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艾媒咨询|2020年中国APP出海市场现状与竞争格局专题研究报告
中国移动互联网成熟的发展模式,以及中国品牌智能终端在海外话语权进一步提升,为APP出海发展创造了机遇。iiMedia Research(艾媒咨询)数据显示,2019年中国短视频市场规模达到245.8亿元。短视频行业的快速发展也使中国诞生一批具备竞争力的产品,在海外市场收获良好表现,快手、字节跳动等短视频典型企业在2020上半年均有相关产品进军海外市场。但近期海外国家对中国应用的下架和禁令风波也暴露了中国移动应用出海面临的政治风险,面对美国颁布的微信禁令,仅不足一成非苹果手机用户会在禁令实施后购买苹果手机。移动应用出海面对的非市场因素影响,需要做好长期发展规划,加强对发展中国家的布局,走农村包围城市道路发展。
The mature development mode of China Mobile Internet Industry and the further promotion of discourse power of Chinese intelligent terminals in the global market have created opportunities for the development of APPs in overseas markets. As the data of iiMedia Research showed, the market scale of China Short Video Industry reached 24.58 billion yuan in 2019. The rapid development of Short Video industry has also brought a batch of competitive products in China, and has achieved good results in overseas market. Typical enterprises in Short Video industry such as Kuaishou and Bytedance had also launched products in overseas market in the first half of 2020. However, recent bans on China mobile APPs by foreign countries had exposed the political risks of overseas development. Facing with the ban on Wechat by US government, merely less than 10% of the non-Apple mobile phone users will buy the Apple smartphone if it is implemented. Due to the influence of non-market factors, mobile APPs need make a long-term development planning, strengthen the layout of developing countries, and take on the strategy of encircling the cities from the rural areas. -
艾媒报告 |2019全球ETC行业现状与中国产业链商业布局研究报告
本报告研究涉及企业/品牌/案例:金溢科技,距离科技,万集科技,博通集成,E-ZPass, I-Pass, Fastrak, E-Pass, SunPass,工商银行,建设银行,农业银行,中国银行,交通银行,邮政储蓄,银联云闪付,支付宝,微信,中远海科,达华智能,星帅尔,数字政通,华铭智能,华信新材,楚天高速,环球网,新财富,时代周报
随着中国汽车保有量逐渐增多,高速、城市道路拥堵以及尾气污染等问题愈发明显,政府部门推进ETC产业落地。葡萄牙、日本等发达国家ETC系统起步较早,目前处于平稳期,而中国ETC产业则相对处于快速发展阶段。2019年中国汽车保有量有望突破2.46亿,政府以2019年年底车辆ETC装载量达90%为目标。艾媒咨询分析师认为,2019年至2020年会是ETC产业的集中爆发期,届时将带动相关企业及上下游产业链发展;ETC背后潜在的优质用户以及ETC作为车联网新入口的可能,令银行、第三方支付平台等积极争夺这一用户市场;但值得注意的是,目前潜在用户仍对ETC的信息安全、便捷性等问题存在疑虑,因此需要提高这一群体的产品接受度;同时也要避免各大金融机构短期内可能诱发的不当竞争。
As car ownership has increasingly grown in China, problems, such as high-speed and urban road congestion and exhaust pollution, have become more and more apparent, and the government departments have promoted the development of ETC industry. The ETC system in developed countries, such as Portugal and Japan, started earlier and is currently in a stable period, while the Chinese ETC industry is relatively in a rapid development stage. In 2019, Chinese car ownership is expected to exceed 246 million, and the government aims to achieve 90% vehicle ETC loading by the end of 2019. iiMedia Consulting analysts believe that 2019 to 2020 will be a period for the concentrated outbreak of ETC industry in China, which will drive the development of related companies and the upstream and downstream businesses of industry chains. Due to the potential quality users behind ETC industry and ETC’s being a new entry point for the Internet of Vehicles, banks and third-party payment platforms are actively competing for this user market. However, it is worth noting that potential users still have doubts about ETC's information security and convenience, so it is necessary to improve their product acceptance. Besides, it is necessary to avoid improper competition that may be induced by the major financial institutions in the short term.
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