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随着互联网的快速发展,粉丝经济已成为当下最热门的商业模式之一。从最初的明星经济到现在的多领域商业应用,粉丝经济正在以惊人的速度蔓延,成为了当前商业发展中不可或缺的一部分。
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艾媒咨询 | 2024-2025年中国虚拟现实产业发展及趋势分析报告
随着VR技术在核心芯片、显示屏幕、光学方案、交互技术等方面取得了显著突破,中国虚拟现实产业开始进入深度沉浸阶段,技术生态逐渐完善,行业规模不断上量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年
中国虚拟现实产业发展及趋势分析报告》数据显示,中国虚拟现实市场规模呈上升趋势,2023年中国虚拟现实市场规模达1126.0亿元,同比上升22.8%;预计2028年中国虚拟现实市场规模可达2125.9亿元。有49.0%的受访者表示会购买VR产品,43.7的受访者表示将来会考虑购买。艾媒咨询分析师认为,虚拟现实行业技术生态逐渐完善,资本的入局推动了虚拟现实设备在分辨率、刷新率、交互方式等方面的提升,增强了虚拟现实的娱乐属性,应用场景进一步拓宽。
With the intensification of market competition, tea market entrants have begun to explore the market demand for industry categories, and continue to create new scenes, new products, and new demands. The future industry pattern will be a state of multi-brand common development. According to the latest "Report on the Development and Trend Analysis of China Virtual Reality Industry from 2024 to 2025" released by iiMedia Research, the market size of China's tea industry has maintained a continuous growth trend, and the market size will reach 351.18 billion yuan in 2023, and is expected to reach 530.96 billion yuan in 2028. iiMedia Research data shows that with the deepening of the concept of health and wellness, 42.49% of the surveyed consumers said they would choose tea to achieve the purpose of health care. Analysts from iiMedia Consulting believe thatvirtual reality industry's technological ecosystem is gradually improving, and the entry of capital has driven improvements in resolution, refresh rate, and interaction methods of virtual reality devices, enhancing their entertainment attributes and expanding their application scenarios. -
艾媒咨询| 2021年中国网络安全产业发展报告
近年来,网络安全建设受到国家层面高度重视,陆续推出了《网络安全法》《数据安全法》《个人信息保护法》等多项法律法规,为中国网络安全产业的发展注入了有力的政策支持。iiMedia Research(艾媒咨询)数据显示,2021年,中国网络信息安全市场规模达到926.8亿元。随着政策刺激的持续兑现与技术的进步,未来中国网络信息安全市场规模增幅将进一步扩大,预计2023年市场规模将突破1400亿元。
In recent years, the construction of network security has been highly valued at the national level. A number of laws and regulations such as the network security law, the data security law and the personal information protection law have been successively introduced, which has injected strong policy support into the development of China's network security industry. According to iiMedia Research, the scale of China's network information security market reached 92.68 billion yuan in 2021. With the continuous implementation of policy incentives and technological progress, the scale growth of China's network information security market will further expand in the future. It is expected that the market scale will exceed 140 billion yuan in 2023. -
艾媒咨询| 2020年11-12月中国汽车行业月度运行及年终盘点数据监测报告
本报告研究涉及企业/品牌/案例:蔚来,理想汽车,长城汽车
受车市寒冬及新冠疫情影响,2020年中国汽车销量延续下降趋势,全年汽车销量同比减少1.9%至2527.2万辆,降幅较2019年收窄了6.3个百分点,主要归功于汽车厂商和经销商尝试直播卖车、新零售等方式加速企业数字化转型。在车市寒冬背景下,新能源汽车逆势上扬,在新能源汽车下乡、补贴等政策加持下,中国新能源汽车自2020年7月开始连续6个月正增长,其中特斯拉、比亚迪、蔚来等品牌表现突出。新能源汽车市场的繁荣也带动了汽车电池领域的发展,蔚来汽车、北汽新能源、伯坦科技、奥动新能源等已先后入局,新能源汽车换电模式将成为趋势。
Affected by the cold winter market and COVID-19, China's auto sales continued to decline in 2020, and the total sales volume decreased by 1.9% to 25 million 272 thousand vehicles in the same period. The decline was narrowed by 6.3 percentage points compared with 2019. The main conclusion was attributed to the accelerated transformation of the enterprises by car manufacturers and distributors. Under the background of the cold winter of the automobile market, new energy vehicles are rising against the trend. With the policy of new energy vehicles going to the countryside and subsidies, China's new energy vehicles have been growing for six consecutive months since July 2020, with Tesla, BYD, Weilai and other brands showing outstanding performance. The prosperity of new energy vehicle market has also led to the development of automotive battery field. Weilai automobile, BAIC new energy, Botan technology and ordong new energy have entered the market successively, and the power exchange mode of new energy vehicles will become a trend. -
艾媒咨询|2020H1中国云游戏行业发展研究报告
本报告研究涉及企业/品牌/案例:西山居,动视云,海马云,华为云。
受疫情影响,互联网+文化消费呈逆势上升,助推了云游戏社会认知度的跃升。iiMedia Research(艾媒咨询)数据显示,在对云游戏有所了解的受访网民中,有70.7%的人拥有体验经历,而且超七成的人在初次体验之后会选择再次游玩,但当前云游戏用户游玩频率、时长仍处于起步阶段,付费转化率、付费金额、付费意愿水平较低,并且43.7%的受访用户希望延长游戏免费体验时长。艾媒咨询分析师认为,虽然新冠疫情加速了大众对云概念的认知,但当前云游戏仍处在发展起步阶段,如何在内容及体验感方面进行改善,提升用户粘性和付费转化率将成为关注重点。
Affected by the epidemic, Internet plus cultural consumption has been on the rise, boosting the social awareness of cloud games. According to the data of iiMedia research, 70.7% of the Internet users interviewed who have some knowledge of cloud games have experience, and more than 70% of them will choose to play again after the first experience. However, the frequency and duration of cloud game users are still in the initial stage currently, and the payment conversion rate, payment amount and willingness level are low, and 43.7% of the Internet users interviewed hope to extend the free experience time of the game. iiMedia consulting analysts believe that although the new crown epidemic accelerated the public's understanding of cloud concept, cloud games are still in the initial stage of development. How to improve the content and experience, improve user stickiness and pay conversion rate will become the focus of attention. -
艾媒报告|2020中国独角兽TOP100榜单及标杆企业研究报告
本报告研究涉及企业/品牌/案例:乂学教育-松鼠Ai 1对1,每日优鲜,美菜网,微医,联影医疗,快手,云从科技,滴滴出行,小鹏汽车,菜鸟网络,苏宁金融,柔宇科技,奇安信;其他提及企业/品牌:阿里巴巴,腾讯,京东,蚂蚁金服,京东数科,橙行智动,字节跳动 ,智者天下,度小满,小桔科技,商汤科技,喜马拉雅,地平线,陆金所,云杉世界,搜车网 ,满帮集团,云从科技,深兰科技 ,威马汽车,银联商务,车和家,大疆创新,微医云,小船出海,悦易网络,微众银行,优必选,猿力教育,寒武纪元,比特大陆,柔宇科技,行吟信息,拜腾汽车,小屋信息 ,优客工场,准时达,车好多,自如,智车优行,依图科技,葆扬投资,彬讯科技,钱大妈,一起作业,呯嘭智能,涂鸦科技,奥比中光,洋码头,麒麟合盛,途家在线,密境和风,图森未来,蚂蜂窝,纳恩博,悦畅科技,特斯联,新潮传媒,优行科技,第四范式,碳云智能,同盾科技,一点网聚,云知声,随手科技,八戒网络,数梦工场,首约科技,小马智行,虫极科技,联易融,诺禾致源,魅族,博鳌纵横,找钢网,圆心科技,影谱科技,氪空间,越海全球,花旺在线,快跑信息,丰巢科技,医云科技,淘友天下,华云数据,沪江教育,酒仙网,易动纷享,羽扇智,适赫物流,辣妈帮,贝贝集团,斑马网络,初速度,汇通天下,连尚网络
iiMedia Research(艾媒咨询)数据显示,2020年中国独角兽TOP100企业中,地域方面,北京、上海和深圳分别出现39、20和15家独角兽企业,总占比达74%;行业领域方面,人工智能与电商零售领域的独角兽企业发展较为迅速,上榜企业达33家。受益于新兴技术以及庞大的消费人群,与大众消费相关的独角兽企业发展较快,数量占到46%。艾媒咨询分析师认为,在2020年新冠疫情的影响下,中国宏观经济下行压力加剧,独角兽企业也将面临全新的机遇和挑战,一方面不少独角兽企业将受益于国家新老基建投资以及内需扩容提质等政策刺激快速发展,另一方面在全球经济增速放缓的情况下独角兽企业也将面临更激烈的竞争,生存发展压力加剧。
Among the unicorn TOP100 companies in China in 2020, Beijing, Shanghai and Shenzhen have 39, 20, and 15 unicorn companies accounted for 74% of the total; in the field of industry, unicorn companies in the field of artificial intelligence and e-commerce retail developed rapidly, with 33 companies on the list. Benefiting from emerging technologies and a large consumer population, unicorn companies related to mass consumption have developed rapidly, accounting for 46% of the total. iiMedia Consulting analysts believe that under the influence of the new crown epidemic in 2020, China's macroeconomic downward pressure will increase, and unicorn companies will also face new opportunities and challenges. On the one hand, many unicorn companies will benefit from national infrastructure Policies such as investment and domestic demand expansion and quality spur rapid development. On the other hand, with the global economic growth slowing down, unicorn companies will also face more intense competition and intensify the pressure on survival and development. -
艾媒报告|2019酷我音乐《榜样阅读》社会影响研究报告
目前明星阅读类节目能通过多种渠道进行传播,其传播内容价值正面,且明星进驻进一步吸引粉丝观众,受众规模不断扩大。以《榜样阅读》为代表的明星阅读类节目,由于在主流价值传播和对社会影响方面具有重要意义,未来仍将保持较强活力。《榜样阅读》节目主要针对年轻人群,且节目嘉宾均为年轻粉丝占比高的优质青年偶像,能更好地对青少年人群发挥表率作用。通过明星朗诵的形式对优秀文化进行传播,能有效宣扬正面价值观。
At present, celebrity reading programs can be spread through a variety of channels, and the value of the content is positive, and inviting the celebrities for reading further attracts fans and the audience size continues to expand. The celebrity reading program, represented by “Bangyang Reading“, will remain strong in the future due to its significance in mainstream value propagating and social impact. As the data of iiMedia showed, the potential audience for celebrity reading programs in 2018 exceeded 300 million. 44.7% of the netizens surveyed expressed their preference for celebrity reading programs, among which the proportion of netizens who said they liked it was 10.3%. The proportion of respondents who expressed satisfaction with the celebrity reading program accounted for 81.0%. The Post 90s and 00s audience of “Bangyang Reading“ accounted for 90.2%. Among the interviewed audience of “Bangyang Reading“, 47.7% prefer to watch the episodes of their favorite celebrity. The “Bangyang Reading“ program aims at young people, and the celebrity attended on the shows are high-quality young idols with a high proportion of young fans, who can set a good example for the youth population. The propagation of excellent culture through the form of celebrity reading can effectively promote positive values and easily gain high social appraisal. The essence of celebrity reading programs is the propagation of excellent literary culture. As the celebrity guests have a high influence on young people, the program needs to pay more attention to its image and representative spirit in selecting guests. The trend of multi-channel fusion communication will be more obvious in future celebrity reading programs, and its application scenarios will be more extensive. -
艾媒报告|2019年中国健身器材产业研究与发展趋势预测报告
本报告涉及企业/品牌包括:英派斯、舒华、乔山、英吉多、好家庭、DHZ(大胡子)、亿健、康乐佳、ICON、LifeFitness、Precor、Technogym、Keep、小米、华为、苹果、乐刻运动、咕咚、三体云动、SpaceCycle
在国家政策的引导和支持下,受益于居民收入水平提升、全民健身氛围的不断培育,未来中国健身行业将继续快速发展,预计到2020年参加体育锻炼人数将达到4.4亿人。中国的健身器材行业拥有广阔的发展空间和市场潜力,预计到2020年健身器材销售额将达到470.0亿元规模。根据电商平台的数据显示,轻度化健身器材销售量不断上升,家用健身器材快速增长。例如智能手环等可穿戴设备预计到2022年全球出货量将达到4700万。未来,家庭场景将成为健身器材使用的重要场景,同时家用器械将不断细分。目前在中国健身器材市场中,国产品牌面临缺乏品牌竞争力的困境。2017年,全球健身器材市场近108亿美元,中国制造占比约为53%,但大部分体育器材厂家主要通过为国际知名品牌贴牌加工参与国际市场竞争。艾媒咨询分析师认为,在竞争激烈的健身器材市场中,走品牌化路线将是国产品牌提高竞争力的重要手段。
Under the guidance and support of government policies, benefiting from the improvement of residents' income level and the continuous cultivation of the national fitness atmosphere, China fitness industry will continue to develop rapidly in the future, and it is expected that the number of people taking part in physical exercise will reach 440 million by 2020. China fitness equipment industry has a broad space for development and market potential. It is estimated that the sales volume of fitness equipment will reach 47.0 billion yuan by 2020. According to the data from the e-commerce platform, the sales volume of light fitness equipment is rising, and the household fitness equipment is growing rapidly. Wearable devices such as smart bracelets are expected to reach 47 million worldwide by 2022. In the future, the family scene will become an important scene for the use of fitness equipment, while the household equipment will be subdivided. At present, in the Chinese fitness equipment market, domestic brands are facing the dilemma of lacking brand competitiveness. In 2017, the global fitness equipment market reached nearly $10.8 billion, with Chinese manufacturers accounting for about 53%. However, most sports equipment manufacturers participate in the international market competition mainly through OEM for internationally renowned brands. iiMedia consulting analyst believes that In the competitive fitness equipment market, brand will be an important means to improve the competitiveness of domestic brands. -
艾媒报告|2019全球及中国动漫产业现状剖析及前景预判投资分析报告
本报告研究涉及企业/品牌/案例:梦工厂,迪士尼,bluesky,吉卜力,万代,万氏兄弟,知音漫客,蛮有文化,腾云动漫,网易漫画,bilibili ,优酷,爱奇艺,卡酷动漫,优漫卡通,芝兰玉树,奥飞娱乐,华强方特,九游,金添动漫,大地影院,金鹰卡通,炫动卡通,新科动漫,新动漫,动漫秀场
2019全球动漫产业仍以美国、日本双头称霸。美国迪士尼2019Q2财报公布,其营业利润再创新高;漫威IP制作的《复仇者联盟四》全球吸金。日本方面,2013年至2018年,日本动画内容发行总收益不断上升,吉卜力工作室的影响不容小觑。中国方面,动漫产业也在蓬勃发展,2018年动漫行业发生65起融资事件,单起投资的平均金额不断上升。IP打造方面,以阿里影视旗下的衍生品授权与开发平台阿里鱼为例,2019财年,旅行青蛙IP衍生的商品销售GMV达到2亿元,动漫IP皮卡丘的衍生品销售额近5亿元;产业园区方面,2019年中国动漫产业园数量超过18个;国际化发展方面,2019年,阿里影业与好莱坞等合作,动画电影制作宣发步入国际化发展,其联合发行的《未来机器城》在戛纳上被Netflix以3000万美元买下影片海外发行权。
2019 The global animation industry still dominates the United States and Japan. The US Disney 2019Q2 earnings report announced that its operating profit reached a new high; Marvel IP produced the ““Avengers““ global gold. In Japan, from 2013 to 2018, the total revenue of Japanese animation content is rising, and the influence of Ghibli Studio cannot be underestimated. In China, the animation industry is also booming. In the animation industry, there were 65 financing events in 2018, and the average amount of investment from a single source continued to rise. In terms of IP creation, taking Alibaba, a derivative licensing and development platform of Ali Films, as an example, in the fiscal year of 2019, the sales of frog IP-derived goods reached 200 million yuan, and the sales of animation IP Pikachu derivatives reached nearly 500 million yuan; In terms of industrial parks, there were more than 18 Chinese animation industry parks in 2019. In terms of international development, in 2019, Alibaba Pictures and Hollywood cooperated, and the animation film production announced its international development, and its joint release of Future Machine City ““At the Cannes, Netflix bought the overseas distribution rights for the film for $30 million. -
艾媒报告 |2018-2019中国体育产业发展及新兴业态融合分析报告
本报告研究涉及企业/品牌包括:中国中央电视台、咪咕、腾讯体育、优酷体育、宏远时代、新梦想体育、动吧体育、索福德体育、恒圣体育、熠帆钟玲、熠帆五方、德古体育、万国体育、优肯篮球、帝立奥巴、果辉足球、毅涛足球、趣游泳、界内体育、兰博文、中国男子篮球职业联赛、阿里体育
中国体育产业人口和产值保持增长趋势,预计2025年产业人口将达到5亿。iiMedia Research(艾媒咨询)监测发现,2018年融资金额与投资事件数量呈现下降趋势,一定程度地反映出体育行业布局现已趋于稳定,而对于投资新风口,大多数投资者仍处于观望状态。
The value added of China's sports industry output has increased year by year, reaching 781.1 billion yuan in 2017, and the growth momentum is obvious. At present, the sports industry has formed the upstream resource production, midstream industry operation and dissemination and downstream products to reach the complete industrial chain, at the same time, the integration of new business forms to form a new economic growth pole. However, in 2018, the amount of financing and the number of investment events showed a downward trend, indicating that the layout of the sports industry has now stabilized, and for investment in the new air outlet, most investors are still on the sidelines. Iimedia Research (AIDS consulting) monitoring found that the positive policy driven by the active transformation of competitive sports, venue services and other related industries, while the creation of smart scenes will also bring new opportunities for the sports industry.
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