电商行业报告合集(共29份)
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艾媒咨询|2024-2025年中国无糖饮料行业研究及消费者洞察报告
随着国民消费观念和消费方式不断升级,追求健康生活方式已是大势所趋。无糖化、低糖化渐成全球健康饮食新标准,无糖饮料行业得到快速发展。2023年中国无糖饮料市场规模已达401.6亿元,预计2028年有望达815.6亿元。产业链分布上,上游的茶叶、咖啡豆等原料需求激增,消费旺盛。中游市场上头部企业竞争优势突出。下游渠道上,即时零售业态风起,成为无糖饮料品牌商的新增长渠道。健康属性成为无糖饮料受消费者青睐的主要原因,全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国无糖饮料行业研究及消费者洞察报告》数据显示,45.5%的消费者在购买无糖饮料时注重其健康、减脂效果。目前,线上商超、电商平台为无糖饮料主要购买渠道,即时零售成全渠道发展新增量。未来,无糖饮料市场将朝着“大健康化”的消费方向发展。相关品牌应建立自身技术壁垒,突出产品的差异化和功能化优势,从而满足消费者日趋多元的需求。
As the national consumption concept and methods continue to upgrade, the pursuit of a healthy lifestyle has become an irresistible trend. Sugar-free and low-sugar diets are gradually becoming the new global standard for healthy eating, and the sugar-free beverage industry is developing rapidly. In 2023, the market size of sugar-free beverages in China has reached 40.16 billion yuan, and it is expected to reach 81.56 billion yuan by 2028. In terms of industry chain distribution, the demand for raw materials such as tea leaves and coffee beans in the upstream has surged, and consumption is vigorous. In the midstream market, leading companies have a prominent competitive advantage. In the downstream channels, instant retail formats are emerging, becoming a new growth channel for sugar-free beverage brands. Health attributes have become the main reason for sugar-free beverages to be favored by consumers. The latest "2024-2025 China Sugar-Free Beverage Industry Research and Consumer Insight Report" released by iiMedia Research, a third-party data mining and analysis institution of the global new economic industry, shows that 45.5% of consumers pay attention to the health and fat reduction effects when purchasing sugar-free beverages. At present, online supermarkets and e-commerce platforms are the main channels for purchasing sugar-free beverages, and instant retail has become an additional volume for the development of all channels. In the future, the sugar-free beverage market will develop towards the direction of "big health" consumption. Relevant brands should establish their own technical barriers, highlight the differentiation and functional advantages of products, so as to meet the increasingly diverse needs of consumers. -
艾媒咨询|2021年中国夜间用药年度观察报告
本报告涉及的案例/品牌/企业:美团买药,叮当快药
在众多社会服务中,夜间用药成为人们最关注的夜间社会服务之一,近年来,各地相关行政管理机构也陆续出台相关扶持政策,鼓励商家上线夜间送药平台、发展24小时药店,提供夜间送药服务,推动解决“夜间买药难”问题。近日,iiMedia Research(艾媒咨询)最新发布《2021年中国夜间用药年度观察报告》,基于2021年初至2021年末的监测数据,对中国夜间用药市场持续追踪。报告显示,年初有61.2%的用户夜间生病选择忍,而年底这一数字降至52.1%,据推算年末夜间用药受益群体新增约4000万人。报告指出,日渐成熟的中国外卖送药平台,成为解决夜间用药的重要参与者。通过一年的发展,在美团买药“小黄灯”计划等24小时药店惠民工程的推动下,线上24小时药店数量增加、夜间买药配送速度更快、服务保障更加成熟,用户知晓度有了较大提升,夜间买药难的问题得到有效缓解。
Among many social services,night medication has become one of the night social services that people pay most attention to. In recent years,relevant administrative agencies around the country have also successively issued relevant support policies to encourage businesses to launch night medication delivery platforms,develop 24-hour pharmacies,provide night medication delivery services, and promote the solution of the problem of "difficulty in buying drugs at night". Recently, iiMedia Research released the annual observation report on nighttime medication in China in 2021,which continuously tracks China's nighttime medication market based on the monitoring data from the beginning of 2021 to the end of 2021. The report shows that at the beginning of the year, 61.2% of users chose to tolerate illness at night,while at the end of the year,the figure fell to 52.1%. It is estimated that about 40 million people will benefit from night medication at the end of the year.The report points out that the increasingly mature Chinese takeout delivery platform has become an important participant in solving the problem of night medication. Through one year's development,driven by the 24-hour pharmacy benefit project such as the "small yellow light" plan of meituan drug purchase, the number of online 24-hour pharmacies has increased,the speed of drug purchase and distribution at night is faster,the service guarantee is more mature,the user awareness has been greatly improved,and the problem of difficult drug purchase at night has been effectively alleviated. -
艾媒咨询|2021年夜间用药行业研究报告
本报告研究涉及企业/品牌/案例:美团,京东到家,饿了么
国内人口基数增长以及人们对于健康管理意识的增强,使得夜间用药市场的需求度也保持在较高的水平。iiMedia Research(艾媒咨询)数据显示,约89.9%受访者表示近一年有过夜间生病或者家人朋友需要用药的经历,并且,群众对夜间用药种类的需求丰富,并且在夜间各个时段的急性疾病需求都普遍较高。为此,04年起政府已经倡导24小时药店以满足用户需求。但是研究发现,“晚上买药难”是夜间生病人士普遍提及的关键词,即时配送平台兴起或成解决夜间用药新机遇。
The growth of the domestic population base and the increase of people's awareness of health management have kept the demand for night medication in the market at a relatively high level. According to data from iiMedia Research, about 89.9% of the interviewees said that they have had the experience of getting sick at night or needing medication at night in the past year. Moreover, the masses have a rich demand for medication at night, and acute illnesses at various times during the night. Disease needs are generally high. For this reason, since 2004, the government has advocated 24-hour pharmacies to meet user needs. However, the study found that "difficult to buy medicine at night" is a key word commonly mentioned by people who are sick at night. The rise of instant delivery platforms may be a new opportunity to solve night medicine. -
艾媒咨询|2021全球与中国医药电商市场与发展趋势研究报告
本报告研究涉及企业/品牌/案例:阿里健康,美团,京东健康,叮当快药,1药网,Walgreens,百度健康,药材买卖网,中药材天地网,找药网,九州通,药易购,珍诚医药在线,CVS
在政策利好、互联网技术等多重因素推动下,中国医药电商行业规模持续快速发展,2020年中国医药电商市场交易规模达到1956亿元。当前,中药电商商业模式主要为B2B、B2C、O2O与DTP四种类型,其中,2020年,医药电商B2C模式占比近6%,市场规模为116亿元;医药电商B2C模式占比近84%,市场规模为1640亿元,成为当前的主流。此外,近几年兴起的O2O模式,主要通过“引流-转化-消费-反馈”等实现盈利,而DTP药房模式下,患者在医院开取处方后,药房根据处方以患者或家属指定的时间和地点送药上门,被称为高值新特药直送平台。
Driven by favorable policies, Internet technology and other factors, the scale of China's pharmaceutical e-commerce industry continues to develop rapidly, with the transaction scale of China's pharmaceutical e-commerce market reaching 1956 billion yuan in 2020. At present, the business models of traditional Chinese medicine e-commerce are mainly B2B, B2C, o2o and DTP. In 2020, the B2C model of pharmaceutical e-commerce accounts for nearly 6% and the market scale is 11.6 billion yuan; the B2C model of pharmaceutical e-commerce accounts for nearly 84% and the market scale is 164 billion yuan, which has become the current mainstream. In addition, the o2o mode, which has sprung up in recent years, mainly achieves profits through "drainage transformation consumption feedback". In the DTP pharmacy mode, after patients get prescriptions in the hospital, the pharmacy delivers drugs to the door at the time and place designated by the patients or their families according to the prescriptions, which is known as the high value new special drugs direct delivery platform. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度,规模以上高技术制造业增加值增长5.9%,装备制造业增加值增长4.7%,高技术产业投资增长9.1%,加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%,增速比上半年加快1个百分点,占社会消费品零售总额的比重达到24.3%。在疫情冲击下,产业转型发展的动力明显加快,以互联网经济为代表的新动能逆势成长,线上购物、直播带货等新业态、新模式持续火热,在线办公、远程问诊、在线教育等新兴需求非常旺盛,而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力,在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth. -
艾媒咨询|2020-2021年中国直播电商行业生态剖析及趋势预判
本报告研究涉及企业/品牌/案例:珀莱雅、红豆股份、淘宝、蘑菇街、快手、抖音、如涵控股、有赞直播。
2019年底,直播电商成为新的风口。特别是2020年的新冠疫情影响,直播电商成为最热门的零售模式并且影响深远,得到平台方、资本方、制作方、用户等产业链各环节的追捧。但随着直播电商业务的高速扩展,行业面临的问题也逐渐增加,需要通过各环节的协同治理,共同推动行业良性发展。
At the end of 2019, live e-commerce has become a new outlet. Especially due to the impact of the new crown epidemic in 2020, live e-commerce has become the most popular retail model and has a far-reaching impact. It is sought after by platform parties, capital parties, producers, users and other links in the industrial chain. However, with the rapid expansion of live broadcast e-commerce business, the problems faced by the industry have gradually increased. It is necessary to jointly promote the sound development of the industry through collaborative governance of all links. -
艾媒报告|2019中国生鲜电商行业商业模式与用户画像分析报告
本报告研究涉及企业/品牌包括:美菜网、懒龙龙、宋小菜、朴朴超市、谊品生鲜、每日优鲜、天天果园、京东、联华超市、易果生鲜、美团点评、高鑫零售、永辉超市、华润集团、逸刻新零售、阿里巴巴、饿了么、安鲜达、天猫生鲜、欧尚、大润发、新华都、三江购物、联华超市、盒马生鲜、淘咖啡
2018年中国生鲜电商市场规模持续增长,生鲜电商行业投融资情况趋于稳定,行业市场格局初步确立。同时电商巨头也在发力布局生鲜电商,阿里联合传统零售,布局生鲜新场景,同时腾讯也在联手京东,打造生鲜创新平台。生鲜行业的产业链普遍较长,生鲜电商重在降低成本。目前中国生鲜电商行业已形成垂直平台类、综合平台类、O2O类、创新平台类等发展模式,不同模式各有优劣。iiMedia Research(艾媒咨询)数据显示,生鲜类产品月活渗透率均不足一成,生鲜电商用户相对年轻化,购买力较强。受线下门店和刚需本质影响,用户男女比例相近。目前生鲜电商行业仍面临产品非标化、品控难、产品损耗率高等问题。未来,随着大众逐渐接受线上购买生鲜的观念,生鲜电商市场规模将进一步扩大,生鲜产品的仓储管理模式也需要引进新的技术和模式,进一步完善。同时,线上与线下结合的创新模式也将进一步扩展,社区团购将成为新切入点。
In 2018, the market size of China's fresh food e-commerce market continued to grow. The investment and financing situation of the fresh food e-commerce industry tended to be stable, and the industry market pattern was initially established. At the same time, e-commerce giants are also making efforts to enter the fresh food e-commerce industry, Ali is in line with traditional retail, and layouts new scenes. At the same time, Tencent is also cooperating with Jingdong to create a innovative fresh food e-commerce platform. The industrial chain of the fresh food industry is generally long, and the fresh food e-commerce focuses on reducing costs. At present, China's fresh food e-commerce industry has formed development models such as vertical platform, integrated platform, O2O, and innovation platform. Different models have their own advantages and disadvantages. According to iiMedia Research, the monthly penetration rate of fresh food products is less than 10%, and the fresh food e-commerce users are relatively young and have strong purchasing power. Affected by the offline store and the immediate need, the ratio of male to female is similar. At present, the fresh food e-commerce industry still faces problems such as non-standardization of products, difficulty in quality control, and high rate of product loss. In the future, as the public gradually accepts the concept of online purchase of fresh food, the market size of fresh food e-commerce will be further expanded. Introducing new technologies and models,The storage management model of fresh food products also needs to further improve. At the same time, the innovative model of online and offline integration will be further expanded, and community group purchase will become a new entry point.
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