科技配消费,越配越对味(共16份)
科技行业辅助消费崛起
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艾媒咨询 | 2023年全球及中国淋浴房行业发展白皮书
随着人口老龄化加剧和人们以健康、舒适为核心的消费观念提升,人们越来越重视个人健康和舒适度,淋浴房因能够提高人们的洗浴体验和心情,市场需求不断提升。iiMedia Research(艾媒咨询)数据显示,2022年全球淋浴房行业市场规模2258.9亿元,2026年有望达2975.3亿元,预计未来中国继续成为全球淋浴房的主要增量市场。数据显示,产品的质量和安全性是消费者购买淋浴房的重要考虑因素。未来高端品质的淋浴房需求将有所增加,吸引更多的购买人群。目前,简约的装修风格凭借其简洁、大方、实用的特点,成为了当下的时尚选择。随着现代人对简约、精致的生活追求不断提高,极窄边框淋浴房、全景门这一类极简风格的家装市场前景也将更加广阔。
With the intensification of population aging and the improvement of people's consumption concept centered on health and comfort, people are paying more and more attention to personal health and comfort. As shower rooms can improve people's bathing experience and mood, market demand is constantly increasing. According to data from iiMedia Research, the global shower room industry market size was 225.89 billion yuan in 2022, and is expected to reach 297.53 billion yuan in 2026. It is expected that China will continue to become the main incremental market for global shower rooms in the future. Data shows that product quality and safety are important considerations for consumers when purchasing shower rooms. The demand for high-end quality shower rooms will increase in the future, attracting more buyers. At present, the minimalist decoration style has become a fashion choice due to its simplicity, generosity, and practicality. With the increasing pursuit of simplicity and delicacy in modern life, the market prospects for minimalist style home decor such as narrow frame shower rooms and panoramic doors will also be broader. -
艾媒咨询|2021中国单身群体消费行为调查及单身经济趋势分析报告
总体而言,生活用品和餐饮美食是国民消费的主要内容。但是,iiMedia Research(艾媒咨询)调研数据显示,有27.3%的单身群体表示每月消费最多的领域是餐饮美食方面,有71.9%的人每月固定开销占收入的20%-60%,单身经济有较大市场。换言之,单身与非单身群体的消费结构存在一定差异。单身群体在各领域的消费都相对积极,而非单身人士的休闲娱乐消费明显较低,更多花费用于生活日用品。
Generally speaking, articles for daily use and food and beverage are the main contents of national consumption. However, according to the survey data of iiMedia Research, 27.3% of single people said that the area that consumes the most every month is food and beverage, and 71.9% of them have a fixed monthly expenditure accounting for 20%-60% of their income, so the single economy has a large market. In other words, there are some differences in the consumption structure between single and non-single groups. Singles spend relatively actively in various fields, while non-singles spend significantly less on leisure and entertainment, and spend more on daily necessities. -
艾媒咨询|2021年9-10月中国化妆品行业运行数据监测双月报:“双十一” 战报
本报告涉及的案例/品牌/企业:C咖,悦瞳,林清轩
数据显示,今年年初社会消费品零售总额受去年低基数的影响,同比高增。自三月以来中国社会消费品零售总额与化妆品类商品零售值同比增长速度总体呈现下滑趋势。艾媒咨询分析师认为,受中国疫情零星出现以及宏观经济景气度等原因,居民总体消费意愿减弱,如将来疫情仍未解决,或一定程度影响化妆品消费的总体需求。不过,从数据来看,今年美妆护肤类产品线上复购需求多于线下体验需求,且对即时性要求不高,在整体电商经济增速下降的环境下,未来美妆护肤类产品线上销售增速仍能够保持高增长趋势。
Data show that at the beginning of this year, the total retail sales of social consumer goods increased year-on-year due to the impact of last year's low base. Since March, the year-on-year growth rate of China's total retail sales of social consumer goods and the retail value of cosmetics has generally shown a downward trend. iiMedia Research analysts believe that due to the sporadic occurrence of the epidemic in China and the macroeconomic boom, the overall consumption willingness of residents is weakened. If the epidemic has not been solved in the future, it may affect the overall demand for cosmetics consumption to a certain extent. However, from the data, this year, the demand for online re purchase of beauty and skin care products is more than the demand for offline experience, and the requirement for timeliness is not high. Under the environment of declining overall e-commerce economic growth, the growth rate of online sales of beauty and skin care products can still maintain a high growth trend in the future. -
艾媒咨询|2021年中国健身房行业市场现状及消费趋势调查研究报告
本报告涉及的案例/品牌/企业:威尔仕,中田,超级猩猩,一兆韦德
数据显示,中国健身房行业市场规模近几年不断增长,预计2021年市场规模将继续增长并达到3771亿元。 2020年中国健身房会员7029万人,渗透率为4.87%,而美国健身房会员的渗透率为19.0%,这意味着中国的健身房事业具有巨大的发展潜力。预计2025年我国的基础阶段体育健身人口可能会增长至3.25-3.5亿左右,在全国总体的体育健身人口中,可能达到65%-70%的占比,承接这一部分受众群体的健身需求,将会是未来线上健身房的主要功能。
Data show that the market size of China's gym industry has been growing in recent years, and it is expected that the market size will continue to grow in 2021 and reach 377.1 billion yuan. In 2020, there are 70.29 million gym members in China, with a penetration rate of 4.87%, while the penetration rate of American gym members is 19.0%, which means that China's gym industry has great potential for development. It is estimated that in 2025, my country’s basic-stage physical fitness population may grow to about 325-350 million. In the overall physical fitness population of the country, it may account for 65%-70%. To undertake the fitness needs of this part of the audience, it will Will be the main function of the online gym in the future. -
艾媒咨询|2021-2022年中国医美器械产业运行及投资决策分析报告
本报告研究涉及企业/品牌/案例:科医人,复星医药,奇致激光,半岛医疗
伴随着医美市场规模的持续扩大,中国医美器械行业发展前景可期。数据显示,预计2021年中国医美器械市场规模将超过500亿元,同比增长27.8%。从细分赛道来看,近年来,微创和无创已逐渐成为医疗美容的趋势,这就推动了以激光、超声波等能量源为代表的光电类医美器械的发展。从市场格局来看,中国正规医美机构设备的市场份额80%是进口品牌,且中高端市场被飞顿、塞诺龙等海外龙头企业占领。为了改变这一局面,国家及地方先后出台政策鼓励本土医美器械品牌的发展,同时,国有品牌也通过加大自主研发投入和投资并购来扩大市场份额,未来随着下游扩张、需求渗透、技术更新等因素有望加速进口替代。
With the continuous expansion of the medical beauty market, the development prospect of the medical beauty equipment industry in China is promising. According to the data, it is estimated that in 2021, the market size of medical devices in China will exceed 50 billion yuan, with a year-on-year growth of 27.8%. From the perspective of subdivision, in recent years, minimally invasive and non-invasive have gradually become the trend of medical beauty, which promotes the development of photoelectric medical beauty devices represented by laser, ultrasonic and other energy sources. From the perspective of market structure, 80% of the market share of China's regular medical and beauty institutions' equipment is imported brands, and the medium and high-end market is occupied by overseas leading enterprises such as feton and sinolon. In order to change this situation, the state and local governments have successively issued policies to encourage the development of local medical and beauty equipment brands. At the same time, the state-owned brands also expand their market share by increasing independent R & D investment and investment in M & A. in the future, with the downstream expansion, demand penetration, technology update and other factors, it is expected to accelerate the import substitution. -
艾媒咨询|2021年中国付费自习室行业发展现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例:去K书,时不我待,自喜空间
随着付费自习室的逐步推广,用户市场对付费自习室的接受程度会逐渐增强,付费自习室的用户结构将由原来单一的白领、学生逐步演变成各种用途、各种需求的用户群体。调研数据显示,付费自习室用户近7成为非学生用户群体,并且48.6%的用户到付费自习室做求职准备。然而,新冠疫情对付费自习室的冲击较大,付费自习室的用户增长放缓。iiMedia Research(艾媒咨询)数据显示,2019年和2020的用户规模增速分别为170.6%和34.8%,增幅收窄。但随着疫苗注射人群规模扩大,预计2021年付费自习室的用户恢复快速增长趋势,用户规模超过500万人,增幅为74.4%。
With the gradual promotion of the paid study room, the user market will gradually enhance the acceptance of the paid study room. The user structure of the paid study room will gradually evolve from the original single white-collar workers and students to the user groups with various uses and needs. According to the survey data, nearly 7% of the paid study room users become non student users, and 48.6% of them go to the paid study room to prepare for the job. However, the impact of COVID-19 on the tuition study room is relatively large, and the growth of users in the tuition learning room is slowing down. According to the data of iimedia research, the growth rate of user scale in 2019 and 2020 will be 170.6% and 34.8% respectively, and the growth rate will narrow. However, with the expansion of vaccination population, it is estimated that in 2021, the number of users in paid study rooms will return to the trend of rapid growth, with the number of users exceeding 5 million, an increase of 74.4%.
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