科技配消费,越配越对味(共16份)
科技行业辅助消费崛起
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艾媒咨询 | 2024年中国露营经济市场发展研究与消费行为分析报告
露营经济是多种因素共同助推下快速发展起来的产业,受到政治、经济、文化、社会和技术等影响。随着露营成为越来越多民众的日常户外休闲之选,露营行业市场空间将十分广阔。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国露营经济市场发展研究与消费行为分析报告》数据显示,中国露营营地市场规模整体呈现增长趋势,从2014年77.1亿元逐步增长至2023年的417.0亿元,增幅显著,预计2025年将达到562.1亿元。这一上升趋势反映了露营经济的快速发展和市场潜力。
艾媒咨询分析师认为,中国露营市场正处于高速发展阶段,随着经济逐渐回暖及相关政策的支持,露营市场未来将整体向好发展。
Camping economy is a rapidly developing industry driven by a variety of factors, which is influenced by politics, economy, culture, society and technology. As camping becomes a daily outdoor leisure choice for more and more people, the market space of the camping industry will remain vast. The latest "2024 China Camping Economy Market Development Research and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the overall scale of China's camping camp market shows a growth trend. It gradually increased from 7.71 billion yuan in 2014 to 41.70 billion yuan in 2023, with a significant increase. It is expected to reach 56.21 billion yuan by 2025. This upward trend reflects the rapid development of the camping economy and the market potential.
Analysts from iiMedia Consulting believe that China's camping market is in a stage of rapid development, with the gradual recovery of the economy and the support of relevant policies, the camping market will develop well in the future. -
艾媒咨询|2021年中国烤鱼行业发展研究报告
本报告涉及的案例/品牌/企业:探鱼,半天妖,江边城外
iiMedia Research(艾媒咨询)数据显示,2021年中国烤鱼行业市场规模达1104.5亿元,较2020年上升13.8%。随着烤鱼餐饮逐渐在中国各城市普及,市场渗透率逐渐提升。国民向享乐型、发展型消费转变,进一步推动烤鱼市场增长。预计未来保持12%左右的增长率,2023年中国烤鱼市场规模将达1396.6亿元。调查数据显示,女性(57.0%)、新中产(64.3%)、青年(84.9%)是烤鱼市场消费主力军,以重视消费体验为导向的消费模式逐渐显现。艾媒咨询分析师认为,随着行业入局者增多,同质化的竞争将不断加剧,差异化的运营模式显得尤为重要。打造新消费模式,通过产品和服务创新,提升顾客的消费体验是未来发展趋势。
According to the data of iiMedia Research, the market size of China's grilled fish industry will reach 110.45 billion yuan in 2021, up 13.8% from 2020. With the popularity of grilled fish catering in Chinese cities, the market penetration rate is gradually increasing. The national to hedonic, development-oriented consumption change, further promote the growth of baked fish market. It is expected to maintain a growth rate of about 12% in the future, and the market size of Grilled fish in China will reach 139.66 billion yuan in 2023. According to the survey data, women (57.0%), new middle class (64.3%) and youth (84.9%) are the main consumers in the grilled fish market, and the consumption mode focusing on consumption experience is gradually emerging. iiMedia consulting analysts believe that with the increase of industry entrants, the homogenized competition will continue to intensify, and the differentiated operation mode is particularly important. It is the future trend to create new consumption mode and improve customer consumption experience through product and service innovation. -
艾媒咨询|2021Q1中国电子烟行业发展现状及市场调研分析报告
本报告研究涉及企业/品牌/案例:亿纬锂能,劲嘉股份,雾芯科技,思摩尔国际,盈趣科技
当前,中国烟民数量位居世界第一,但随着国家禁烟政策的收紧、居民健康意识的提高,作为传统烟草替代品的电子烟在烟民中流行,部分电子烟企业如斯摩尔国际、雾芯科技受益并成功上市。数据显示,2020年中国电子烟市场规模增至83.3亿元,但电子烟渗透率却不足1%,说明中国电子烟行业发展空间广阔,预计2021年市场规模有望超100亿元。行业快速的发展也带动了电子烟产业链上游企业的发展,亿纬锂能、劲嘉股份等企业快速发展。
At present, the number of smokers in China ranks first in the world. However, with the tightening of the national anti smoking policy and the improvement of residents' health awareness, e-cigarettes, as a substitute for traditional tobacco, are popular among smokers. Some e-cigarette enterprises, such as smore international and fog core technology, have benefited and successfully listed on the market. According to the data, in 2020, the scale of China's e-cigarette market will increase to 8.33 billion yuan, but the penetration rate of e-cigarette is less than 1%, indicating that China's e-cigarette industry has broad development space, and the market scale is expected to exceed 10 billion yuan in 2021. The rapid development of the industry has also led to the development of the upstream enterprises of the e-cigarette industry chain, and the rapid development of Yiwei lithium energy, Jinjia shares and other enterprises. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度,规模以上高技术制造业增加值增长5.9%,装备制造业增加值增长4.7%,高技术产业投资增长9.1%,加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%,增速比上半年加快1个百分点,占社会消费品零售总额的比重达到24.3%。在疫情冲击下,产业转型发展的动力明显加快,以互联网经济为代表的新动能逆势成长,线上购物、直播带货等新业态、新模式持续火热,在线办公、远程问诊、在线教育等新兴需求非常旺盛,而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力,在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth. -
艾媒报告|2019中国网络互助发展专题研究报告
本报告研究涉及企业/品牌/案例:相互宝,蚂蚁金服,水滴互助,腾讯,康爱公社,e互助,众托帮,壁虎互助,夸克联盟,360,滴滴,苏宁易购,美团,京东,百度,支付宝
iiMedia Research(艾媒咨询)数据显示,近八成的网络互助参与者对网络互助计划表示满意,仅有1.7%的参与者表示比较不满意。网络互助的出现,为低收入家庭提供健康保障,缓解因患重病带来的经济压力,另一方面也能一定程度上满足精神需求,互联网巨头纷纷入局网络互助行业,用户规模不断扩大。
目前中国商业保险覆盖率较低,社会医保在赔付金额和覆盖疾病类型上又未能达到商业保险的规模,居民的普惠保障需求旺盛,网络互助产品凭借低门槛和公益性逐渐获得下沉市场的青睐。且随着政府监管的趋严、企业积极创新,网络互助行业迎来新的高速发展期。iiMedia Research(艾媒咨询)数据显示,95.2%的网络互助参与者月均支付金额低于10元,参与者满意程度高。网络互助产品一方面为需求人群提供低成本的医疗保障;另一方面,互助的形式也满足帮助他人的精神追求。网络互助的低门槛、低成本特点,使其能够对下沉城市和更多低收入人群实现覆盖,逐渐成为群众医疗保障重要一环。
At present, the coverage rate of commercial insurance is relatively low in China, and the scale of social medical insurance fails to reach the scale of commercial insurance in terms of compensation amount and types of diseases covered. Residents have a strong demand for mass medical security, and online mutual assistance products gradually win favor in the sinking market due to the low threshold and public welfare. Moreover, with the government's stricter regulation and enterprises' active innovation, the online mutual assistance industry has ushered in a new period of high-speed development. As the data of iiMedia Research showed, 95.2 percent of online mutual assistance participants paid less than 10 yuan per month on average, with high satisfaction. On the one hand, online mutual assistance products can provide low-cost medical security for people in need. On the other hand, the form of mutual assistance also satisfies the spiritual pursuit of helping others. With the characteristics of low threshold and low cost, network mutual assistance can cover sinking cities and more low-income groups, and gradually become an important part of mass medical security.
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艾媒报告 |2019全球及中国家政服务行业新兴市场及发展前景分析报告
本报告研究涉及企业/品牌/案例:51家庭管家,好慷在家,e家洁,阿姨来了,家政无忧,家庭管家,阿姨帮,苏宁帮客,58到家
家政服务行业在2019年受到政策的关注,将会从教育、立法、监管上得以完善。目前,家政服务业在母婴护理和养老护理两个业态上蓬勃发展,推动家政服务业市场规模不断扩大。但供需结构失衡、从业人员素质水平较低、企业规模化程度较低等问题将会阻碍家政服务业的产业升级。艾媒咨询分析师认为,未来消费的升级将刺激家政服务需求不断增长,政策将助推家政服务体制机制逐渐完善,家政服务企业也将在向互联网转型的过程中提高服务效率和质量。
The domestic service industry has received policy attention in 2019 and will be perfected from education, legislation, and supervision. At present, the domestic service industry is booming in the two formats of maternal and child care and old-age care, and the market for the domestic service industry is expanding. However, the imbalance between supply and demand structure, the low level of quality of employees, and the low scale of enterprises will hinder the industrial upgrading of the domestic service industry. Ai Media Consulting analysts believe that the future consumption upgrade will stimulate the growing demand for domestic services, the policy will promote the improvement of the domestic service system and mechanism, and the domestic service enterprises will also improve the service efficiency and quality in the process of transforming to the Internet. -
艾媒报告 |2018-2019中国宠物食品产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括:Thompson Street Capital Partner、Tropichem实验室、TetraGenx、Genoscoper、全球宠物用品控股公司GPP、荷兰国际投资公司ING、Schlotus、General Mills、Blue Buffalo、J.M.Smucker、Ainsworth Pet Nutrition、LLC(安斯沃思宠物营养品)公司、United Petfood、Animal Lovers、Nestle、Wamiz、Purina、荷兰IMCD、宠幸宠物、魔力猫盒、宠爱国际、疯狂的小狗、猫殿下、味及、宠安安、宠物之城、瑞派宠物、兴牧生物、宠爱堡、派迪畅科技、宇钛科技、云宠智能、爱宠医生、双安科技、皇家、比瑞吉、渴望、麦富迪、亚禾、顽皮、伊纳宝、伟嘉、喵趣、希宝、宝路、优卡、西莎、佳贝、冠能、康多乐、普瑞纳、妙多乐、喜跃、Wanpy、中宠、Kingdom PetS、Live、纯真肉本色、Dr Hao、脆脆香、Sea、Kingdom、KingKitty、Frisian、Mio9、佩蒂股份
iiMedia Research(艾媒咨询)数据显示,2018年中国养宠家庭超6000万,宠物饲养和饲养宠物家庭数量有明显增多。然而,在国外品牌具有明显优势的挑战下,中国宠物食品行业正面临跨越性发展以及生存双重压力,宠物食品企业还需在渠道、品质和品牌建设等方面投入发展。
As the data of iiMedia Research showed, the pet food industry reached 93.4 billion yuan in the market in 2018, with a growth rate of 86.8%. The growth rate is much higher than that of previous years. With the change of people's pet concept and the promotion of pet status, users are willing to spend more on pet food to protect the health and growth of pets. The overall situation of pet food industry is better.
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