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艾媒咨询|2024年中国睡眠健康产品创新及消费洞察报告
现代社会生活节奏快,工作强度大,生活与工作压力、手机和过量信息干扰等各因素导致睡眠问题突出,消费者对各种助眠及提高睡眠质量的产品需求增加,为睡眠经济行业带来商机。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国睡眠健康产品创新及消费洞察报告》数据显示,2023年中国睡眠经济行业市场规模达4955.8亿元,同比增长8.6%,预计2027年市场规模达6586.8亿元。调研数据显示,2024年超九成国民经常或偶尔会出现睡眠质量问题,睡眠浅、入睡困难等成为影响睡眠质量的主要问题,56.8%的消费者会选择购买家居家纺类产品以改善睡眠质量,更愿意购买专业睡觉抱枕的消费者占77.8%。随着社会整体对睡眠健康重视程度加深,更智能、更人心、更专业的睡眠产品受到诸多消费者推崇。未来,科技推动助眠产品创新、消费主体年轻化以及产品消费升级等将成为行业发展趋势。
In modern society, the pace of life is fast, the work is intense, and various factors such as life and work pressure, mobile phones and excessive information interference lead to prominent sleep problems, and consumers' demand for various products to help sleep and improve sleep quality has increased, bringing business opportunities to the sleep economy industry. According to the latest Research Report on the Development of China Sleep Health Product Innovation and Consumption Insight Report 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's sleep economy industry reached 495.58 billion yuan in 2023, an increase of 8.6%, and the market size is expected to reach 658.68 billion yuan in 2027. In 2024, more than 90% of the people often or occasionally have sleep quality problems, shallow sleep and difficulty falling asleep have become the main problems affecting sleep quality, 56.8% of consumers will choose to buy home textile products to improve sleep quality, and 77.8% of consumers are more willing to buy professional sleep pillow. With the deepening of social attention to sleep health, more intelligent, more popular and more professional sleep products are respected by many consumers. In the future, technology to promote the innovation of sleep products, younger consumers and product consumption upgrading will become the development trend of the industry. -
艾媒咨询|2024年中国养生茶饮行业现状研究及消费者洞察报告
国民健康需求的升级、养生文化的盛行、国家政策的支持与法令法规的准允,为药食同源产业的蓬勃发展提供了有力保障,也为养生茶饮的市场扩容注入了强劲动力。养生茶饮作为健康食疗的一种,结合了拥有数千年的历史底蕴与广大的群众基础的传统中医养生文化,被赋予着“寓医于食”的温和而个性化的天然优势。随着现代生活节奏加快和健康观念普及,养生茶饮成为了健康生活的新宠。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国养生茶饮行业现状研究及消费者洞察报告》数据显示,2023年中国养生茶饮市场规模为411.6亿元,同比增长27.3%;预计2028年将突破千亿元。超九成消费者在每月养生茶饮的消费支出上超过了50元,而消费者消费养生茶饮时最重视的因素为口感与口味,其比例为65.2%。在消费群体年轻化已成趋势、健康理念成消费升级新需求的大背景下,养生茶饮企业需加强产品创新与技术升级为产业提质升级,并扩宽渠道可能,同时努力开拓年轻化的健康消费市场,创新传承中医养生文化来迎合市场需求,方可扩大市场影响力,抓住赛道机遇。
The enhancement of national healthcare needs, the promotion of health culture, the backing of national policies and the enactment of laws and regulations provide a robust assurance for the dynamic growth of the pharmaceutical and food industry, as well as inject a powerful impetus for the market expansion of healthy herbal beverage industry. Healthy herbal beverage, as a form of nutritious diet, integrates traditional Chinese medicine health culture with millennia-old history and broad public support, and is endowed with the gentle and personalized natural advantages of "integrating medicine into food". With the accelerated pace of modern life and widespread adoption of health concepts, healthy herbal beverage has emerged as a new favorite in healthy living.According to the latest Research Report 2024 China Health Herbal Beverage Industry Status Research and Consumer Insight Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, China's healthy herbal beverage market size is projected to reach 41.16 billion yuan by 2023, representing a 27.3% increase. It is expected to surpass 100 billion yuan by 2028. Over 90% consumers spend more than 50 yuan per month on healthy herbal beverages, with taste being cited as the most important factor at 65.2%. Against this backdrop where younger consumer groups are gaining prominence and wellness concepts are driving consumption upgrades, healthy herbal beverage companies need to bolster product innovation and technological advancement to enhance quality while expanding potential channels. Simultaneously they should strive to tap into the younger demographic's interest in wellness products through innovative approaches that uphold traditional Chinese medicine culture in order to meet market demand effectively expand their influence. -
艾媒咨询 | 2023-2024中国饰品产业发展状况与消费者行为变化监测调查报告
随着居民消费水平的提高,消费整体呈现恢复向好态势,饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023-2024年中国饰品产业发展状况与消费者行为变化监测调查报告》数据显示,2023年中国社会消费品零售总额累计值为47.2万亿元,同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元,增长率为9.8%。 在宏观经济环境和消费需求的共同影响下,我国饰品行业消费市场将继续扩大。当前,居民消费正处于持续升级阶段,国内消费市场呈现出“品质消费需求旺盛”的特点,实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。此外,饰品行业的消费群体愈发年轻,90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体,这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年,众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品,以个性潮流的设计与年轻消费者实现情感共鸣。未来,将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have picked up in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Change Monitoring Survey Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, in 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%.Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, the domestic consumer market presents the characteristics of "strong demand for quality consumption", practicality, aesthetics, and affordability have become the main considerations for consumers when buying jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding. -
艾媒咨询|2024-2025年中国协同办公行业及标杆案例研究报告
随着数字化转型和远程工作需求的推动,中国协同办公行业迅速发展,逐步发展为企业提升运营效率和团队协作方式的关键因素。在企业中通过协同办公行软件构建一套高效的服务框架,成为了企业日常运营中提升沟通效率、加强团队协作的重要工具。在行业竞争日趋激烈的环境下,中国协同办公行业不仅满足了国内企业对高效协作平台的需求,还逐渐将视野扩展到国际市场,成为全球企业服务市场的新动向。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国协同办公行业及标杆案例研究报告》数据显示,中国协同办公市场规模2023年已达330.1亿元,预计2025年规模将达414.8亿元。
艾媒咨询分析师认为,在全球化的大背景下,中国协同办公企业通过整合和应用具有中国特色的创新理念和技术优势,可以更有效地与国际企业建立合作关系,提升品牌竞争力。
Driven by digital transformation and the need for remote working, China's collaborative office industry has grown rapidly, gradually becoming a key factor for enterprises to improve operational efficiency and team collaboration. In the enterprise, a set of efficient service framework is built through collaborative office software, which has been becomed an important tool to improve communication efficiency and strengthen team cooperation in the daily operation of enterprises. In the increasingly competitive environment of the industry, China's collaborative office industry not only meets the needs of domestic enterprises for efficient collaboration platforms, but also gradually expands its vision to the international market, becoming a new trend in the global enterprise service market. According to the latest "2024-2025 China Collaborative Office Industry and Benchmarking Case Study Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's collaborative office market has reached 33.01 billion yuan in 2023. It is expected that the scale will reach 41.48 billion yuan in 2025.
Analysts from IIMedia Consulting believe that in the context of globalization, Chinese collaborative office enterprises can more effectively establish cooperative relations with international enterprises and enhance brand competitiveness by integrating and applying innovative ideas and technological advantages with Chinese characteristics. -
艾媒咨询|2024年中国果干蜜饯行业创新及消费者洞察报告
随着经济的不断发展,消费者对食品安全和健康饮食的关注度日益提升,多元化的营养健康需求为中国休闲食品行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国果干蜜饯行业创新及消费者洞察报告》数据显示,果干蜜饯类产品营养价值较高,在休闲食品中占据重要地位,2023年中国果干蜜饯产品市场规模达1462亿元,2019-2023年复合增长率达24.0%,预计2028年市场规模有望增至3353亿元。随着中国居民消费水平的提升,消费者在食品方面的消费支出也随之增加,营养均衡、膳食平衡成为了消费者的首要关注因素。在健康消费趋势下,能够兼具口味和健康、符合消费者多元需求的产品有望成为行业主流。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide huge opportunities for the development of China's snack food industry. According to the latest Research Report on the Development of China Dried fruit preserves industry Innovation and Consumer Insight Report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, dried fruit preserves have high nutritional value and occupy an important position in leisure food. In 2023, the market size of China's dried fruit preserves products reached 146.2 billion yuan, with a compound growth rate of 24.0% from 2019 to 2023, and the market size is expected to increase to 335.3 billion yuan in 2028. With the improvement of the consumption level of Chinese residents, consumers' consumption expenditure on food has also increased, and balanced nutrition and diet have become the primary concern factor of consumers. Under the trend of healthy consumption, products that can have both taste and health and meet the diversified needs of consumers are expected to become the mainstream of the industry. -
艾媒咨询|2024年中国虚拟数字人产业发展白皮书
随着AI技术的日益成熟与广泛应用,虚拟数字人从一个遥远的概念逐渐走进了现实世界的舞台,在技术融合与产业升级中扮演至关重要的桥梁与驱动者。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国虚拟数字人产业发展白皮书》数据显示,2023年中国虚拟人带动产业市场规模和核心市场规模分别为3334.7亿元和205.2亿元,预计2025年分别达到6402.7亿元和480.6亿元,呈现强劲的增长态势。
艾媒咨询分析师认为,虚拟人技术具有为用户提供高度智能化和个性化服务的潜力,为B端企业降本增效,其市场需求前景广阔。
With the increasing maturity and widespread application of AI technology, virtual digital humans have gradually entered the real world stage from a distant concept, playing a crucial bridge and driver in technology integration and industrial upgrading. According to the latest "White Paper on the Development of China's Virtual Digital Human Industry in 2024" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the market size and core market size driven by virtual humans in China were 333.47 billion yuan and 20.52 billion yuan respectively in 2023. It is expected to reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025, showing a strong growth trend.
Analysts from iMedia Consulting believe that virtual human technology has the potential to provide users with highly intelligent and personalized services, reducing costs and increasing efficiency for B2B enterprises. Its market demand prospects are broad. -
艾媒咨询|2024-2025年中国兴趣消费趋势洞察白皮书
随着社会物质生活日渐富裕,人民精神文化需求日益增长,消费群体迭代,消费领域兴起了“兴趣”引导消费的浪潮。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国兴趣消费趋势洞察白皮书》数据显示,超五成的新青年消费者在生活必需品外,会在一定支出范围内购买兴趣喜好相关品、愉悦自我的产品。在消费频次方面,超五成新青年消费者每月的兴趣消费频率达3-5次。
艾媒咨询分析师认为,在兴趣消费产业范畴不断拓展的环境下,越来越多产品与兴趣消费相结合,消费者对兴趣消费的认知和了解会不断加深,兴趣消费的频率和消费比例有望持续提升。
With the increasing material prosperity of society and the growing spiritual and cultural needs of the people, consumer groups are iterating, and a wave of "interest" guiding consumption has emerged in the consumption field.According to the latest "White Paper on Insights into China's Interest Consumption Trends from 2024 to 2025" released by iiMedia Research, More than 50% of new young consumers will purchase products related to their interests, preferences, and self pleasure within a certain expenditure range, in addition to daily necessities. In terms of consumption frequency, over 50% of new young consumers have a monthly interest consumption frequency of 3-5 times..
iiMedia Research analysts believe that In the environment where the scope of interest consumption industry is constantly expanding, more and more products are combined with interest consumption, and consumers' awareness and understanding of interest consumption will continue to deepen. The frequency and proportion of interest consumption are expected to continue to increase.
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