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艾媒咨询 | 2024年中国母婴市场发展状况与消费者调研报告
受三孩政策驱动,中国生育率有望得到提升,政策及相关配套措施落地将带动母婴消费新增量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国母婴市场发展状况与消费者调研报告》数据显示,中国母婴行业市场规模逐年稳步增长,2023年达66478亿元,预计2027年将达到89149亿元,呈现显著的上升趋势。
Driven by the three-child policy, China's fertility rate is expected to be increased, and the landing of policies and related supporting measures will drive new increases in maternal and infant market. According to the latest "China Maternal and Infant Market Development and Consumer Research Report in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's maternal and infant industry has grown steadily year by year, reaching 6,647.8 billion yuan in 2023. It is expected to reach 8914.9 billion yuan in 2027, showing a significant upward trend. -
艾媒咨询|2024-2025年中国乳业行业运行大数据及市场趋势研究报告
随着消费升级的到来和国民健康意识的日益普及,人均乳制品消费量逐渐提高,乳制品消费结构发生转变,消费者的多样需求为乳制品市场注入新的发展动力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国乳业行业运行大数据及市场趋势研究报告》数据显示,中国牛奶产量整体呈上升趋势,2023年牛奶产量达4197万吨,同比增长6.7%。相比2018年,中国牛奶产量提升超1000万吨。
艾媒咨询分析师认为,中国乳制品市场空间广阔,行业赛道将更加细分,乳企需加快奶源基地建设与上游产业整合,为企业发展降本提效,加强研发创新能力以满足消费市场需求。
With the arrival of consumption upgrading and the increasing popularity of national health awareness, the per capita consumption of dairy products is gradually increasing, and the consumption structure of dairy products has undergone a transformation. The diverse needs of consumers have injected new development momentum into the dairy product market. According to the latest "2024-2025 Big Data and Market Trends Research Report on China's Dairy Industry Operation" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the overall milk production in China is on the rise, reaching 41.97 million tons in 2023, a year-on-year increase of 6.7%. Compared to 2018, China's milk production has increased by over 10 million tons.
Analysts from iMedia Consulting believe that the Chinese dairy market has vast space and the industry track will be more segmented. Dairy companies need to accelerate the construction of milk source bases and the integration of upstream industries to reduce costs and improve efficiency for enterprise development, strengthen research and development innovation capabilities to meet the needs of the consumer market. -
艾媒咨询|2021年中国乳业行业运行大数据及市场趋势研究报告
本报告涉及的案例/品牌/企业:蒙牛乳业、伊利集团、光明乳业、飞鹤乳业
随着消费升级的到来和国民健康意识的日益普及,人均乳制品消费量逐渐提高,乳制品消费结构发生转变,消费者的多样需求为乳制品市场注入新的发展动力。数据显示,2021年牛奶产量达3683.0万吨,同比增长7.1%;2021年中国乳品进口量达394.7万吨,同比增长18.5%。艾媒咨询分析师认为,中国乳制品市场空间广阔,行业赛道将更加细分,乳企需加快奶源基地建设与上游产业整合,为企业发展降本提效,加强研发创新能力以满足消费市场需求。
With the arrival of consumption upgrade and the increasing popularity of national health awareness, the per capita consumption of dairy products has gradually increased, the structure of dairy consumption has changed, and the diverse needs of consumers have injected new impetus for the development of dairy products market. The data shows that milk production in 2021 reached 36.830 million tons, an increase of 7.1% year-on-year; Chinese dairy imports in 2021 reached 3.947 million tons, an increase of 18.5% year-on-year. iiMedia Research analyst believes that Chinese dairy market space is vast, the industry track will be more segmented, dairy enterprises need to accelerate the construction of milk source base and upstream industry integration, for the development of enterprises to reduce costs and improve efficiency, strengthen R&D and innovation capabilities to meet the needs of the consumer market. -
艾媒咨询|2021年7-8月中国母婴行业运行双月报
本报告研究涉及企业/品牌/案例:飞鹤,伊利,澳优,贝因美,袋鼠妈妈,红色小象
2021年7-8月母婴行业运行状况良好,在三孩政策以及电商经济等多方面的红利下,下半年母婴行业相关产品及服务需求有望得到提升。从政策上看,国务院及各地方政府颁布了促进生育的相关政策,从育儿假、税收抵免、育儿补贴金等方面着手,保障新生儿家庭的衣食住行等各个方面,以促进中国居民生育状况改善,中国政府长期促进生育率提升的政策将成为大方向。数据显示,近一年来母婴快消品线上市场的增速为13.9%,而线下市场增速仅为4.4%,而在2021年抖音818电商购物节中,母婴商品是直播带货的三大受欢迎商品之一,母婴消费品线上渠道的优势明显。艾媒咨询分析师认为,双十一电商购物节即将到来,母婴行业的商家可着手加强线上渠道销售,加入双十一预售大营,提高商品的销售状况。
From July to August of 2021, the maternal and infant industry will perform well. With the benefits of the three-child policy and the e-commerce economy, the demand for related products and services in the maternal and infant industry is expected to increase in the second half of the year. From a policy point of view, the State Council and various local governments have promulgated relevant policies to promote childbirth, starting from parental leave, tax credits, childcare subsidies, etc., to protect the food, clothing, housing and transportation of newborn families to promote the improvement of the fertility status of Chinese residents. , The Chinese government's long-term policy of promoting the increase in fertility rate will become the general direction. The data shows that in the past year, the growth rate of the online market of maternal and child fast-moving consumer goods is 13.9%, while the growth rate of the offline market is only 4.4%. In the Douyin 818 e-commerce shopping festival in 2021, maternal and child products are live broadcast. One of the three most popular commodities with goods, the online channel of maternal and child consumer goods has obvious advantages. IiMedia Consulting analysts believe that the Double Eleven e-commerce shopping festival is coming soon, and merchants in the maternal and infant industry can start to strengthen online channel sales, join the Double Eleven pre-sale camp, and improve the sales of goods. -
艾媒咨询|2021年中国母婴产业链研究及投资价值分析报告
本报告研究涉及企业/品牌/案例:锦欣生殖,爱帝宫,美吉姆,妈妈网
数据显示,2020年中国母婴市场规模已超过4000亿元,未来,受三孩政策驱动,生育率有望提升,政策及相关配套措施落地将带动母婴消费群体新增量,预计到2024年市场规模将增至75460亿元。短期内,生育率提升将直接刺激奶粉、母婴生活用品、玩具、婴幼儿教育、儿童服饰等消费需求。长期看,母婴零售行业具备高频高粘性消费属性,受益于年青一代母婴群体消费观念升级等,消费升级有望接棒人口红利成为母婴行业发展主要动力,母婴赛道将迎来更多投资机会。
According to the data, the size of China's maternal and infant market has exceeded 400 billion yuan in 2020. In the future, driven by the three child policy, the fertility rate is expected to increase. The implementation of policies and relevant supporting measures will drive a new increase in maternal and infant consumer groups. It is expected that the market size will increase to 7546 billion yuan by 2024. In the short term, the increase of fertility rate will directly stimulate the consumption demand of milk powder, mother and child daily necessities, toys, infant education, children's clothing and so on. In the long run, the maternal and infant retail industry has the attribute of high-frequency and high viscosity consumption, benefiting from the upgrading of the consumption concept of the younger generation of maternal and infant groups. The consumption upgrading is expected to take over. The demographic dividend will become the main driving force for the development of the maternal and infant industry, and the maternal and infant track will usher in more investment opportunities. -
艾媒咨询|2021年5-6月中国母婴行业运行双月报
本报告研究涉及企业/品牌/案例:君乐宝,贝因美,妈妈网,宝宝树
2021上半年,母婴产业持续吸引资本进入,有超过10起超过12亿元的投资项目。同时,三孩政策的落地进一步推动了母婴产业发展,进一步利好妈妈网等母婴平台。但从母婴群体消费情况来看,中国家庭依然相对相信海外产品,特别是奶粉等食用品。
In the first half of 2021, the mother infant industry continued to attract capital, with more than 10 investment projects of more than 1.2 billion yuan. At the same time, the implementation of the three child policy has further promoted the development of mother and child industry and further benefited mother and child platforms such as mother network. However, judging from the consumption of mother and child groups, Chinese families still relatively believe in overseas products, especially food products such as milk powder. -
艾媒咨询|2021年3-4月中国母婴行业月度运行数据监测报告
本报告研究涉及企业/品牌/案例:贝康医疗,锦欣生殖,美吉姆,红黄蓝
在人口老龄化加速发展的背景下,我国的生育政策保持利好。但是受到晚婚晚育及二孩大龄母亲等影响,辅助生育产业得到高速发展,2020年的市场规模达到354.73亿元。同时,婴儿早教行业在疫情后回复发展,iiMedia Research(艾媒咨询)数据显示,2021年,中国家长在挑选早教课程的考虑因素中,最重要的是早教内容的专业度和丰富度,占比分别高达64.1%和63.3%。
In the context of the accelerated development of population production, the birth policy has been maintained well. At the same time, early childhood education is affected by marriage and parenting and older mothers with two children, and the assisted reproductive industry has been developed. The market size in 2020 will reach 354.73. At the same time, the infant early education industry has resumed development after the epidemic was revealed. According to data from iiMedia Research, in 2021, among the factors that Chinese parents consider when choosing early education courses, the most important factor is the professionalism and degree of early education content, which will eventually be as high as 64.1% and 63.3%. -
艾媒咨询|2021年1-2月中国母婴行业月度运行数据监测报告
本报告研究涉及企业/品牌/案例:美赞臣,飞鹤雀巢,美素佳儿,惠氏,雅培,金冠,伊利,巴拉巴拉,爱帝宫,好孩子,南极人,澳元有机
2021年1月,婴儿用抑菌霜造成“大头娃娃”事件刷爆网络,事件背后是网民及家长们对母婴产品质量的担忧。数据显示,消费者在选购母婴产品、选择母婴服务时首先考虑的都是品质要素。具体而言,63.8%的消费者购买母婴产品时最先考虑产品品质;66.0%的消费者选择母婴服务时,最先考虑服务平台阿姨的综合技能等服务质量要素。艾媒咨询分析师认为,随着年轻一代消费观念及消费品质发生了明显变化,以及对产品和服务品质重视,企业在推出母婴产品及相关服务时,需要特别注意及警惕品质问题。
In January 2021, the "big head baby" incident caused by antibacterial cream for babies exploded on the Internet. Behind the incident were the concerns of netizens and parents about the quality of mother and baby products. The data shows that when consumers choose maternal and infant products and services, the first consideration is quality. Specifically, 63.8% of consumers first consider product quality when they buy maternal and child products; 66.0% of consumers first consider service quality factors such as comprehensive skills of service platform aunts when they choose maternal and child services. AI media consulting analysts believe that with the obvious changes in the consumption concept and consumption quality of the younger generation, and the emphasis on the quality of products and services, enterprises need to pay special attention to and be alert to the quality problems when launching mother and child products and related services. -
艾媒咨询|2020年11-12月中国母婴行业月度运行及年终盘点数据监测报告
本报告研究涉及企业/品牌/案例:飞鹤,奥飞娱乐,袋鼠妈妈
近年来,受我国人口出生率变动、消费水平升级以及移动互联网的崛起等一系列因素的影响,中国母婴市场规模不断扩大,预计2021年将达到7.63万亿元。母婴细分领域婴幼儿食品、用品、玩具以及孕产妇护肤等都实现了不同幅度的增长,其中婴幼儿辅食、调味品成为商家探索的新消费场景。此外,以95后为代表的新生代逐步成为妈妈群体的主流,她们在育儿观念、育儿行为、消费观念以及消费行为方面出现了新的特征,这将加速推进母婴市场升级变革。
In recent years, affected by a series of factors such as the change of China's birth rate, the upgrading of consumption level and the rise of mobile Internet, the scale of China's maternal and child market has been expanding, and is expected to reach 7.63 trillion yuan in 2021. Infant food, supplies, toys and skin care of pregnant and lying in women have achieved different growth rates in the field of maternal and infant segmentation. Infant complementary food and condiments have become new consumption scenarios explored by businesses. In addition, the new generation, represented by the post-95 generation, has gradually become the mainstream of the mother group. They have new characteristics in parenting concept, parenting behavior, consumption concept and consumption behavior, which will accelerate the upgrading and reform of the maternal and child market.
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