main shopping directions for young people..
iiMedia Research analysts believe that the brand competition pressure in the young consumer market is high, and domestic brands need to upgrade to meet the needs of young consumers in order to have competitiveness in the market. -
艾媒咨询|2024年中国春季节令糕点及粽子消费趋势分析报告
2月26日,艾媒咨询分析师受邀出席由中焙糖协和Bakery China主办的【焙烤新国潮×礼好端午】春季节令糕点产业发展论坛,并在活动现场发布了《2024年中国春季节令糕点及粽子消费趋势分析报告》。随着节日庆祝常态化,中国消费者对于礼物消费的态度和观念逐渐改变,更加重视日常生活中情感实质的传达,礼物消费正从集中走向分散。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国春季节令糕点及粽子消费趋势分析报告》数据显示,2023年中国礼物经济产业市场规模为12998亿元,同比增长6.0%,预计2027年将突破16000亿元。随着年轻人对传统文化的重视和消费能力的提高,中式糕点凭借“颜值”“仪式感”等因素,逐渐成为了春节、中秋节等庆典期间的消费热点,51.5%的消费者表示购买中式糕点的目的是送礼。未来,随着国潮点心热度的攀升,中式糕点的消费将趋于日常化、社交化。
On February 26, Imedia Consulting analysts were invited to attend the Spring Festival Pastry Industry Development Forum hosted by the China Pei Sugar Association and Bakery China, and released the "Analysis Report on the Consumption Trend of Chinese Spring Festival Pastry and Zongzi in 2024" at the event. With the normalization of festival celebrations, Chinese consumers have gradually changed their attitude and concept of gift consumption, paying more attention to the communication of emotional substance in daily life, and gift consumption is moving from centralized to decentralized. According to the latest "Analysis Report on the Consumption Trend of Chinese Spring Pastry and Zongzi in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's gift economy industry in 2023 will reach 1,299.8 billion yuan, an increase of 6.0%. It is expected to exceed 1.6 trillion yuan by 2027. With young people's emphasis on traditional culture and the improvement of consumption power, Chinese pastry has gradually become a hot consumption spot during the Spring Festival, Mid-Autumn Festival and other celebrations by virtue of factors such as "appearance level" and "ritual sense". 51.5% of consumers said that the purpose of buying Chinese pastry is to give gifts. In the future, with the rise of the popularity of national tide dim sum, the consumption of Chinese pastries will tend to be daily and social. -
艾媒咨询|2021年中国婚庆行业市场及消费行为调研报告
本报告研究涉及企业/品牌/案例:周大福,花嫁丽舍,铂爵旅拍
目前中国20-40岁的适婚人口总量约为4.47亿人,大量的适婚人口,为中国婚庆市场增加了潜在客户。数据显示,2020年的婚庆行业市场规模有小幅度下跌,但随着国内疫情逐渐得到控制,婚庆市场将会重回增长态势,预计2022年中国狭义婚庆行业市场规模将突破4万亿元,广义市场规模将超过24万亿元。如今,“速食”备婚成为了年轻新人的刚需,加上当代年轻人更加遵从自己的喜好,一站式、个性化主题婚礼或将受到年轻新人的欢迎。
At present, the total number of marriageable people aged 20-40 in China is about 447 million. A large number of marriageable people have added potential customers to China's wedding market. The data show that the market scale of the wedding industry decreased slightly in 2020, but with the gradual control of the domestic epidemic, the wedding market will return to the growth trend. It is expected that the market scale of China's narrow wedding industry will exceed 4 trillion yuan and the broad market scale will exceed 2.4 trillion yuan in 2022. Nowadays, "fast food" wedding preparation has become the just need of young couples. In addition, contemporary young people are more in line with their preferences. One stop and personalized theme wedding may be welcomed by young couples. -
艾媒咨询|2021上半年中国企业服务专题研究报告
本报告研究涉及企业/品牌/案例:用友薪福社,钉钉,金蝶
iiMediaResearch(艾媒咨询)数据显示,2016年以来中国数字经济总体规模持续上升,截至2020年,规模高达41.4万亿元。艾媒咨询分析师认为,服务提供商将打通企业主体和服务商间的数据壁垒、扩大服务半径,为企业服务市场规模增长带来新的驱动力。其次,近年来,行业投融资有集中于头部公司、投资金额和数量集中的趋势,有利于行业头部企业通过收购并购等手段进行行业资源、技术整合,增强企业竞争力。此外,在未来互联网公司和其生态内的云服务提供商、企业安全服务提供商等信息主体或将联合起来通过数据互联建立自身在企业服务市场中的竞争壁垒,推出一站式服务,给企业用户提供更多选择。
As the data of iiMedia Research, the overall scale of China's digital economy has continued to rise since 2016, reaching 41.4 trillion RMB by 2020. The consulting analyst of iiMedia Research believe that service providers will break through the data barriers between enterprise entities and service providers, expand the service radius, and bring new driving forces for the growth of market scale of enterprise service. Secondly, the industry investment and financing tend to concentrate on the head companies in recent years, and the amount and quantity of investment are concentrated, which is conducive to the industry head enterprises to integrate the industry resources and technology by means of mergers and acquisitions, so as to enhance the competitiveness of enterprises. In addition, Internet companies, cloud service providers, enterprise security service providers and other information subjects in their ecology may unite to establish their own competitive barriers in the enterprise service market through data interconnection, and launch one-stop service to provide more choices for enterprise users in the future. -
艾媒咨询|2021全球茶叶产业运行大数据与中国茶业创新发展趋势研究报告
本报告研究涉及企业/品牌/案例:大益茶,澜沧古茶,天福茗茶,小罐茶
在疫情流行的背景下,中国茶园面积与茶叶产量仍保持微小增长,茶叶市场结构优化。2020年中国茶园种植面积为4747.7万亩,同比增加3.3%,增速有所放缓;中国茶叶产量达298.6万吨,同比增长6.9%,其中绿茶产量184.3万吨,占比超过6成,产量稳定。但在疫情影响下,2020年中国茶叶外销预冷,茶叶出口总量为34.9万吨,同比下降4.9%。而茶叶内销依然强劲,内销总量为220.16万吨,同比增长8.69%,成为拉动中国茶业经济增长的主动力源。
Under the background of epidemic situation, China's tea garden area and tea production still maintain a small growth, and the tea market structure is optimized. In 2020, China's tea plantation area will be 47.477 million mu, with a year-on-year increase of 3.3%, and the growth rate will slow down; China's tea production reached 2.986 million tons, an increase of 6.9% over the same period last year. Among them, the output of green tea was 1.843 million tons, accounting for more than 60% of the total. Export However, the domestic sales of tea are still strong, with a total domestic sales of 2.216 million tons, an increase of 8.69% over the same period of last year, which has become the driving force of China's tea industry's economic growth.
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