粉丝经济大礼包开通会员免费看(共19份)
随着互联网的快速发展,粉丝经济已成为当下最热门的商业模式之一。从最初的明星经济到现在的多领域商业应用,粉丝经济正在以惊人的速度蔓延,成为了当前商业发展中不可或缺的一部分。
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艾媒咨询|2024-2025年中国品牌营销与千禧青年消费趋势研究报告
当前移动互联网用户规模保持小幅度增长,逐渐趋向饱和,中国移动广告市场已进入平稳发展期,营销服务商面临新的挑战和机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国品牌营销与千禧青年消费趋势研究报告》数据显示,2023年中国移动广告市场规模为4646.6亿元,同比增长2.7%,2025年有望突破4800亿元。近年来,营销服务商紧跟技术趋势,将AI等技术应用于文案撰写、图像处理、视频创意生成等领域,为品牌方提供更高效、个性化的营销方案。另一方面,消费者对产品的需求愈加多元和个性化,对产品的实用和设计提出了更多的要求。越来越多消费者开始为个人兴趣买单,追求个性化的消费观念,品牌方、营销服务商面临新的挑战。
At present, the scale of mobile Internet users has maintained a slight growth and is gradually becoming saturated, China's mobile advertising market has entered a period of steady development, and marketing service providers are facing new challenges and opportunities. According to the latest "Research Report on Brand Marketing and Millennial Youth Consumption Trends in China, 2024-2025" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, China's mobile advertising market will be 464.66 billion yuan in 2023, a year-on-year increase of 2.7%, and is expected to exceed 480 billion yuan in 2025. In recent years, marketing service providers have kept up with technology trends and applied AI and other technologies to copywriting, image processing, video idea generation and other fields to provide brands with more efficient and personalized marketing solutions. On the other hand, consumers' demand for products is becoming more diverse and personalized, and they care about the practicality of products, and put forward requirements for product design. More and more consumers are beginning to pay for their personal interests and pursue personalized consumption concepts, and brands and marketing service providers are facing new challenges. -
艾媒咨询 | 2023-2024中国饰品产业发展状况与消费者行为变化监测调查报告
随着居民消费水平的提高,消费整体呈现恢复向好态势,饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023-2024年中国饰品产业发展状况与消费者行为变化监测调查报告》数据显示,2023年中国社会消费品零售总额累计值为47.2万亿元,同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元,增长率为9.8%。 在宏观经济环境和消费需求的共同影响下,我国饰品行业消费市场将继续扩大。当前,居民消费正处于持续升级阶段,国内消费市场呈现出“品质消费需求旺盛”的特点,实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。此外,饰品行业的消费群体愈发年轻,90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体,这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年,众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品,以个性潮流的设计与年轻消费者实现情感共鸣。未来,将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have picked up in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Change Monitoring Survey Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, in 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%.Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, the domestic consumer market presents the characteristics of "strong demand for quality consumption", practicality, aesthetics, and affordability have become the main considerations for consumers when buying jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding. -
艾媒咨询|2024年中国饰品行业发展状况与消费行为洞察报告
随着居民消费水平的提高,消费整体呈现恢复向好态势,饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国饰品行业发展状况与消费行为洞察报告》数据显示,2023年中国社会消费品零售总额累计值为47.2万亿元,同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元,增长率为9.8%。在宏观经济环境和消费需求的共同影响下,我国饰品行业消费市场将继续扩大。当前,居民消费正处于持续升级阶段,国内消费市场呈现出“品质消费需求旺盛”的特点,实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。同时,饰品行业的消费群体愈发年轻,90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体,这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年,众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品,以个性潮流的设计与年轻消费者实现情感共鸣。未来,将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have recovered in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, In 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%. Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, and the domestic consumer market is characterized by "strong demand for quality consumption", and practicality, aesthetics and affordability have become the main considerations for consumers when purchasing jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding. -
艾媒报告|2019-2020中国团餐产业细分市场运营及典型案例分析报告
本报告研究涉及企业/品牌/案例:鸿骏膳食,深圳中快,千喜鹤,华鼎团膳,雄伟科技,禧云国际,荷特宝,嘉兴海胜商务咨询合伙企业(有限合伙),杭州海邦新湖人才创业投资合伙企业(有限合伙),蚂蚁金服 ,口碑网,鼎晖投资,安持资本,企源科技,安持资本,中国智能,华商欣谷,吃几顿,满客宝,怪蜀黍,哇鹰网络,有得食,平安云厨,正勤资本,天使湾(领投) ,杭州多牛资本 ,汇光资本,佳沃集团
2019年,中国团餐产业发展势头依旧,占据超过30%的餐饮行业市场份额,学校、企业和机关食堂是团餐市场的重点领域。(iiMedia Research)艾媒咨询预测,预计2020年中国团餐市场份额和市场规模都将再创新高,市场规模接近1.7万亿元。
目前中国团餐企业集中分布在东南沿海经济发达省市,以及高校分布较多的区域(如四川、河南、陕西、湖北等),其中,广东、江苏与上海位列前三。而西北、东北与西南区域受商业经济发达程度、人口密集程度与教育发展程度的影响分布较少。iiMedia Research(艾媒咨询)数据显示,约半数食堂餐受访用户认为食堂距离近且出餐快,价格优势明显,但品相、口味和摆盘等需要改进;而企业用户中,有过员工团餐、企业自助餐、下午茶茶歇、活动餐等团餐经历的受访者超过25%。艾媒咨询分析师认为,团餐作为某种形式的员工福利,未来的市场需求会逐渐扩大,团餐市场将持续发展壮大。
At present, Chinese group meal enterprises are concentrated in the economically developed provinces and cities along the southeast coast, as well as in regions with more universities (such as Sichuan, Henan, Shaanxi, Hubei, etc.), of which Guangdong, Jiangsu and Shanghai rank in the top three. However, the northwest, northeast and southwest regions are less affected by the degree of commercial economic development, population density and educational development. IiMedia Research shows that about half of the users interviewed for canteen meals believe that the canteen is close to each other and has fast food delivery and obvious price advantage, but the quality, taste and plate setting need to be improved. Among enterprise users, more than 25% of the interviewees had experienced group meals such as staff group meals, enterprise buffet meals, afternoon tea breaks and activity meals.
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艾媒报告 |2017-2018中国互联网家装市场研究报告
本报告研究涉及企业/品牌包括:齐家、爱空间、土巴兔、橙家、大自然家居、圣象、丰林集团、美心、欧派、尚品宅配、全友家装、博洋家纺、天猫家装、京东、构家、家装e站、靓家居、一起装修、大居网、极客美家、抢工长、好工长之家、蜗牛装修、惠装、悦装网、有住网、积木家
iiMedia Research(艾媒咨询)数据显示,2018年互联网家装市场规模预计超3000亿元;齐家、土巴兔与惠装装修分别以40.1%、29.2%与13.0%的流量份额在互联网家装品牌中位列前三。艾媒咨询分析师认为,互联网家装市场已初步显露头部效应,行业头部已汇集行业大量流量。当前各互联网家装平台正逐步完善自身产业生态,为用户打造家装一体化服务。
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