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艾媒报告|2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告
本报告研究涉及企业/品牌/案例:锦江酒店,全季酒店,OYO酒店,你好酒店,途家民宿,爱彼迎。
其他提及企业/品牌:华住酒店集团,维也纳酒店,盒子空间,轻住酒店,我寓,携程,飞猪,美团,支付宝,微信,腾讯旅游,大众点评,小猪,木鸟,马蜂窝,海友酒店,如家,宜尚酒店,桔子精选等。
2020年4月30日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对高端、中端、单体酒店和民宿等各类中国酒店行业进行全面分析,对锦江、全季、OYO、途家等品牌进行典型案例解读,以此分析直播电商的产品特性以及品牌方的发展趋势,判断2020-2021年中国酒店行业的发展趋势。受到本次疫情影响,中国酒店行业面临巨大危机,中端酒店体现了较好的灵活抗压能力,在未来的酒店消费升级市场中将具有一定的优势。而在疫情影响下,单体酒店、民宿营收严重下滑,行业或将面临重新洗牌。
Data show that in 2019, the number of domestic tourists in China increased by 8.40% year-on-year to 6,006 million. However, the new crown outbreak in 2020 will end the trend of hotel revenue growth and have a huge impact on the hospitality industry. Data show that in the first quarter of 2020, the entire hotel industry has been hit hard, the long-held small and medium-sized hotels will suffer a more severe impact. -
艾媒报告|2019中国大众消费企业IPO分析报告
本报告研究涉及企业/品牌/案例:新乳业,西麦食品,天味食品,丸美股份,立华股份,有友,日晨股份,华致酒行,小熊家电,中国飞鹤,瑞幸咖啡,新诺威,久量股份,仙乐健康,三只松鼠,嘉艺控股,植华集团,百威亚太,博尼控股,幸福来,优品360,太兴集团,利华控股集团,香态食品,登辉控股,赏之味
iiMedia Research(艾媒咨询)数据显示,2019年共27家大众消费企业首次公开募股,其中44.4%为食品饮料行业企业。这些企业中有13家沪深股上市,14家境外上市。中国大众消费企业中沪深股上市的占比达56%,退市情况相较境外市场保持稳定。市值排名top10的中国大众消费企业中8家来自食品饮料行业,而2018-2019市值涨幅top10的中国大众消费企业7家来自服装行业。艾媒咨询师认为,大众消费企业中食品饮料领域的巨头公司仍保持竞争优势,服装行业较其他行业具有更多的上市空间。2019年大众消费企业在沪深股和港股退市数目增加,部分大众消费企业面临着库存、门店、获客等多方面的问题, 大众消费企业需要对产品和服务及时进行创新和升级,才能更好地应对新产品、新零售的挑战。
As the data of iiMedia Research showed, there are 27 IPOs of mass-marketed companies in 2019, of which 44.4% are food and beverage companies. 13 of them are listed in Shanghai and Shenzhen stocks market, and 14 are listed overseas. Among the mass-marketed companies in China, the listing of Shanghai and Shenzhen shares accounted for 56%, and the delisting situation remained stable compared to the overseas market. 8 of the Top 10 Chinese consumer companies by market capitalization are from the food and beverage industry, and 7 of the Top 10 Chinese mass-marketed companies by market capitalization of 2018-2019 are from the apparel industry. Analyst from iiMedia Research believes that, the giant companies in the food and beverage sector of mass-marketed companies still maintain competitive advantages, and the apparel industry has more listing space than other industries. In 2019, the number of delisting enterprises from Shanghai and Shenzhen stocks and Hong Kong stocks will increase. Some mass-marketed companies face problems such as inventory, stores, and customer acquisition. Mass-marketed companies need to innovate and upgrade their products and services in time to meet the challenges of new products and new retail. -
艾媒报告 |2019-2022年中国夜间经济产业发展趋势与消费行为研究报告
本报告研究涉及企业/品牌/案例:滴滴出行,驴妈妈,携程,京东,大众点评,里昂灯光节,悉尼灯光节,北京路步行街,天河路商圈,珠江琶醍,广州灯光节,长隆欢乐世界,珠江夜游,黄浦江游览,重庆两江夜游,武汉夜游长江,夜游三亚湾,鹭江夜游,闽江夜游,钱塘江夜游,千岛湖夜游,蓝色港湾,世贸天阶,簋街,合生汇,朗园,食宝街,荟聚,中粮·祥云小镇,奥林匹克公园,上地,五道口,常营,方庄,鲁谷,梨园,永顺,回龙观,天通苑,三里屯,五棵松
夜间经济的消费者不仅有助于拉动本地居民的内需,还能延长外地游客、商务办公者等的留存时间,带动当地经济发展。目前如英国伦敦、美国纽约等已经将其夜间经济发展打造为一项文化地标。中国方面,线上及线下的夜间消费需求逐渐丰富,夜间消费比例约占总体零售消费的六成,预计2020年中国夜间经济规模将突破30万亿元。因此,北京、上海、广州、西安、成都等大力推进夜间经济发展。艾媒咨询分析师认为,夜间消费市场将成为近几年的重要发力领域,但是,目前提供的夜间消费产品形态相对较少,部分投资开发仍处于初期阶段;特别是公共交通设施、夜间安全隐患、夜间服务人员被配等需要进一步加强,以适应和推动夜间经济的健康发展。
Consumers of the night economy not only help to boost the domestic demand of local residents, but also extend the retention time of foreign tourists, business office workers, etc., and promote local economic development. At present, such as London, New York, The United States has its night economic development as a cultural landmark. On the Chinese side, with the development of e-commerce industry, takeaway industry and so on, night consumption demand is gradually enriched, the proportion of night consumption accounts for about the overall retail consumption process, therefore, Beijing, Shanghai, Guangzhou, Xi'an, Chengdu and so on vigorously promote night economic development. Ai media consulting analysts believe that the night consumer market will become an important area of power in recent years, but the current provision of night consumer products in a relatively small form, some investment and development is still in the early stage; to adapt to and promote the healthy development of the night economy. -
艾媒报告|2019年中国电影市场运行状况及2020发展趋势研究报告
本报告研究涉及企业/品牌/案例:中国电影集团公司,光线传媒,万达影业,华谊兄弟,博纳影业集团,上海电影集团有限公司,乐视影业,阿里巴巴,华策影视,华夏电影,优酷,爱奇艺,腾讯视频,中影南方,大地数字影院,金逸影城,淘票票,猫眼电影,大众点评,豆瓣,成都可可豆动画,彩条屋,北京文化,郭帆文化,北京登峰,欢喜传媒,坏猴子影业,北京映月,博纳影业,果麦文化,上海亭东,天津猫眼,河南电影,拍拍文化,中汇影视,天津磨铁,喀什嘉映,好好看文创,满满额娱乐,《哪吒之魔童降世》,《流浪地球》,《复仇者联盟4:终局之战》,《我和我的祖国》,《中国机长》,《疯狂的外星人》,《飞驰人生》,《烈火英雄》,《少年的你》,《速度与激情:特别行动》,《红海行动》,《唐人街探案2》,《我不是药神》,《西红市首富》,《复仇者联盟3:无限战争》,《捉妖记2》,《毒液》,《海王》,《侏罗纪世界2》,《前任3:再见前任》,《催眠·裁决》,《误杀》,《使徒行者2:谍影行动》,《反贪风暴4》,《扫毒2天地对决》,《“大”人物》,《犯罪现场》,《南方车站的聚会》,《沉默的证人》,《廉政风云》,《风中有朵雨做的云》,《追龙2》,《比悲伤更悲伤的故事》,《诛仙1》,《白蛇·缘起》,《大约在冬季》,《一吻定情》,《下一任:前任》,《只有芸知道》,《被时光抓走的人》
2019年的电影票房与题材、档期和演员关系密切。从题材看,2019年票房前50的国产电影中,按类型分,故事类型影片数量最多,共有37部,其中,体现主流意识形态的传记类型电影契合时代主题,与观众的爱国之情产生共鸣,获得了较好的票房收入。从档期看,2019年“贺岁档”及“暑期档”电影发力不足往年,而今年适逢新中国成立70周年,“国庆档”有较多高质量、高口碑的主旋律电影涌现,10月份观影人次同比增长120%。
The box office in 2019 is closely related to the subject matter, schedule and actors. From the perspective of themes, among the top 50 domestic films in 2019, by category, the number of story-type films is the largest, with a total of 37. Among them, biographical films that reflect the mainstream ideology fit the theme of the era and resonate with the patriotism of the audience. And got a good box office income. From the perspective of the date, the “New Year” and “Summer Season”movies in 2019 have not been as powerful as in previous years, and this year coincides with the 70th anniversary of the founding of the People's Republic of China. “National Day Archives” have more high-quality, high-profile theme movies. In October The number of moviegoers increased by 120% year-on-year. -
艾媒报告|2019中国智慧场景服务专题报告
本报告研究涉及企业/品牌/案例:及刻,苏宁,天猫,华为,百度地图,有赞,腾讯,美团,i麦当劳,YH永辉生活+,CoCo都可,维也纳酒店+,热风扫码购,小泊停车,香港海港城,美宜家会员,广州妇儿中心,TATA,来电,良品铺子,便利蜂,捷停车,口碑,大众点评,大麦,上海迪士尼度假区,娱票儿,正佳广场,万达广场,徐家汇VGO,白云机场,地铁通,车来了,北大口腔医院,北京协和医院,上海中山医院,艺龙旅行,去哪儿旅行,携程旅行
国家统计局数据显示,2019年前三季度零售数据中,线下零售额占比达75.3%,线下零售市场商业价值庞大。但线下场景用户需求分散,零售场景复杂。借助技术驱动创新,智慧场景服务涌现,通过对用户所在场景的感知,依托大数据,可智能匹配相关场景服务,精准满足消费者的个性化需求。 2019年,苏宁、天猫等商家纷纷布局了智慧场景服务,亦涌现出“及刻”为首的系统级场景AI服务代表。智慧场景服务的商业价值,如精准触达、数据支撑、用户体验升级等被进一步开发。艾媒咨询分析师认为,未来随着5G、AI等技术的普及,手机等智能终端将为用户提供涵盖零售、城市建设等的多种智能服务,智慧场景服务的市场发展潜力巨大。
According to the National Bureau of Statistics, national offline retail sales accounted for 75.3 percent of the total retail sales in 2019Q1-Q3, which shows the enormous commercial value of the offline retail market. However, the users’ demand is scattered and the retail scene is complex offline. With the help of technology-driven innovations, smart LBS services have emerged. Through using the perception of the scene and big data, smart LBS services can match relevant services with the need of users, to accurately meets the personalized needs of consumers.In 2019, Suning, Tmall and other businesses have equipped themselves with smart LBS services, and many system-level scene AI servicers, such as “Clickwifi”, have also emerged.The commercial value of smart LBS services, such as precise touch, data support and users’ experience upgrading, has been further developed. iiMedia consulting analysts believe that in the future, with the popularity of 5G, AI and other innovations, smart terminals such as mobile phones will provide users with a variety of smart services in the field of retail, urban construction, etc., and the development potential of smart LBS services market is tremendous.
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艾媒报告|2019中国互联网群体经济用户与消费行为研究报告
本报告研究涉及企业/品牌/案例:腾讯视频,QQ音乐,饿了么,猫眼电影,美团,大众点评,美颜相机,美图秀秀,大姨妈,美柚,妈妈网,考拉海购,爱奇艺,芒果TV,宝宝树孕育,淘宝,微信,今日头条,懒人听书,喜马拉雅,西瓜视频,糖豆广场舞,网易新闻,春雨医生,丁香医生,滴滴出行,百度地图,AcFun,Soul,哔哩哔哩,全民K歌,虎牙直播,前程无忧,斗鱼TV,安居客,汽车之家,齐家网,央视新闻,同花顺,Keep,旅航纵横,携程
截至2019年6月,中国互联网普及率已经达到61.2%,网民规模突破8.5亿人,整体发展进入成熟阶段。与此同时,互联网整体人口红利基本消失,各企业开始将竞争的焦点转移至垂直群体市场。群体经济市场消费者具有同类特点,对于企业而言,其推广成本更低、收益更明显、商业模式更加清晰。iiMedia Research(艾媒咨询)数据显示,2020年预计她经济市场规模将达4.8万亿元、老年市场总体规模达4.6万亿元,小镇青年、Z世代、单身人群群体规模超亿人,各类群体经济均进入万亿级市场。但不同群体间需求差异也十分明显,新中产人群追求品质生活,而Z世代人群个性化消费需求则更为明显,垂直群体对产品适配性要求高,因此服务各群体市场的产品也需要更具针对性。
By June 2019, China Internet Penetration Rate has reached 61.2%, and the scale of netizens has exceeded 850 million, and the development of Internet industry has entered a mature stage. Meanwhile, the bonus of general netizens basically disappeared, and the enterprises began to shift the focus of competition to the vertical demographic-oriented market. The consumers of demographic-oriented market have similar characteristics. For enterprises, the promotion cost would be lower, the revenue would be higher, and the business model would be clearer. As the data of iiMedia Research showed, in 2020, the market scale of She-conomy in China is expected to reach 4.8 trillion yuan, the overall scale of elderly market is expected to reach 4.6 trillion yuan. The population size of town youth, generation Z, and singles exceeds 100 million respectively. The economy of different demographic groups have entered the market of trillion level. However, the demand difference among different groups is obvious. The new middle class pursue quality life, while the personalized consumption demand of generation Z is more obvious. The vertical demographic groups have high requirements for product adaptability, and therefore the products serving each demographic group market also need to be more targeted. -
艾媒报告|2019上半年中国本地生活服务行业市场监测报告
本报告研究涉及企业/品牌/案例:花加,花点时间,爱上鲜花,极客修,快手阿修,我来修修,盒马鲜生,百果园,每日优鲜,阿姨帮,来人到家,无忧保姆,泰迪生活,58到家,河狸家,e袋洗,京东到家,美团,大众点评,饿了么,口碑津贴
iiMedia Research(艾媒咨询)数据显示,2018年中国数字经济占GDP比重达34.8%,其中服务业数字经济比重为35.9%,于2016年相比增长了6.3个百分点,在各行业中占比最高,增速最快。数字经济的蓬勃发展,推动着传统产业的改造提升,特别是生活服务行业,其数字化升级为中国经济发展增添了新动能。iiMedia Research(艾媒咨询)数据显示,预计2019年中国在线餐饮外卖市场规模达到2845.5亿元,生鲜电商市场规模达到1620.0亿元,互联网社区服务市场规模达到2316.1亿元,本地生活服务行业在数字化升级推动下,即将进入万亿元市场。而随着一二线城市本地生活服务市场竞争趋于白热化,未来下沉市场和场景拓展将成为本地生活平台竞争的焦点。
As the data of iiMedia Research showed, China digital economy accounted for 34.8% of GDP in 2018. The proportion of digital economy in service industry is 35.9% and increased by 6.3% compared with 2016, accounting for the highest proportion and fastest growth in all industries. The vigorous development of digital economy promotes the transformation and upgrading of traditional industries, especially the life service industry, whose digital upgrading has added new momentum to the economic development in China. As the data of iiMedia Research showed, it is estimated that the scale online take-out market in China will reach 284.55 billion yuan in 2019, the scale of fresh e-commerce market will reach 162.0 billion yuan, and the scale of Internet community service market is reaching 231.61 billion yuan. With the promotion of digital upgrading, the local life service industry will soon enter the trillion yuan market. With the fierce competition of the local life service market in the first and second tier cities, the sinking market and scenario expansion will become the focus of the competition of the local life service platforms in the future. -
【1999-2019特别专题】中国互联网发展20年盘点专题报告
本报告研究涉及企业/品牌/案例:中华网,网易,搜狐,新浪微博,8844.com,易趣网,阿里巴巴,携程网,当当,微信,西祠胡同,天涯社区,百度,OICQ,MSN,飞信,博客网,开心网,海内,雅虎,谷歌,必应,360搜索,盛大网络,优酷,酷我音乐,腾讯,中国移动,中国电信,中国联通,小米,华为,OPPP,vivo,魅族,推特,陌陌,微米,来往,易信,米聊,今日头条,澎湃新闻,美团,大众点评,百度糯米,窝窝团,拉手网,淘宝,天猫,支付宝,菜鸟物流,滴滴出行,58同城,斗鱼,虎牙,YY直播,映客,KK直播,六间房,抖音,快手,火山小视频,易果生鲜,盒马生鲜,京东物流,每日优鲜,银泰,三江购物,中百控股,拼多多,云集,好货,知乎
iiMedia Research(艾媒咨询)数据显示,2018年,中国数字经济规模已达31.3万亿元,占GDP比重34.8%,数字经济已成为当前产业发展增量引擎。新中国成立70周年,回望中国经济发展历程,互联网的发展谱写了瞩目的篇章。中国互联网经历了探索成长期、快速发展期、成熟繁荣期,由PC互联网走向移动互联网,由2G走向5G。1999年中华网赴美上市,向全球宣告了中国互联网行业的崛起,同时以网易、搜狐、新浪为代表的中国门户网站模式的萌芽,也预示着中国互联网真正站起来了。2009年中国3G商用开启移动互联时代,互联网步入快速发展期。2013年中国移动互联网开始迈向4G时代。“互联网+”理念代表着一种新的经济形态,互联网技术+创新思维成中国经济社会创新的驱动力量。中国互联网激烈的竞争角逐中产生了一批如腾讯视频、知乎、酷我音乐、京东、淘宝、携程、支付宝、百度搜索、腾讯云、旷视科技等标杆企业。经过了20年的发展,中国互联网产业将不断扩展,包括智能终端、工业机器人、自动驾驶、企业服务等产业顺势不断升级。随着5G网络的推行,新经济产业运转也将重新迎来创新潮流。
Data from iiMedia Research shows that in 2018, China's digital economy has reached 31.3 trillion yuan, accounting for 34.8% of GDP. Digital economy has become an engine for industrial development. During the 70th anniversary of the founding of the People's Republic of China, looking back at the course of China's economic development, the Internet has written a remarkable chapter. China's Internet has experienced a period of exploration, rapid development, and maturity and prosperity, from PC Internet to mobile Internet and from 2G to 5G. In 1999, china.com went public in the United States, which announced the rise of China's Internet industry to the world. Meanwhile, the budding of China's portal website model represented by NetEase,SoHu and Sina also indicated that China's Internet really stood up. In 2009, China's 3G started the era of mobile Internet in commercial use, which means the Internet entered a period of rapid development. In 2013, China's mobile Internet began to move towards 4G era. The concept of “Internet plus“ represents a new economic form. Internet technology and innovative thinking has become the driving force of China's economic and social innovation. In the fierce competition of China's Internet, a number of outstanding enterprises have emerged, such as Tencent Video, Zhihu, Kuwo Music,JD, taobao, Ctrip, Alipay, Baidu Search, Tencent cloud, KuangShi technology and so on. After 20 years of development, China's Internet industry will continue to expand, including smart terminals, industrial robots, autonomous driving, enterprise services and other industries continue to upgrade. With the implementation of 5G network, the operation of new economy industry will also usher in a new trend of innovation. -
艾媒报告 |2019中国按摩椅产业及共享按摩椅市场分析报告
本报告研究涉及企业/品牌/案例:京东,傲胜,荣泰健康,奥佳华,V3 group,云享云,小摩兽,码上按摩,恒林椅业,INGREM英格瑞玛,头等舱,爽蛙,尚铭电器,东方神,荣康,奥佳华,荣泰健康,豪中豪,乐金健康,康忆安,永禾康,本博,乐尔康,南极人,佳仁,茗振,QTQ,志高,乐摩吧,摩摩哒,爽客,码客街,头等舱互联奇拉,久工实业
中国老年人数量增长、亚健康人群超75.0%,具有养生需求的人群利好按摩椅市场的发展。2018年,中国按摩椅相关企业获投资金额2.6亿元,平均每笔按摩椅投资额超过5000万元。具体到两大电商销售渠道,按摩椅在天猫商城的月销售千笔以上的单品均价为3158.9元,京东商城热销前十的单品均价为6529.8元。在按摩市场细分企业中,2018荣泰健康、奥佳华第一大品类均为按摩椅,其营收占比分别为83.0%、42.2%。在按摩概念的广泛渗透下,共享按摩椅开始出现,目前主要应用场景在电影院、景区、地铁站、写字楼等。
The number of elderly people in China has increased, and the number of sub-healthy people has exceeded 75.0%. People who have health needs are in favor of the development of massage chair market. In 2018, China's massage chair-related enterprises received an investment of 260 million yuan, with an average investment of more than 50 million yuan per massage chair. Specifically to the two major e-commerce sales channels, the average price of massage chairs in Tianmao Mall is 3158.9 yuan per month, while the average price of the top ten items in Jingdong Mall is 6529.8 yuan. In the massage market segment enterprises, Rongtai Health and Ogawa's first major category in 2018 are massage chairs, whose revenue accounts for 83.0% and 42.2% respectively. Under the extensive penetration of massage concept, the sharing massage chair began to appear. At present, the main application scenarios are in cinemas, scenic spots, subway stations, office buildings, etc. -
艾媒报告 |2019Q1中国在线电影购票市场监测报告
本报告涉及企业/品牌包括:猫眼,淘票票
iiMedia Research (艾媒咨询)数据显示,2019年第一季度,中国内地电影票房达到186.1亿元,春节档全国电影票房共产出58.4亿元,同比增长2.04%,移动支付迅速普及后,线上已经成为购票主渠道,线下渠道仅占电影购票市场份额的14.3%。iiMedia Research(艾媒咨询)数据显示,猫眼及淘票票分别占据中国电影购票市场份额42.6%和31.5%,其中淘票票的月活跃用户数最多,女性用户占比59.54%,猫眼24岁及以下的用户较多,占比53.77%。两大平台分别背靠阿里和腾讯,各自具有发展特点,未来两大平台之间的竞争将会长期存在。电影市场经历爆发增长后,观众电影购票消费开始回归理性。
As the data of iiMedia Research showed, in the first quarter of 2019, the box office of mainland China reached 18.61 billion yuan, and the national box office of the Spring Festival Film reached 5.84 billion yuan, with an increase of 2.04% year on year. After the rapid popularization of mobile payment, online channels has become the main channel of ticket purchasing, and offline channel accounts for only 14.3% of the market share of movie ticket purchasing. As the data of iiMedia Research showed, Maoyan and Taopiaopiao accounted for 42.6% and 31.5% of the Chinese movie ticket market respectively. Among them, the most active monthly users were Taopiaopiao, with 59.54% female users. Maoyan has the most proportion of users aged 24 or younger, accounting for 53.77%. The two platforms are backed by Alibaba and Tencent respectively, which have their own development characteristics. The competition between the two platforms will exist for a long time in the future. After the explosive growth of the film market, the audience's consumption for movie tickets begins to return to rationality.
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