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艾媒咨询 | 2024-2025年中国虚拟现实产业发展及趋势分析报告
随着VR技术在核心芯片、显示屏幕、光学方案、交互技术等方面取得了显著突破,中国虚拟现实产业开始进入深度沉浸阶段,技术生态逐渐完善,行业规模不断上量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年
中国虚拟现实产业发展及趋势分析报告》数据显示,中国虚拟现实市场规模呈上升趋势,2023年中国虚拟现实市场规模达1126.0亿元,同比上升22.8%;预计2028年中国虚拟现实市场规模可达2125.9亿元。有49.0%的受访者表示会购买VR产品,43.7的受访者表示将来会考虑购买。艾媒咨询分析师认为,虚拟现实行业技术生态逐渐完善,资本的入局推动了虚拟现实设备在分辨率、刷新率、交互方式等方面的提升,增强了虚拟现实的娱乐属性,应用场景进一步拓宽。
With the intensification of market competition, tea market entrants have begun to explore the market demand for industry categories, and continue to create new scenes, new products, and new demands. The future industry pattern will be a state of multi-brand common development. According to the latest "Report on the Development and Trend Analysis of China Virtual Reality Industry from 2024 to 2025" released by iiMedia Research, the market size of China's tea industry has maintained a continuous growth trend, and the market size will reach 351.18 billion yuan in 2023, and is expected to reach 530.96 billion yuan in 2028. iiMedia Research data shows that with the deepening of the concept of health and wellness, 42.49% of the surveyed consumers said they would choose tea to achieve the purpose of health care. Analysts from iiMedia Consulting believe thatvirtual reality industry's technological ecosystem is gradually improving, and the entry of capital has driven improvements in resolution, refresh rate, and interaction methods of virtual reality devices, enhancing their entertainment attributes and expanding their application scenarios. -
艾媒咨询|2024-2025年中国新式茶饮行业发展现状与消费趋势调查分析报告
随着中国新式茶饮市场空间逐渐饱和,行业进入存量竞争阶段,品牌内卷程度加剧。除了采取降价策略,各企业通过开拓品类、创新营销、品牌出海等多元手段寻求破局。截至2023年9月末,蜜雪冰城海外门店已有4000家;2024年7月,喜茶、霸王茶姬陆续亮相巴黎,为奥运助力,借助国际赛事营销提升全球影响力。2024年8月,茶颜悦色在长沙开出首家零食生活杂货店,零售生意成为新式茶饮品牌竞争的新阵地。iiMedia Research(艾媒咨询)数据显示,预计未来几年中国新式茶饮市场规模将维持小幅但稳定的增长态势,到2028年有望突破4000亿元。
With the gradual saturation of China's new tea drink market, the industry has entered the stage of stock competition, and brand competition has intensified. In addition to price cuts, companies seek changes by developing new products, innovative marketing, and going to sea. By the end of September 2023, MIXUE has 4,000 overseas stores; In July 2024, HEYTEA and CHAGEE appeared in Paris to enhance their global influence with the help of Olympic marketing. In August 2024, CHAYANYUESE opened a snack grocery store, and the retail business has become a new frontier in the competition for new tea brands. iiMedia Research data show that it is expected that in the next few years, the size of China's new tea market will maintain a small growth, and is expected to exceed 400 billion yuan by 2028. -
艾媒咨询|2023-2024年中国零售行业发展趋势报告
调研数据显示,2012-2023年中国仓储会员超市行业市场规模始终保持在200亿元以上,2023年同比增长8.7%;2022年中国便利店行业市场规模达4237亿元,同比增长10.5%;2023年中国零食集合店市场规模为809亿元,截至2023年10月,中国零食集合店门店数量已经突破2.2万家。
艾媒咨询分析师认为,随着社会物质生活愈发丰富,消费者购物的关注点不再局限于产品的品质,逐渐对个性化的产品和服务展现出越来越多的需求。
Research data shows that the market size of China's warehousing member supermarket industry has remained above 20 billion yuan from 2012 to 2023, with a year-on-year growth of 8.7%. In 2022, the market size of China's convenience store industry reached 423.7 billion yuan, with a year-on-year growth of 10.5%; The market size of China's snack collection stores in 2023 was 80.9 billion yuan. As of October 2023, the number of snack collection store stores in China has exceeded 22000.
iiMedia Research analysts believe that With the increasing richness of material life in society, consumers are no longer limited to the quality of their products when shopping, but gradually show an increasing demand for personalized products and services. -
中国品牌杂志社X艾媒咨询|2024年中国品牌营销创新与消费趋势洞察报告
2024年5月7日,备受瞩目的第八届中国品牌发展论坛系列活动在北京盛大举行。本次活动由《中国品牌》杂志社与中国品牌网共同主办,聚焦中国品牌在新时代下的创新与发展,探讨中国品牌在转型升级、中国品牌及品牌国际化等方面的新经验和新做法。艾媒咨询分析师受邀出席本次活动,并与《中国品牌》杂志社携手发布了备受瞩目的《2024中国品牌营销创新与消费趋势洞察报告》。随着经济的不断发展与互联网产业、数据科学的进步,市场消费趋势与品牌营销模式都在逐渐发生转变,AI技术、大数据科学等前沿技术为品牌营销提供了强效助力。iiMedia Research(艾媒咨询)数据显示,品牌营销模式逐渐向细分人群、精准定位的方向转变,2023年中国移动广告市场规模为4646.6亿元,同比增长2.7%,预计2025年市场规模有望突破4800亿元。2024年,54.1%的消费者会在除生活必需品外的其他支出中购买兴趣爱好相关产品,且61.4%的消费者通过短视频平台了解国货品牌信息,简约风和国潮风的广告最受消费者青睐。随着国民人均收入的提高,越来越多消费者愿意为个人兴趣买单,青年消费者已走在时代前列。未来,AI赋能品牌营销、大数据精准营销以及多形式、多类别的全覆盖式营销策略将成为品牌营销发展新趋势。
On May 7th, 2024, the high-profile 8th China Brand Development Forum series of activities was held in Beijing. This event, co-sponsored by China Brand Magazine and China Brand Network, focuses on the innovation and development of Chinese brands in the new era, and discusses the new experience and new practices of Chinese brands in transformation and upgrading, Chinese brands and brand internationalization. Imedia Consulting analysts were invited to attend this event, and jointly released the high-profile "China Brand Marketing Innovation and Consumption Trend Insight Report in 2024" with "China Brand" magazine. With the continuous development of the economy and the progress of the Internet industry and data science, market consumption trends and brand marketing models are gradually changing, and cutting-edge technologies such as AI technology and big data science provide a strong boost for brand marketing. iiMedia Research data show that the brand marketing model gradually to the direction of segmentation, accurate positioning, 2023 China's mobile advertising market size of 464.66 billion yuan, an increase of 2.7%, is expected to 2025 market size is expected to exceed 480 billion yuan. In 2024, 54.1% of consumers will purchase hobby related products in addition to daily necessities, and 61.4% of consumers will understand domestic brand information through short video platforms, and simple style and national tide style advertisements are the most favored by consumers. With the increase of national per capita income, more and more consumers are willing to pay for personal interests, and young consumers have been in the forefront of The Times. In the future, AI enabled brand marketing, big data precision marketing and multi-form, multi-category full coverage marketing strategies will become a new trend in the development of brand marketing. -
艾媒咨询|2024-2025年中国品牌营销与千禧青年消费趋势研究报告
当前移动互联网用户规模保持小幅度增长,逐渐趋向饱和,中国移动广告市场已进入平稳发展期,营销服务商面临新的挑战和机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国品牌营销与千禧青年消费趋势研究报告》数据显示,2023年中国移动广告市场规模为4646.6亿元,同比增长2.7%,2025年有望突破4800亿元。近年来,营销服务商紧跟技术趋势,将AI等技术应用于文案撰写、图像处理、视频创意生成等领域,为品牌方提供更高效、个性化的营销方案。另一方面,消费者对产品的需求愈加多元和个性化,对产品的实用和设计提出了更多的要求。越来越多消费者开始为个人兴趣买单,追求个性化的消费观念,品牌方、营销服务商面临新的挑战。
At present, the scale of mobile Internet users has maintained a slight growth and is gradually becoming saturated, China's mobile advertising market has entered a period of steady development, and marketing service providers are facing new challenges and opportunities. According to the latest "Research Report on Brand Marketing and Millennial Youth Consumption Trends in China, 2024-2025" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, China's mobile advertising market will be 464.66 billion yuan in 2023, a year-on-year increase of 2.7%, and is expected to exceed 480 billion yuan in 2025. In recent years, marketing service providers have kept up with technology trends and applied AI and other technologies to copywriting, image processing, video idea generation and other fields to provide brands with more efficient and personalized marketing solutions. On the other hand, consumers' demand for products is becoming more diverse and personalized, and they care about the practicality of products, and put forward requirements for product design. More and more consumers are beginning to pay for their personal interests and pursue personalized consumption concepts, and brands and marketing service providers are facing new challenges.
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