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艾媒咨询|2020年9-10月中国汽车行业运行状况及企业商情双月报告
本报告研究涉及企业/品牌/案例:一汽大众、吉利汽车、特斯拉。
2020年上半年,国家层面和地方政府出台的一系列政策起到了刺激汽车消费的效果,为下半年车市恢复奠定了基础。同时,“金九银十”这个汽车传统销售旺季的到来,加上消费者在经济方面的安全感以及身处的环境现状的改善,都共同驱动了车市销量的增长。数据显示,2020年1-10月,汽车产销1951.9万辆和1969.9万辆,同比下降4.6%和4.7%,降幅与1-9月相比,分别收窄2.1个百分点和2.2个百分点。其中,10月的汽车产销分别达到255.2万辆和257.3万辆,环比增长0.9%和0.31%,同比增长11.0%和12.5%。
In the first half of 2020, a series of policies at the national level and by local governments had the effect of stimulating automobile consumption, laying the foundation for the recovery of the automobile market in the second half of the year. At the same time, the arrival of the "golden nine silver ten" , a traditional automobile sales peak season, coupled with consumers' sense of economic security and the improvement of the current situation in the environment, all together drive the growth of the car market. The figures show that between January and October 2020, car production and sales totaled 19.519 million and 19.699 million units, down 4.6 percent and 4.7 percent from the same period a year earlier. The decrease narrowed by 2.1 percentage points and 2.2 percentage points, respectively, from January to September. Of this total, car production and sales reached 2.552 million and 2.573 million respectively in October, up 0.9 percent and 0.31 percent month-on-month and 11.0 percent and 12.5 percent year-on-year. -
艾媒咨询|2020年7-8月中国汽车行业运行状况及企业商情双月报告
本报告研究涉及企业/品牌/案例:丰田汽车,小鹏汽车, 广汽丰田。
iiMedia Research(艾媒咨询)数据显示,2020年8月的特斯拉、蔚来、理想等车企股价行情变动引起众多股份的关注,此外加上新能源车小鹏赴美上市,都使得“新能源车”成为社会关注的焦点。艾媒咨询分析师认为,新能源车热度会持续走高,但伴随补贴退坡势必将在一定程度上影响消费者购买意愿,该行业将进入残酷的淘汰赛阶段。
iiMedia Research data show that in August 2020, Tesla, NIO, LI and other auto companies share price changes caused a lot of concern, in addition to XPEV to the United States listing, all make "new energy vehicles" become the focus of social attention. iiMedia consulting analysts believe that the heat of new energy vehicles will continue to rise, but with subsidies will inevitably affect consumers' willingness to buy to a certain extent, the industry will enter a brutal phase of elimination. -
艾媒咨询|2020年5-6月中国汽车行业运行状况及企业商情双月报告
本报告研究涉及企业/品牌/案例:蔚来汽车,比亚迪。
2020年6月中国汽车产业逐步回归正轨,乘用车产销量都有一定增长。狭义乘用车综合销量排名前十的多为合资品牌,自主品牌仅有吉利汽车和长安汽车入围。从汽车质量看,2020上半年,汽车行业实施召回有93次事件,召回总量约321.44万辆,较去年同期增长约16.4%。发动机问题是汽车召回的主要原因,共召回261.27万辆,占比超过8成。
In June 2020, China's auto industry will gradually return to the right track, and passenger vehicle production and sales will have a certain increase. In the narrow sense, the top ten in terms of comprehensive sales volume of passenger vehicles are mostly joint venture brands, and only Geely Automobile and Changan Automobile are shortlisted for independent brands. In terms of car quality, in the first half of 2020, there were 93 recalls in the automotive industry, and the total number of recalls was about 3.2144 million vehicles, an increase of about 16.4% over the same period last year. Engine problems are the main reason for automobile recalls, with a total of 2,612,700 vehicles being recalled, accounting for more than 80%. -
艾媒报告|2020年3-4月中国汽车行业运行状况及企业商情月度报告
本报告研究涉及企业/品牌/案例:特斯拉,比亚迪。其他提及企业/品牌:上汽大众,吉利汽车,一汽大众,广汽丰田,北京现代,小鹏汽车,东风日产,通用,福特,长安汽车,金龙客车,轩逸,哈弗H6,五菱宏光,科技出行,小马智行,车好多集团,蔚来汽车,奇瑞汽车,上海通用五菱,北汽集团,凯美瑞,雷凌,朗逸,宝来,卡罗拉,速腾,传祺GS4等
2020年4月,中国汽车行业产销量均突破了200万辆,稍高于去年同期水平,其中商用车强、乘用车弱的局面仍较为明显。艾媒咨询分析师认为,国家一系列的宏观调控政策,为对冲疫情影响、稳定经济运行提供了有力保障,特别是积极稳健的货币政策,给地方企业巨大的贷款支持和债务支持,对汽车企业有一定的利好作用。
In April 2020, the production and sales volume of China's auto industry exceeded 2 million units, slightly higher than the same period last year. Among them, the situation of strong commercial vehicles and weak passenger vehicles is still more obvious. iiMedia Research believe that a series of national macro-control policies have provided a strong guarantee for hedging the impact of the epidemic and stabilizing economic operation, especially active and stable monetary policies, which provide huge loan support and debt support for local enterprises Has a certain positive effect. -
艾媒报告|2020年1月中国汽车行业运行状况及企业商情月度报告
本报告研究涉及企业/品牌/案例:吉利汽车,特斯拉;其他提及企业/品牌:起亚汽车,凯迪拉克,沃尔沃,cruise,滴滴智通,奇瑞,比亚迪,斯柯达,上汽大众,奇瑞汽车,一汽大众,上汽通用五菱,广汽丰田,蔚来汽车,东风雷诺,江铃汽车,宝沃汽车,斯巴鲁汽车,长安铃木,捷豹汽车,君马汽车,现代汽车,奥迪汽车,力帆汽车,铃木汽车,长安福特,长安马自达,长安汽车,欧尚,一汽丰田,一汽红旗,一汽轿车,吉利新能源,上汽通用,上汽通用五菱,广汽菲克,广汽本田,广汽三菱,广汽乘用车,上汽乘用车,上汽大通,北汽新能源,长城欧拉,蔚来,江淮汽车,上汽通用五菱新能源,奇瑞新能源,小鹏汽车
2020年春节较往年早至,春节前时间短,不少消费者有延后购买汽车的打算;同时春节假期为汽车销售真空期,车市1月销量相对惨淡。从各项数据来看,2020年1月中国汽车销量194.10万辆,环比下降26.98%;同比下降18.00%,各类车型的产量、销量均出现环比下降现象。
The 2020 Spring Festival arrives earlier than in previous years. The time before the Spring Festival is short, and a large number of consumers have the intention to delay the purchase of cars. At the same time, the Spring Festival holiday is a vacuum period for car sales, and the car market sales in January are relatively bleak. From the data point of view, in January 2020, China's auto sales were 1.941 million, a 26.98% decrease from the previous month; after that, it decreased by 18.00%. The output and sales of various types of vehicles all showed a decrease from the previous month. -
艾媒报告|2019年12月中国汽车行业运行状况及头部企业月度监测报告
本报告研究涉及企业/品牌/案例:上汽集团,广汽集团,北京汽车,吉利汽车,东风汽车,比亚迪,中国重汽,宇通客车,江铃汽车,一汽轿车,金龙汽车,江淮汽车,一汽夏利,一汽大众,上汽大众,东风日产,吉利汽车,上汽通用,上汽通用五菱,长安汽车,长城汽车,北京现代,东风本田,北汽EU系列,北汽EC系列,宝骏新能源,奔腾B30 EV,Aion S,奇瑞eQ,荣威Ei5,朗逸BEV,启辰D60 EV,宝马5系 PHEV,哈弗H6,CS75,博越,途观,探岳,比亚迪宋,荣威RX5,CR-V,哈弗M6,途岳,五菱宏光,别克GL8,宝骏730,宝骏RM-5,宝骏360,风行,ELYSION,奥德赛,G10,风光330,轩逸,朗逸,速腾,宝来,卡罗拉,帕萨特,桑特纳,英朗,雷凌,北汽EU系列
艾媒咨询分析师统计发现,综合来看,尽管2019年乘用车车型较往年产量下降,就12月份而言,中国乘用车产量高于去年同期水平。但是,2019年12月中国汽车投诉数据1400条,同比增长216%,环比增加67.4%。被投诉汽车中,一半以上是中系汽车(52.94%);其中发动机和传动系是受到投诉最多的两类问题。艾媒咨询分析师认为,加强汽车及其售后服务质量,是在当前推动汽车销售的必要举措。
iiMedia Research found that, overall, although passenger car models in 2019 were lower than in previous years, in terms of December, China's passenger car output was higher than the same period last year. However, in December 2019, there were 1,400 data on China's automobile complaints, a year-on-year increase of 216% and a month-on-month increase of 67.4%. Among the complained cars, more than half were mid-range cars (52.94%); of which, the engine and drive train were the two most complained types. Ai Media Consulting analysts believe that strengthening the quality of automobiles and their after-sales services is a necessary measure to promote automobile sales at present. -
艾媒报告 |2019-2021年中国汽车定制改装产业现状剖析及发展前景分析报告
本报告研究涉及企业/品牌/案例:上汽集团,华域汽车,比亚迪,均胜电子,长安汽车,长安B,长城汽车,福田汽车,江淮汽车,广汽集团,大众公司,丰田汽车,戴姆勒股份有限公司,福特汽车,本田汽车,宝马集团,东风汽车,尼桑汽车,猎豹汽车,海马汽车,奇瑞汽车,现代,雷诺
2018年,中国私人汽车拥有量超过2亿,同比增长12.0%。个性化消费方式推动汽车定制改装产业发展。2016年中国中产阶层占成年人口的21.1%,他们最关注的消费领域是汽车及汽车用品。面对巨大的汽车定制改装产业市场潜力,上汽大通推出C2B智能模式,长安汽车推出C2M模式,通过搭建产业链条,力求以数据化平台连接汽车用户与厂商。iiMedia Research(艾媒咨询)调研发现,目前汽车定制改装普及程度较低,仅有56.5%的网民听说过汽车定制,仅有2%的用户购买过定制汽车。艾媒咨询分析师认为,目前中国正处在汽车定制产业的起步发展阶段,能够基本满足消费者的浅层定制,而对汽车定制规模化生产程度不高,有待进一步向分散化生产方向发展,以满足用户完全自由定制需求。
In 2018, China's private car ownership exceeded 200 million, up 12.0% year-on-year. Personalized consumption mode to promote the development of automotive custom modification industry. China's middle class accounted for 21.1% of the adult population in 2016, with the most important consumer areas being cars and automotive supplies. Facing the huge market potential of automotive custom modification industry, SAIC Chase launched the C2B intelligent mode, Changan Automobile launched the C2M model, by building the industrial chain, and strive to connect automotive users and manufacturers with a data-based platform. IiMedia Research research found that the current popularity of car customization modificationist is low, only 56.5% of netizens have heard of car customization, only 2% of users have purchased custom cars. Ai media consulting analysts believe that China is currently in the initial stage of automotive customization industry development, can basically meet the consumer's shallow customization, and the scale of production of automotive customization is not high, to further develop to decentralized production direction to meet the user's completely free customization needs. -
艾媒报告 |2019中国3·15消费者权益调查报告汽车篇
中国汽车行业市场规模大,2018年总销售量达2808万辆,十大主要品牌掌握了89.2%的市场份额。在庞大的市场基础下和新能源汽车迅速崛起的背景下,汽车行业生产与销售过程中暗藏着许多隐患。2018年汽车行业发生了多起负面事件,其中,东风本田“机油门”事件暴露了汽车的质检问题、新能源汽车事件自爆昭示了新能源的安全问题、长城汽车“黑公关”表现了行业的恶性竞争问题。艾媒草莓派调研结果显示,近七成消费者在乘用车使用过程中出现过故障,但仅三成消费者有过维权经历,主要诉求为赔偿。
China's automotive industry market is large, 2018 total sales of 28.08 million vehicles, the top ten major brands have mastered 89.2% of the market share. Under the background of the huge market and the rapid rise of new energy vehicles, there are many hidden dangers in the process of production and sales in the automobile industry. In 2018, there were a number of negative events in the automotive industry, among which, Dongfeng Honda “Machine throttle“ incident exposed the problem of automobile quality inspection, new energy vehicle incident self-explosion shows the safety of new energy, Great Wall Automobile “black public relations“ shows the industry's vicious competition problem. The results of the iiMedia shows that nearly 70% consumers have failed in the use of passenger cars, but only 30% of consumers have had the experience of defending their rights, the main appeal is compensation. -
艾媒报告 |2019年中国汽车后市场分析与发展趋势研究报告
报告涉及的相关企业/品牌/案例:京东、天猫、腾讯、滴滴出行、途虎养车、汽车超人、康众、牛咖斯、康普顿、铁将军、合众思壮、上汽集团、北汽集团、广汽集团、东风日产、上海通用、神龙、PSA集团、大众、别克、福特
在2018年中国整体汽车产销量下滑情况下,新能源汽车2018年销量依旧保持61.7%的高速增长,这将带来动力电池等新汽车后市场续期。2018年中国二手车交易量达1382.2万辆,同比增长11.5%,超七成交易二手车的车龄在三年以上,随着汽车车龄的增加,车主对于汽车后市场的服务需求将呈现更强劲的增长。上汽集团、北汽集团等众多主机厂开设了汽车维修连锁体系。京东、阿里、腾讯等互联网巨头纷纷跨界进入汽车后市场。2018年线上汽车用户市场渗透率达到16.0%,女性车主用户增速较快,江苏地区网民最关注汽车后市场话题。线上汽保养项目增长最快,同比上涨120.3%。在汽车用品中,搜索指数最高的为装饰用品,消费者最关注的为汽车摆件、香水和车贴。电子用品中关注度最高为行车记录仪,2018年行车记录仪的市场规模达到313.0亿元,近六成消费者购买价格在千元以上。
Despite the decline in China's overall automobile production and sales in 2018, the sales volume of new energy vehicles in 2018 still maintained a high growth rate of 61.7%, which will bring about the renewal of the post-market of new vehicles such as power batteries. In 2018, China's second-hand car transaction volume reached 13.822 million, an increase of 11.5% year on year. More than 70% of the second-hand car transactions are over three years old. With the increase of vehicle ages, owners' demand for after-market services will show stronger growth. Saic motor, Beijing auto group and many other main engine plants set up a car maintenance chain system. Jd.com, Alibaba, Tencent and other Internet giants have entered the post-auto market across the border. In 2018, the market penetration rate of online automobile users reached 16.0%, and the growth rate of female car owners was rapid. Netizens in Jiangsu province paid the most attention to the topic of post-automobile market. Shanghai automotive maintenance line project growth fastest, up 120.3%. In the automotive supplies, the highest index for the search for decorative goods, consumers are most concerned about the automotive accessories, perfume and stickers. Among electronic products, auto data recorder attracts the most attention. In 2018, the market size of auto data recorder reaches 31.3 billion yuan, and nearly 60% of consumers purchase auto data recorder at more than 1000 yuan.
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