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艾媒咨询|2021年中国批发市场直播电商产业调查及发展趋势报告
本报告研究涉及企业/品牌/案例:淘宝,蘑菇街,抖音,快手,阿里巴巴1688,批批网,一手APP,红豆角APP,一件直播购
在明星带货热潮与疫情等众多因素推动下,中国网络零售额在社会消费品零售总额下降的情况下仍有11%的增长。iiMedia Research(艾媒咨询)数据显示,2020年中国社会消费品零售总额为391981亿元,较2019年下降3.9%,其中网络零售额达117601亿元,占社会消费品零售总额的三分之一;近年来中国批发市场交易规模增长速度放缓,2019年同比增长3.6%,批发市场进入瓶颈期;截止2021年4月,愿意选择批发电商的用户达有90%,消费者普遍认为,批发电商上的商品价格更便宜以及种类更多,其中有96%的消费者更愿意在直播电商上购物;MCN市场规模的快速增长也吸引了批发行业。为解决批发行业中的诸多痛点,越来越多批发市场开始加入直播电商的布局。
Driven the upsurge of e-commerce live streaming by famous stars and the epidemic situation, China online retail sales still have an 11% growth despite the decline of the total retail sales of social consumer goods. As the data of iiMedia Research showed, the total retail sales of China social consumer goods in 2020 was 39198.1 billion yuan, a decrease of 3.9% compared with that in 2019. The online retail sales reached 11760.1 billion yuan, accounting for one-third of the total retail sales of social consumer goods. In recent years, the growth rate of transaction scale in the China wholesale market has slowed down, with a year-on-year growth rate of 3.6% in 2019, and the wholesale market has entered a bottleneck period. As of April 2021, 90% of the consumers are willing to choose wholesale e-commerce. Consumers generally believe that the prices of goods on wholesale e-commerce are lower and there are more kinds of goods, and 96% of them prefer to shop on live streaming e-commerce. The rapid growth of MCN market size has also attracted the wholesale industry. In order to solve many pain points in the wholesale industry, more and more wholesale markets begin to join live-streaming e-commerce. -
艾媒咨询|2021年10-11月中国汽车行业监测报告
本报告涉及的案例/品牌/企业:上汽、长安、吉利
数据显示,2021年10月,中国商用车出口3.3万辆,较9月份下降13.8%,同比增长37.2%,11月出口3.0万辆,较上月再次下降,降幅10.5%,同比增长13.0%。1-11月累计出口商用车36.6万辆,同比增长77.0%,其中新能源商用车增幅为70.4%。艾媒咨询分析师认为,虽然新能源商用车出口增幅迅猛,但整体占比依然较小,仅占出口总量的3.3%,商用车海外市场份额有待进一步提高。数据显示,2021年11月末,中国汽车库存达到72.4万辆,汽车经销商库存预警指数达到55.4%,环比上升2.9个百分点,位于荣枯线之上。长期的高库存会给车企带来较大的仓储成本压力,造成企业经营业绩下滑,不利于汽车行业的整体发展。
According to the data, in October 2021, China exported 33000 commercial vehicles, a decrease of 13.8% over September and a year-on-year increase of 37.2%. In November, 30000 commercial vehicles were exported, a decrease of 10.5% and a year-on-year increase of 13.0%. From January to November, 366000 commercial vehicles were exported, with a year-on-year increase of 77.0%, of which new energy commercial vehicles increased by 70.4%. AI media consulting analysts believe that although the export of new energy commercial vehicles has increased rapidly, the overall proportion is still small, accounting for only 3.3% of the total export. The overseas market share of commercial vehicles needs to be further improved. The data show that by the end of November 2021, China's auto inventory reached 724000 units, and the inventory early warning index of auto dealers reached 55.4%, up 2.9 percentage points month on month, above the boom and bust line. The long-term high inventory will bring greater storage cost pressure to automobile enterprises, resulting in the decline of enterprise business performance, which is not conducive to the overall development of the automobile industry.
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