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艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度,规模以上高技术制造业增加值增长5.9%,装备制造业增加值增长4.7%,高技术产业投资增长9.1%,加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%,增速比上半年加快1个百分点,占社会消费品零售总额的比重达到24.3%。在疫情冲击下,产业转型发展的动力明显加快,以互联网经济为代表的新动能逆势成长,线上购物、直播带货等新业态、新模式持续火热,在线办公、远程问诊、在线教育等新兴需求非常旺盛,而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力,在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth. -
艾媒咨询|2020-2021年中国直播电商行业生态剖析及趋势预判
本报告研究涉及企业/品牌/案例:珀莱雅、红豆股份、淘宝、蘑菇街、快手、抖音、如涵控股、有赞直播。
2019年底,直播电商成为新的风口。特别是2020年的新冠疫情影响,直播电商成为最热门的零售模式并且影响深远,得到平台方、资本方、制作方、用户等产业链各环节的追捧。但随着直播电商业务的高速扩展,行业面临的问题也逐渐增加,需要通过各环节的协同治理,共同推动行业良性发展。
At the end of 2019, live e-commerce has become a new outlet. Especially due to the impact of the new crown epidemic in 2020, live e-commerce has become the most popular retail model and has a far-reaching impact. It is sought after by platform parties, capital parties, producers, users and other links in the industrial chain. However, with the rapid expansion of live broadcast e-commerce business, the problems faced by the industry have gradually increased. It is necessary to jointly promote the sound development of the industry through collaborative governance of all links. -
艾媒报告|2019中国移动支付市场研究报告
本报告研究涉及企业/品牌/案例:支付宝,微信支付,苏宁支付;其他提及企业/品牌:拉卡拉,中国银行,工商银行,中国农行,中国建行,招商银行,交通银行,中国邮政储蓄银行,平安银行,刷脸支付
iiMedia Research(艾媒咨询)数据显示,中国移动支付交易规模在2019年第三季度已经达到252.2万亿元,用户规模在年底预计超过7.3亿人,覆盖更多层级的用户,全国普及程度持续提高。中国移动支付行业正在往标准化和规范化发展,市场竞争加剧。随着人脸技术的成熟,刷脸支付加快普及,iiMedia Research(艾媒咨询)数据显示,预计到2019年刷脸支付用户规模将会达到1.18亿人。未来移动支付行业会更加规范化,市场逐渐下沉,细分化的支付场景和多元盈利模式将会成为移动支付行业新的发展入口。
As the data of iiMedia Research showed, the scale of China's mobile payment transactions has reached 252.2 trillion yuan in the third quarter of 2019, and the number of users is expected to exceed 730 million by the end of the year. The popularity of mobile payment in China is increasing and covering more levels of users. China's mobile payment industry is becoming more standardized, and market competition is intensifying. With the development of face perception technology, the popularity of face payment has increased, according to iiMedia Research by 2019, the number of face brush payment users will reach 118 million. In the future, the mobile payment industry will become more standardized and go towards to the market sinking. Segmented payment scenarios and diversified profit models will become the new development opporunity of the mobile payment industry. -
艾媒报告|2019-2020年中国新零售产业研究报告
本报告研究涉及企业/品牌/案例:宝贝格子,盒马鲜生,瑞幸咖啡;其他提及企业/品牌:永辉超市,苏宁易购,华润万家,沃尔玛,每日优鲜,天虹,居然之家,支付宝,京东支付,京东物流,日日顺,顺丰速运,圆通速递,拼多多,云集,贝店,活动行,恰克,淘宝直播,启博软件,京喜,阿里巴巴,聚划算,小红书,洋码头,什么值得买,花生日记,淘集集,万色城,微信,抖音,快手,天猫,云闪付
数据显示,中国社会消费品零售规模稳步增长,2019年达到41.2万亿元。网络零售额占比也不断上升,2019年网络零售额达到10.6万亿元,占社会消费品零售总额25.7%。在消费升级和新兴技术推动下,新零售产业蓬勃发展,万亿市场规模加速形成。当前,新零售产业线上线下加速融合,新式营销层出不穷,整体呈现全渠道、数字化、社群化等特点。由数据、供应链、物流、支付、金融组成的新零售生态系统不断完善,促使面向细分人群、细分品类、细分市场的多种新零售业态快速发展,随之涌现出一批较具发展潜力的新零售标杆企业。艾媒咨询分析师认为,新零售挑战与机遇并存。短期,互联网人口增长红利趋尽,行业竞争日趋激烈,对新零售产业链上下游玩家提出更高要求,考验营销能力、精细化运营能力;长期,借助5G、大数据、人工智能等新兴信息技术手段,新老零售企业将被赋予更多能力,产业整体效率有望大幅提升,市场规模也将加速扩大。
Data show that the retail scale of China's social consumer goods has steadily increased, reaching 41.2 trillion yuan in 2019. The proportion of online retail sales has also continued to rise. In 2019, online retail sales reached 10.6 trillion yuan, accounting for 25.7% of total retail sales of consumer goods. Driven by consumption upgrades and emerging technologies, the new retail industry is booming, and the trillion-dollar market is accelerating. At present, the new retail industry is accelerating the integration of online and offline, new marketing is emerging endlessly, and the overall characteristics of omnichannel, digitalization, and community are presented. The new retail ecosystem consisting of data, supply chain, logistics, payment, and finance has been continuously improved, prompting the rapid development of a variety of new retail formats for segments, categories, and markets, and a number of more new retail benchmarking company with development potential. iiMedia Consulting analysts believe that new retail challenges and opportunities coexist. In the short term, the dividends of the growth of the Internet population are exhausting, and competition in the industry is becoming increasingly fierce. It places higher requirements on upstream and downstream players in the new retail industry chain to test marketing capabilities and refined operation capabilities. In the long term, it will use emerging information technologies such as 5G, big data, and artificial intelligence Means, new and old retail companies will be given more capabilities, the overall efficiency of the industry is expected to increase significantly, and the market size will also accelerate. -
艾媒报告|2019中国刷脸支付技术应用社会价值专题研究报告
本报告研究设计企业/品牌/案例:支付宝
2019年上半年移动支付交易规模达166.1万亿,在移动支付市场规模逐渐扩大以及人脸识别技术发展渐趋成熟的背景下,刷脸支付开始崭露头角。iiMedia Research(艾媒咨询)数据显示,预计2022年中国刷脸支付用户规模将超7.6亿人。刷脸支付的发展以及普及,对于用户、商家以及社会有着重要价值。对于用户而言,刷脸支付省时、便捷、体验好和能实现信息与交易安全保障。iiMedia Research(艾媒咨询)数据显示,受访用户对在流程耗时、便利程度、支付体验、交易安全和信息安全五个方面对刷脸支付的满意度分别为8.1、7.3、7.3、7.1和7.0,高于其他非现金支付方式的满意度。对于商家来说,刷脸支付赋能商家的经营发展,帮助他们改善排队效率、提高顾客好评率、提高竞争力和增加客流。九成的受访商家认可接入刷脸支付后,顾客排队效率和顾客好评的提升。刷脸支付的发展同时也带动着上下游产业的发展,促进硬件制造商、传感器制造商等新产业新职业就业的发展,为社会带来巨大价值。
In the first half of 2019, the transaction scale of mobile payment reached 166.1 trillion yuan. In the context of the gradual expansion of the mobile payment market and the gradual maturity of face recognition technology, the face-scanning payment has begun to emerge. As the data of iiMedia Research showed, it is estimated that the scale of users of face-scanning payment in China will exceed 760 million in 2022. The development and popularity of face-scanning payment is of great value to users, corporate and society. For the user, the face-scanning payment saves time, is convenient, and ensures information and transaction security. As the data of iiMedia Research showed, the respondents' satisfaction with the face-scanning payment in terms of spending time, convenience, payment experience, transaction security and information security are 8.1, 7.3, 7.3, 7.1 and 7.0, higher than other non-cash payment methods. For merchants, the face-scanning payment empowers their management, helping them improve queue efficiency, improve customer feedback, improve competitiveness and increase customer flow. Ninety percent of the surveyed merchants recognized the increase in customer queuing efficiency and customer praise after accessing the face-scanning payment. The development of the face-scanning payment also drives the development of upstream and downstream industries, and promotes the development of new occupations and employment in new industries such as hardware manufacturers and sensor manufacturers, bringing great value to the society. -
艾媒咨询|2019-2020中国新经济行业热点解读及趋势分析
本报告研究涉及企业/品牌/案例:团贷网,熊猫直播,网利贷,嗨家网,成长保,瑞幸咖啡,云集,新氧,小红书,知乎,豆瓣,淘宝,京东,天猫,拼多多,快手,抖音,微信,微博,腾讯QQ,今日头条等。
12月30日,由iiMedia Research(艾媒咨询)主办的“艾媒之夜暨2019-2020全球新消费品牌盛典”于广州盛大举办。现场,艾媒咨询CEO兼首席分析师张毅带来了一场“毅见”跨年演讲,通过客观的数据还原新经济、新消费等行业现状,并对行业未来趋势进行预判。这场年终秀到底有多少“干货”?
On December 30th, the “Ai Media Night and 2019-2020 Global New Consumer Brand Festival”hosted by iiMedia Research was held in Guangzhou. At the scene, Zhang Yi, CEO and chief analyst of Aimedia Consulting, brought a “Yijian ”New Year's Eve speech to restore the current status of industries such as the new economy and new consumption through objective data and predict the future trends of the industry. How many “dry goods”are there in this year-end show?
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艾媒报告 |2019Q1中国移动支付市场研究报告
本报告涉及企业/品牌包括:微信支付,支付宝,花呗,蚂蚁财富,芝麻信用,网商网,腾讯理财通,小微企业贷,微粒贷借钱,微众银行,网商银行,RiverPay,PayPal,亚马逊,Facebook,google ,阿联酋清算有限公司
得益于支付宝、微信支付等产品的发展成熟,中国移动支付发展成熟度在全球具有领先优势。移动支付已成为中国网民支付的主要方式。iiMedia Research(艾媒咨询)数据显示,2018年中国移动支付用户规模达到6.59亿人,每月移动支付金额占总支出比例超过75%的用户达到43.6%,“无现金时代”有望实现。目前支付宝、微信支付双寡头主导中国第三方移动支付市场,二者交易规模市场总占比超过九成。其中线下生活场景微信支付占优势,线下小额扫码支付偏好使用微信支付的用户达54.9%;线上电商场景则由支付宝占优势,线上大额扫码支付偏好使用支付宝的用户达到64.9%。发达城市与下沉城市移动支付用户需求存差异,三四线城市用户线上线下都更爱用微信支付,占比分别为58.6%和72.5%;而一二线城市用户线上支付偏好用支付宝的比例则高达72.0%。未来移动支付企业对于市场的争夺将更加聚焦于场景的争夺上,在下沉市场的竞争也是未来的关注重点。
With the maturity of products such as Alipay and WeChat payment, China Mobile payment market development maturity has a leading position in the world. Mobile payment has become the main method of payment by Chinese netizens. As the data of iiMedia Research showed, the number of mobile payment users in China reached 659 million in 2018, and the monthly mobile payment accounted for 43.6% of the total expenditure. The “no cash era” is expected to be realized. At present, Alipay and WeChat payment duopoly dominate China's third-party mobile payment market, and their market transaction size exceeds 90% of total maket. Among them, WeChat payment is dominant in the offline life scene, it is 54.9% of users who prefer to use WeChat payment in the offline small scan code payment; the online e-commerce scene is dominated by Alipay, it is 64.9% of users who prefer to use Alipay in the online large amount of scan code payment. The demand for mobile payment users in developed cities and sinking cities is different. Users in third- and fourth-tier cities prefer to use WeChat payment online and offline, accounting for 58.6% and 72.5% respectively; while online payment preferences for users in first- and second-tier cities use Alipay. The ratio is as high as 72.0%. In the future, the competition for mobile payment companies will focus more on the competition for the scene. The competition in the sinking market is also the focus of the future. -
艾媒报告|2018-2019中国金融科技专题研究报告
本报告研究涉及企业/品牌包括:支付宝、财付通、Apple Pay、广发基金、平安证券、华泰证券、Betterment、理财魔方、谱蓝、NEW BANKER、诺亚财富、宜人财富、陆金所、百融金服、平安银行、度小满金融、花呗、任性贷、京东白条、任性付、苏宁金融、京东金融、蚂蚁金服、拍拍贷、融360、易鑫集团、乐信集团、点牛金融、汇付天下、维信金科、51信用卡、灿谷金服、小赢科技、品钛科技、泛华金融、360金融
2018年金融科技成为全球资本青睐的热点产业,发展进入3.0时代。数据显示,截至2018上半年,全球金融科技投资额达580亿元。金融科技在细分领域的应用也得到进一步发展,iiMedia Research(艾媒咨询)数据显示,超六成受访用户认为在使用消费金融产品后消费频率得到提升,而对移动支付产品的覆盖场景完善度表示满意的用户也超过八成。
As the data of iiMedia Research showed, over 60% of the interviewed users thought that their consumption frequency was increased after using consumer financial products. Moreover, more than 80% of the interviewed users show satisfaction for the integrity of the mobile payment products` scenario covering.
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