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艾媒咨询 | 2024年中国母婴市场发展状况与消费者调研报告
受三孩政策驱动,中国生育率有望得到提升,政策及相关配套措施落地将带动母婴消费新增量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国母婴市场发展状况与消费者调研报告》数据显示,中国母婴行业市场规模逐年稳步增长,2023年达66478亿元,预计2027年将达到89149亿元,呈现显著的上升趋势。
Driven by the three-child policy, China's fertility rate is expected to be increased, and the landing of policies and related supporting measures will drive new increases in maternal and infant market. According to the latest "China Maternal and Infant Market Development and Consumer Research Report in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's maternal and infant industry has grown steadily year by year, reaching 6,647.8 billion yuan in 2023. It is expected to reach 8914.9 billion yuan in 2027, showing a significant upward trend. -
艾媒咨询|2021中国婴幼早教市场现状与投资趋势价值分析报告
本报告研究涉及企业/品牌/案例:新爱婴,悦宝园,美吉姆,东方爱婴,红黄蓝,积木宝贝,倍乐生,芝兰玉树,亲宝文化,铁皮人科技,酷学多纳
2020年中国早教行业市场规模达3038亿元,同比增长13.6%,预计2021年市场规模将达到3276亿元。首先是中国早教行业宏观环境的利好,政府在相关政策法规中多次提及发展早教教育。同时,社会对优质人才的需求以及国民早教意识的提高,使得国民在教育上的投资占比逐年提高,进而推动着早教行业的发展。其次,人工智能等技术的融合应用也为早教行业带来革新。随着疫情后中国经济的复苏,市场需求将推动早教行业的规模进一步扩大,行业在资本市场的投融资热度也将有所上升。iiMedia Research(艾媒咨询)数据显示,近半数早教内容集中于对儿童兴趣方面的培养,主要包括音乐、书法与艺术等。其中,64.1%的家长注重课程内容的丰富性与专业性,55.7%的家长表示重视早教机构的师资力量和品牌。中国早教行业相比国外仍有较大差距,市场发展潜力巨大。伴随着新一代父母对子女教育重视程度的提升,早教市场规模将大幅度上升。
The market size of China's early childhood education industry in 2020 will reach 303.8 billion yuan, an increase of 13.6% year-on-year. It is expected that the market size will reach 327.6 billion yuan in 2021. The first is the favorable macro environment of China's early childhood education industry. The government has repeatedly mentioned the development of early childhood education in relevant policies and regulations. At the same time, the society's demand for high-quality talents and the increasing awareness of national early education have caused the proportion of national investment in education to increase year by year, which in turn promotes the development of the early education industry. Secondly, the integrated application of artificial intelligence and other technologies has also brought innovation to the early education industry. With the recovery of China's economy after the epidemic, market demand will promote the further expansion of the early education industry, and the industry's investment and financing enthusiasm in the capital market will also increase. According to data from iiMedia Research, nearly half of early education content focuses on the cultivation of children's interest, mainly including music, calligraphy and art. Among them, 64.1% of the parents paid attention to the richness and professionalism of the course content, and 55.7% of the parents stated that they valued the strength and brand of early education institutions. Compared with foreign countries, China's early education industry still has a big gap, and the market has great potential for development. As the new generation of parents pay more attention to their children's education, the scale of the early education market will increase substantially. -
艾媒咨询|2021年中国母婴产业链研究及投资价值分析报告
本报告研究涉及企业/品牌/案例:锦欣生殖,爱帝宫,美吉姆,妈妈网
数据显示,2020年中国母婴市场规模已超过4000亿元,未来,受三孩政策驱动,生育率有望提升,政策及相关配套措施落地将带动母婴消费群体新增量,预计到2024年市场规模将增至75460亿元。短期内,生育率提升将直接刺激奶粉、母婴生活用品、玩具、婴幼儿教育、儿童服饰等消费需求。长期看,母婴零售行业具备高频高粘性消费属性,受益于年青一代母婴群体消费观念升级等,消费升级有望接棒人口红利成为母婴行业发展主要动力,母婴赛道将迎来更多投资机会。
According to the data, the size of China's maternal and infant market has exceeded 400 billion yuan in 2020. In the future, driven by the three child policy, the fertility rate is expected to increase. The implementation of policies and relevant supporting measures will drive a new increase in maternal and infant consumer groups. It is expected that the market size will increase to 7546 billion yuan by 2024. In the short term, the increase of fertility rate will directly stimulate the consumption demand of milk powder, mother and child daily necessities, toys, infant education, children's clothing and so on. In the long run, the maternal and infant retail industry has the attribute of high-frequency and high viscosity consumption, benefiting from the upgrading of the consumption concept of the younger generation of maternal and infant groups. The consumption upgrading is expected to take over. The demographic dividend will become the main driving force for the development of the maternal and infant industry, and the maternal and infant track will usher in more investment opportunities. -
艾媒咨询|2021年3-4月中国母婴行业月度运行数据监测报告
本报告研究涉及企业/品牌/案例:贝康医疗,锦欣生殖,美吉姆,红黄蓝
在人口老龄化加速发展的背景下,我国的生育政策保持利好。但是受到晚婚晚育及二孩大龄母亲等影响,辅助生育产业得到高速发展,2020年的市场规模达到354.73亿元。同时,婴儿早教行业在疫情后回复发展,iiMedia Research(艾媒咨询)数据显示,2021年,中国家长在挑选早教课程的考虑因素中,最重要的是早教内容的专业度和丰富度,占比分别高达64.1%和63.3%。
In the context of the accelerated development of population production, the birth policy has been maintained well. At the same time, early childhood education is affected by marriage and parenting and older mothers with two children, and the assisted reproductive industry has been developed. The market size in 2020 will reach 354.73. At the same time, the infant early education industry has resumed development after the epidemic was revealed. According to data from iiMedia Research, in 2021, among the factors that Chinese parents consider when choosing early education courses, the most important factor is the professionalism and degree of early education content, which will eventually be as high as 64.1% and 63.3%. -
艾媒咨询|2021-2022中国音乐教育市场趋势研究报告
iiMedia Research(艾媒咨询)数据显示,中国2021年中国音乐教育市场规模达1133.8亿元,其中2021年学期儿童市场规模528.7亿,同比增长20.0%。K12市场规模411.0亿,增长率18.0%。预计未来政策红利的释放会使教育市场规模逐步扩大,预计2025年将达1616.7亿元。经调研发现,华东地区位居全国音乐教育消费者地区第一,弦乐器在全国音乐教育中学习比例最高。艾媒咨询分析师认为,华东地区等经济较富裕地区是音乐教育的主战场,企业应进一步加强在华东地区等经济较富裕地区的布局。此外,还应推出弦乐器、键盘乐器和木管乐器的课程,以便吸引更多的消费者。未来,在新一代信息技术的推动下中国的音乐教育机构正全力打造线上线下双渠道的经营模式,致力于通过自身独有的优势,为客户提供具有价值的音乐教育服务。
According to data from iiMedia Research, the size of China's music education market in 2021 reached 113.38 billion yuan, of which the children's market size in the 2021 semester was 52.87 billion, an increase of 20.0% year-on-year. The K12 market size is 41.10 billion, with a growth rate of 18.0%. It is expected that the release of policy dividends in the future will gradually expand the scale of the education market, which is expected to reach 161.67 billion yuan in 2025. According to the survey, East China ranks first in the national music education consumer region, and stringed musical instruments have the highest proportion of learning in national music education. iiMedia Consulting analysts believe that economically richer areas such as East China are the main battlefield of music education, and enterprises should further strengthen the layout in economically richer areas such as East China. Courses on stringed, keyboard and woodwind instruments should also be introduced in order to attract more consumers. In the future, driven by a new generation of information technology, China's music education institutions are making every effort to build an online and offline dual-channel business model, and are committed to providing customers with valuable music education services through their own unique advantages. -
艾媒咨询|2021年中国职业培训市场研究报告
本报告研究涉及企业/品牌/案例:北大青鸟,火星时代,中公教育,中大英才,汇众教育
2020-2025年中国在新一代信息技术、电力装备、新材料等十大重点领域人才缺口巨大,这意味着人才紧缺的现实将越来越严峻。因此,加快复合型、应用型和创研型人才的培养,提升现有劳动力的专业技能与智能化水平刻不容缓。职业技能人才的紧缺将进一步推动中国职业培训市场快速发展。数据显示,2020年职业培训行业市场规模下降至2088.0亿元,同比下滑8.9%,预计到2021年中国职业培训市场恢复到疫前水平,达2310.5亿元,同比增长10.7%。
From 2020 to 2025, China will have a huge talent gap in the ten key fields of new generation information technology, power equipment and new materials, which means that the reality of talent shortage will be more and more severe. Therefore, it is urgent to speed up the cultivation of compound, applied and innovative talents, and improve the professional skills and intelligent level of the existing labor force. The shortage of vocational skilled personnel will further promote the rapid development of China's vocational training market. According to the data, the market scale of vocational training industry will drop to 208.8 billion yuan in 2020, with a year-on-year decrease of 8.9%. It is estimated that China's vocational training market will return to the pre epidemic level in 2021, reaching 231.05 billion yuan, with a year-on-year increase of 10.7%. -
艾媒咨询|2020年中国在线小班课行业发展专题研究报告
本报告研究涉及企业/品牌/案例:51talk,火花思维,编程猫。
iiMedia Research(艾媒咨询)数据显示,在“新冠疫情”影响下,教育线上化进程加速,2020年中国在线教育市场规模将达到4858亿元,用户规模也有望增至3.51亿人。行业快速发展的情况下,小班课模式优势更为凸显,学科辅导、数理思维、兴趣教育等各领域均有知名企业布局。尤其针对少儿逻辑能力锻炼的数理思维赛道近年发展加速,市场受认可度也在提升,2021年市场规模有望突破100亿元。未来在线教育行业将在技术方面持续创新和优化,利用AI、5G等新技术为学生提供更个性化、更精准的服务。
Under the influence of Covid-19, the online education process accelerates. As the data of iiMedia Research showed, market scale of China online education market will reach 485.8 billion yuan in 2020, and the user scale is expected to increase to 351 million people. With the rapid development of the industry, the advantages of the small class mode are more prominent. There are well-known enterprises in various fields such as academic tutoring education, mathematical thinking, interest education, etc. In particular, the development of mathematical thinking track for children’s logical ability training has accelerated in recent years. The market scale is expected to exceed 10 billion yuan in 2021. In the future, online education industry will continue to innovate and optimize for technology, and provide more personalized and accurate services for students by using new technologies such as AI and 5G. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度,规模以上高技术制造业增加值增长5.9%,装备制造业增加值增长4.7%,高技术产业投资增长9.1%,加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%,增速比上半年加快1个百分点,占社会消费品零售总额的比重达到24.3%。在疫情冲击下,产业转型发展的动力明显加快,以互联网经济为代表的新动能逆势成长,线上购物、直播带货等新业态、新模式持续火热,在线办公、远程问诊、在线教育等新兴需求非常旺盛,而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力,在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth.
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