单身经济(共25份)
单身经济
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艾媒咨询|2024-2025年中国宠物行业运行状况及消费市场监测报告
随着社会的发展以及养宠观念的不断推广普及,高成长性的宠物行业已成为市场蓝海。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国宠物行业运行状况及消费市场监测报告》数据显示,2023年中国宠物经济产业规模达5928亿元,保持积极增长态势,预计到2028年市场规模有望达到11500亿元。艾媒咨询分析师认为,宠物具有强烈的情感属性,强烈的情感联系促使宠物主在宠物身上投入更多的时间和金钱,从日常喂养、健康护理到娱乐玩具、服装配饰,宠物消费市场的潜力被极大地激发。未来,随着人们对宠物情感价值的进一步认可和消费能力的提升,宠物行业有望持续繁荣,成为消费市场中不可忽视的重要力量。
With the advancement of society and the continuous promotion and popularization of the concept of pet keeping, the high-growth pet industry has emerged as a blue ocean in the market. According to the latest "Report on the Operation Status and Consumer Market Monitoring of China's Pet Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's pet economy industry reached 592.8 billion yuan, maintaining a positive growth trend, and the market size is expected to reach 115 billion yuan by 2028. Analysts from iiMedia Consulting believe that pets have strong emotional attributes, and the strong emotional connection encourages pet owners to invest more time and money in pets. From daily feeding and health care to entertainment toys and clothing accessories, the potential of pet consumption market is greatly stimulated. In the future, with people's further recognition of the emotional value of pets and the improvement of consumption power, the pet industry is expected to continue to prosper and become an important force that cannot be ignored in the consumer market. -
艾媒咨询|2021年中国品牌电商服务商行业研究报告
本报告研究涉及企业/品牌/案例:丽人丽妆,思理肤,壹网壹创,百雀羚,凯诘电商,KFC,宝尊电商,星巴克,凯诘电商, BINature Made,碧橙电商,海昌
在多方因素驱动下,中国品牌方在电商化发展进程中正面临着品牌化、链路化、新社交化和多样化发展趋势。因此品牌方需要在战略规划、线上运营、产品推广落地等环节实现升级以适应新的发展环境和保持竞争力,也导致其对于电商服务商的服务需求持续提升。针对客户需求变化,电商服务商也将数字化转型服务从代运营升级至全链路。iiMedia Research(艾媒咨询)数据显示,2021年中国品牌电商服务商市场规模将增至2950.9亿元。同时,随着全行业线上转型发展的趋势日益明显,电商服务商的服务市场也面临着更多蓝海,主流品牌电商服务商也在不同细分市场构建起自身差异化的竞争力。
Driven by various factors, China brand owners are facing the trend of branding, linking, new socialization and diversification in the development process of e-commercialization. Therefore, the brand owners need to upgrade in strategic planning, online operation, product promotion and landing, etc. to adapt to the new development environment and maintain competitiveness, which also leads to the continuous improvement of its service demand for e-commerce service providers. In response to changes in client demand, e-commerce service providers have also upgraded digital transformation services from agent operation to full link. As the data of iiMedia Research showed, the market scale of China branding e-commerce service provider industry will increase to 295.09 billion yuan in 2021. At the same time, with the all-industry’s online transformation and development trend becoming increasingly obvious, the service market of e-commerce service providers is facing more blue ocean fields, and the mainstream branding e-commerce service provides are also building their own differentiated competitiveness in different market segments.
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