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艾媒咨询 | 2023年”国产羽绒服涨价“事件商情监测分析报告
近日,话题“国产羽绒服卖到7000元”登上微博热搜第一,引起网友对国产羽绒服价格的关注和讨论,“羽绒服涨价把市场让给了军大衣”、“波司登平均价格已升至1600元”等国产羽绒服涨价相关话题频频登上热搜。iiMedia Research(艾媒咨询)数据显示,近八成消费者接受1200元以下的羽绒服。截止11月30日,“国产羽绒服”网络口碑已降至32.5。网友观点分化明显,呈现支持、中立及反对态度,事件论点集中于“国货该不该高端”、“价格与质量是否成正比”等问题上。国货羽绒服高端化是实现国货振兴的重要途径,打破“国货等于平价”的刻板印象还需用品质说话。
On November 22, 2023, the topic #Domestic down jacket sold to 7,000 yuan# hit the first microblogging hot search, causing netizens to pay attention to and discuss the price of domestic down jackets, “down jacket price hike ceded the market to the military coat”, #bosideng average price has risen to 1,600 yuan# and other topics related to the price increase of domestic down jackets are frequently on the hot search. iiMedia Research data show that nearly 80% of consumers accept down jackets that cost less than 1,200 yuan. As of November 30th, the Internet Word of Mouth (IWOM) for "domestic down jackets" has dropped to 32.5. In this public opinion event, netizens' views are clearly differentiated, showing support, neutrality, and opposition, with the argument focusing on "whether national products should be high-end", "Price and quality is proportional" and other issues. National down jacket high-end is an important way to realize the revitalization of national products, to break the stereotype of "national products equal to affordable" need to speak with quality. -
艾媒报告 |2019全球ETC行业现状与中国产业链商业布局研究报告
本报告研究涉及企业/品牌/案例:金溢科技,距离科技,万集科技,博通集成,E-ZPass, I-Pass, Fastrak, E-Pass, SunPass,工商银行,建设银行,农业银行,中国银行,交通银行,邮政储蓄,银联云闪付,支付宝,微信,中远海科,达华智能,星帅尔,数字政通,华铭智能,华信新材,楚天高速,环球网,新财富,时代周报
随着中国汽车保有量逐渐增多,高速、城市道路拥堵以及尾气污染等问题愈发明显,政府部门推进ETC产业落地。葡萄牙、日本等发达国家ETC系统起步较早,目前处于平稳期,而中国ETC产业则相对处于快速发展阶段。2019年中国汽车保有量有望突破2.46亿,政府以2019年年底车辆ETC装载量达90%为目标。艾媒咨询分析师认为,2019年至2020年会是ETC产业的集中爆发期,届时将带动相关企业及上下游产业链发展;ETC背后潜在的优质用户以及ETC作为车联网新入口的可能,令银行、第三方支付平台等积极争夺这一用户市场;但值得注意的是,目前潜在用户仍对ETC的信息安全、便捷性等问题存在疑虑,因此需要提高这一群体的产品接受度;同时也要避免各大金融机构短期内可能诱发的不当竞争。
As car ownership has increasingly grown in China, problems, such as high-speed and urban road congestion and exhaust pollution, have become more and more apparent, and the government departments have promoted the development of ETC industry. The ETC system in developed countries, such as Portugal and Japan, started earlier and is currently in a stable period, while the Chinese ETC industry is relatively in a rapid development stage. In 2019, Chinese car ownership is expected to exceed 246 million, and the government aims to achieve 90% vehicle ETC loading by the end of 2019. iiMedia Consulting analysts believe that 2019 to 2020 will be a period for the concentrated outbreak of ETC industry in China, which will drive the development of related companies and the upstream and downstream businesses of industry chains. Due to the potential quality users behind ETC industry and ETC’s being a new entry point for the Internet of Vehicles, banks and third-party payment platforms are actively competing for this user market. However, it is worth noting that potential users still have doubts about ETC's information security and convenience, so it is necessary to improve their product acceptance. Besides, it is necessary to avoid improper competition that may be induced by the major financial institutions in the short term. -
艾媒报告|2019年2~3月中国产业园区双月报
本报告涉及企业/品牌包括:上海临港、亿达中国、招商蛇口、启迪协信、东湖高新、中发展集团、星河产业、金科产业、荣盛发展、张江高科、联东集团、外高桥、华夏幸福、碧桂园、中节能实业、中电光谷、华为、中国移动、中国电信、中国联通
2019年2~3月,政府层面多次在重大会议上肯定中国产业园区的经济贡献,并表示未来将继续大力支持产业园区的发展。3月,工信部出发布两份与园区节能相关的文件,未来产业园区的发展需要更注重绿色环保。针对工业互联网、能源汽车、智能网联车和超高清视频产业,工信部分别发布了相应的指导文件。在新建园区方面,5G产业园成为新焦点,3月期间共有4个5G产业园开园或拟建。产业园区的数量方面,截至2019年3月,中国产业园区总量超过3000家。从分布地区来看,广东省、浙江省和上海的产业园区数量位列前三。截至4月1日,科创板受理的31家企业,注册地信息显示其中28家受理企业在产业园区,占比超过90%。产业园区新引进项目多与智能制造等高新技术相关,如德国弗劳恩霍夫应用研究促进协会将在上海临港成立智能制造项目中心。航天科工光量子技术及应用总体部在东湖高新区正式挂牌。
In 2019, the government has repeatedly affirmed the economic contribution of China's industrial parks at major conferences, and said it will continue to vigorously support the development of industrial parks in the future. In march, the ministry of industry and information technology released two documents related to energy conservation in industrial parks, saying that future industrial parks need to pay more attention to environmental protection. The ministry of industry and information technology has issued corresponding guidance documents for industrial Internet, energy vehicles, intelligent network vehicles and ultra-high definition video industries. In terms of new parks, 5G industrial park has become the new focus. During march, a total of 4 5G industrial parks were opened or planned. In terms of the number of industrial parks, as of March 2019, the total number of industrial parks in China exceeded 3,000. In terms of distribution, Guangdong province, Zhejiang province and Shanghai rank top three in terms of the number of industrial parks. As of April 1, the registration information of 31 enterprises accepted by the board shows that 28 of them are in the industrial park, accounting for more than 90%. The newly introduced projects in the industrial park are mostly related to high and new technologies such as intelligent manufacturing. For example, the German fraunhofer institute for applied research and promotion will set up the intelligent manufacturing project center in Lingang, Shanghai. The general department of aerospace science, industry, light and quantum technology and application was officially listed in the east lake high-tech zone.
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