艾媒咨询｜2024-2025年中国银发经济投资前景分析报告

随着中国逐步迈入老龄化社会，老年人的衣食住行行业逐渐得到了社会广泛的关注和政府的扶持。发展银发经济是解决中国老年人衣食住行，提升其生活品质的重要途径之一，同时亦有助于带动中国经济发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国银发经济投资前景分析报告》数据显示，2023年中国养老产业市场规模为12.0万亿元，同比增长16.50%，预计2024年中国养老产业市场规模为13.9万亿元，2027年市场规模有望达20万亿元以上。
艾媒咨询分析师认为，新一代中老年人受教育程度普遍较高，退休后更加注重生活品质和社交需求，普遍愿意为自己的兴趣爱好买单，为银发经济市场的发展提供了良好的条件。
With China gradually entering the aging society, the clothing, food, housing and transportation industry of the elderly has gradually received extensive social attention and government support. Developing the silver economy is one of the important ways to solve the problem of clothing, food, housing and transportation of the elderly in China, improve their quality of life, and also help to promote China's economic development.According to the latest "Analysis Report on Investment Prospects of China's Silver Economy from 2024 to 2025" released by iiMedia Research, in 2023, the market size of China's pension industry will be 12.0 trillion yuan, an increase of 16.50%. It is expected that the market size of China's pension industry will be 13.9 trillion yuan in 2024, and the market size is expected to reach more than 20 trillion yuan in 2027.
Analysts from iMedia Consulting believe that the new generation of middle-aged and elderly people generally have a higher education level, pay more attention to the quality of life and social needs after retirement, and are generally willing to pay for their interests and hobbies, which provides good conditions for the development of the silver economic market.

艾媒咨询｜2024-2025年中国美妆行业发展现状与消费趋势报告

随着中国消费者文化自信意识的觉醒以及数字化经济的加速演进，国产化妆品品牌初步具备了与国际化妆品品牌抗衡的规模。在消费结构升级、审美观念和悦己意识增强等多种因素的推动下，国内化妆品消费持续增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国美妆行业发展现状与消费趋势报告》数据显示，2024年中国消费者在购买化妆品时，最关注的因素是产品成分（58.8%）和产品功效（41.4%）；超三成的消费者认为化妆品存在的主要问题是产品说明模糊和化妆品功效持续时间短。随着短视频平台的兴起，化妆品市场规模不断扩大，消费者需求也在不断变化。未来，中国化妆品行业市场仍然具有巨大的发展潜力。
With the awakening of Chinese consumers' cultural self-confidence and the accelerated evolution of digital economy, domestic cosmetics brands have initially possessed the scale to compete with international cosmetics brands. Driven by many factors such as the upgrading of consumption structure, the enhancement of aesthetic concept and self-pleasing consciousness, domestic cosmetics consumption continues to grow. According to the latest Research Report on the development status and consumption trend of China's beauty industry from 2024 to 2025 released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, Chinese consumers will buy cosmetics in 2024. The most concerned factors were product composition (58.8%) and product efficacy (41.4%). More than 30% of consumers believe that the main problems with cosmetics are vague product descriptions and the short duration of cosmetic efficacy. With the rise of short video platforms, the size of the cosmetics market continues to expand, and consumer demand is constantly changing. In the future, China's cosmetics industry market still has huge potential for development.

艾媒咨询｜2024-2025年中国宠物行业运行状况及消费市场监测报告

随着社会的发展以及养宠观念的不断推广普及，高成长性的宠物行业已成为市场蓝海。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国宠物行业运行状况及消费市场监测报告》数据显示，2023年中国宠物经济产业规模达5928亿元，保持积极增长态势，预计到2028年市场规模有望达到11500亿元。艾媒咨询分析师认为，宠物具有强烈的情感属性，强烈的情感联系促使宠物主在宠物身上投入更多的时间和金钱，从日常喂养、健康护理到娱乐玩具、服装配饰，宠物消费市场的潜力被极大地激发。未来，随着人们对宠物情感价值的进一步认可和消费能力的提升，宠物行业有望持续繁荣，成为消费市场中不可忽视的重要力量。
With the advancement of society and the continuous promotion and popularization of the concept of pet keeping, the high-growth pet industry has emerged as a blue ocean in the market. According to the latest "Report on the Operation Status and Consumer Market Monitoring of China's Pet Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's pet economy industry reached 592.8 billion yuan, maintaining a positive growth trend, and the market size is expected to reach 115 billion yuan by 2028. Analysts from iiMedia Consulting believe that pets have strong emotional attributes, and the strong emotional connection encourages pet owners to invest more time and money in pets. From daily feeding and health care to entertainment toys and clothing accessories, the potential of pet consumption market is greatly stimulated. In the future, with people's further recognition of the emotional value of pets and the improvement of consumption power, the pet industry is expected to continue to prosper and become an important force that cannot be ignored in the consumer market.

艾媒咨询 | 2023-2024年中国城市商业综合体运行大数据与商业决策分析报告

截至2022年末，全国购物中心存量项目达5685个，同比增长5.24%。目前商业综合体仍处于扩张状态但增速逐年放缓。商业地产供需两端均表现趋弱，全国商业营业用房销售面积、办公楼销售面积出现下降，重点城市主要商圈的租金也出现下跌，但中国超大规模市场优势依旧存在。

艾媒咨询 | 2024年中国新经济行业全景解读

2023年，当人人都在抱怨生意难做时，为何有的企业能够逆流而上，实现业绩的数倍增长？在同样的市场环境下，是什么让这些企业脱颖而出，成为行业的翘楚？面对同样的挑战和困难，他们是如何找到突破口，实现跨越式发展的？2024年，站在旧年新岁的交汇点，我们需要回顾过去，展望未来。
2024年1月12日，艾媒咨询CEO兼首席分析师张毅受邀出席本次活动，现场发布了《2024年中国新经济行业全景解读》，并结合艾媒长期的监测研究，用数据说话，围绕“逆势·变革·破局”的角度，对新经济行业展开详细的分析解读，直击品牌价值，共同展望未来新经济行业发展趋势。
In 2023, when everyone is complaining about the difficulty of doing business, why can some companies go against the tide and achieve several times the growth of performance? What makes these enterprises stand out and become industry leaders in the same market environment? How did they find a breakthrough and achieve leapfrog development in the face of the same challenges and difficulties? In 2024, standing at the intersection of old and new years, we need to look back on the past and look forward to the future.
On January 12, 2024, Zhang Yi, CEO and Chief Analyst of iMedia Consulting, was invited to attend the event and released the "2024 China's New Economy Industry Panorama Interpretation" on site. Based on iMedia's long-term monitoring and research, he used data to analyze and interpret the new economy industry in detail from the perspective of "going against the trend, changing, and breaking through the situation", directly targeting brand value, and jointly looking forward to the future development trend of the new economy industry.

艾媒咨询｜2024-2025年中国香水行业研究及消费者洞察报告

国民消费水平的提升、消费场景的拓宽以及“他经济”的崛起都有力促进了中国香水市场空间的扩容，香水赛道迅猛发展。2023年中国香水市场规模已达207亿元，预计2029年有望达到515亿元。产业链分布上，上游的全球香料香精市场仍处于国外寡头垄断的格局，市场呈现高度集中化。而中游市场上，国际知名品牌仍占主流地位，中国本土品牌也不断涌现。下游渠道上，香水电商渠道销量表现强势，线下体验店将为未来品牌重要布局。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国香水行业研究及消费者洞察报告》数据显示，中国近七成香水消费者为女性，50毫升与30毫升规格的香水产品最受市场欢迎，选择占比分别为36.3与20.0%。目前，香水的消费场景正在拓宽，香水的使用不再囿于社交与工作的场合，而是更多地被视为一种情绪上的“悦己体验”。相关品牌应紧跟消费热点，开发具有情绪疗愈功能的香水产品，增加产品使用的仪式感和悦己价值，从而满足消费者对情绪体验与生活品质的追求。
The improvement of people's living standards, the expansion of consumption scenarios, and the rise of the "him economy" have all contributed to the expansion of China's perfume market, driving the perfume industry to grow rapidly. In 2023, the scale of China's perfume market reached 20.7 billion yuan, and is expected to reach 51.5 billion yuan by 2029.In terms of the industrial chain distribution, the upstream global fragrance and flavor market is still dominated by foreign oligopolies, with a highly concentrated market. In the middle stream market, international well-known brands still occupy the mainstream position, while Chinese domestic brands are also emerging. In the downstream channel, the online perfume channel has strong sales performance, and offline experience stores will be an important layout for future brands. According to the latest report on the 2024-2025 China Perfume Industry Research and Consumer Insights released by iiMedia Research (iiMedia Research), a global new economy industry third-party data mining and analysis institution, nearly 70% of Chinese perfume consumers are women, and the 50ml and 30ml specifications of perfume products are the most popular in the market, with a choice ratio of 36.3% and 20.0%, respectively. Currently, the consumption scenarios of perfume are expanding, and the use of perfume is no longer limited to social and work occasions, but is increasingly seen as a "self-indulgent experience" in terms of emotions. Relevant brands should follow consumer trends and develop fragrances with emotional healing functions to increase the sense of ritual and self-indulgence in product use, thereby meeting consumers' pursuit of emotional experiences and quality of life.

艾媒咨询｜2024年中国乡村数字经济发展专题研究报告

数据显示，2023年中国农产品网络零售额为5900亿元，同比增长11.0%；2023年农村网络零售额达24900亿元，同比增长14.7%，预计2025年其网络零售额达28711亿元。艾媒咨询分析师认为，近年来中国农村发展增长势头明显，在加快补齐农村物流设施和服务短板等一系列措施下，农村电商蓬勃发展，在农产品产销对接、农业转型升级方面成效显著。目前中国的社交媒体平台中，“社交+电商”的模式较易实现内容引流、留存顾客并进行转化。短视频平台因其特色的创作内容和强互动性，更容易获得消费者的关注，从而带动乡村数字经济高速发展。针对数字农业App使用复杂问题，政府应鼓励软件开发商研发农民爱用、常用型App，让手机成为农业数字化转型发展中重要的“新农具”。
Data show that in 2023, China's online retail sales of agricultural products will reach 590 billion yuan, an increase of 11.0%. In 2023, rural online retail sales will reach 2,490 billion yuan, a year-on-year increase of 14.7%, and it is expected that its online retail sales will reach 2,871.1 billion yuan in 2025. Ai Media Consulting analysts believe that in recent years, China's rural development growth momentum is obvious, under a series of measures such as accelerating the complement of rural logistics facilities and service shortcomings, rural e-commerce has flourished, and has achieved remarkable results in agricultural product production and marketing docking and agricultural transformation and upgrading. At present, in China's social media platforms, the "social + e-commerce" model is easier to achieve content diversion, customer retention and transformation. Because of its unique creative content and strong interaction, short video platform is easier to get consumers' attention, thus driving the rapid development of rural digital economy. In response to the complex use of digital agricultural apps, the government should encourage software developers to develop popular and commonly used apps for farmers, so that mobile phones become an important "new farm tool" in the development of agricultural digital transformation.

艾媒咨询｜2024-2025年中国鲜花电商市场分析报告

中国鲜花电商市场在数字化经济快速发展的浪潮中迅速成长，成为消费升级和个性化需求的新兴领域。随着互联网技术的不断进步和物流配送体系的完善，鲜花电商行业已经形成了一套成熟的运营模式，成为人们日常生活中传递情感、表达心意的重要方式。在市场竞争日益加剧的背景下，中国鲜花电商行业不仅满足了国内消费者多样化的需求，也逐渐将业务拓展至海外市场，成为全球鲜花消费的新趋势。通过创新的营销策略和优质的客户服务，部分国内鲜花电商企业已经成功地将中国鲜花电商的产品和服务推向国际市场，成为全球鲜花电商领域不可忽视的力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国鲜花电商市场分析报告》数据显示，2023年中国鲜花电商市场规模为1279.1亿元，预计2025年中国鲜花电商市场规模将达1644.1亿元。
艾媒咨询分析师认为，在全球化的背景下，中国鲜花电商企业通过挖掘和传递具有中国特色的文化元素和价值观念，可以更好地与海外消费者建立情感联系，提升品牌影响力。
China's flower e-commerce market has grown rapidly in the wave of rapid development of the digital economy, becoming an emerging field of consumption upgrading and personalized demand. With the continuous progress of Internet technology and the improvement of logistics distribution system, the flower e-commerce industry has formed a set of mature operation model, which has become an important way to convey emotions and express thoughts in People's Daily life. In the context of increasing market competition, China's flower e-commerce industry not only meets the diversified needs of domestic consumers, but also gradually expands its business to overseas markets, becoming a new trend in global flower consumption. Through innovative marketing strategies and high-quality customer service, some domestic flower e-commerce enterprises have successfully promoted the products and services of China's flower e-commerce to the international market, becoming a force that cannot be ignored in the field of global flower e-commerce. According to the latest "2024-2025 China Flower E-commerce Market Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's flower e-commerce in 2023 will be 127.91 billion yuan. It is expected that the size of China's flower e-commerce market will reach 164.41 billion yuan in 2025.
Analysts from IMedia Consulting believe that in the context of globalization, Chinese flower e-commerce enterprises can better establish emotional connections with overseas consumers and enhance brand influence by mining and transmitting cultural elements and values with Chinese characteristics.

艾媒咨询 | 2023年中国文创与礼物经济行业发展研究报告

随着经济的发展和社会的进步，中国文化产业不断提质升级，人们精神需求与文化自信不断增强，对于体验式、个性化和具有文化内涵的产品的需求也越来越高。iiMedia Research（艾媒咨询）数据显示，消费者购买文创产品的主要关注因素是产品的纪念意义、美观性、文化内涵与实用性。在数字化和科技创新的推动下，中国文创产品行业呈现多元化、数字化的发展趋势，文创产品通过跨界、融合和创新，以“文创+”模式为文化艺术产业与其他产业的互动互融带来了高能文化附加值。

艾媒咨询 | 2024-2025年中国化妆品市场运行状况及发展趋势研究报告

在消费结构升级、审美观念和悦己意识增强等多种因素的推动下，国内化妆品消费持续增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国化妆品市场运行状况及发展趋势研究报告》数据显示，2023年中国化妆品行业市场规模约为5169.0亿元，同比增长6.4%，2025年有望增至5791.0亿元。近年来，国产化妆品品牌凭借高性价比与渠道精细化运营实现了迅速增长。在消费者对高端国际品牌整体祛魅的趋势下，国货品牌应将产品与营销的转型创新视为企业发展及再增长的关键，以满足市场的需求，提高企业竞争力。
Driven by many factors such as the upgrading of consumption structure, the enhancement of aesthetic concept and self-pleasing consciousness, domestic cosmetics consumption continues to grow. According to the latest "Research Report on the Operation Status and Development Trend of China's Cosmetics Market in 2024-2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's cosmetics industry in 2023 is about 516.09 billion yuan, an increase of 6.4%. It is expected to increase to 579.10 billion yuan by 2025. In recent years, domestic cosmetics brands have achieved rapid growth with high cost performance and refined channel operation. Under the trend of consumers' overall disenchantment of high-end international brands, domestic brands should regard the transformation and innovation of products and marketing as the key to the development and re-growth of enterprises, so as to meet the needs of the market and improve the competitiveness of enterprises.