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艾媒咨询 | 2023年全球及中国淋浴房行业发展白皮书
随着人口老龄化加剧和人们以健康、舒适为核心的消费观念提升,人们越来越重视个人健康和舒适度,淋浴房因能够提高人们的洗浴体验和心情,市场需求不断提升。iiMedia Research(艾媒咨询)数据显示,2022年全球淋浴房行业市场规模2258.9亿元,2026年有望达2975.3亿元,预计未来中国继续成为全球淋浴房的主要增量市场。数据显示,产品的质量和安全性是消费者购买淋浴房的重要考虑因素。未来高端品质的淋浴房需求将有所增加,吸引更多的购买人群。目前,简约的装修风格凭借其简洁、大方、实用的特点,成为了当下的时尚选择。随着现代人对简约、精致的生活追求不断提高,极窄边框淋浴房、全景门这一类极简风格的家装市场前景也将更加广阔。
With the intensification of population aging and the improvement of people's consumption concept centered on health and comfort, people are paying more and more attention to personal health and comfort. As shower rooms can improve people's bathing experience and mood, market demand is constantly increasing. According to data from iiMedia Research, the global shower room industry market size was 225.89 billion yuan in 2022, and is expected to reach 297.53 billion yuan in 2026. It is expected that China will continue to become the main incremental market for global shower rooms in the future. Data shows that product quality and safety are important considerations for consumers when purchasing shower rooms. The demand for high-end quality shower rooms will increase in the future, attracting more buyers. At present, the minimalist decoration style has become a fashion choice due to its simplicity, generosity, and practicality. With the increasing pursuit of simplicity and delicacy in modern life, the market prospects for minimalist style home decor such as narrow frame shower rooms and panoramic doors will also be broader. -
艾媒咨询|2024-2025年中国茶饮料行业发展及消费洞察报告
随着经济的不断发展与健康消费理念深入人心,消费者对茶饮的需求逐渐从传统调味包装茶转向无糖茶、养生茶等。消费者对产品附加值及健康化的需求,以及茶饮市场产品构成变革共同促进了茶饮料行业的发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国茶饮料行业发展及消费洞察报告》数据显示,2023年中国新式茶饮市场规模达3333.8亿元,同比增长13.5%;养生茶饮市场规模为411.6亿元,同比增长27.3%;无糖饮料市场规模达401.6亿元,同比增长101.2%,随着健康消费趋势凸显,茶饮料相关产品市场规模将进一步扩大。2024年,49.3%的中国茶饮料消费者通过内容分享平台了解包装茶饮品牌,46.9%的消费者偏好零糖零卡零脂类包装茶饮。随着健康消费趋势凸显,无糖低糖产品受到众多消费者青睐,无糖茶将进一步扩充市场容量,为茶饮料行业提供新增量。
With the continuous development of the economy and the concept of healthy consumption, consumers' demand for tea drinks has gradually shifted from traditional flavored packaged tea to sugar-free tea and health tea. Consumers' demand for added value and health of products, as well as changes in the composition of tea market products, have jointly promoted the development of tea beverage industry. According to the latest Research Report on the Development of China Tea Beverage Industry Development and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's new tea drink will reach 333.38 billion yuan, an increase of 13.5% in 2023. The market size of health tea drink was 41.16 billion yuan, an increase of 27.3%; Sugar-free beverage market size reached 40.16 billion yuan, an increase of 101.2%, with the health consumption trend highlighted, tea beverage related products market size will further expand, is expected to 2025 new tea market size of 374.93 billion yuan. In 2024, 49.3% of Chinese tea beverage consumers learned about packaged tea brands through content sharing platforms, and 46.9% of consumers preferred zero-sugar, zero-calorie and zero-fat packaged tea drinks. With the prominent trend of healthy consumption, sugar-free and low-sugar products are favored by many consumers, and sugar-free tea will further expand the market capacity and provide new additions to the tea beverage industry. -
艾媒咨询|2021年中国健身房行业市场现状及消费趋势调查研究报告
本报告涉及的案例/品牌/企业:威尔仕,中田,超级猩猩,一兆韦德
数据显示,中国健身房行业市场规模近几年不断增长,预计2021年市场规模将继续增长并达到3771亿元。 2020年中国健身房会员7029万人,渗透率为4.87%,而美国健身房会员的渗透率为19.0%,这意味着中国的健身房事业具有巨大的发展潜力。预计2025年我国的基础阶段体育健身人口可能会增长至3.25-3.5亿左右,在全国总体的体育健身人口中,可能达到65%-70%的占比,承接这一部分受众群体的健身需求,将会是未来线上健身房的主要功能。
Data show that the market size of China's gym industry has been growing in recent years, and it is expected that the market size will continue to grow in 2021 and reach 377.1 billion yuan. In 2020, there are 70.29 million gym members in China, with a penetration rate of 4.87%, while the penetration rate of American gym members is 19.0%, which means that China's gym industry has great potential for development. It is estimated that in 2025, my country’s basic-stage physical fitness population may grow to about 325-350 million. In the overall physical fitness population of the country, it may account for 65%-70%. To undertake the fitness needs of this part of the audience, it will Will be the main function of the online gym in the future. -
艾媒咨询|2021年中国口腔医院产业细分领域及总趋势分析报告
本报告研究涉及企业/品牌/案例:Straumann,正畸,时代天使,通策医疗,泰康拜博口腔
2020年受疫情影响,口腔医疗行业整体营收有所下降。在此背景下,全国性口腔连锁扩张势头减缓,可能下沉到3、4线城市。同时,资本在布局口腔行业时将逐渐趋于理性,口腔行业现有经济泡沫会被有效挤出。总体口腔医疗行业集中度低,前五头部机构市占率较低。虽然受疫情影响,行业连锁扩张暂缓,但随着行业的不断发展,连锁口腔机构将继续成为口腔医疗机构发展重点。
In 2020, affected by the epidemic, the overall revenue of the oral medical industry decreased. In this context, the expansion momentum of national oral chain has slowed down and may sink to Tier 3 and 4 cities. At the same time, capital will gradually become rational in the layout of the dental industry, and the existing economic bubble in the dental industry will be effectively squeezed out. The overall concentration of the oral medical industry is low, and the market share of the top five institutions is low. Although the expansion of the industry chain is suspended due to the epidemic situation, with the continuous development of the industry, chain oral institutions will continue to become the focus of the development of oral medical institutions. -
艾媒咨询|2021年中国家居产业链研究及标杆企业案例分析报告
本报告研究涉及企业/品牌/案例:宜家,欧派家居,尚品宅配,金螳螂
国内二手房与存量房将推动家居产业链和消费市场发生结构性变化。同时,国外疫情加速中国家居产品出口, 2020年中国家具及零件出口总额为4038.6亿元,同比增长11.8%。预计2021年经济复苏之下,中国家居市场未来将保持增长趋势。从产业链各环节来看,以宜家、美凯龙、富森美为代表的家居连锁企业毛利率最高,在50-70%之间。其次是中游环节,定制家居毛利都高于30%,如定制家居龙头欧派家居、志邦家居、索菲亚等企业财务业绩突出,毛利在35-40%之间。此外,随着物联网、人工智能、先进生产技术、新型环保材料等相关产业的快速发展,智能家居前景可期。总体而言,疫情给中国家居产品出口带来良机,同时,随着家居行业不断进化,定制家居和智能家居将成为家居行业新的经济增长点。
Domestic second-hand housing and stock housing will promote structural changes in the household industry chain and consumer market. At the same time, the foreign epidemic accelerated the export of China's household products. In 2020, the total export of China's furniture and parts was 403.86 billion yuan, up 11.8% year on year. It is estimated that under the economic recovery in 2021, China's home furnishing market will maintain a growth trend in the future. From the perspective of each link of the industrial chain, IKEA, Macalline and Fusenmei are the representatives of the household chain enterprises with the highest gross profit rate, between 50-70%. Secondly, in the middle reaches, the gross profit of customized home is higher than 30%. For example, the financial performance of enterprises such as oupai home, Zhibang home and Sofia is outstanding, and the gross profit is between 35-40%. In addition, with the rapid development of Internet of things, artificial intelligence, advanced production technology, new environmental protection materials and other related industries, smart home has a bright future. In general, the epidemic situation has brought good opportunities for China's home products export. At the same time, with the continuous evolution of the home industry, customized home and smart home will become new economic growth points of the home industry. -
艾媒咨询|2021年夜间用药行业研究报告
本报告研究涉及企业/品牌/案例:美团,京东到家,饿了么
国内人口基数增长以及人们对于健康管理意识的增强,使得夜间用药市场的需求度也保持在较高的水平。iiMedia Research(艾媒咨询)数据显示,约89.9%受访者表示近一年有过夜间生病或者家人朋友需要用药的经历,并且,群众对夜间用药种类的需求丰富,并且在夜间各个时段的急性疾病需求都普遍较高。为此,04年起政府已经倡导24小时药店以满足用户需求。但是研究发现,“晚上买药难”是夜间生病人士普遍提及的关键词,即时配送平台兴起或成解决夜间用药新机遇。
The growth of the domestic population base and the increase of people's awareness of health management have kept the demand for night medication in the market at a relatively high level. According to data from iiMedia Research, about 89.9% of the interviewees said that they have had the experience of getting sick at night or needing medication at night in the past year. Moreover, the masses have a rich demand for medication at night, and acute illnesses at various times during the night. Disease needs are generally high. For this reason, since 2004, the government has advocated 24-hour pharmacies to meet user needs. However, the study found that "difficult to buy medicine at night" is a key word commonly mentioned by people who are sick at night. The rise of instant delivery platforms may be a new opportunity to solve night medicine. -
艾媒咨询 |2020-2021年中国家居行业大数据及标杆企业研究报告
本报告研究涉及企业/品牌/案例:顾家家居,美克家居,曲美家居,尚品宅配,索菲亚
近十年中国家具类商品零售额增速持续下降, 2020年中国家具类零售额达到1598亿元,同比下降18.9%。但由于海外疫情仍在蔓延,海外不少企业陆续实施在家“远程办公”计划,这就使得中国家居出口需求剧增。数据显示,2020年1-12月,中国家具及零件出口总额为4038.6亿元,同比增长11.8%,若以美元计价,则同比增长15.4%,家具出口市场快速增长。在国内家具出口订单火爆的同时,家居上游原材料价格也出现了波动,皮革、海绵、木头等原料都出现涨价潮。
In the past decade, the growth rate of China's furniture retail sales continued to decline. In 2020, China's furniture retail sales reached 159.8 billion yuan, a year-on-year decrease of 18.9%. However, as the overseas epidemic is still spreading, many overseas enterprises have implemented the home "telecommuting" program one after another, which makes China's home export demand surge. According to the data, from January to December 2020, China's furniture and parts exports totaled 403.86 billion yuan, an increase of 11.8% over the same period of last year. If it is priced in US dollars, it will increase by 15.4% over the same period of last year, and the furniture export market will grow rapidly. In the domestic furniture export orders hot at the same time, the price of raw materials in the upper reaches of the home also fluctuated, leather, sponge, wood and other raw materials are rising. -
艾媒咨询| 2020-2021年中国电子签名行业发展现状及用户调研分析报告
本报告研究涉及企业/品牌/案例: e签宝,法大大,契约锁
艾媒咨询调研数据显示,中国有43.1%的电子签名用户选择e签宝。电子签名行业集中度较高,已经一定程度地形成了巨头效应。而随着“互联网+”的不断普及,电子签名将持续拓宽电子签名的应用场景,用户的使用频次和投入普遍呈现增长趋势。但是在电子签名的新风口下,行业竞争也将愈发激烈,e签宝等巨头的竞争优势将持续放大。
According to the survey data of iiMedia Research, 43.1% of electronic signature users in China choose esignature. The electronic signature industry has a high concentration, which has formed a giant effect to a certain extent. With the continuous popularization of "internet plus", electronic signature will continue to broaden the application scenarios of electronic signature, and the frequency and investment of users generally show an increasing trend. However, under the new trend of electronic signature, the industry competition will become more and more fierce, and the competitive advantages of giants such as e-sign will continue to enlarge. -
艾媒咨询|2021年中国批发市场直播电商产业调查及发展趋势报告
本报告研究涉及企业/品牌/案例:淘宝,蘑菇街,抖音,快手,阿里巴巴1688,批批网,一手APP,红豆角APP,一件直播购
在明星带货热潮与疫情等众多因素推动下,中国网络零售额在社会消费品零售总额下降的情况下仍有11%的增长。iiMedia Research(艾媒咨询)数据显示,2020年中国社会消费品零售总额为391981亿元,较2019年下降3.9%,其中网络零售额达117601亿元,占社会消费品零售总额的三分之一;近年来中国批发市场交易规模增长速度放缓,2019年同比增长3.6%,批发市场进入瓶颈期;截止2021年4月,愿意选择批发电商的用户达有90%,消费者普遍认为,批发电商上的商品价格更便宜以及种类更多,其中有96%的消费者更愿意在直播电商上购物;MCN市场规模的快速增长也吸引了批发行业。为解决批发行业中的诸多痛点,越来越多批发市场开始加入直播电商的布局。
Driven the upsurge of e-commerce live streaming by famous stars and the epidemic situation, China online retail sales still have an 11% growth despite the decline of the total retail sales of social consumer goods. As the data of iiMedia Research showed, the total retail sales of China social consumer goods in 2020 was 39198.1 billion yuan, a decrease of 3.9% compared with that in 2019. The online retail sales reached 11760.1 billion yuan, accounting for one-third of the total retail sales of social consumer goods. In recent years, the growth rate of transaction scale in the China wholesale market has slowed down, with a year-on-year growth rate of 3.6% in 2019, and the wholesale market has entered a bottleneck period. As of April 2021, 90% of the consumers are willing to choose wholesale e-commerce. Consumers generally believe that the prices of goods on wholesale e-commerce are lower and there are more kinds of goods, and 96% of them prefer to shop on live streaming e-commerce. The rapid growth of MCN market size has also attracted the wholesale industry. In order to solve many pain points in the wholesale industry, more and more wholesale markets begin to join live-streaming e-commerce.
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