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艾媒咨询|2021年中国剧本杀行业发展现状及市场调研分析报告
本报告研究涉及企业/品牌/案例:剧本杀,明星大侦探,谁是凶手,百变大侦探,我是谜,密室逃脱,狼人杀
伴随着《明星大侦探》等推理综艺走红,剧本杀游戏也成功出圈,成为年轻消费者偏好的休闲娱乐活动之一。同时随着体验经济的发展,人们对剧本杀这种新消费业态接受度比较高,从而推动其在国内的快速发展。在不断升级发展过程中,北京、成都、长沙等网红城市的剧本杀商家正在做“剧场+剧本杀”、“文旅+剧本杀”等新尝试,与剧本杀相关的新业态正蓄势待发。数据显示,2019年中国剧本杀市场规模超过百亿元,同比增长68.0%,2020年受疫情影响,市场规模以7%的增幅增至117.4亿元,同比增长7%。如今剧本杀已经形成了一条完整的产业链,剧本创作者、发行商、演员、门店商家、垂直平台等主体的参与将会推动行业规模持续扩张。
With the popularity of "star detective" and other reasoning variety shows, screenplay game has also been successfully out of the circle, becoming one of the leisure and entertainment activities preferred by young consumers. At the same time, with the development of experience economy, people's acceptance of this new consumption format is relatively high, so as to promote its rapid development in China. In the process of continuous upgrading and development, script killing businesses in online Red cities such as Beijing, Chengdu and Changsha are making new attempts such as "theater + script killing" and "cultural tourism + script killing", and new businesses related to script killing are ready to develop. According to the data, in 2019, the scale of China's market will exceed 10 billion yuan, with a year-on-year growth of 68.0%. In 2020, affected by the epidemic, the market scale will increase by 7% to 11.74 billion yuan, with a year-on-year growth of 7%. Now the script has formed a complete industrial chain. The participation of script creators, publishers, actors, stores, vertical platforms and other main bodies will promote the continuous expansion of the industry scale. -
艾媒咨询|2020年中国有声书行业发展趋势研究报告
本报告研究涉及企业/品牌/案例:中文在线,阅文集团。
随着互联网与数字化技术的不断发展,有声书市场蓬勃发展。2019年中国有声书行业市场规模达到63.6亿元,持续三年增速高于30%。2019年中国有声书用户数量为4.78亿,同比去年上升19.0%,预计2020年将达5.69亿。目前行业巨头积极布局,抢占市场,音频平台也发力数字营销,培养用户听书习惯。iiMedia Research(艾媒咨询)数据显示,有声书是居民的重要阅读媒介,用户听书目的多样,非阅读学习目的占比达59.2%,悬疑探案类最受欢迎,占比47.1%。用户理性消费,实际付费金额与付费预算大体相符,付费预算在10-20元的用户占比最高,达31.2%。在选择有声书时,48.2%的用户最优先考虑的因素是有声书本身的内容。在这方面,中文在线结合网络文学传统文学,覆盖多种类型,通过专业音频开发,打造有声精品。
With the continuous development of Internet and digital technology, the audio book market is booming. In 2019, the market scale of China's audio book industry will reach 6.36 billion yuan, with a growth rate of more than 30% for three years. In 2019, the scale of audio book users in China will be 478 million, up 19.0% from last year, and it is expected to reach 569 million in 2020. At present, the industry giants actively layout and seize the market, and audio platform also makes efforts in digital marketing to cultivate users' listening habits. As the data of iiMedia Research showed, audio books are an important reading medium for residents. Users listen to books for various purposes. Non reading learning purposes account for 59.2%, and suspense investigation is the most popular, accounting for 47.1%. Users are rational in consumption, and the actual payment amount is generally consistent with the payment budget. Users with a payment budget of 10-20 Yuan account for the highest proportion, accounting for 31.2%. When choosing audio books, 48.2% of users give priority to the content of audio books. In this regard, ChinseALL Co. Ltd. combines traditional literature of network literature, covers a variety of types, and creates excellent audio products through professional audio development. -
艾媒报告|2019年中国电影市场运行状况及2020发展趋势研究报告
本报告研究涉及企业/品牌/案例:中国电影集团公司,光线传媒,万达影业,华谊兄弟,博纳影业集团,上海电影集团有限公司,乐视影业,阿里巴巴,华策影视,华夏电影,优酷,爱奇艺,腾讯视频,中影南方,大地数字影院,金逸影城,淘票票,猫眼电影,大众点评,豆瓣,成都可可豆动画,彩条屋,北京文化,郭帆文化,北京登峰,欢喜传媒,坏猴子影业,北京映月,博纳影业,果麦文化,上海亭东,天津猫眼,河南电影,拍拍文化,中汇影视,天津磨铁,喀什嘉映,好好看文创,满满额娱乐,《哪吒之魔童降世》,《流浪地球》,《复仇者联盟4:终局之战》,《我和我的祖国》,《中国机长》,《疯狂的外星人》,《飞驰人生》,《烈火英雄》,《少年的你》,《速度与激情:特别行动》,《红海行动》,《唐人街探案2》,《我不是药神》,《西红市首富》,《复仇者联盟3:无限战争》,《捉妖记2》,《毒液》,《海王》,《侏罗纪世界2》,《前任3:再见前任》,《催眠·裁决》,《误杀》,《使徒行者2:谍影行动》,《反贪风暴4》,《扫毒2天地对决》,《“大”人物》,《犯罪现场》,《南方车站的聚会》,《沉默的证人》,《廉政风云》,《风中有朵雨做的云》,《追龙2》,《比悲伤更悲伤的故事》,《诛仙1》,《白蛇·缘起》,《大约在冬季》,《一吻定情》,《下一任:前任》,《只有芸知道》,《被时光抓走的人》
2019年的电影票房与题材、档期和演员关系密切。从题材看,2019年票房前50的国产电影中,按类型分,故事类型影片数量最多,共有37部,其中,体现主流意识形态的传记类型电影契合时代主题,与观众的爱国之情产生共鸣,获得了较好的票房收入。从档期看,2019年“贺岁档”及“暑期档”电影发力不足往年,而今年适逢新中国成立70周年,“国庆档”有较多高质量、高口碑的主旋律电影涌现,10月份观影人次同比增长120%。
The box office in 2019 is closely related to the subject matter, schedule and actors. From the perspective of themes, among the top 50 domestic films in 2019, by category, the number of story-type films is the largest, with a total of 37. Among them, biographical films that reflect the mainstream ideology fit the theme of the era and resonate with the patriotism of the audience. And got a good box office income. From the perspective of the date, the “New Year” and “Summer Season”movies in 2019 have not been as powerful as in previous years, and this year coincides with the 70th anniversary of the founding of the People's Republic of China. “National Day Archives” have more high-quality, high-profile theme movies. In October The number of moviegoers increased by 120% year-on-year.
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