单身经济(共25份)
单身经济
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艾媒咨询 | 2023年”国产羽绒服涨价“事件商情监测分析报告
近日,话题“国产羽绒服卖到7000元”登上微博热搜第一,引起网友对国产羽绒服价格的关注和讨论,“羽绒服涨价把市场让给了军大衣”、“波司登平均价格已升至1600元”等国产羽绒服涨价相关话题频频登上热搜。iiMedia Research(艾媒咨询)数据显示,近八成消费者接受1200元以下的羽绒服。截止11月30日,“国产羽绒服”网络口碑已降至32.5。网友观点分化明显,呈现支持、中立及反对态度,事件论点集中于“国货该不该高端”、“价格与质量是否成正比”等问题上。国货羽绒服高端化是实现国货振兴的重要途径,打破“国货等于平价”的刻板印象还需用品质说话。
On November 22, 2023, the topic #Domestic down jacket sold to 7,000 yuan# hit the first microblogging hot search, causing netizens to pay attention to and discuss the price of domestic down jackets, “down jacket price hike ceded the market to the military coat”, #bosideng average price has risen to 1,600 yuan# and other topics related to the price increase of domestic down jackets are frequently on the hot search. iiMedia Research data show that nearly 80% of consumers accept down jackets that cost less than 1,200 yuan. As of November 30th, the Internet Word of Mouth (IWOM) for "domestic down jackets" has dropped to 32.5. In this public opinion event, netizens' views are clearly differentiated, showing support, neutrality, and opposition, with the argument focusing on "whether national products should be high-end", "Price and quality is proportional" and other issues. National down jacket high-end is an important way to realize the revitalization of national products, to break the stereotype of "national products equal to affordable" need to speak with quality. -
艾媒咨询|2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告
近年来,中国运动鞋服市场保持持续增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告》显示,2023年中国运动鞋服市场规模已跃升至4926亿元。这一显著增长背后,国潮元素的兴起扮演了重要角色。随着消费者对本土文化的认同感逐渐增强,国潮风格在运动鞋服设计中的应用越来越广泛,深受市场欢迎。这既满足了消费者对个性化追求的需求,也为品牌带来了差异化竞争的新机会,进一步丰富了产品的文化内涵,提升了本土品牌在国际市场上的影响力。展望未来,国潮元素的深度融合与创新将成为推动中国运动鞋服市场持续上升的关键因素。预计到2025年,中国运动鞋服市场规模有望攀升至5989亿元,预示着”国潮热潮”下国货品牌的崛起以及市场的巨大潜力。
In recent years, China's sports shoes and clothing market has maintained a continuous growth trend. According to the latest "2024-2025 China sneaker-wear Market Operation and Consumer Demand Data Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's sneaker-wear has jumped to 492.6 billion yuan in 2023. Behind this significant growth, the rise of the national tide element plays an important role. With the gradual enhancement of consumers' sense of identity of local culture, the national tide style is more and more widely used in the design of sports shoes and clothing, and is welcomed by the market. This not only meets the needs of consumers for personalized pursuit, but also brings new opportunities for differentiated competition for brands, further enrichis the cultural connotation of products, and enhances the influence of local brands in the international market. Looking to the future, the deep integration and innovation of national tide elements will become a key factor to promote the continued rise of China's sports shoes and clothing market. It is expected that by 2025, the market size of China's sports shoes and clothing is expected to climb to 598.9 billion yuan, indicating the rise of domestic brands under the "national tide boom" and the huge potential of the market. -
艾媒咨询|2024-2025年中国宠物行业运行状况及消费市场监测报告
随着社会的发展以及养宠观念的不断推广普及,高成长性的宠物行业已成为市场蓝海。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国宠物行业运行状况及消费市场监测报告》数据显示,2023年中国宠物经济产业规模达5928亿元,保持积极增长态势,预计到2028年市场规模有望达到11500亿元。艾媒咨询分析师认为,宠物具有强烈的情感属性,强烈的情感联系促使宠物主在宠物身上投入更多的时间和金钱,从日常喂养、健康护理到娱乐玩具、服装配饰,宠物消费市场的潜力被极大地激发。未来,随着人们对宠物情感价值的进一步认可和消费能力的提升,宠物行业有望持续繁荣,成为消费市场中不可忽视的重要力量。
With the advancement of society and the continuous promotion and popularization of the concept of pet keeping, the high-growth pet industry has emerged as a blue ocean in the market. According to the latest "Report on the Operation Status and Consumer Market Monitoring of China's Pet Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's pet economy industry reached 592.8 billion yuan, maintaining a positive growth trend, and the market size is expected to reach 115 billion yuan by 2028. Analysts from iiMedia Consulting believe that pets have strong emotional attributes, and the strong emotional connection encourages pet owners to invest more time and money in pets. From daily feeding and health care to entertainment toys and clothing accessories, the potential of pet consumption market is greatly stimulated. In the future, with people's further recognition of the emotional value of pets and the improvement of consumption power, the pet industry is expected to continue to prosper and become an important force that cannot be ignored in the consumer market. -
艾媒咨询 | 2023-2024年中国新国货消费行为监测与商业趋势研究报告
90后、00后的新青年消费群体成为消费市场的新力军,推动消费需求更迭,年轻消费群体成为国货消费主力,各行业的国货需求存在区域差异等特点,越来越多的消费者愿意为国货买单。调研数据显示,年轻群体已成为国货市场的消费主力,超六成消费者集中在19-35岁之间,“理智型动机”成为年轻群体购物主要导向之一。
艾媒咨询分析师认为,年轻消费者市场品牌竞争压力较大,国货品牌需迎合年轻消费者的需求进行升级,才能在市场中拥有竞争力。
The new young consumer group of the post-90s and post-00s has become a new force in the consumer market, promoting the change of consumer demand. The young consumer group has become the main consumer of Chinese goods. The demand for Chinese goods in various industries is characterized by regional differences. More and more consumers are willing to pay for Chinese goods. The survey data shows that Young people have become the main consumer force in the domestic market, with over 60% of consumers concentrated between the ages of 19 and 35. "Rational motivation" has become one of the main shopping directions for young people..
iiMedia Research analysts believe that the brand competition pressure in the young consumer market is high, and domestic brands need to upgrade to meet the needs of young consumers in order to have competitiveness in the market. -
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
随着居民收入水平提高,中国医美市场规模持续快速发展,进而带动了家用美容仪市场的消费升级。与此同时,家用美容仪逐渐被纳入更严格的医疗器械监管,促进了市场良好有序地发展,共同推动了市场的消费升级。中国家用美容仪市场伴随着国产品牌的快速成长,国产品牌占有的市场份额将进一步扩大。为了保障消费者权益,国家药监局加大了对家用美容仪,特别是射频美容仪的监管力度。在监管趋严的背景下,企业更应注重技术创新和产品研发,生产符合国家标准的家用美容仪产品,保障行业健康有序高质量发展。随着监管政策的推出,行业呈现高质量发展态势,市场规模有望持续增长。
As residents' income levels have increased, the Chinese medical aesthetics market has continued to experience rapid growth, thereby driving the upgrading of consumption in the home beauty instrument market. At the same time, home beauty instrument is gradually included in the stricter regulation of medical devices, which promotes the good and orderly development of the market, and jointly promotes the consumption upgrade of the market. China's domestic beauty instrument market is accompanied by the rapid growth of national brands, and the market share occupied by national brands will be further expanded. In order to protect consumer rights and interests, the State Drug Administration has increased the regulation of home beauty equipment, especially radio frequency beauty equipment. Under the background of tightening regulation, enterprises should pay more attention to technological innovation and product research and development, production of household beauty instrument products in line with national standards, to protect the industry's healthy and orderly high-quality development. With the introduction of regulatory policies, the industry presents a high-quality development trend, the market size is expected to continue to grow. -
艾媒咨询|2023年中国电动工具行业发展白皮书
在国民经济各领域蓬勃发展的背景下,中国电动工具应用场景日益丰富,行业实现快速发展。iiMedia Research(艾媒咨询)数据显示,2023年中国电动工具市场销售规模为200.8亿元;预计未来四年(2024-2027)将保持超6%的年平均增速,2027年有望达到259.6亿元。中国电动工具行业国产品牌发展迅速,在技术创新、产品升级、市场份额等方面都有显著提升。以东成为代表的国产电动工具品牌崛起势头明显,彰显中国制造大国的实力与创新能力。锂电池在电动工具领域的应用日益广泛,能够满足各种类型的电动工具需求,电动工具锂电化比例持续提升。
Against the backdrop of booming development in various fields of the national economy, the application scenarios of power tool in China are becoming increasingly diverse, and the industry is achieving rapid development. According to data from iiMedia Research, the sales scale of China's power tool market in 2023 was 20.08 billion yuan, which is expected to maintain an annual average growth rate of over 6% in the next four years (2024-2027). And it is expected to reach 25.96 billion yuan in 2027. The domestic brands in China's power tool industry are developing rapidly, with significant improvements in technological innovation, product upgrades, and market share. The rise of domestic power tool brands represented by DongCheng, demonstrating the strength and innovation capability of China as a manufacturing powerhouse. The application of lithium batteries in the field of power tools is becoming increasingly widespread, which can meet the needs of various types of power tools, and the proportion of lithium electrification in power tools continues to increase. -
艾媒咨询|2024-2025年中国无糖饮料行业研究及消费者洞察报告
随着国民消费观念和消费方式不断升级,追求健康生活方式已是大势所趋。无糖化、低糖化渐成全球健康饮食新标准,无糖饮料行业得到快速发展。2023年中国无糖饮料市场规模已达401.6亿元,预计2028年有望达815.6亿元。产业链分布上,上游的茶叶、咖啡豆等原料需求激增,消费旺盛。中游市场上头部企业竞争优势突出。下游渠道上,即时零售业态风起,成为无糖饮料品牌商的新增长渠道。健康属性成为无糖饮料受消费者青睐的主要原因,全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国无糖饮料行业研究及消费者洞察报告》数据显示,45.5%的消费者在购买无糖饮料时注重其健康、减脂效果。目前,线上商超、电商平台为无糖饮料主要购买渠道,即时零售成全渠道发展新增量。未来,无糖饮料市场将朝着“大健康化”的消费方向发展。相关品牌应建立自身技术壁垒,突出产品的差异化和功能化优势,从而满足消费者日趋多元的需求。
As the national consumption concept and methods continue to upgrade, the pursuit of a healthy lifestyle has become an irresistible trend. Sugar-free and low-sugar diets are gradually becoming the new global standard for healthy eating, and the sugar-free beverage industry is developing rapidly. In 2023, the market size of sugar-free beverages in China has reached 40.16 billion yuan, and it is expected to reach 81.56 billion yuan by 2028. In terms of industry chain distribution, the demand for raw materials such as tea leaves and coffee beans in the upstream has surged, and consumption is vigorous. In the midstream market, leading companies have a prominent competitive advantage. In the downstream channels, instant retail formats are emerging, becoming a new growth channel for sugar-free beverage brands. Health attributes have become the main reason for sugar-free beverages to be favored by consumers. The latest "2024-2025 China Sugar-Free Beverage Industry Research and Consumer Insight Report" released by iiMedia Research, a third-party data mining and analysis institution of the global new economic industry, shows that 45.5% of consumers pay attention to the health and fat reduction effects when purchasing sugar-free beverages. At present, online supermarkets and e-commerce platforms are the main channels for purchasing sugar-free beverages, and instant retail has become an additional volume for the development of all channels. In the future, the sugar-free beverage market will develop towards the direction of "big health" consumption. Relevant brands should establish their own technical barriers, highlight the differentiation and functional advantages of products, so as to meet the increasingly diverse needs of consumers. -
艾媒咨询 | 2024-2025年中国虚拟现实产业发展及趋势分析报告
随着VR技术在核心芯片、显示屏幕、光学方案、交互技术等方面取得了显著突破,中国虚拟现实产业开始进入深度沉浸阶段,技术生态逐渐完善,行业规模不断上量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年
中国虚拟现实产业发展及趋势分析报告》数据显示,中国虚拟现实市场规模呈上升趋势,2023年中国虚拟现实市场规模达1126.0亿元,同比上升22.8%;预计2028年中国虚拟现实市场规模可达2125.9亿元。有49.0%的受访者表示会购买VR产品,43.7的受访者表示将来会考虑购买。艾媒咨询分析师认为,虚拟现实行业技术生态逐渐完善,资本的入局推动了虚拟现实设备在分辨率、刷新率、交互方式等方面的提升,增强了虚拟现实的娱乐属性,应用场景进一步拓宽。
With the intensification of market competition, tea market entrants have begun to explore the market demand for industry categories, and continue to create new scenes, new products, and new demands. The future industry pattern will be a state of multi-brand common development. According to the latest "Report on the Development and Trend Analysis of China Virtual Reality Industry from 2024 to 2025" released by iiMedia Research, the market size of China's tea industry has maintained a continuous growth trend, and the market size will reach 351.18 billion yuan in 2023, and is expected to reach 530.96 billion yuan in 2028. iiMedia Research data shows that with the deepening of the concept of health and wellness, 42.49% of the surveyed consumers said they would choose tea to achieve the purpose of health care. Analysts from iiMedia Consulting believe thatvirtual reality industry's technological ecosystem is gradually improving, and the entry of capital has driven improvements in resolution, refresh rate, and interaction methods of virtual reality devices, enhancing their entertainment attributes and expanding their application scenarios. -
艾媒咨询|2024年中国生活美容及轻医美市场研究报告
随着居民生活水平的提高和审美观念的转变,美容行业逐渐形成一个庞大的产业链,从基本的护肤、化妆到整形、微整形等,美容行业的服务范围越发广泛。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国生活美容及轻医美市场研究报告》数据显示,2023年中国美容行业市场规模已达2804.0亿元,预计2025年市场规模有望达到3816.0亿元。未来,科技美容将成为美容行业的一个重要发展方向。数据显示,2017-2023年间中国轻医美市场用户规模不断增长,2023年其用户规模达2354万人,预计到2025年将达3105万人。用户规模的持续增长,表明中国轻医美市场呈现快速发展趋势,整个市场仍有巨大的发展潜力。
With the improvement of residents' living standards and the change of aesthetic concepts, the beauty industry has gradually become a huge industrial chain, from basic skin care, makeup to plastic surgery, micro-plastic surgery, etc., the service range of the beauty industry is more and more extensive. According to the latest "China Life Beauty and light Medicine Beauty Market Research Report 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's beauty industry has reached 280.04 billion yuan in 2023. It is expected that the market size is expected to reach 381.60 billion yuan in 2025. In the future, science and technology beauty will become an important development direction of the beauty industry. Data show that the user scale of China's light medical beauty market continues to grow between 2017 and 2023, with the user scale reaching 23.54 million in 2023 and is expected to reach 31.05 million in 2025. The continuous growth of the user scale indicates that China's light medical beauty market is showing a rapid development trend, and the entire market still has huge development potential.
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