单身经济(共25份)
单身经济
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艾媒咨询|2024年中国互联网家居售后服务市场发展白皮书
全球家居市场规模在2010年至2025年间整体呈上升趋势,2023年已达5192.9亿美元,预计2025年达5546.6亿美元。互联网技术的不断演进正引领家居售后服务行业的数字化升级,促进供需双方更高效精准匹配,并促进了线上线下服务融合的新模式。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国互联网家居售后服务市场发展白皮书》数据显示,随着企业采用轻资产运营策略并依托第三方服务平台增强服务效能,服务效率成为46.7%消费者选择互联网家居服务平台的首要考量。面对消费者日益多元且个性化的服务需求,互联网家居售后服务平台在继续提供优质传统服务的基础上,正积极拓展服务边界,旨在全方位满足消费者瞬息万变的一站式个性化定制服务诉求,构建起更加契合时代潮流的家居售后服务生态。
The global home furnishing market has shown an overall upward trend from 2010 to 2025, reaching $519.29 billion in 2023 and is expected to reach $554.66 billion by 2025. The continuous evolution of Internet technology is leading the digital upgrading of the home after-sales service industry, promoting more efficient and accurate matching between supply and demand, and promoting a new model of online and offline service integration. According to the latest Research Report 2024 White Paper on the Development of China's Internet home after-sales service market Market released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry,as enterprises adopt asset light operation strategies and rely on third-party service platforms to enhance service efficiency, service efficiency has become the primary consideration for 46.7% of consumers to choose Internet home service platforms. In the face of consumers' increasingly diversified and personalized service needs, the Internet home after-sales service platform is actively expanding its service boundaries on the basis of continuing to provide high-quality traditional services, aiming to meet consumers' ever-changing demands for one-stop personalized customization services in an all-round way, and build a more responsive home after-sales service ecosystem. -
艾媒咨询 | 2024年中国即时配送市场发展状况及消费行为分析报告
即时配送服务在新零售概念的推行下迅速普及,其通过打通线上线下销售,建立短途物流体系,解决传统配送服务中同城配送的问题,已成为商业发展的必然趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国即时配送市场发展状况及消费行为分析报告》数据显示,2018至2023年间中国移动电商市场交易额显著增长,从15.7万亿元起步,至2023年达到34.8万亿元,年均增长率约为21%。
艾媒咨询分析师认为,随着消费者对即时、省时的需求持续提升,即时配送将从传统外卖到家逐渐渗透至更多“微场景”,品类上从餐饮外卖、生鲜、日用快消向更广泛的服装鞋帽、3C数码、时尚美妆等全品类拓展。
Instant delivery service is rapidly popularized under the implementation of the new retail concept. It has become an inevitable trend of commercial development by opening up online and offline sales, establishing a short-distance logistics system, and solving the problem of intra-city distribution in traditional distribution services. According to the latest "2024 China Instant Delivery Market Development and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of China's mobile e-commerce market has grown significantly between 2018 and 2023, starting from 15.7 trillion yuan. By 2023, it will reach 34.8 trillion yuan, with an average annual growth rate of about 21%.
Analysts from iiMedia Consulting believe that as consumers' demand for instant and time-saving continues to increase, instant delivery will gradually penetrate from traditional take-out home to more "micro-scenes", and the category will expand from catering take-out, fresh, daily fast consumer goods to a wider range of clothing, shoes and hats, 3C digital, fashion and beauty makeup and other categories. -
艾媒咨询|2023年中国海参食品消费市场研究报告
iiMedia Research(艾媒咨询)数据显示,随着消费者饮食多元化,消费结构升级,消费者对海参及其制品的需求日益增长。数据显示,2023年中国海参全产业链市场规模为1326.0亿元,2026年中国海参全产业链市场规模有望达1636.6亿元。艾媒咨询分析师认为,消费者购买海参的主要原因是海参营养价值高,三大消费场景为家庭用餐、朋友聚餐、招待客人。随着海参产业进一步发展,销售渠道除传统线下专营店、电商平台、海鲜市场外,新兴渠道如直播、短视频等蕴藏增量空间;营养、新鲜成为未来产业竞争关键赛道,行业将进一步朝标准化、规范化发展。
Data from iiMedia Research shows that with the diversification of consumers' diets and the upgrading of their consumption structure, consumers' demand for sea cucumbers and their products is growing. According to the data, the market size of China's sea cucumber whole industry chain is 132.60 billion yuan in 2023, and the market size of China's sea cucumber whole industry chain is expected to reach 163.66 billion yuan in 2026. Analysts from iiMedia Consulting believe that the main reason for consumers to buy sea cucumbers is their high nutritional value, and the three major consumption scenarios are family meals, friends' dinners, and entertaining guests. With the further development of sea cucumber industry, in addition to traditional offline stores, e-commerce platforms and seafood markets, emerging channels such as live broadcasting and short videos contain incremental space. Nutrition and freshness will become the key track of industrial competition in the future, and the industry will be further developed towards standardization and normative development. -
艾媒咨询|2024年中国专升本学历培训市场趋势分析报告
近年来,国家出台了一系列政策以引导和规范学历培训行业,为其发展奠定良好的环境基础。与此同时,就业形势的严峻性以及个人学历受重视程度的日益提高,也为学历培训行业带来了前所未有的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国专升本学历培训市场趋势分析报告》数据显示,超九成的专升本人群在备考期间更倾向于报班学习,专升本一类的培训机构将迎来利好。为更好地满足学员的学习需求和市场需求,培训机构需不断创新教育模式、提升教育质量和服务水平、拓展海外市场以及实现数字化和智能化转型。
In recent years, the state has introduced a series of policies to guide and regulate the academic training industry, laying a good environmental foundation for its development. At the same time, the severity of the employment situation and the increasing importance of personal qualifications has also brought unprecedented opportunities for the development of the academic training industry. According to the latest Research Report 2024 China Postsecondary Degree Training Market Trend Analysis Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, more than 90% of the college-educated people are more inclined to enroll in classes during the preparation for the examination, and training institutions for college-educated people will usher in a favourable situation, and in order to satisfy more consumer demand, training institutions need to continuously innovate education models, improve education quality and service, and expand overseas markets as well as digital intelligent transformation. In order to better meet the learning needs of students and market demand, training institutions need to constantly innovate education models, improve education quality and service level, expand overseas markets, and realize digital and intelligent transformation. -
艾媒咨询|2021年中国钟表行业发展白皮书
本报告研究涉及企业/品牌/案例:万表
数据显示,2021年中国钟表行业市场规模2298.3亿元,其中二手钟表市场规模1287.1亿元,新表市场规模896.4亿元,维修市场规模114.9亿元。随着市场的高增长,艾媒咨询分析师预测,2023年中国钟表行业市场规模将达2815.0亿元。随着大数据、5G、人工智能技术的引进,中国钟表电商将推动中国钟表产业数字化转型,AI与传统行业的融合不断加深,数据的量级以及复杂程度也将会大幅提升。中国钟表将在细分领域,通过数字技术的加持能为垂直业务的深发发展以及多元化业务发展形成充分的发展土壤。
Data show that the market size of China's watch industry in 2021 is 229.83 billion yuan, of which the second-hand watch market is 128.71 billion yuan, the new watch market is 89.64 billion yuan, and the maintenance market is 11.49 billion yuan. With the rapid growth of the market, iiMedia Consulting analysts predict that the market size of China's watch industry will reach 281.5 billion yuan in 2023. With the introduction of big data, 5G, and artificial intelligence technologies, China's watch e-commerce will promote the digital transformation of China's watch industry. The integration of AI and traditional industries will continue to deepen, and the magnitude and complexity of data will also increase significantly. In the subdivision of the field, China's timepieces will be able to form a sufficient development soil for the deep development of vertical business and the development of diversified businesses through the blessing of digital technology. -
艾媒咨询|2021中国银发经济行业调研报告
本报告研究涉及企业/品牌/案例:汤臣倍健,善诊
随着社会福利保障机制和养老金融体系不断完善,老年群体的可支配收入来源不断增加,特别是子女付费正在撬动更大的银发市场,iiMedia Research(艾媒咨询)数据显示,2021年中国银发经济接近6万亿元。因此,养老产业的产业结构正在逐步完善,特别是健康消费产业中,形成了阿里健康、平安好医生、善诊等数字新势力。
With the continuous improvement of the social welfare guarantee mechanism and pension financial system, the disposable income sources of the elderly are increasing, especially the children's payment is inciting a larger silver hair market. According to iiMedia Research data, China's silver hair economy will reach 6 trillion yuan in 2021. Therefore, the industrial structure of the old-age care industry is gradually improving, especially in the health consumption industry, which has formed new digital forces such as Ali's health, safety, good doctors and good diagnosis. -
艾媒咨询|2020上半年中国直播电商市场研究报告
本报告研究涉及企业/品牌/案例:辛选、谦寻文化、美ONE。
直播电商由于带给人们一种专业导购式体验、节约了用户购物成本、顺应了消费下沉趋势和节约了部分商家的获客成本而提供了独特价值,具有内生增长能力。中国的直播电商行业起步于2016年电商平台对新业务模式的探索,2019年开始,市场增长迅速。iiMedia Research(艾媒咨询)数据显示,2019年,中国直播电商市场规模达到4338亿元,相比于2018年增长了226.2%,预计到2021年,市场规模可以达到12012亿元。直播电商用户整体上是理性的,用户选择同直播电商购物的最主要原因是优惠限时限量(占50.8%)、商品性价比高(占48.3%)、商品是我需要的(占46.7%)。消费者最主要的退货原因是商品质量有问题,占43.3%,而发货不及时和售后服务不好也是导致退货的重要原因,分别占22.5%和18.3%。因此,供应链管理能力和团队运营能力构成了直播电商平台的核心竞争力。此外,随着直播电商的发展,C2M模式将会使拥有供应链的头部企业受益,直播电商将会带动高性价比白牌商品市场增长,从而为实体经济赋能。
Live e-commerce provides unique value and has endogenous growth ability because it brings people a kind of professional shopping guide experience, saves the shopping cost of users, conforms to the downward trend of consumption and saves the customer acquisition cost of some businesses. China's live e-commerce industry started in 2016 when e-commerce platforms explored new business models. From 2019, the market grew rapidly. As the data of iiMedia Research showed,the market scale of China's live e-commerce reached 433.8 billion yuan in 2019, an increase of 226.2% compared with that in 2018. It is estimated that the market size will reach 1201.2 billion yuan by 2021. On the whole, the users of live e-commerce are rational. The main reasons why users choose to shop with live e-commerce are the time and amount limit(50.8%), the high cost performance ratio (48.3%) and the products I need (46.7%). The most important reason for consumers to return goods is the bad quality of goods, accounting for 43.3%. The delayed delivery and poor after-sales service are also important reasons for the return of goods, accounting for 22.5% and 18.3% respectively. Therefore, supply chain management ability and team operation ability constitute the core competitiveness of live e-commerce platform. In addition, with the development of live e-commerce, C2M mode will benefit the head enterprises with supply chain, and the live e-commerce will drive the growth of white brand commodity market with high cost performance, thus enabling the real economy.
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