科技配消费,越配越对味(共16份)
科技行业辅助消费崛起
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艾媒咨询|2024-2025年中国婚恋社交服务市场研究报告
随着社会经济的快速发展,青年群体婚恋观念正发生改变,单身群体对婚恋对象的要求以及对婚恋社交服务的需求逐渐提高,中国婚恋社交服务行业迎来业态转型、市场需求提高、行业内部问题凸显等挑战与机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国婚恋社交服务市场研究报告》数据显示,2014-2023年中国互联网婚恋交友行业市场规模呈增长态势,由26.9亿元增至93.8亿元。2024年,超半数消费者对相亲呈积极态度,其倾向于通过亲友介绍(45.2%)、线上结识(42.1%)、发展老同学老朋友(41.8%)等方式找寻婚恋对象,四成以上消费者对婚恋平台表示担忧,主要担忧方面为婚恋对象信息虚假、营销套路、隐私泄露等,分别占比42.0%、41.6%、41.3%。随着青年群体婚恋观念的改变以及互联网社交方式的多元化发展,婚恋社交服务行业已逐渐由婚恋网站转向社交APP,行业呈现去中心化趋势。未来,行业将拓宽服务渠道与服务方式,逐步建立起行业规范与监管体系。
With the rapid development of social economy, the concept of marriage and love of young people is changing, and the requirements of single people for marriage and love objects and the demand for marriage and love social services are gradually increasing. China's marriage and love social service industry is facing challenges and opportunities such as business transformation, market demand improvement, and prominent internal problems in the industry. According to the latest Research Report on the Development of China marriage social services market research report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's Internet dating industry showed a growing trend in2014-2023, from 2.69 billion yuan to 9.38 billion yuan. In 2024, more than half of the consumers have a positive attitude toward dating, and they tend to find marriage partners through relatives and friends (45.2%), online acquaintances (42.1%), old classmates and old friends (41.8%), etc. More than 40% of the consumers are worried about marriage platforms, and the main concerns are false information about marriage partners, marketing methods, and privacy disclosure. They accounted for 42.0%, 41.6% and 41.3% respectively. With the change of the concept of marriage and love of young people and the diversified development of Internet social networking methods, the marriage and love social service industry has gradually shifted from marriage and love websites to social apps, and the industry shows a trend of decentralization. In the future, the industry will broaden the service channels and service methods, and gradually establish the industry norms and supervision system. -
艾媒咨询 | 2024年中国婚恋交友市场发展状况及用户行为分析报告
随着社会经济的快速发展,青年群体婚恋观念正发生改变,单身群体对婚恋对象的要求以及对婚恋社交服务的需求逐渐提高,中国婚恋社交服务行业迎来业态转型、市场需求提高、行业内部问题凸显等挑战与机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国婚恋交友市场发展状况及用户行为分析报告》数据显示,2014至2023年间中国互联网婚恋交友行业市场规模整体呈上升趋势,从2014年26.9亿元起步,至2023年达到93.8亿元,年复合增长率约为15%。
艾媒咨询分析师认为,随着青年群体婚恋观念的改变以及互联网社交方式的多元化发展,婚恋社交服务行业已逐渐由婚恋网站转向社交APP。
With the rapid development of social economy, the concept of marriage and love of young people is changing, and the requirements of single people for marriage and love objects and the demand for marriage and love social services are gradually increasing. China's marriage and love social service industry is facing challenges and opportunities such as business transformation, market demand improvement, and prominent internal problems in the industry. According to the latest "2024 China Dating Market Development and User Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's Internet dating industry shows an overall rising trend from 2014 to 2023. Starting from 2.69 billion yuan in 2014, it will reach 9.38 billion yuan in 2023, with a compound annual growth rate of about 15%.
Analysts from iiMedia Consulting believe that with the change of the concept of marriage and love among young people and the diversified development of Internet social networking methods, the marriage and love social service industry has gradually shifted from marriage websites to social apps. -
艾媒咨询|2023-2024年中国博物馆旅游行业及典型地市发展研究报告
随着人们生活水平提高、文化消费能力提升,大众对博物馆所承载的历史文化价值展现出更为浓厚的兴趣和更深的认同感,博物馆逐渐成为热门旅游目的地。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023-2024年中国博物馆旅游行业及典型地市发展研究报告》数据显示,2022年中国各地博物馆举办的活动数量众多,其中,线下展览共举办3.4万个、教育活动近23万场,接待观众5.78亿人次。近年来,各类以文物为创作灵感或节目主题的影视作品持续出圈,博物馆研学活动也广受师生喜爱,“博物馆+教育”、“博物馆+媒体”等多种模式的合作开发为用户带来了独特的体验,提升了文物资源的公众可及性。未来,博物馆将通过“博物馆+”模式与各个行业及领域的深度融合,为公众提供更加丰富、有趣的文化体验。
With the improvement of people's living standards and the improvement of cultural consumption ability, the public has shown a stronger interest and deeper identity for the historical and cultural values carried by museums, and museums have gradually become popular tourist destinations. According to the latest Research Report on the Development of China's Museum Tourism Industry and Typical Cities in 2023-2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, there will be a large number of activities held by museums across China in 2022, among which, A total of 34,000 offline exhibitions and nearly 230,000 educational activities were held, receiving 578 million visitors. In recent years, various kinds of film and television works with cultural relics as creative inspiration or program theme continue to appear in the circles, and museum research activities are also widely loved by teachers and students. The cooperative development of various modes such as "museum + education" and "museum + media" has brought unique experiences to users and improved the public accessibility of cultural relics resources. In the future, the museum will deeply integrate with various industries and fields through the "Museum +" model to provide the public with a richer and more interesting cultural experience. -
艾媒咨询 | 2023年中国备孕人群互联网行为与消费洞察报告
中国“三孩”政策以及各类辅助生殖技术的快速发展,为中国备孕产业带来了良好的市场环境和发展机遇。基于人们对优生优育的重视,适育男女备孕已经成为一个新常态。iiMedia Research(艾媒咨询)数据显示,备孕人群高度重视全面健康管理,其在备孕阶段普遍关注营养补充、作息调理及孕产知识等相关知识;在备孕信息信赖来源方面,备孕人群更倾向从专业人士处获取相关信息,医生和母婴专业媒体编辑高达77.0%和61.1%;在商品消费决策方面,62.5%的备孕人群消费支出超过备孕前,新增消费品中,孕前检查和备孕保健品占比前二,在品牌选择的决策影响上,75.7%的备孕人群聚焦在母婴APP上了解产品和品牌,而在单一品牌的搜索上表现较为分散,占比前二的分别是抖音和小红书。备孕需求下,用户会使用多个APP,81.4%的备孕用户使用母婴APP,核心需求是学习备孕知识和记录身体信息;38.8%的备孕用户使用女性健康APP来记录经期;38.4%的备孕用户会使用短视频平台,核心需求是搜索备孕品牌、购买备孕产品。26.8%的备孕用户使用内容社区平台搜索单一品牌口碑、交流备孕经历。
China's "three-child" policy and the rapid development of various types of assisted reproductive technologies have brought favorable market environment and development opportunities for China's pregnancy preparation industry. Based on people's emphasis on eugenics, it has become a new normal for fertile men and women to prepare for pregnancy. iiMedia Research's data shows that people who prepare for pregnancy attach great importance to comprehensive health management, and they generally pay attention to nutritional supplements, work and rest regimen, and pregnancy and childbirth knowledge during the stage of preparing for pregnancy; in terms of the trusted sources of information on preparing for pregnancy, people who prepare for pregnancy are more inclined to obtain relevant information from professionals, with doctors and editors of mother and baby professional media reaching 77.0% and 61.0% respectively. In terms of trusted sources of information on pregnancy preparation, pregnant people are more inclined to get relevant information from professionals, with doctors and editors of mother and baby professional media reaching 77.0% and 61.1% respectively; in terms of decision-making on consumption of commodities, 62.5% of pregnant people's consumption expenditures exceed those of the pre-pregnancy period, and pre-pregnancy checkups and pregnancy-pregnancy healthcare products account for the top two of the newly added consumer goods, and in terms of decision-making on brand choices, 75.7% of the pregnant people are focusing on mother and baby APPs to learn more about the products and brands, and in terms of searching for a single brand The performance is more decentralized, and the top two share are Jitterbug and Xiaohongshu respectively. Under the demand of pregnancy preparation, users will use multiple APPs. 81.4% of pregnant users use mother and baby APPs, and their core demand is to learn about pregnancy preparation and record body information; 38.8% of pregnant users use women's health APPs to record menstruation; 38.4% of pregnant users use short-video platforms, and their core demand is to search for pregnancy preparation brands and buy pregnancy preparation products.26.8% of pregnant users use content community platforms to search for single brand reputation and exchange pregnancy preparation experiences. -
艾媒咨询|2024年中国大学生消费行为调查研究报告
大学生群体对互联网的深度参与使得大学生成为最具潜力和活力的消费主体之一,挖掘大学生群体的消费需求有利于品牌创新营销策略触达目标群体。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国大学生消费行为调查研究报告》数据显示,中国在校大学生数量呈增长趋势,2023年中国高等教育在学总规模达到4763万人,41.1%的大学生月均收入在1501-2000元,预计2024年中国在校大学生的年度消费规模约为8500亿元,消费潜力大。艾媒咨询分析师认为,随着社会的发展和时代的变迁,当代大学生的精神文化需求日益多样化和个性化。当物质生活得到基本满足后,他们会更加注重精神层面的追求和满足,因而对运动健身、游戏、密室逃脱和剧本杀等娱乐休闲项目表现出较高的兴趣。
The in-depth participation of college students in the Internet makes college students become one of the most potential and dynamic consumer subjects. Tapping the consumer demand of college students is conducive to the brand innovation marketing strategy to reach the target group. According to the latest "Investigation and Analysis Report on Consumption Behavior of Chinese College Students in 2024" released by iiMedia Research, the number of college students in China shows a growing trend. In 2023, the total number of college students in China will reach 47.63 million, and the average monthly income of 41.1% of college students will be between 1501 and 2000 yuan. It is expected that the annual consumption scale of college students in China will be about 850 billion yuan in 2024, with great consumption potential. Analysts from iiMedia Consulting believe that with the development of society and the changes of The Times, the spiritual and cultural needs of contemporary college students are increasingly diversified and personalized. When the material life is basically satisfied, they will pay more attention to the pursuit and satisfaction of the spiritual level, so they show a higher interest in sports and fitness, games, escape rooms and script killing entertainment and leisure projects.
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