科技配消费,越配越对味(共16份)
科技行业辅助消费崛起
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艾媒咨询|2024年中国火锅行业发展与消费行为监测报告
火锅行业在2023年迎来消费回暖,市场规模持续扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国火锅行业发展与消费行为监测报告》数据显示,2023年中国火锅行业市场规模达到5966亿元,预计2025年市场规模将达到6689亿元。火锅产业往集群化、规模化、品牌化方向发展,不断从要素驱动到创新驱动,助推火锅产业消费扩容提质升级。火锅作为社交属性较强、符合减压经济特征的品类,行业已进入白热化竞争阶段,但菜品同质化、锅底同质化问题突出。未来,火锅品牌将专注于打造专属核心优势,在细分赛道发力,主打品牌差异性,让火锅食材回归本源和正宗,给消费者带来更放心的食用体验。在消费需求细分化、多元化趋势驱动下,品牌趋向精细化运营,将会涌现更多“火锅+”形式。
The hot pot industry will usher in a recovery in consumption in 2023, and the market size will continue to expand. According to the latest "2024 China Hot pot Industry Development and Consumer Behavior Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's hot pot industry will reach 596.6 billion yuan in 2023, and it is expected that the market size will reach 668.9 billion yuan in 2025. The hot pot industry is developing in the direction of clustering, scale and branding, and continues to shift from element-driven to innovation-driven, boosting the consumption expansion and quality upgrading of the hot pot industry. Hot pot, as a category with strong social attributes and in line with the economic characteristics of decompression, the industry has entered the stage of fierce competition, but the homogenization of dishes and the homogenization of the pot bottom is prominent. In the future, the hot pot brand will focus on creating exclusive core advantages, making efforts in the subdivision track, the main brand difference, so that the hot pot ingredients return to the source and authenticity, and bring consumers a more assured eating experience. Driven by the trend of differentiation and diversification of consumer demand, the brand tends to fine operation, and more "hot pot +" forms will emerge. -
艾媒咨询 | 2024年中国速冻食品消费趋势洞察研究报告
随着现代生活节奏加快,人们对方便、快捷食品的需求不断提升;同时,餐饮端对半成品食材的需求日益增强,半成品食材的兴起为速冻食品市场注入了新的活力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国速冻食品消费趋势洞察研究报告》数据显示,中国速冻食品市场规模不断扩大,2023年中国速冻食品市场规模已达1835.4亿元,预计2025年将达2130.9亿元。与此同时,中国懒宅人群数量现已超过8亿人,这使得速冻食品的消费群体进一步增加,行业发展潜力巨大,发展空间广阔。速冻食品行业目前行业集中度高,头部企业收益率较为可观,头部品牌效应明显。这种格局下,龙头企业能够很好地利用规模效应不断巩固自己的地位,凭借强大的资金实力与研发能力,不断地推出新品,进一步扩大市场。
With the accelerated pace of modern life, people's demand for convenient and fast food is rising; at the same time, the catering end of the demand for semi-finished ingredients is increasing, the rise of semi-finished ingredients has injected new vitality into the frozen food market. According to the latest "China Quick-Frozen Food Consumption Trend Insight Research Report in 2024" released by iiMedia Research, the size of China's frozen food market is expanding, and in 2023, the size of China's frozen food market has reached 183.54 billion yuan in 2023, and is expected to reach 213.09 billion yuan in 2025. At the same time, the number of lazy people in China is now more than 800 million people, which makes the consumer group of frozen food further increase, the industry has great potential for development, the development space is vast. Frozen food industry has a high degree of industry concentration, the head of the enterprise yield is more considerable, the head of the brand effect is obvious. Under this pattern, the leading enterprises can make good use of the scale effect to continuously consolidate their position, and with strong financial strength and research and development capabilities, they constantly launch new products to further expand the market. -
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
iiMedia Research(艾媒咨询)数据显示,随着科技的发展和燃油车成本的上升,新能源汽车的消费需求逐渐增加,推动了厂商产品力提升和新能源汽车销量的快速增长。数据显示,2023年中国新能源汽车市场规模为115000亿元,同比增长16.2%,2025年有望达到23100亿元。艾媒咨询分析师认为,消费者对新能源汽车的续航历程和安全性能有更高期望,长续航、快充功率和动力系统保护措施成为消费者在购车时重点考虑的方面。随着新能源汽车配套设施逐步完善和一线市场增速放缓,下沉市场成为新能源车新发展机遇。
Data from iiMedia Research shows that with the development of technology and the rising cost of fuel vehicles, the consumer demand for new energy vehicles is gradually increasing. This has driven manufacturers to improve their product power and the rapid growth of new energy vehicle sales. According to the data, Chinese new energy vehicle market will be 11,500 billion yuan in 2023, a year-on-year growth of 65.0%, and is expected to reach 2,311 billion yuan in 2025. Analysts from iiMedia Consulting believe that consumers have higher expectations for the range course and safety performance of new energy vehicles. Long range, fast charging power and power system protection measures have become key aspects for consumers to consider when purchasing a car. With the gradual improvement of supporting facilities for new energy vehicles and the slowdown of growth in the first-tier market, the sinking market has become a new development opportunity for new energy vehicles. -
艾媒咨询 | 2023-2024年中国新国货消费行为监测与商业趋势研究报告
90后、00后的新青年消费群体成为消费市场的新力军,推动消费需求更迭,年轻消费群体成为国货消费主力,各行业的国货需求存在区域差异等特点,越来越多的消费者愿意为国货买单。调研数据显示,年轻群体已成为国货市场的消费主力,超六成消费者集中在19-35岁之间,“理智型动机”成为年轻群体购物主要导向之一。
艾媒咨询分析师认为,年轻消费者市场品牌竞争压力较大,国货品牌需迎合年轻消费者的需求进行升级,才能在市场中拥有竞争力。
The new young consumer group of the post-90s and post-00s has become a new force in the consumer market, promoting the change of consumer demand. The young consumer group has become the main consumer of Chinese goods. The demand for Chinese goods in various industries is characterized by regional differences. More and more consumers are willing to pay for Chinese goods. The survey data shows that Young people have become the main consumer force in the domestic market, with over 60% of consumers concentrated between the ages of 19 and 35. "Rational motivation" has become one of the main shopping directions for young people..
iiMedia Research analysts believe that the brand competition pressure in the young consumer market is high, and domestic brands need to upgrade to meet the needs of young consumers in order to have competitiveness in the market.
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