艾媒咨询｜2024年中国果干蜜饯行业创新及消费者洞察报告

【报告目录】

一、中国果干蜜饯市场发展现状分析

健康需求与消费升级共促果干蜜饯市场激活潜能

果干蜜饯食用场景全覆盖，休闲、社交属性凸显

果干蜜饯市场未来保持高速增长态势

果干蜜饯行业创新不断，技术进步推动产业升级

创新趋势一：混搭类果干蜜饯产品成为销售新卖点

创新趋势二：健康属性成为消费者选购的关键因素

创新趋势三：天然原料、创新形态助推枣仁派产品脱颖而出

创新趋势四：以产品迭代推动枣仁派行业品质化升级

标杆研究：福满棚─专注口感更好、更营养的健康零食

标杆研究：福满棚─消费者综合满意度保持高位，全渠道稳步扩张

标杆研究：福满棚─产品优势凸显，企业实力强劲

二、中国果干蜜饯类产品消费者洞察分析

女性、中等收入的年轻消费者为核心消费群体

果干蜜饯消费者粘性较高，单次消费处于中等水平

果干蜜饯类产品在各渠道均有一定的渗透率

质量安全、口味/口感和健康营养因素成产品选购关键因素

消费者为外观付费意愿较高，独立包装产品存在较大机遇

果干蜜饯创新产品——复合果干蜜饯更受消费者喜爱

果干蜜饯创新产品——枣仁派逐渐起量，增长潜力较大

营养丰富是消费者购买枣仁派主要原因

消费者对枣仁派满意度高，推荐意愿强

三、中国果干蜜饯市场发展趋势分析

中国果干蜜饯市场发展趋势分析

【图表目录】

图表1. 2019-2023年中国休闲食品市场规模

图表2. 2019-2023年中国果干蜜饯市场规模

图表3. 1981-2023年中国居民消费支出情况

图表4. 中国果干蜜饯消费者未来消费意愿

图表5. 中国果干蜜饯消费者食用场景

图表6. 中国果干蜜饯消费者购买原因

图表7. 2018-2028年中国果干蜜饯市场规模及预测

图表8. 2013-2023年中国果干蜜饯类产品新增相关专利数量

图表9. 中国果干蜜饯消费者对混搭类产品了解情况

图表10. 中国果干蜜饯消费者对混搭类产品消费意愿

图表11. 中国果干蜜饯消费者选购新品的关注因素TOP3

图表12. 中国果干蜜饯消费者配料表关注情况

图表13. 福满棚消费者满意程度

图表14. 中国消费者了解福满棚品牌的渠道分布TOP3

图表15. 福满棚枣仁派产品优势

图表16. 2023年福满棚枣仁派品类全网销售总额占比

图表17. 中国果干蜜饯消费者月均购买频次

图表18. 中国果干蜜饯消费者单次花费金额

图表19. 中国果干蜜饯消费者购买渠道选择

图表20. 中国果干蜜饯消费者购买决策因素

图表21. 中国果干蜜饯消费者包装偏好

图表22. 中国果干蜜饯消费者对产品外观设计看法

图表23. 中国果干蜜饯消费者产品类型偏好

图表24. 中国枣仁派消费者购买频率

图表25. 中国枣仁派消费者未来购买意愿

图表26. 中国枣仁派消费者购买原因

图表27. 中国枣仁派消费者口味偏好

图表28. 中国枣仁派消费者满意度评分

图表29. 中国枣仁派消费者产品推荐意愿

Figure 1. Market size of snack food in China from 2019 to 2023

Figure 2. Market size of dried fruit preserves in China from 2019 to 2023

Figure 3. Consumption Expenditure of China Residents from 1981 to 2023

Figure 4. Future Consumption Intention of Chinese dried fruit preserves Consumers

Figure 5. Scenarios for Chinese consumers of dried fruit preserves

Figure 6. Reasons for Chinese consumers to buy dried fruit preserves

Figure 7. Market scale and forecast of dried fruit preserves in China from 2018 to 2028

Figure 8. The number of new patents related to dried fruit preserves products in China from 2013 to 2023

Figure 9. Chinese dried fruit preserves consumers' understanding of mixed products

Figure 10. Chinese dried fruit preserves consumers' willingness to mixed products

Figure 11. Top 3 concern factors for Chinese dried fruit preserves consumers to buy new products

Figure 12. Concerns about the ingredient list of Chinese dried fruit preserves consumers

Figure 13. Consumers' satisfaction with Fumanpeng brand

Figure 14. Chinese consumers understand the TOP3 channel distribution of Fumanpeng brand

Figure 15. Fumanpeng jujube kernel pie product advantages

Figure 16. Fumanpeng Zaoren pie category total network sales in 2023

Figure 17. Average monthly purchase frequency of Chinese dried fruit preserves consumers

Figure 18. Amount of single consumption of Chinese dried fruit preserves consumers

Figure 19. Selection of purchasing channels for Chinese dried fruit preserves consumers

Figure 20. Chinese consumers' purchasing decision factors for dried fruit preserves

Figure 21. Chinese consumers' packaging preferences for dried fruit preserves

Figure 22. Chinese dried fruit preserves consumers' views on product appearance design

Figure 23. Consumer product type preference of dried fruit preserves in China

Figure 24. Buying frequency of Chinese Zaoren pie consumers

Figure 25. Future purchase intention of Chinese Zaoren pie consumers

Figure 26. Chinese Zaoren pie consumers buy reasons

Figure 27. Chinese Zaoren pie consumer taste preference

Figure 28. Consumer satisfaction rating of Chinese Zaoren pie

Figure 29. Chinese Zaoren pie consumer product recommendation intention