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艾媒咨询|2020年中国移动阅读行业发展专题研究报告
本报告研究涉及企业/品牌/案例:中文在线,阅文集团,掌阅科技
经过多年发展,中国移动阅读行业积累大批优秀作品及头部作家,各平台也不断开发这类头部IP的商业价值,推动行业规模增长。iiMedia Research(艾媒咨询)数据显示,2020年中国移动阅读市场规模达到372.1亿元,未来将继续保持良好增长势头。目前移动阅读用户更偏好作品IP衍生类型为影视化作品,占比60.1%。针对于此,大量优秀网络文学作品近年也得到影视改编,并凭借社交媒体规模扩大而得到更好的传播,覆盖更多年轻用户群体。而移动视频、有声书等平台用户规模的扩大使头部IP数字文娱作品引发的关注热度提升,也同时促进了头部IP影响力的提升。
After years of development, China mobile reading industry has accumulated a large number of excellent works and head writers, and various platforms have continuously developed the commercial value of such head IP, promoting the growth of the industry scale. As the data of iiMedia Research showed, the scale of China's mobile reading market will reach 37.21 billion yuan in 2020, and it will continue to maintain a good growth momentum in the future. At present, mobile reading users prefer screen-adaption derived from IP, accounting for 60.1%. In view of this, a large number of excellent online literary works have been adapted from movies and TV in recent years, and have been better spread by virtue of the expansion of social media scale, covering more young user groups. The expansion of mobile video, audio book and other platform users makes the head IP digital entertainment works attract more attention, and also promotes the head IP influence. -
艾媒咨询|2020中国数字阅读行业创新趋势专题研究报告
本报告研究涉及企业/品牌/案例:中文在线。
随着互联网技术的发展,大众阅读不断变革升级。iiMedia Research(艾媒咨询)数据显示,2019年中国数字阅读行业市场规模达292.8亿元,受疫情影响,居家在线阅读需求的增加,预计2020年中国数字阅读市场将达372.1亿元,环比增长27.1%。预计2020年全年中国数字阅读行业作者规模将超1700万人,2020年全年中国网络文学作品累计规模将超2500万部。数字阅读载体由文本发展到音频,有声书市场已呈现出较为稳定的良性循环。免费阅读作为一种新的运作模式,凭借不直接向用户收费的变现模式,成功做到市场下沉,开展移动阅读盈利新探索。行业生态越趋完善,行业发展逐步深化的大背景下,在线阅读行业的头部企业正在着手产业创新,有声书布局、免费阅读生态布局、打造多元 IP、开拓国际市场等将是在线阅读行业未来发展的创新趋势。
With the development of Internet technology, public reading is constantly changing and upgrading. As the data of iiMedia Research showed, the market size of China's digital reading industry will reach 29.28 billion yuan in 2019. Affected by the epidemic situation, the demand for home-based online reading will increase. It is estimated that China's digital reading market will reach 37.21 billion yuan in 2020, with a 27.1% month on month increase. It is estimated that the number of authors in China's digital reading industry will exceed 17 million in 2020, and the total number of online literary works in China will exceed 25 million in 2020. With the development of digital reading carrier from text to audio, audio book market has shown a relatively stable virtuous circle. Free reading as a new operation mode, with the realization mode of not charging users directly, has successfully achieved the market sinking and launched a new exploration of mobile reading profit. Under the background that the industry ecology is becoming more and more perfect and the development of the industry is gradually deepening, the leading enterprises in the online reading industry are embarking on industrial innovation. The layout of audio books, the ecological layout of free reading, the creation of multiple IP and the development of international market will be the innovative trends of the future development of online reading industry. -
艾媒咨询|2020-2021年中国在线音频行业研究报告
本报告研究涉及企业/品牌/案例:云听,荔枝,蜻蜓FM,喜马拉雅,懒人听书,中文在线,掌阅,阅文听书,果麦文化,讯飞配音,Clubhouse,Tiya
经过多年发展,中国在线音频行业覆盖用户规模不断扩大。且基于音频的伴随性特点,在线音频平台覆盖的中高收入和年长用户群体较多。iiMedia Research(艾媒咨询)数据显示,中国在线音频40岁以上用户占比11.9%,月收入在10000以上的用户比例也达到27.5%。面对该部分人群,在线音频平台需要输出更多优质内容,用户方面,目前超九成受访在线音频用户也表示有必要提升目前音频平台栏目的内容质量。面对用户诉求,现阶段主流在线音频平台积极推出优质栏目和科教文化内容,同时延伸其他载体渠道的经典IP,让用户能够在音频渠道接触更多优质内容。
After years of development, China online audio industry covers a growing number of users. Based on the accompanying characteristics of audio, online audio platform covers more high-income and elderly users. As the data of iiMedia Research showed, 11.9% of China online audio users are over 40 years old, and 27.5% of the users have monthly income of more than 10000. For these users, the online audio platform needs to produce more high-quality content. In terms of users, more than 90% of the online audio users interviewed also said that it is necessary to improve the content quality of the current audio platform columns. In the face of user demands, the mainstream online audio platform at this stage actively promotes high-quality columns and scientific, educational and cultural content, and extends the classic IP of other carrier channels, so that users can contact more high-quality content in the audio channel. -
艾媒报告|2020H1中国在线教育数据调研及典型企业案例研究报告
本报告研究涉及企业/品牌/案例:柚子鸭,学而思网校,猿辅导,中公教育,掌门1对1,VIPKID,编程猫。
其他提及企业/品牌:宝宝巴士,年糕妈妈,沪江网校,新东方网校,作业帮,网易公开课,51talk,华图教育,猿编程,火花思维,掌门少儿,百词斩,跟谁学,三好网,海风教育,哒哒英语等。
2020年5月20日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国在线教育数据调研及典型企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对在线教育行业、行业细分领域(如K12、职业培训、少儿英语、素质教育等)进行宏观把控和商业模式分析,对VIPKID、编程猫、中公教育等典型企业的分析,并且结合用户行为和消费心理,判断2020-2021年中国在线教育行业的发展趋势。艾媒咨询分析师认为,2020年的新冠疫情为在线教育带来了新的活力,预计2020年中国在线教育用户将达到3.09亿人。后续随着中国各地陆续复课,在线教育的用户数量将有所回落,因此,如何保持用户留存率等问题是在线教育企业应当关注的。
The new crown outbreak has brought some benefits to online education, but it has also increased competition in the industry. iiMedia Research believe that the domestic online education industry is about to enter the knockout stage, many enterprises, especially small and medium-sized enterprises are facing an existential crisis. How to make use of the current situation, improve the retention rate of enterprises, promote enterprise products out to sea is an important issue facing the development of the industry. -
艾媒报告|2019年中国人工智能年度专题研究报告
本报告研究涉及企业/品牌/案例:华为,大立科技,云测数据,京东众智,百度数据众包,阿里云,百度智能云,深海科技,商汤,云从科技,依图,阅面科技,出门问问,科大讯飞,云知声,普强信息,阿里巴巴,百度,腾讯,京东,松鼠AI,小i机器人,图灵机器人,海康威视,学堂在线,知鸟,蚂蚁金服,第四范式,京东数科,百度医疗大脑,阿里健康,平安智慧城市,一汽,大众,启辰,东风日产
中国人工智能产业增长快速,预计2030年中国人工智能核心产业规模将突破10000亿元。数据的沉积、算法的优化和算力的提升为人工智能技术的商业化应用奠定了坚实基础。越来越多传统行业借助人工智能技术进行转型升级,并受到大众的广泛关注。iiMedia Research(艾媒咨询)数据显示,人工智能与金融、安防、医疗、教育等领域的融合发展成为大众的重点关注领域,37.8%的受访者表示最了解人工智能在金融领域的应用;39.3%的受访者最期待人工智能在医疗领域的应用;66.8%的受访者对人工智能未来发展表示看好。艾媒咨询分析师认为,随着人工智能领域细分化和专业化程度的不断提升,人工智能商业化进程将会提速,但快速发展携带而来的信息安全风险以及道德伦理问题不容忽视。
China's artificial intelligence industry is growing rapidly. It is expected that the scale of China's artificial intelligence core industry will exceed 100 billion yuan in 2030. The deposition of data, the optimization of algorithms, and the enhancement of computing power have laid a solid foundation for the commercial application of artificial intelligence technology. More and more traditional industries rely on artificial intelligence technology for transformation and upgrading, and they have attracted widespread attention. According to iiMedia Research data, the integrated development of artificial intelligence and finance, security, medical care, education and other fields has become the focus of attention of the public. 37.8% of the respondents said they knew the application of artificial intelligence in the financial field best; 39.3 % Of the respondents are most looking forward to the application of artificial intelligence in the medical field; 66.8% of the respondents are optimistic about the future development of artificial intelligence. iiMedia Consulting analysts believe that with the continuous improvement of the segmentation and specialization of the artificial intelligence field, the commercialization of artificial intelligence will accelerate, but the information security risks and ethical issues brought about by rapid development cannot be ignored. -
艾媒报告|2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告
本报告研究涉及企业/品牌/案例:淘宝,拼多多,快手,抖音,美团,饿了么,阿里健康,新东方在线,腾讯课堂,钉钉,58同城,恒大集团,拓维信息,昂立教育,齐心集团,鸿合科技,三爱富,全通教育,会畅通讯,世纪天鸿,方直科技,三五互联,金科文化,二六三,高乐股份,智莱科技,圆通速递,佛塑科技,顺丰控股,三泰科技,外运发展,韵达股份,*ST飞马,申通快递,*ST长投,德邦股份,厦门象屿,苏宁易购,飞力达,中储股份,怡亚通,中国外运,华贸物流,铁龙物流,华鹏飞,中文在线,掌趣科技,三五互联,金科文化,昆仑万维,姚记科技,三七互娱,冰川网络,拓维信息,完美世界,芒果超媒,爱奇艺,哔哩哔哩,腾讯控股,优酷土豆,映客,斗鱼,虎牙直播,宝通科技,迅游科技,游族网络,长城动漫,世纪华通,天舟文化,东方明珠,吉比特,巨人网络,中青宝,京东生鲜,饿了么,美团买菜,叮咚买菜,每日优鲜,苏宁到家,本来生活,食行生鲜等。
2020年2月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年新冠病毒影响下的中国经济发展投资逻辑进行分析,特别对疫情利好的“宅经济”以及利空行业进行深度分析,以快递行业、在线娱乐、生鲜电商、在线教育、在线医疗、在线办公等行业案例,深入探究运行模式和发展趋势。2019年,21.3%宅家网民线上消费占总消费的比例在61%以上,宅家网民对线上消费依赖程度较高;77.1%宅家网民主要通过线上渠道进行娱乐,其中最受欢迎的是影视音乐,占比48.2%。艾媒咨询分析师认为,中国“宅经济”业态早已形成,但在2020年新春新冠状病毒疫情影响下,居民防疫隔离增加了宅在家里的时间,线上消费、线上娱乐需求增加,使得“宅经济”成为当前重要的经济发展模式。
In 2019, 21.3% of home netizens' online consumption accounted for more than 61% of total consumption, and home netizens rely heavily on online consumption; 77.1% of home netizens mainly used online channels for entertainment, the most popular of which Film and television music accounted for 48.2%. iiMedia Researchh analysts believe that China's "House Economy" format has long been formed, but under the influence of the New Year coronavirus epidemic in 2020, the quarantine of residents will increase the time spent at home, and online consumption and online entertainment demand will increase "House economy" has become an important economic development model. -
2019年7月中国企业热点舆情事件监测与分析报告
本报告研究设涉及企业/品牌/案例:百度,腾讯,阿里,新氧,斗鱼,老虎证券,富途牛牛,悟空理财,包括步道乐跑、糗事百科、Soul、安逸花、淘新闻、贝贝、起点读书、人人贷借款、导航犬、扇贝单词、WIFI万能钥匙、掌阅、墨迹天气、智行火车票,陌陌,虎牙,映客,虎牙,欢聚时代
艾媒商情舆情数据监测系统(yq.iimedia.cn)显示,2019年7月A股市场接连爆雷,从新城控股董事长猥亵女童到暴风董事长行贿被拘,都引发媒体强烈关注。而百度AI开发者大会“泼水门”、孙宇晨天价午餐“打水漂”等事件、斗鱼《哪吒》令AI智能、数字货币、泛文娱等朝阳产业受到广泛关注。而教育机构外教涉毒猥亵、新氧涉售违禁药、APP过渡收集个人信息、晋江等被约谈整改等问题等,不仅引起网民广泛讨论引起了网民的广泛讨论,也推动相关监管部门的高度重视。
iiMedia business sentiment data monitoring system (yq.iimedia.cn) showed that in July 2019, the A-share market was exploding in succession. The arrest of the bride from the chairman of Xincheng Holdings and the bribery of the chairman of the storm had caused strong media attention. The Baidu AI Developer Conference “splashing watergate“, Sun Yuchen's high-priced lunch “watering“ and other events, fighting fish “Where“ made AI intelligence, digital currency, pan-cultural entertainment and other sunrise industries have received extensive attention. The education institutions' foreign-related teachings on drug abuse, new oxygen-related illegal drugs, APP's transition to collect personal information, Jinjiang and other issues such as rectification and rectification have not only caused widespread discussion among netizens, but also caused extensive discussion among netizens and promoted the height of relevant regulatory authorities. Pay attention to it. -
艾媒报告 |2019H1哔哩哔哩运行状况与行业趋势研究报告
本报告研究涉及企业/品牌/案例:哔哩哔哩,腾讯,阿里,CMC资本,正心谷创新资本,君联资本,掌趣科技,华兴资本,华人文化产业投资基金,正心谷创新资本,优酷、爱奇艺、网易,三七互娱,完美世界,世纪华通,IGG,游族网络,智明星通,巨人网络,AcFun,嘀哩嘀哩
“二次元文化”泛指动画(Anime)、漫画(Comic)、游戏(Game)、轻小说(Novel)内容及相关衍生品。互联网发展扩大了二次元文化覆盖面和传播广度,更多非核心层次二次元人群有机会接触、了解二次元内容及文化,泛二次元群体不断扩大。iiMedia Research(艾媒咨询)数据显示,2018年中国互联网二次元用户规模为2.81亿人,用户增长率达21.1%。在动漫产业、网络游戏快速发展的过程中,二次元用户规模有望持续增长,预计2019年将达3.34亿人。经过十年发展,哔哩哔哩已经成为中国最大的二次元内容平台,并以年轻人喜爱的在线娱乐平台为新目标不断发展壮大。为此,公司一方面通过频繁的投融资活动来扩充内容产品、增强研发实力、拓展用户群体,另一方面通过加速商业化来增强自身造血功能,提升综合竞争实力。虽然公司全产业链布局日趋完善,用户和营收增长表现亮眼,但依然面临激烈的外部竞争、严格的市场监管、扩大的业绩亏损等诸多风险。
“Secondary metaculture“ refers to animation (Anime), comic, game, Novel content and related derivatives. The development of the Internet has expanded the coverage and dissemination of secondary metaculture. More non-core secondary people have the opportunity to contact and understand secondary content and culture. Pan-secondary groups are expanding. According to iiMedia Research data, the number of secondary Internet users in China was 281 million in 2018, with a growth rate of 21.1%. In the process of rapid development of animation industry and online games, the scale of secondary users is expected to continue to grow, and it is expected to reach 334 million people in 2019. After ten years of development, Bilibili has become the largest secondary content platform in China, and the online entertainment platform favored by young people is the new goal of continuous development and growth. For this reason, on the one hand, the company expands content products, strengthens R&D strength and expands user groups through frequent investment and financing activities, on the other hand, it strengthens its hematopoietic function and enhances its comprehensive competitive strength by accelerating commercialization. Although the company's overall industrial chain layout is becoming more and more perfect and the growth of users and revenue is outstanding, it still faces many risks, such as fierce external competition, strict market supervision, expanded performance loss and so on. -
艾媒报告|2019中国网络游戏企业社会责任感专题研究报告
本报告研究涉及企业/品牌包括:腾讯游戏、网易游戏、三七互娱、完美世界、多益网络、巨人网络、昆仑万维、盛趣游戏、游族网络、世纪华通、英雄互娱、掌趣科技、游久游戏、龙图游戏、吉比特、光线传媒、中文传媒、乐元素、网龙、欢悦互娱、天神娱乐、浙数文化、中手游、恺英网络、冰川网络、顺网科技、云游控股、华清飞扬、第七大道、柠檬微趣、盛天网络、电广传媒、奥飞娱乐、IGG、全科文化、金山软件、际动网络、铁血科技、天舟文化、凯撒文化、拓维信息、乐游科技控股、掌中飞天、塔人网络、深海软件、迅游科技、博雅互动、宝通科技、人人游戏、云畅游戏
iiMedia Research (艾媒咨询)数据显示,2018年中国手机游戏市场规模接近1500亿元,较2017年增长26.4%,而对于游戏行业整体而言,2018年增速仅为5.3%。近年游戏行业发展繁荣主要由手机游戏高速增长所致,目前行业头部企业如腾讯游戏、网易游戏均在手游领域投入巨大。2018年收入前50手游新品中,腾讯、网易研发的游戏合计收入占比达到44.4%。近年来,中国游戏企业重视企业形象和社会责任,iiMedia Research (艾媒咨询)数据显示,社会责任感TOP50网络游戏企业中,三分之二来自于北上广深一线城市。在企业上市情况方面,A股上市企业占比高达56.0%,经济效益对于企业发挥社会责任感起到关键作用。腾讯游戏、多益网络社会责任感得分分别为上市企业和非上市企业之首,头部企业更需发挥行业领头作用,树立良好业内形象。
As the data of iiMedia Research showed, the scale of China mobile game market in 2018 is close to 150 billion yuan, with an increase of 26.4% over 2017. While for the whole game industry, the growth rate in 2018 is only 5.3%. In recent years, the development and prosperity of the game industry is mainly caused by the rapid growth of mobile games market. At present, leading enterprises in the industry, such as Tencent games and Netease games, have invested tremendous amounts in the field of mobile games. Tencent and Netease accounted for 44.4% of the total revenue of the top 50 mobile games in 2018. In recent years, Chinese game companies attach great importance to corporate image and social responsibility. As the data of iiMedia Research showed, two-thirds of TOP50 online game companies with most social responsibility come from first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen. As for the listing situation of enterprises, the proportion of A-share listed enterprises is as high as 56.0%. Economic benefits play a key role in the social responsibility of enterprises. Tencent Game and Duoyi Network have the highest scores of social responsibility for listed and non-listed enterprises respectively. Head enterprises need to play a leading role in the industry and establish a good image in the industry.
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