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艾媒咨询|2020-2021年中国在线一对一少儿英语行业师资储备专题研究报告
本报告研究涉及企业/品牌/案例:阿卡索,哒哒英语,伴鱼少儿英语
随着经济全球化发展,英语成为了重要沟通工具与竞争优势。中国在线教育市场处于高速发展阶段,未来该行业有望进一步加速扩张。首先是居民收入水平的提高,使得教育类相关费用支出保持较高水平。伴随着互联网的普及和网络技术工具的升级,使得在线少儿英语行业 1对1授课形式的大范围应用在技术上得到支持。2020年中国市场规模达4858亿元。同时,中国在线教育用户规模一直保持高速增长的状态,目前用户规模已达3766万人。iiMedia Research(艾媒咨询)数据显示,超八成用户对目前在线1对1少儿英语师资水平表示满意,近七成用户建议严格把关教师教学水平。超五成用户非常看好在线1对1少儿英语行业发展,三成用户比较看好但认为平台水平有待提升。随着市场上出先更多同类型的在线1对1少儿英语平台,未来寻找优质的获客渠道,提高获客精准度是平台形成差异化竞争的关键。同时,外教规模和质量将是在线教育平台的发展关键。
With the development of economic globalization, English has become an important communication tool and competitive advantage. China's online education market moves to the stage of rapid development, and the industry is expected to further accelerate its expansion in the future. The first is the increase in the income level of residents, which keeps expenditures related to education at a relatively high level. With the popularization of the Internet and the upgrading of network technology tools, the large-scale application of one-to-one teaching in the online children's English industry has been technically supported. In 2020, the Chinese market will reach 485.8 billion yuan. At the same time, the number of online education users in China has been maintaining rapid growth, and the number of users has now reached 37.66 million. According to data from iiMedia Research, more than 80% of users are satisfied with the current online 1-to-1 children's English teacher level, and nearly 70% of users suggest that they strictly control the teaching level of teachers. Over 50% of users are very optimistic about the development of the online education industry, while 30% of users are more optimistic, although they believe that the level of the platform needs to be improved. With the emergence of more similar online 1-to-1 children's English platforms in the market, looking for high-quality customer acquisition channels in the future and improving customer acquisition accuracy are the keys to platform differentiation. At the same time, the scale and quality of foreign teachers will be the key to the development of online education platforms. -
艾媒咨询|2020上半年中国在线少儿英语教育行业研究报告
本报告研究涉及企业/品牌/案例:网易有道、有道少儿英语、VIPKID英语、米乐英语、51Talk。
政策门槛的提升加速了行业的整合,疫情带来了新的发展机遇,中国在线青少儿英语行业迎来新发展,2020年中国在线少儿英语教育市场规模达到4858亿元,预计到2021年底市场渗透率将达到37%,2022年将达51%。iiMedia Research(艾媒咨询)数据显示,53.6%的受访者更倾向于选择AI趣味互动课,49.2%的受访者会选择游戏教学课,在线少儿英语教育用户倾向于选择兼顾互动性和趣味性的教学方式,从而提升少儿对于学习的兴趣和学习效果。未来,在线少儿英语教育市场格局将趋于纺锤形,行业分化愈发明显,头部机构将利用自身优势抓住机遇,迎来一波新的高速增长机会。随着在线教育下沉,本地化网校将迎来崛起,地域龙头布局本地化网校,OMO 混合服务模式将愈发普遍。
The increase in policy thresholds has accelerated the integration of the industry and the epidemic has brought new development opportunities. China's online English education for children industry has ushered in new developments. In 2020, China's online English education for children market will reach 485.8 billion yuan. It is expected that the market penetration rate will reach 37% by the end of 2021 and 51% in 2022. As the data of iiMedia Research showed, 53.6% of respondents are more inclined to choose AI fun interactive courses, and 49.2% of respondents would choose game teaching courses, which implies that and China's online English education for children users tend to choose a teaching method that takes into account both interactive and interesting teaching methods, thereby enhancing children’s learning Interest and learning effect. In the future, the online English education for children market will tend to be a spindle shape, and industry differentiation will become more apparent. Head institutions will use their own advantages to seize opportunities and usher in a new wave of high-speed growth opportunities. With the sinking of online education, regional leaders will deploy localized online schools, and the OMO hybrid service model will become more common. -
2019年7月中国企业热点舆情事件监测与分析报告
本报告研究设涉及企业/品牌/案例:百度,腾讯,阿里,新氧,斗鱼,老虎证券,富途牛牛,悟空理财,包括步道乐跑、糗事百科、Soul、安逸花、淘新闻、贝贝、起点读书、人人贷借款、导航犬、扇贝单词、WIFI万能钥匙、掌阅、墨迹天气、智行火车票,陌陌,虎牙,映客,虎牙,欢聚时代
艾媒商情舆情数据监测系统(yq.iimedia.cn)显示,2019年7月A股市场接连爆雷,从新城控股董事长猥亵女童到暴风董事长行贿被拘,都引发媒体强烈关注。而百度AI开发者大会“泼水门”、孙宇晨天价午餐“打水漂”等事件、斗鱼《哪吒》令AI智能、数字货币、泛文娱等朝阳产业受到广泛关注。而教育机构外教涉毒猥亵、新氧涉售违禁药、APP过渡收集个人信息、晋江等被约谈整改等问题等,不仅引起网民广泛讨论引起了网民的广泛讨论,也推动相关监管部门的高度重视。
iiMedia business sentiment data monitoring system (yq.iimedia.cn) showed that in July 2019, the A-share market was exploding in succession. The arrest of the bride from the chairman of Xincheng Holdings and the bribery of the chairman of the storm had caused strong media attention. The Baidu AI Developer Conference “splashing watergate“, Sun Yuchen's high-priced lunch “watering“ and other events, fighting fish “Where“ made AI intelligence, digital currency, pan-cultural entertainment and other sunrise industries have received extensive attention. The education institutions' foreign-related teachings on drug abuse, new oxygen-related illegal drugs, APP's transition to collect personal information, Jinjiang and other issues such as rectification and rectification have not only caused widespread discussion among netizens, but also caused extensive discussion among netizens and promoted the height of relevant regulatory authorities. Pay attention to it. -
艾媒报告丨2018中国K12在线英语教育市场专题研究报告
本报告研究涉及企业/品牌包括:Eduline、科大讯飞、驰声科技、腾讯云、云知声、欢拓、爱乐奇、52Talk、VIPKID、DaDa哒哒英语、vipJr、趣趣ABC、米乐英语、久趣英语、abc360、阿卡索、魔力耳朵、飞博教育、微语言、YY教育、宝宝玩英语、常常启蒙英语
iiMedia Research(艾媒咨询)数据显示,2018中国在线教育市场规模将达3480亿元。非一线城市K12在线英语用户占比达60.3%,发展潜力大;而师资、课程多元化成用户平台选择首要出发点。艾媒咨询分析师认为,教育作为永不过时的话题,已在社会成为一种“刚需”产品,未来,知名度、美誉度将成K12在线英语培训平台发展重要因素。 -
艾媒舆情|2019中国教培机构舆情年度盘点报告
本报告研究涉及企业/品牌/案例:韦博英语,太傻留学,莎翁少儿家庭英语,萌塔教育,上海理优,沪江英语,立思辰,安博教育集团,好未来,学大教育,英语流利说,人民网,央广网,环球网
近年来,中国校外培训机构发展迅猛,且逐渐成为教育生态中的重要角色。但因其野蛮发展,相关法律法规制度尚不完善,优质教育资源稀缺和不均衡分布,导致了日益激烈的竞争环境,导致出现市场乱象不断。
In recent years, China's out-of-school training institutions have developed rapidly and gradually become an important role in the education ecosystem. However, due to its brutal development, related laws and regulations are not yet perfect, and scarce and uneven distribution of high-quality educational resources has led to an increasingly fierce competition environment and continuous market chaos.
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