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艾媒报告 |2019中国互联网家装市场研究报告
本报告研究涉及企业/品牌包括:爱空间、有住、一起装修网、万链、橙家、金螳螂家、美团点评、齐家、京东、天猫家装、土巴兔、墙蛙科技、宜居家装网、珂居网、家装360、美装、宅师傅、紫薯家装、房天下、我爱我家
随着人们生活水平的提高,大众对家居装修提出了更高的要求,特别是对家装的品质有了更高的期待。iiMedia Research(艾媒咨询)数据显示,2018年中国互联网家装市场规模已达到3441.9亿元,预计2019年将达到4338.2亿元,将保持较高的速度继续增长,在2020年将超过5000亿元。
With the improvement of the living standard, the public have higher requirements for interior decoration, especially for the quality of interior decoration. As the data of iiMedia Research showed, the scale of online interior decoration industry in China reached 344.19 billion yuan in 2018, and will exceed 433.82 billion yuan in 2019. Pacing with the relatively higher growing speed, the scale will exceeded 500 billion yuan in 2020. As the data of iiMedia Research showed, 46.0% of the interviewed users think that the most serious shortage of online interior decoration service platform is numerous invisible items existing. The business model of online interior decoration industry is relying too much on price advantage to obtain customers, and has become an obvious disadvantage. In the new situation, the quality is the more significant core of competition, and the industry will enter the era of quality decoration. iiMedia Research analyst believes that quality interior decoration has higher requirements for design ability, construction ability, service ability and support ability. Online interior decoration platform should enhance its competitiveness under the new requirements. -
艾媒报告 |2018-2019中国家居家装产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括:金螳螂、红星美凯龙、东方雨虹、欧派家居、亚厦股份、顾家家居、宜华生活、欧普照明、老板电器、华帝股份、大亚圣象、索菲亚、尚品宅配、全筑股份、孚日股份、美克家居、爱空间、一起装修网、橙家、有住、万链、美团点评、齐家、京东、天猫家装、土巴兔、好莱客、尚品宅、杰邦橱柜、金牌橱柜、顶固衣柜、惠装、积木家
移动互联网、大数据和人工智能等前沿技术推动家居家装产业快速发展,iiMedia Research(艾媒咨询)监测发现,2018年上半年部分家居家装企业净利润均超亿元,发展态势良好。目前,家居家装产业发展通过提供一站式服务有效解决获客、扩张、资金、管理等企业痛点和消费者诉求,但行业产业链冗长、经营成本高、用户体验差等问题仍制约家居家装产业进一步发展。
Driven by the acceleration of Internet penetration and cutting-edge technology, the home improvement industry has developed rapidly. At present, China's home furnishing industry has formed an industrial chain including brand, factory, dealer, home store market, decoration company, designer, foreman and user. The industry is developing well, in the first half of 2018 the net profit of home improvement enterprises exceeded 100 million yuan. China's home improvement industry has experienced the stage of group purchase and package, and has now entered the stage of platform development. Platform-based enterprises have developed rapidly. The data of iiMedia Polaris shows that in 2018 high-net-worth users of Qijia and Tuba rabbits is in high proportion which have more development advantages. At this stage, China's home furnishing industry still has problems such as long industry chain, high customer cost, tight working capital, and poor user experience. In the future, traffic, products, services and users are important directions for the development of China's home improvement industry. -
艾媒研报 |齐家网(齐屹科技 01739.HK):从“传统电商平台”到“互联网赋能生态”的跨越
本报告研究涉及企业/品牌包括:齐家网、海鸥卫浴、博若森、百度、土巴兔、九画装饰、恒艺装饰、维友装饰、惠装、爱空间、悦装网、蜗牛装饰、京东家装、极有家、广发信德资本,Cowin,鼎晖资本
互联网家装行业市场空间巨大,仍处于早期发展阶段。iiMedia Reserach(艾媒咨询)预计2020年中国互联网家装市场规模超5000亿元,年复合增长率超过20%,目前,小公司、小作坊甚至个体户仍然是家装行业的主力军,且家装流程长,难以标准化,客户和装修企业痛点明显。齐家网以平台为核心,连接家装行业大量优质企业,形成了互联网家装中的齐家生态,并围绕用户端及装修公司端开展“赋能战略”。齐家网的一站式服务,为消费者提供了一个更便捷、可靠的选择。同时,平台为装修服务商及供应商源源不断推荐客户,并提供行业基础设施、VR软件以及ERP系统,节省交易和交付时间。在2018年,齐家网公布了“SSF”战略,将在商家端和用户端两端同时发力,最大化地满足用户和商家的需求。
Internet home decoration industry has huge market potential and It is still in the early stage of development. IiMedia Research predicts that the Chinese Internet home decoration market will exceed 500 billion yuan in 2020, with an annual compound growth rate of more than 20%. At present, small companies, small workshops and even individual households are still the main force in the home decoration industry, and the process of home decoration is long and difficult to standardize. The pain points of customers and decoration enterprises are obvious. Qeeka Home, which takes platform as the core, links a large number of high-quality enterprises in the home decoration industry, and forms Qeeka Home ecology, that could carried out “enabling strategy“ around users and decoration companies in the Internet home decoration industry. Qeeka Home's one-stop service provides consumers with a more convenient and reliable choice. At the same time, the platform continuously recommends customers for decoration service providers and suppliers, and provides industry infrastructure, VR software and ERP system. All of these save transaction and delivery time for decoration service providers and suppliers. In 2018, Qeeka Home announced the “SSF“ strategy, which will work at both ends of the business side and the user side to maximize the needs of users and businesses.
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