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艾媒咨询|2020年中国APP出海市场现状与竞争格局专题研究报告
中国移动互联网成熟的发展模式,以及中国品牌智能终端在海外话语权进一步提升,为APP出海发展创造了机遇。iiMedia Research(艾媒咨询)数据显示,2019年中国短视频市场规模达到245.8亿元。短视频行业的快速发展也使中国诞生一批具备竞争力的产品,在海外市场收获良好表现,快手、字节跳动等短视频典型企业在2020上半年均有相关产品进军海外市场。但近期海外国家对中国应用的下架和禁令风波也暴露了中国移动应用出海面临的政治风险,面对美国颁布的微信禁令,仅不足一成非苹果手机用户会在禁令实施后购买苹果手机。移动应用出海面对的非市场因素影响,需要做好长期发展规划,加强对发展中国家的布局,走农村包围城市道路发展。
The mature development mode of China Mobile Internet Industry and the further promotion of discourse power of Chinese intelligent terminals in the global market have created opportunities for the development of APPs in overseas markets. As the data of iiMedia Research showed, the market scale of China Short Video Industry reached 24.58 billion yuan in 2019. The rapid development of Short Video industry has also brought a batch of competitive products in China, and has achieved good results in overseas market. Typical enterprises in Short Video industry such as Kuaishou and Bytedance had also launched products in overseas market in the first half of 2020. However, recent bans on China mobile APPs by foreign countries had exposed the political risks of overseas development. Facing with the ban on Wechat by US government, merely less than 10% of the non-Apple mobile phone users will buy the Apple smartphone if it is implemented. Due to the influence of non-market factors, mobile APPs need make a long-term development planning, strengthen the layout of developing countries, and take on the strategy of encircling the cities from the rural areas. -
艾媒咨询|2020中国移动应用市场生态洞察报告
本报告研究涉及企业/品牌/案例:移动认证,华为应用市场,App Store,应用宝。
随着通信技术水平的迅速发展及电信业务的普及,中国移动应用产业链逐渐完善,行业发展速度加快。产业上游方面,2020年截至7月,中国在架移动应用达到357万款,厂商更加注重对用户便捷、安全体验的满足。中游方面,移动应用分发渠道发展产生了重要变化。iiMedia Research(艾媒咨询)数据显示,2020年中国小程序用户规模预计达到8.3亿人,新兴渠道对传统应用商店分发模式形成冲击。另一方面,在中美关系紧张的情况下,华为推进的HMS生态系统建设有望对标iOS及安卓,未来该系统有机会成为开发厂商竞争新赛道。下游方面,移动应用在应用场景方面也往更加垂直化的方向发展,如电商、文娱等领域催生出更加细分的场景,也从更多维度满足用户需求,在总体移动应用用户规模增速放缓的情况下,挖掘新的发展机会。
With the rapid development of communication technology and the popularization of telecom business, China Mobile APP industry chain is gradually improved, and the growth of market is accelerated. As for the upstream, by July 2020, the amount of in-store APP in China has reached 3.57 million, and the enterprises are paying more attention to the satisfaction of user convenience as well as security experience. In the midstream, the development of APP distribution channels has undergone important changes. As the data of iiMedia Research showed, user scale of mini-program in China is expected to 830 million in 2020. And the emerging channels will have an impact on the distribution mode of traditional APP stores. On the other hand, under the tense relationship between China and United States, Huawei’s HMS ecosystem construction is expected to be benchmarked with iOS and GMS. In the future, the system has the opportunity to become a new race track for developers to compete. On the downstream side, the industry is developing in a more vertical direction in terms of application scenarios. Fields like e-commerce, entertainment, etc. give birth to more subdivided scenarios, and meet users’ needs from more dimensions. In the case of slowing down of the overall growth rate of APP users, new development opportunities are explored. -
艾媒报告|2018-2019中国移动应用商店市场监测报告
iiMedia Research(艾媒咨询)数据显示,2018年中国国第三方移动应用商店活跃用户达4.72亿人,2020年用户预计达4.85亿人,第三方移动应用商店市场趋于稳定。用户期待移动应用商店提高安全性、丰富度和推荐精确度。第三方移动应用商店面临多方竞争压力,但小程序、快应用冲击有限,安全体系建设是目前应用商店的基础性工程。
As the data of iiMedia Research showed, the number of active third-party mobile app stores in China reached 472 million in 2018, and the number of users in 2020 is expected to reach 485 million. The third-party mobile app store market tends to be stable. Users expect mobile app stores to increase security, richness and recommendation accuracy. Third-party mobile application stores face multiple competitive pressures, but small programs and fast application impacts are limited. Security system construction is the basic project of the current application store.
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